MTV Goes Free in Germany

Free MTV? Yes, please.

On Dec. 23, Viacom International Media Networks (VIMN), will launch exactly that in Germany: a free-to-air version of MTV on cable, satellite and on-demand, as well as the MTV Play App for Android and iOS.

The new offering complements already-free versions of Comedy Central, Nickelodeon, and Viacom-operated German music channel Viva in that nation.

“MTV is a global leader when it comes to producing music and entertainment content that appeals to youth culture,” said Raffaele Annecchino, president and managing director of VIMN for Southern and Western Europe, the Middle East and Africa, in the Hollywood Reporter.

Annecchino says the network took advantage of an opportunity for growth in their German free-to-air market, giving fans unparalleled access to MTV’s deep content library, which includes the Jersey Shore franchise and tentpole events like the MTV EMAs.

Germany is well acquainted with MTV, according to Viacom International’s general manager of Germany, Switzerland and Austria, Mark Specht.

“MTV stands for legendary music formats and international events such as the MTV EMA, MTV VMA or our successful MTV Unplugged series,” said Specht.

Watch the promo video:

The shift in MTV to free-to-air status in Germany follows Viacom’s acquisition of Argentina’s Telefe, one of the nation’s main free-to-air channels, last year, underscoring what CEO Bob Bakish calls Viacom’s “unrivalled track record” of creating hybrids of free and paid TV.

Viacom has steadily expanded its European presence by shifting select offerings from cable in markets where it makes sense to do so. In September, Viacom expanded in Italy by doubling its free-to-air channel offerings on the Paramount Channel and VH1, and launched a local version of Spike TV.

MTV Germany will celebrate its return to free TV on Dec. 23 with a televised special, beginning with a three-episode run of music documentary series Dare to Live (starring Rory Kramer and featuring Shawn Mendes, Martin Garrix and the Chainsmokers), followed by a local music video highlights program called MTV Buzz, hosted by German star Uli Brase.

Introducing 2016 Viacom Employee Halloween Costume Contest Winner Allison Rube…Madonna at the 1984 VMAs

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Congratulations to Allison Rube (aka Madonna), on winning Viacom’s 2016 Employee Halloween Costume Contest.

Rube channeled the Queen of Pop’s iconic 1984 MTV VMA red carpet style with an all-white ensemble. Rube is a huge Madonna fan, and labored over finding each part of her costume—from the rocker-chic wedding dress to the white gloves and nameplate belt.

 

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Allison Rube may not have won a Moonman, but she’s the winner of Viacom’s 2016 Employee Halloween Costume Contest for her version of Madonna’s 1984 VMA ensemble.

We caught up with the winner to discuss her retro look.

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Six Viacom Employees Share Their VMA-zing Experiences From the 2016 VMAs

In the latest installment of Viacom’s award show employee sweepstakes, we sent six of our own Viacom superstars to witness the magic, the Moonmen, and the momentum at Madison Square Garden for MTV’s 33rd annual VMAs.

Here’s what our winners found most thrilling about the VMAs.

AlainCrevecoeur
AlainCrevecoeur
Stuart Stuart

Alain Crevecoeur at the VMAs. Read More

MM1
MM1
Stuart Stuart

Maritza Murillo and Mark Mills had a VMA-zing time. Read More

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Murillo 1
Stuart Stuart

Murillo and Mills strike a pose. Read More

Hoerbelt1
Hoerbelt1
Stuart Stuart

Jaime ​Hoerbelt at the VMAs. Read More

Erica Romero1
Erica Romero1
Stuart Stuart

Erica Romero shares the view from the top. Read More

EricaRomero2
EricaRomero2
Stuart Stuart

Romero and her date at the VMAs. Read More

Laino1
Laino1
Stuart Stuart

Nicolas Laino and his wife, Lisa. Read More

Eddie_G
Eddie_G
Stuart Stuart

Eddie Gutierrez and his guest at the VMAs. Read More

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