The Hero Returns: Watch New Episodes of Nathan For You Starting in September

On Sept. 28, television is about to get weird again, as Comedy Central’s absurdist docu-reality show Nathan For You returns.

The fourth season of the business improvement mockumentary series is expected to be wonkier than ever, and this is coming after episodes focused on an authentic exorcism, a shopping mall Santa Claus with a criminal record, and an electronics store that sells TV sets for a dollar—providing customers can walk past a live alligator to retrieve them.

Watch a compilation:

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‘Nathan For You’ on Embedding Ideas into the Popular Imagination

by Tiffany Knighten, Viacom

Although Nathan Fielder isn’t exactly a marketing expert, he asserts himself as one on his Comedy Central show “Nathan For You,” using the combination of his quirky personality and unorthodox marketing ideas to promote small businesses. While his marketing tactics may not be deemed kosher in a traditional marketing classroom, Nathan’s tactics are so absorbing that he’s become a viral sensation, with his infamous video of a pig saving a goat reaching more than 8 million views. Read More