STUDY: MTV’s ‘Music to the M Power’

by Alison Hillhouse, MTV Research

Millennial music fans demand not just a VIP pass, but full-on access to their favorite celebrities, artists and entertainment experiences. MTV’s study, “Music to the M Power,” examines Millennials’ expectations of the relationship with their favorite artists. The findings reveal the ways social media has dismantled barriers between artist and fans and uncovered a “zero-distancing” effect, or the collapsing distance between artist and audience. Read More