Paramount’s Gianopulos Moves Studio Forward Behind Movies, TV, and 106-Year-Old Library

by Stuart Winchester, Viacom

As a movie studio with a diversified upcoming slate and powerful television production arm, reinforced with an iconic century-old library, Paramount Pictures is well positioned to thrive far into the future, according to President and CEO Jim Gianopulos.

The studio head, who has built a new management team since taking the helm at Paramount last year, sat down with CNN Money’s Dylan Byers at the Milken Institute Global Conference earlier this month to discuss the resurgent business.

“We’re content creators,” Gianopulos said. “We’re storytellers. For us, our primary focus is theatrical distribution as a studio, and, in television, the creation of television programming.”

LAS VEGAS, NV – APRIL 25: Jim Gianopulos speaks onstage during the 2018 CinemaCon – Paramount Pictures special summer presentation held at The Colosseum at Caesars Palace on April 25, 2018 in Las Vegas, Nevada. (Photo by Michael Tran/FilmMagic)

Television Production Ramps Up As Diverse Theatrical Slate Debuts

Both sides of the business – television and theatrical – have powerful catalysts driving them. The Paramount Television production studio, which has grown rapidly behind a string of premium-content hits such as Netflix’s 13 Reasons Why, TNT’s The Alienist, and USA Network’s Shooter, is on track to reach $400 million in revenues this year.

The forthcoming theatrical slate, which has been rejiggered under the current management team, will include sequels, reboots, animated films, and tie-ins to other Viacom brands through its Paramount Players division. At last month’s CinemaCon, Gianopulos detailed this lineup, which stands out for its diverse offerings that will appeal to both mass and niche audiences.

“We have an old saying that’s always worked for us – make it for someone, or make it for everyone,” he said, citing the forthcoming Mission: Impossible – Fallout and recent smash hit A Quiet Place as projects with mass appeal.

Meanwhile, Book Club – set to drop in theaters this Friday with a headlining cast of Diane Keaton, Jane Fonda, Candice Bergen and Mary Steenburgen – has been tailor-made to appeal to an adult female demographic.

“For them, that is Star Wars,” he said. “That’s their movie. Something that people feel an identity to. They made this for me. This is something relevant and relatable to me. You can continue to make a broad variety of films, and in the process, be very successful.”

A Rich History That Continues to Build the Present

For all the buzz around the studio’s yet-to-be-released films, one of Paramount’s under-appreciated strengths is its deep content warehouse that stretches back to the dawn of the industry.

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“The Fallout of All Your Good Intentions Is Coming” in Paramount’s Mission: Impossible – Fallout

by Stuart Winchester, Viacom

The message is cryptic, the voice scratchy and resigned to whatever befalls him – the man in captivity has a message for Ethan Hunt (Tom Cruise).

“Your mission, should you choose to accept it. I wonder, did you ever choose not to? The end you always feared is coming, and the blood will be on your hands – the fallout of all your good intentions.”

This is the first full trailer for Paramount Pictures’ Mission: Impossible – Fallout, the sixth installment in the studio’s leaping, punching, gun-fighting, vehicle-chasing adventure saga.

This time, there will be: betrayal, Paris, packed dance clubs, remote armed outposts, boats cascading through sewers, a man thrown through a bathroom mirror, and at least one game of chicken between a Hunt-driven helicopter and a semi. And plenty more.

Mission: Impossible – Fallout, directed by Christopher McQuarrie and starring Tom Cruise, Henry Cavill, Simon Pegg, Rebecca Ferguson, Ving Rhames, Sean Harris, Angela Bassett, Vanessa Kirby, Michelle Monaghan, Alec Baldwin, Wes Bentley and Frederick Schmidt, will be in theaters July 27.