Nickelodeon’s Hey Arnold!: The Jungle Movie Is No Ordinary Field Trip

This Thanksgiving, Nickelodeon is serving up a feast of nostalgia with a feature-length TV movie revival of its iconic 90s cartoon, Hey Arnold! 

Hey Arnold!: The Jungle Movie will finally answer some unresolved questions about our football-headed hero and his missing parents. If you need a brief refresher, the show left off with a cliffhanger. Arnold discovered a clue regarding the whereabouts of his long-lost parents, leading the 9-year-old to believe they had disappeared into the Central American jungle.

And that’s where the two-hour TV movie special will take us.

Any 90s kid who grew up watching Nick’s idiosyncratic animated series will recall Arnold’s unconventional upbringing. He was raised in a fictional metropolis, evoking gnarly vibes of midtown Manhattan circa 1970.

Arnold lived with his eccentric grandparents in a dilapidated boarding house. But he slept on a retro Queen Murphy bed and gazed at the sky through his bedroom’s glass roof. Growing up in the suburbs, I always thought this looked like the ultimate crib. It seems other young fans felt the same way:

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LGBT-Friendly Companies, Ireland’s Gay Prime Minister, Play in the Netherlands and More: Viacom International Insights, June 2017

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the July issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

For Pride Month (June), we published stories on the most LGBT-friendly US companies and Ireland’s first gay prime minister. We also have a video of our Modern Dads and research on play in the Netherlands, Gen Xers in South Africa and originality among teens and young adults.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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A Super Sweet Resurgence of Reality on MTV

In 2005, a show called My Super Sweet 16 premiered on MTV. I was 14, fixated yet mildly disturbed as I watched teenagers just a couple of years my senior scream at their parents for buying  the wrong type of Mercedes as a birthday present.

Hillary Duff sang the infections theme song (which is stuck in my head as I type this). The episodes typically involved 16-year-olds barking orders at their parents and outlining outlandish demands, such as a casual half million dollar budget. The birthday princess would change costumes more times than Rihanna at the VMAs.

We watched in lurid fascination as catfights unfolded between friends, celebrity guests, and parents. We witnessed harsh consequences for parents who bought their children an underwhelming amount of diamonds:

Yashika, aka the Veruca Salt of diamonds, makes herself clear. (Photo courtesy of MTV)

This was the golden age of early 2000s reality TV. As always, MTV defined what was in vogue—and at the time, it was delightfully depraved, unscripted programming.

Along with My Super Sweet 16, MTV produced some of the most addictively decadent shows of that era—Laguna Beach, Cribs, 8th & Ocean, The Osbournes, et al. Americans were collectively hooked.

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As Convention Season Arrives, Trio of Viacom Brands Crank up Political Coverage

The U.S. is scheduled to elect a new commander in chief in less than four months. The next president will likely impact legislation regarding, among other issues, LGBT rights, gun control, and climate change. There’s a lot at stake—not just for Americans, but for the entire world.

Viacom’s immense footprint gives us a special responsibility to encourage people to participate in the electoral process. Voting is one of the best means citizens have for achieving goals of social justice and equality.

With this goal in mind, three Viacom brands—Comedy Central, MTV, and BET—are prolifically covering the presidential campaign. Each network has its own political concerns, but the predominant message is simple: just vote.

Here’s a look at what they’ve done so far.

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MTV Looks at ‘Millennials Now’ Through Online Video Content

by Alison Hillhouse, MTV Research

Nick Cannon

It’s well known that Millennials, or those born between 1981 and 2000, are voracious consumers of online video content — as well as creators and sharers of this content. In “Millennials Now,” MTV examined video content created and shared by Millennials over the past year – from viral videos to YouTube creator series to Vines – to determine what this content reveals about this generation. Based on this research, the network uncovered several generational trends, including the key insights below.

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Millennials ‘Redefining Patriotism as an Active Commitment’

by Daina Amorosano, Viacom

Memorial Day Celebrations

In the spirit of the upcoming Fourth of July, MTV took a look at patriotism among young people in its brand new research study, “Millennials & #Merica.” The results tell us a positive story, with an overwhelming 86 percent stating they are “proud to be American” and 8 in 10 agreeing they are “inspired by America.” The research also uncovered a significant shift by young people away from the traditional concept of unquestioning patriotism to a more balanced definition of what it means to be an “American” today – proud of country but highly attuned to its strengths and weaknesses. Read More

Consumer Insights: 10 Ways To Make The Millennial Connection

by Chanon Cook, Comedy Central

makingmillennial connectionComedy Central spends a great deal of time thinking about, engaging with, measuring, and talking to its audience about its brand and competitors. In “Making the Millennial Brand Connection,” Comedy Central set out to broaden that conversation and gain a strong understanding of the brands that Millennials connect with and, most importantly, how those brands connect with them. Based on the analysis of a selection of brands that Millennials love, Comedy Central identified 10 “connection points” or commonalities among these brands. These points were consistent regardless of the product or service offered by the brand.

Key Findings

Millennials love brands that come off as: Read More

The World Cup Will Be More Exciting Than the Olympics, According to Millennials around the World

by Bernadette Simpao, Viacom International Media Networks

Italy Training & Press Conference - 2014 FIFA World Cup Brazil

With the 2014 FIFA World Cup kicking off today, MTV got in on the football fun and surveyed young people across eight regions, including Australia, UK, France, Latin America, Germany, Italy, Southeast Asia and Spain, to get a sense of how excited they are for the games. And it’s official: the World Cup is the planet’s most thrilling sports event, according to young people, with 61 percent of Millennials believing the World Cup will be more exciting than the Summer or Winter Olympics. Read More

MTV Surveys Young People in the EU Ahead of European Parliamentary Elections

People vote at a polling station during the European parliament elections in Gibraltar on May 22, 2014. Europe kicked off its mammoth parliamentary elections today, with Britain and the Netherlands going to the polls in a vote that is expected to see a swing towards populist right-wing parties. The elections, which are spread over four days in the EU's 28 member states, are set to produce major gains for anti-immigration parties that are bent on dismantling the European Union from the inside.  AFP PHOTO / MARCOS MORENO        (Photo credit should read MARCOS MORENO/AFP/Getty Images)

People vote at a polling station during the European parliament elections in Gibraltar on May 22, 2014. Europe kicked off its mammoth parliamentary elections today, with Britain and the Netherlands going to the polls in a vote that is expected to see a swing towards populist right-wing parties. (Photo: MARCOS MORENO/AFP/Getty Images)

As the European parliamentary elections kick off today through Sunday, May 25, across the European Union’s member states, MTV undertook a survey in UK, Italy, France, Spain, and Germany to find out what young people aged 15-34 thought about politics and issues relating to them. The responses were revealing and imply a political stance amongst younger people that is both value-driven and grown-up, and at all times at odds with media stories indicating opinion drifting towards far-right nationalist parties such as UKIP and Front National. Read More