Call it a revolution, call it a movement. Call it good business. Millennials are reinventing capitalism to achieve loftier goals than profit, and Blake Mycoskie, founder of civic-minded shoemaker TOMS, visited MTV to get us thinking about how the network can help.
MTV President Stephen Friedman, host of MTV’s ongoing Pioneers speaker series, called the visit a particular honor because the channel’s aspires to do well by doing good.
“Every day we entertain. But we also try to figure out how to do good in the process,” Friedman said.
Mycoskie, whose official title is Founder + Chief Shoe Giver of TOMS, sat down with Noopur Agarwal of MTV Public Affairs in front of an audience of MTV employees to discuss TOMS’s strategy. The conversation uncovered how Mycoskie turned the venture from a “side project” into a global business operation, and how he’s sustained a profitable business while giving away products for free.