CMT Celebrates 2017 With a Milestone: 53 Weeks of Consecutive Growth

Combining network transformation and honoring tradition, CMT broke records this year with 53 weeks of consecutive growth. It’s the longest active growth streak in cable (among all ad-supported cable channels).

How did CMT achieve this landmark?

The network remained true to its mission statement, fueling its status as the leading authority on country music and lifestyle by re-branding the network to become more than just a music channel, but an entertainment hub for modern country culture.

The new creative filter beckoned a programming renaissance, with hit shows and specials including Nashville and the limited run series Sun Records, while fan-favorite series like Steve Austin’s Broken Skull Challenge and Dallas Cowboys Cheerleaders Making the Team were re-energized and attracted new fans.

CMT re-examined its signature music events and specials with fresh eyes. With the seminal series CMT Crossroads which pairs a country act with a pop artist, the network focused on more diverse and current pairings like Maren Morris and Alicia Keys, Thomas Rhett and Nick Jonas, and Florida Georgia Line and Backstreet Boys, which scored the highest “Crossroads” ratings in 5 years.

Fresh off a pair of Grammy-nominations, Kesha is joined by Old Crow Medicine Show for a newly interrupted version of her smash hit Your Love Is My Drug:

Given the hurricanes and shootings in Las Vegas, the annual CMT Artists of the Year special was evolved from a celebration of the year’s top artists to a night of hope and healing. Fans responded…the critically acclaimed special notched the event’s highest ratings ever. And with the CMT Music Awards, CMT successfully expanded the event from one-night event into a three-day festival for sponsors and fans. The events dominated downtown Nashville with multiple sponsor activations, music performances, and fan experiences… creating the largest footprint in CMT history.

The growth isn’t just limited to television. This year, CMT’s ramped up social strategy bolstered its reach to be “everywhere fans are.”  It’s working: in the past year, CMT’s Facebook fans have increased by 3,000 percent.

While the brand continues to expand, its commitment to its fans has never wavered. In the last few months alone, CMT expanded the “Empowering Education” campaign encouraging our fans to pursue higher education and was proudly the first cable network to sign-up for the “Hand in Hand” telethon benefiting hurricane victims.

The last 53 months of growth coincided with subtle yet impactful changes on CMT: introducing more culturally-relevant content to the network, and spreading such content across a range of platforms.

“We discovered that more than ever country fans cannot be put into one box. They connect with smart content which reflects their diverse identities.”

– Frank Tanki, CMT and TV Land General Manger

Network executives chose this course after careful reflection: What does it mean to be a diehard country music fan in 2017?

It means being socially-conscious.

It means having a diverse taste in music—with Carrie Underwood and Beyoncé on the same Spotify playlist.

It means being open to progressive dialogue and content.

CMT fans are diverse in age, race, ethnicity, class and nationality.

“We discovered that more than ever country fans cannot be put into one box,” said Frank Tanki, CMT and TV Land General Manger. “They connect with smart content which reflects their diverse identities.”

And many are millennials, equally appreciative of the historical significance of the genre, jamming to CMT playlists on their iPhones and attending live concerts to enjoy today’s current stars.

“As we connect with more millennials,” said Tanki, “We realize that country fans are younger and increasingly diverse. To remain the authority on country, we adopted a more progressive and inclusive point of view. And to stay culturally relevant, we began reflecting what was happening in culture right now.  And we’ll continue to challenge ourselves to keep reinventing our brand.”

The network made a decision to let go of some older shows that no longer fit the brand mission, but this was accompanied by introducing new shows—original scripted programming or saving proven hits like the endearing fan-favorite Nashville. The “Nashie” fan-base has generated record-breaking numbers for CMT, and Nashville remains the network’s highest-rated and most-watched show in CMT history. These new fans stayed, and ratings soared.

The network is commemorating this phenomenal ratings growth by doing what it does best: connecting artists with fans.

On Thursday, Dec. 14 CMT unveiled its annual LISTEN UP list of 18 emerging artists (18 for 2018) that the network will support and amplify across all platforms, digital and linear, for the next year.

LISTEN UP spotlights talent, giving fans a deeper look at the careers of these potential country superstars through featured promotion of their new music and videos.

“CMT’s ratings trajectory is further proof that our new mission of embracing and redefining modern country culture is working,” said Tanki. “Music is our brand cornerstone and key to our growth. Franchises like LISTEN UP allow us to join forces with new artists at the forefront of evolving the genre and give them a massive megaphone to reach countless new fans.”

Since 2011, the franchise has helped spawn the careers of fledgling stars including Brett Eldredge, Cole Swindell, Dustin Lynch, Jon Pardi, Kacey Musgraves, Kelsea Ballerini, Maren Morris, and RaeLynn. Last year’s class alone, included breakout stars Carly Pearce, Luke Combs and Midland.

This year’s “18 for 2018” LISTEN UP artists are Abby AndersonAshley McBrydeBailey BryanCale DoddsDelta RaeDevin DawsonJillian JacquelineJimmie AllenJordan DavisKassi AshtonLevonMaggie RoseMorgan EvansMorgan WallenRussell DickersonRyan KinderThe Sisterhood Band and Tyler Rich.

This year’s “18 for 2018” LISTEN UP artists. Photo courtesy of CMT.

“LISTEN UP taps into CMT’s influence and platforms to guide fans to talented emerging artists that might not yet be on their radars,” said CMT’s senior vice president of music strategy and talent, Leslie Fram. “This lineup represents the diversity within country music – from traditional to modern country, mixed with a little bit of soul. We look forward to sharing their passion and great music with our audience all year long.”

Viacom applauds CMT staff and stars for this colossal achievement. We’re proud to have CMT as part of the Viacom family, and look forward to what the maverick network will produce in the New Year.

Take a look at the upcoming slate of new programming for 2018, including Music City from the creator and executive producer of The Hills and Laguna Beach (premiering March 1). In many ways, it’s the real life Nashville.

Watch the trailer:


Follow CMT on Twitter, Instagram and Facebook for the latest news. Visit CMT.com for more shows and updates.

Legends Return and Stars Unite as Viacom Nets Stuff the Content Pipeline

by Stuart Winchester, Viacom

It’s a time of great energy and invention at Viacom, with our networks announcing new shows, series extensions, and reboots weekly.

“Content is what Viacom is,” Viacom CEO Bob Bakish told CNBC’s Julia Boorstin last week. And this robust content pipeline underscores that point as ratings continue to creep up at core channels and fourth-quarter and full-year earnings map upticks in revenue and other key financial metrics.

The return of those crazy kids of Jersey legend, a beloved host helms an all-new concept, a fan-favorite franchise expands south, an unlikely onstage pairing produces a dazzling country-pop concert, a pair of season renewals drop, and a comedy legend is honored – here’s a look at previews for some our most anticipated programming, all of which MTV, VH1, CMT and Spike have released in just the past week:

MTV:

When Floribama Shore hit with the highest ratings of any network premiere in three years, it underscored fans’ hunger for the return of the Shore franchise. Perhaps foreseeing this enthusiasm, MTV queued up the return of the original series cast with a spot announcing Jersey Shore: Family Vacation during Floribama’s debut.

We don’t have many details or even a premiere date yet, but we know the important stuff: Deena, Pauly D, JWOWW, Vinny, Ronnie, Snooki and The Situation will all be back on our screens, together:

After headlining a pair of MTV classics in Rob & Big and Rob Dyrdek’s Fantasy Factory,  skateboarder and reality star Rob Dyrdek returns to the network headlining Amazingness. Human towers, a hands-free archer, stepladders balanced on teeth – check out what will be – in Dyrdek’s words – “the talent show like no other talent show in the world” beginning this Friday, Dec. 8.

VH1:

VH1 has a New Year’s present for its rabid base of Love & Hip Hop fans – the premiere of the latest complement to the hit shows set in New York, Atlanta and Hollywood: Love & Hip Hop: Miami. Here’s a first look at the series and its ensemble cast, featuring Trick Daddy, Trina, Gunplay and Amara La Negra, among others:

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How CMT Transformed Nashville Into Its Most Successful (And Progressive) Show

In 2015, Rolling Stone said ABC’s Nashville “reflects real-life struggles in the entertainment industry.”  This was in reference to the country soap’s gay characters, Will Lexington (Chris Carmack) and Kevin Bix (Kyle Dean Massey).

At the time, Bix was a new addition to the Nashville family, and as an openly gay singer, struggled to have a successful career. Lexington was hiding his sexual identity from his fans, while flourishing professionally.

Flash forward to 2017. Nashville moved to CMT for its fifth season earlier this year. Now, Lexington is out and proud, realizing he could still embrace his role as a country music star as an LGBT individual after being forced out of the closet in season three by a rival musician.

Since joining the CMT roster, Nashville has become the network’s highest-rated and most-watched series ever. Even after losing a beloved main character (Rayna James) in a tragic car crash, the show has remained wildly successful.

At least part of this success can be attributed to CMT’s inventive and progressive storyline and character development. Take Lexington’s evolution, for example. Entertainment blog Cinemablend commended CMT on “sprucing up” his character, giving him more than just romantic story arcs and LGBT-drama to fill his screen time.

Even the network’s portrayal of his sexuality has adopted more realistic angles. Even though Music City is full of heartbreak and drama, being a gay country singer doesn’t have to be riddled with conflict. In a recent episode that aired during Pride Month, Lexington got the opportunity to be a brand spokesperson for Budweiser.

Watch the fictional spot:

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Daphne Finds Comfort in Daria as Nashville Returns to CMT on June 1

by Stuart Winchester, Viacom

When Nashville returns to CMT from its mid-season break tonight, fans can expect more immersion into the fictional and fascinating country music scene of the show’s eponymous city. But the show takes a musically adventurous turn in this preview clip of Daphne (Maisy Stella), who is apparently a huge fan of MTV’s classic show Daria.

Presumably still reeling from the death of her mother, Rayna (Connie Britton), and struggling in school, Daphne stumbles out of the mainstream and befriends exuberant vagabond Liv (Odessa Adlon), who squats in a junk-laden abandoned industrial space alongside a posse of self-described “people that nobody cares about.”

When Liv interrupts a palm reading to calm a crying toddler with You’re Standing on My Neck, the Daria theme song, Daphne joins in amazed recognition.

“You’ve seen Daria?” Liv asks, impressed (the two teenagers were likely infants when the show last ran new episodes, in 2002), before rallying her motley housemates in a change jar-clanging singalong.

What do you think, Daria? Pretty cool, right?

via GIPHY

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Unity Spans the Globe for Viacommunity Day’s 21st Year

by Stuart Winchester, Viacom

Lisa Di Venuta contributed reporting.

In an enormous show of support for local communities around the world, more than 4,000 Viacom employees threw themselves into the 21st annual Viacommunity Day last Friday. It was themed as a day of unity, bringing employees from every part of the company together at more than 150 projects sites across the United States and more than a dozen other nations, a collective effort that underscored Viacom’s unwavering dedication to putting our resources, skills, energies and collective will toward improving our communities.

“Viacommunity has a long legacy with our company,” said Viacom President and CEO Bob Bakish, standing among a group of employees outside of a Boys & Girls Club in New Rochelle, 20 miles north of Times Square in the New York City suburbs. “I remember when I joined the company in 1997 in the early days of Viacommunity, and it’s always been a day, throughout different management teams, throughout different phases of the media business, where we would take a day and allow people to give back to their communities. This is all evidence that communities matter. That’s what Viacommunity is all about.”

 

Viacommunity Day 2017 Recap Video from Viacom on Vimeo.

Support for the effort transcended our employee ranks, reaching into the celebrity Twittersphere:

Events began early in the morning, spreading west from our outposts in Asia and Australia and following the sun across Europe and Africa and then jumping the Atlantic. The Viacommunity spirit rippled from the five boroughs of New York City and across the suburbs, west to Tennessee and finally California, where Paramount locked in the Viacommunity Day Cup for the second consecutive year.

Below is just a small sampling of the energy, enthusiasm, and effort that our volunteers injected into their communities over the course of a single day.

A Viacom employee gets psyched for Viacommunity Day 2017 in front of Viacom's Times Square headquarters.

A Viacom employee gets psyched for Viacommunity Day 2017 in front of 1515 Broadway.

CALIFORNIA – Paramount Repeats as Viacommunity Day Cup Champions

With the highest percentage of employees participating in Viacommunity Day out of any Viacom division, Paramount locked in the Viacommunity Day Cup for the second consecutive year. Employees had spent the past 12 months passing their prize around, Stanley Cup style, with different groups holding the trophy for a week at a time. Taking the cup again is a testament to how deeply entrenched the Viacommunity spirit is on the lot, where longstanding relationships with local schools and organizations fuse with individual efforts to create an atmosphere rich with giving.

The Fulfillment Fund

The commitment was evident on Paramount’s Hollywood lot on Friday morning, when a bus pulled in to pick up more than two dozen employee volunteers. It was already loaded with 25 students and four chaperones from Alexander Hamilton High School in west Los Angeles. They were headed six miles south, beneath the 10 freeway and to the campus of the University of Southern California (USC). On a separate bus, 25 Viacom employees were heading in the same direction from the company’s shiny new Hollywood building, stopping to pick up an additional 17 students from Helen Bernstein High School before rendezvousing at the university.

The Fulfillment Fund, an organization that focuses on orienting high-risk students toward college, was way ahead of both groups. They’d set up a unique tour: a campus-wide scavenger hunt for groups of students and volunteer mentors to navigate together. What’s the name of the campus bookstore? Which year was the arts building dedicated? Which years did USC football win the Rose Bowl? Four versions of the hunt helped to disperse the laughing, giddy students across the hot campus and avoid overcrowding at any one site.

Among the Viacom and Paramount volunteers were seven USC alumni and at least two graduates of Hamilton High School. Site captain Lori Nakama, a director of creative services for digital and television distribution in home media who was participating in her seventh Viacommunity Day, was among them.

“This is one of my favorite days of the year,” she said. “I love getting to work with people in the company that I don’t normally get to talk to. We’re so busy here that, a lot of times, I don’t leave my desk. So I don’t get to meet somebody who works in theatrical, or in finance, or in theatrical finance. So at Viacommunity Day, you not only are building a community within the community, but a community within the company.”

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See What Drove Viacom’s Q2 2017 Business Results – and What’s Coming Next

by Stuart Winchester, Viacom

Viacom reported its Q2 2017 earnings this morning behind strong performances across our portfolio. Click through the slideshow below to see what drove our business this quarter, and to get a preview of what we’re excited about coming up. Click over to Viacom Investor Relations for more details about this quarter’s earnings.

CMT Releases First Nashville Trailer; Date of Sneak Peak

by Stuart Winchester, Viacom

We teased Nashville back in September, when CMT released its first teaser of season five and announced a Jan. 5 debut date. The net has not only come back with the first official trailer for the series, but a gift for anxious fans: the first hour of the two-hour season premiere will air on Thursday, Dec. 15 at 9 p.m.

You can get more details on the intrigue and the excitement to expect here. But, really, you should be following @NashvilleCMT on Twitter or Facebook to make sure you get the latest updates as soon as they’re released.

Check Out This Video Calendar of Viacom’s Upcoming Premieres

by Stuart Winchester, Viacom

There’s a whole lot coming up at Viacom over the next few months.

Paramount sends aliens hurtling from the cosmos and Brad Pitt and Marion Cotillard back to World War II. Denzel Washington and Viola Davis dazzle in Fences while Jennifer Aniston and Jason Bateman burn down the city in Office Christmas Party.

Martha Stewart and Snoop Dogg team up on VH1really – for what is likely to be the dopest cooking show around. America’s Next Top Model returns to the same net. We wave goodbye to MTV’s Teen Wolf, but meet a pair of bad-ass campus vigilantes on Sweet/Vicious.

Original content continues to rule across our networks, from TV Land’s smash hit Younger to CMT’s January debut of Nashville to BET’s Being Mary Jane and New Edition biopic. Spike delivers some hard truth with a documentary on the tragic story of Kalief Browder.

And more favorites keep pouring back in: RuPaul returns with season six of RuVealed on Logo while The Daily Show With Trevor Noah and @Midnight continue their runs on Comedy Central.

And for the kiddos, Nick keeps the incredible stuff coming with Albert and Rusty Rivetsalong with a nostalgic run back to the 90s with a Legends of the Hidden Temple movie.

Watch previews of all of this and much more below:

Free Preview: Epix Launches Pair of Original Series – Spy Serial and Presidential Renaissance

by Stuart Winchester, Viacom

You probably know Epix as a warehouse for the highlights of Hollywood weekends past. From 1917’s The Eye of Envy to recent releases Whisky Tango Foxtrot and Daddy’s Home, the depth and quality of the library is stunning (check it out here and try their awesome filtering tool).

But like Viacom brands CMT (Nashville, Still The King) and TV Land (Younger, Impastor, Teachers, Lopez – check out their glimmering new website), Epix is mixing original series into their lineup, starting with the duo of Berlin Station and Graves – and you can watch the first two episodes of each for free.

Graves is set in an alt-reality America where President Richard Graves (Nick Nolte) is stumbling through life decades after his two-term presidency ends. Tended by a flock of aides, security teams, and fellow politicians-in-retirement coordinated through his wife (Sela Ward), the 42nd president grumbles through his days with a despondent resignation. At the end of another day of labored tedium, the Republican folk hero sits alone in his palatial desert compound and Googles, “Who was the worst president in history?” The search results launch him into a frenzy of shocked self-realization that will reverberate across society. Check out the preview below, then watch the first two episodes here.

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