A Super Sweet Resurgence of Reality on MTV

In 2005, a show called My Super Sweet 16 premiered on MTV. I was 14, fixated yet mildly disturbed as I watched teenagers just a couple of years my senior scream at their parents for buying  the wrong type of Mercedes as a birthday present.

Hillary Duff sang the infections theme song (which is stuck in my head as I type this). The episodes typically involved 16-year-olds barking orders at their parents and outlining outlandish demands, such as a casual half million dollar budget. The birthday princess would change costumes more times than Rihanna at the VMAs.

We watched in lurid fascination as catfights unfolded between friends, celebrity guests, and parents. We witnessed harsh consequences for parents who bought their children an underwhelming amount of diamonds:

Yashika, aka the Veruca Salt of diamonds, makes herself clear. (Photo courtesy of MTV)

This was the golden age of early 2000s reality TV. As always, MTV defined what was in vogue—and at the time, it was delightfully depraved, unscripted programming.

Along with My Super Sweet 16, MTV produced some of the most addictively decadent shows of that era—Laguna Beach, Cribs, 8th & Ocean, The Osbournes, et al. Americans were collectively hooked.

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Daphne Finds Comfort in Daria as Nashville Returns to CMT on June 1

by Stuart Winchester, Viacom

When Nashville returns to CMT from its mid-season break tonight, fans can expect more immersion into the fictional and fascinating country music scene of the show’s eponymous city. But the show takes a musically adventurous turn in this preview clip of Daphne (Maisy Stella), who is apparently a huge fan of MTV’s classic show Daria.

Presumably still reeling from the death of her mother, Rayna (Connie Britton), and struggling in school, Daphne stumbles out of the mainstream and befriends exuberant vagabond Liv (Odessa Adlon), who squats in a junk-laden abandoned industrial space alongside a posse of self-described “people that nobody cares about.”

When Liv interrupts a palm reading to calm a crying toddler with You’re Standing on My Neck, the Daria theme song, Daphne joins in amazed recognition.

“You’ve seen Daria?” Liv asks, impressed (the two teenagers were likely infants when the show last ran new episodes, in 2002), before rallying her motley housemates in a change jar-clanging singalong.

What do you think, Daria? Pretty cool, right?

via GIPHY

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Pick Your Passion: 8 Divine Insights From MTV Star and Author, Charlamagne Tha God

MTV star and author Charlamagne Tha God recently took a break from his busy schedule to talk to employees at Viacom headquarters in New York City. The host of MTV’s Uncommon Sense and the recently-published author of Black Privilege: Opportunity Comes to Those Who Create It told employees about his journey to stardom, from growing up in the small town of Moncks Corner, South Carolina, to working for Jay Z, to finding his truth and passion in radio and on-air TV.

Charlamagne’s close friend, radio host Lawrence Jackson, moderated the discussion, which was followed by a question-and-answer session with employees.

Watch the video:

Charlamagne emphasized finding truth and authenticity in your work, no matter what you do. He considers getting fired (by Jay Z, nonetheless) to be a necessary part of his life—a “divine misdirection.” He thinks everybody should follow their passion, but keep an open mind if their passion doesn’t fit their skillset—not everybody has the voice to sing, for example, but if your passion is music, there are many opportunities to make a career in the industry without trying to rap.

Here are some more of Charlamagne’s insights from the conversation:

On being an author: “I honestly feel like that’s the most fulfilling thing I’ve done so far. I’m from a small town in South Carolina. In order to transcend your circumstances, books and hip-hop music are what allowed me to dream. Looking at a book full of experiences I’ve been through, and hoping somebody will be empowered and touched by the way I was touched by literature is a real dope feeling.”

On privilege: “White privilege is very real. But as a black man, I feel privileged to be black. I feel like when you’re talking about black privilege, you’re talking about something spiritual. When you’re talking about white privilege, you’re talking about something systemic. When you tap into black privilege, it gives you that divine ability to prosper in life in spite of everything thrown in our face to hinder us.

“I grew up hearing about black men being kings and black women being queens and goddesses. For us, we need to get back to that way of thinking. My skin is not a liability. My skin is my strength. For anybody marginalized or oppressed, that’s your privilege. Tap into your unique privilege. Whatever you are, embrace that. I choose to embrace my black privilege.”

BURBANK, CA - MAY 08: Charlamagne Tha God, co-host of The Breakfast Club on New York's Power 105.1,autographs copies of "Black Privilege: Opportunity Comes to Those Who Create It" at the iHeartRadio Theater LA in Burbank, California on May 8, 2017. (Photo by Rich Fury/Getty Images for iHeartMedia)

Charlamagne Tha God autographs copies of Black Privilege: Opportunity Comes to Those Who Create It at the iHeartRadio Theater LA in Burbank, California on May 8, 2017. (Photo by Rich Fury/Getty Images for iHeartMedia)

On superheroes: “I grew up with Marvel comic books, and recently worked with them. I was a big Luke Cage fan, and it was a big thing for me when Netflix decided to do the series. They recently re-issued the Power Man Iron Fist comic books, and the guy who did the illustrations for those books did the illustration for me. It’s like a vision board of sorts. We were marginalized, now we’re superheroes.”

On making it in New York City: “It’s not the size of the pond, but the size of the hustle.

“Even though I was in a small pond, the ripples were making their way to New York City. I cultivated my craft in that small pond, and made a splash.”

On living your truth: “When people say things about you, or have a perception about you, that’s fine. That’s not your true character. If you’re aware of who your true character is, you can be self-aware, self-deprecating. What can people say to you then?

“As a young black man growing up, we often see men who look like us who are successful in athletics or in entertainment. If that’s not your dream, don’t do it.”

On producing top-notch content: “In the TV world, you have executives who know TV and that’s good, but do you know culture and content? You have to know both.

“Give everybody in the room credit. The know-it-all knows nothing. I tell people in radio, you’re never going to beat the internet.”

On being a fan: “I’m always a fan. Once you stop being a fan, you think your word matters a little too much, and people start saying, “Who does he think he is?” I always try to keep that fan perspective.”

On the value of success: “I admire success, but I admire what you do with success. For example, people like Oprah Winfrey, Will Smith, and Jay-Z. They’re doing a lot for culture, they’re moving things forward. Those are the people I admire—not for their fame, or money, but what they do with their prosperity. Like Jay Z’s Kalief Browder documentary [on Viacom’s Spike network] – I can’t attribute that whole documentary to why Rikers is closing, but it brought a lot of attention to the vile conditions at Rikers. I don’t think that story gets told without somebody like Jay Z.”

The Golden Age of Golden Popcorn: Highlights From the 2017 MTV Movie & TV Awards

The 2017 MTV Movie & TV Awards was a gender and genre-bending revolution. The 26th annual iteration was held at the Shrine Auditorium in Los Angeles on May 9, and hosted by Workaholics star Adam Devine. For the first time, MTV’s celebration of mega-hits included television juggernauts alongside cinematic blockbusters. It also banished gendered categories, a first for American award shows besides the Grammys.

Beginning in 1992, the MTV Movie Awards lit up Hollywood’s award show circuit. Its edgy and unique categories such as Best Kiss became as iconic as the network itself. As an arbiter of youth culture, MTV knows how to adapt to an ever-changing world—and this year’s ceremony was no exception.

Rolling Stone called the network’s decision to omit gender distinctions “a simple but radical switch,” citing Best Actor winner Emma Thompson’s acceptance speech.

“The first acting award in history that doesn’t separate nominees based on their sex says something about how we perceive the human experience,” Watson said. “Empathy and the ability to use your imagination should have no limits.”

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A Devine Choice to Host MTV Movie & TV Awards, Nominees Announced

by Stuart Winchester, Viacom

MTV has woven the film, TV and digital realms into one broad content domain that houses the 2017 MTV Movie & TV Awards nominees. The net – which for the first time is expanding the iconic show outside the cinema – also announced that the star of the long-running Comedy Central hit Workaholics Adam Devine will host the May 7 spectacular.

Devine is a veteran of the Golden Popcorn spotlight, having won an award for Best Kiss with Rebel Wilson in Pitch Perfect 2 last year. He is also nominated for Best Comedic Performance for his role on the seventh and final season of Workaholics.

via GIPHY

The platform-agnostic categories include a few additions and some tweaks of long-running show standards. “Best Fight” is now “Best Fight the System” – to acknowledge social justice activism – while “Best Actor” and “Best Actress” have ditched their gender designations to morph into “Best Actor in a Movie” and “Best Actor in a Show.” New categories include “Best American Story,” “Tearjerker,” “Best Host,” “Best Reality Competition” and “Next Generation.”

Nominated Viacom brands include VH1 for RuPaul’s Drag Race – which earned nominations for Best Host and Best Reality Competition – and for Martha & Snoop’s Potluck Dinner Party (best duo). Comedy Central’s Trevor Noah is also competing for Best Host, while Ilana Glazer & Abbi Jacobson of Broad City are nominated alongside Devine for Best Comedic Performance. Spike’s TIME: The Kalief Browder Story is in the running for Best Documentary.

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Nick Grabs 18 Daytime Emmy Nominations, MTV Adds 1 for 19 Total Viacom Nods

by Stuart Winchester, Viacom

Behind an outstanding slate of animation, young children’s programming, and special activations, Nickelodeon locked in 18 nominations for the 2017 Daytime Emmy Awards, a rousing affirmation of the net’s broad impact and influence on the television landscape. MTV’s Transformation, which documents the struggles of young transgender individuals, grabbed an additional nomination, bringing Viacom’s total to 19.

Nick’s Peter Rabbit earned a trio of nominations, while Pig Goat Banana CricketDino Dan: Trek’s AdventuresMutt & Stuff, Kung Fu Panda: Legends of Awesomeness, and Bubble Guppies each snagged two. Harvey Beaks and Wallykazam! also grabbed one nod apiece, while nominations for the 2016 Kids’ Choice Awards (one nomination), Kids Pick the President (two), and the Ultimate Hallowen Haunted House 360 Challenge (one) underscore the strength of the network’s special programs and initiatives.

Congratulations to all of the nominees. The National Academy of Arts & Sciences will announce the winners of the 44th Annual Daytime Emmys on April 30.

Scroll down the page to check out all of Viacom’s nominations and watch clips from select programs.

MTV 

OUTSTANDING SPECIAL CLASS SPECIAL

MTV Docs: Transformation 

Director: Melissa Johnson

Producer: Katelyn Howes

NICKELODEON

OUTSTANDING PRE-SCHOOL CHILDREN’S SERIES

Dino Dan: Trek’s Adventures

Executive Producers: J.J. Johnson, Blair Powers

Co-Executive Producers: Matthew J.R. Bishop, Christin Simms

 

Mutt & Stuff

Executive Producers: Marty Krofft, Sid Krofft, Cesar Millan, Bradley Zweig

Co-Producers: Bob Aniello, Leigh Hale, Deanna Krofft Pope, Jacob Moffat

Producer: Irene Oncley

 

OUTSTANDING PRE-SCHOOL CHILDREN’S ANIMATED PROGRAM

Wallykazam!

Executive Producer: Adam Peltzman

Co-Executive Producers: Koyalee Chanda, Dave Palmer

Supervising Producer: Laura Barbera

Line Producers: Sara Kamen, Ian Murray

 

OUTSTANDING INTERACTIVE – ENHANCEMENT TO A DAYTIME PROGRAM OR SERIES

Nickelodeon’s Ultimate Halloween Haunted House 360 Challenge

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MTV + Movies + Television = The MTV Movie & TV Awards

by Stuart Winchester, Viacom

Since Demi Moore announced Terminator 2: Judgement Day as Best Movie from a Burbank stage in June of 1992, the MTV Movie Awards have celebrated the best of Hollywood’s explosive, moving, heart-pounding annual slate – with an MTV-appropriate musical touch delivered by the big name performers of the day (that inaugural show included En Vogue, Ugly Kid Joe, and Arrested Development).

After 25 years of Golden Popcorn statues and hijinks that have included Jim Carrey crashing the stage as an anonymous hippie, Rainn Wilson gearing up in nothing but a Teddy bear, and lots of surprise makeout sessions, MTV is taking a great thing and making it even better, with the inclusion of television in its award categories. The network has officially renamed the show the MTV Movie & TV Awards.

MTV Movie and TV Awards

“We’re living in a golden age of content, and great storytelling and characters resonate regardless of whether you’re watching it in a theater or on TV,” said MTV President Chris McCarthy. “The new MTV Movie & TV Awards will celebrate even more of the brightest, bravest, funniest and most shared films and TV shows resonating across youth culture.”

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Viacom Wins Eight Cynopsis Social Good Awards, Including Impact Honors for Its LISTEN Addiction Initiative

by Stuart Winchester, Viacom

Anchored by its stigma-crushing LISTEN addiction initiative, Viacom brands underscored the companywide commitment to social responsibility by earning seven honors at the Cynopsis Social Good Awards ceremony in New York City this morning.

LISTEN, which earned the Impact Campaign distinction, is a multi-dimensional campaign grounded in the belief that compassion and awareness are central elements to fighting the scourge of addiction. A partnership with Facing Addiction, LISTEN unites addiction-fighting resources with transformational video stories of individuals who have fought from nearly hopeless circumstances to become inspirations for those still struggling to find sobriety.

This video is just one in a series posted on heretolisten.com. A LISTEN special that aired across 11 Viacom networks has been viewed more than 2 million times and drove 38.1 million social impressions and more than 56,000 engagements across Facebook, Twitter and Instagram.

Debi Mazar, one of the stars of TV Land’s hit Younger, appeared alongside Niels Schuurmans, executive vice president of Viacom Velocity, to accept the award on the company’s behalf.

“I am so proud to see Viacom mobilize the voice and reach of its channels to take action in breaking down the shame and stigma around addiction and address it for what it is – a health issue,” Mazar said. “Media has the power to change hearts and minds. And LISTEN is doing that one story and conversation at a time.”

LISTEN also took top honors in the Branded Campaign for a TV Series or Special Programming category.

Logo earned a pair of honors. The network’s stirring Trailblazer Honors ceremony served as a tribute to victims of the Orlando nightclub massacre and took the Philanthropic/Human Rights Campaign category, while its Fill in the Blank push around Pride Month earned best Branded Campaign for a Digital or Mobile Platform.

BET Networks also took two categories. Its HBCU (historically black colleges and universities) Snapchat tour earned best Digital Media Campaign:


While the network’s understated Vote Your Voice spots earned top Hash Tag Promotion:

Viacom International Media Networks earned the last two honor, in the Public Service Announcement and Best Spot (30 Seconds or Less) categories, both for Nickelodeon’s Together for Good collaboration with UNICEF, which works to protect disadvantaged children around the world.

In addition to the Impact Award, Viacom received 44 total nominations across 21 categories and an impressive array of brands, including Nick Jr., Spike, Viacom International Media Networks, MTV, VH1, and our Viacom Velocity in-house agency.

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MTV EMAs Head to London

by Stuart Winchester, Viacom

via GIPHY

After a raucous party in Rotterdam last year, the MTV EMAs are heading across the North Sea to London for the first time in more than two decades.

“London is arguably the world’s musical epicenter and it’s both a huge privilege and opportunity to bring the MTV EMAs 2017 to the U.K.’s capital city,” said David Lynn, the newly installed CEO of Viacom International Media Networks, who is based in London. “The EMA creates an incredible buzz wherever it lands it; that will be amplified tenfold in London.”

The city last hosted the EMAs in 1996, before the event moved on to other UK venues, including Edinburgh (2003), Liverpool (2008), Belfast (2011) and Glasgow (2014). It looks as though the city is happy to have us back (or at least the mayor is):


Performers, nominees, host information and more is yet to come. For now, check out last year’s winners.