BET’s New Slate of Programming Continues to Entertain, Empower and Engage Its Audience

BET is in tune with what African-American viewers want: high-end drama and comedy, along with more refined reality and hard-hitting investigative documentary series.

On Wednesday, April 17, BET announced its upcoming slate of programming for 2018-2019, which will include all-star talent and a dramatic increase in original content.

“Creating powerful, engaging and provocative content has been BET Networks’ legacy for decades,” said Connie Orlando, Head of Programming, BET Networks. “With the increase in our original programming slate for 2019, we’re committed more than ever to telling the most compelling and authentic stories about the Black experience.”

BET Networks President Scott Mills spoke to The Hollywood Reporter ahead of the announcement to discuss the network’s reorientation toward original, scripted content.

“Our new focus is on shows that are dramatic, character-driven, aspirational and authentically anchored in the African-American experience,” said Mills.

“We are confident that content in that vein is going to allow us to more consistently pull big audiences you’ve seen us pull with The New Edition Story, the BET Awards, Being Mary Jane and The Game.”

via GIPHY

Here’s a look at some upcoming programming:

Paramount Pictures’ Boomerang has boomeranged back from Viacom’s deep library

Eddie Murphy’s 1992 film Boomerang is being modernized into a 30-minute comedy series, which BET will partner with Paramount TV to produce. The show mines evergreen themes from the OG film like office politics, shown through the lens of today’s culture. Expect to see plotlines develop around gender roles and the relationship between Gen-X and millennials in the workplace.

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Legends Return and Stars Unite as Viacom Nets Stuff the Content Pipeline

by Stuart Winchester, Viacom

It’s a time of great energy and invention at Viacom, with our networks announcing new shows, series extensions, and reboots weekly.

“Content is what Viacom is,” Viacom CEO Bob Bakish told CNBC’s Julia Boorstin last week. And this robust content pipeline underscores that point as ratings continue to creep up at core channels and fourth-quarter and full-year earnings map upticks in revenue and other key financial metrics.

The return of those crazy kids of Jersey legend, a beloved host helms an all-new concept, a fan-favorite franchise expands south, an unlikely onstage pairing produces a dazzling country-pop concert, a pair of season renewals drop, and a comedy legend is honored – here’s a look at previews for some our most anticipated programming, all of which MTV, VH1, CMT and Spike have released in just the past week:

MTV:

When Floribama Shore hit with the highest ratings of any network premiere in three years, it underscored fans’ hunger for the return of the Shore franchise. Perhaps foreseeing this enthusiasm, MTV queued up the return of the original series cast with a spot announcing Jersey Shore: Family Vacation during Floribama’s debut.

We don’t have many details or even a premiere date yet, but we know the important stuff: Deena, Pauly D, JWOWW, Vinny, Ronnie, Snooki and The Situation will all be back on our screens, together:

After headlining a pair of MTV classics in Rob & Big and Rob Dyrdek’s Fantasy Factory,  skateboarder and reality star Rob Dyrdek returns to the network headlining Amazingness. Human towers, a hands-free archer, stepladders balanced on teeth – check out what will be – in Dyrdek’s words – “the talent show like no other talent show in the world” beginning this Friday, Dec. 8.

VH1:

VH1 has a New Year’s present for its rabid base of Love & Hip Hop fans – the premiere of the latest complement to the hit shows set in New York, Atlanta and Hollywood: Love & Hip Hop: Miami. Here’s a first look at the series and its ensemble cast, featuring Trick Daddy, Trina, Gunplay and Amara La Negra, among others:

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BET Introduces Robin Thede, Late Night’s Only Black, Female Host

Robin Thede earned her first writing credit at the 2014 BET Awards, crafting jokes for show host Chris Rock. The gig sparked a fast-paced career in the entertainment industry—a career marked by firsts.

As head writer for Comedy Central’s Nightly Show starting in 2015, she became the first black woman to hold that position for any late-night show. One year later, Thede became the first black woman to serve as head writer for the 2016 White House Press Correspondence Dinner.

Now, Thede has come back to BET. This time, as the host of her own show: The Rundown With Robin Thede, where she’ll reunite with Rock, an executive producer for the program.

She’ll also be the only late-night host currently on air who is black and female.

“It’s a quality that Ms. Thede knows will immediately set her apart from her many competitors,” wrote Dave Itzkoff in The New York Times.

Thede’s “Who Dis?” segment on The Nightly Show was a hit with viewers.

Thede’s irreverent comedic style is a natural fit for late-night, the programming block characterized by acerbic hosts and borderline-offensive skits.

“I purposely put my name in the title so no one can replace me,” Thede quipped in an interview with Essence.

Watch the trailer:

The Rundown will be Thede’s chance to share her charismatic and hilarious style with a wider audience, who may not be familiar with her as a TV personality (although viewers will recognize her humor if they’ve watched any of the daytime, late-night and scripted TV shows where she’s credited as a writer.

“Some people only know me as a comedian, and some people only know me as a writer,” Thede told Variety. “This show blends field and studio comedy and plays to my strengths as a writer and performer. I want to create a (show) that is unlike anything else on the market.”

BET has the same goal. Connie Orlando, BET’s head of programming, told The New York Times that the network was looking to shake up its programming with late-night comedy.

“It was something that made sense for the direction we’re going in,” said Orlando. “We realized our real prime time starts at 10, and our audience loves to laugh. It felt like the perfect moment to add the voice of an African-American female to the conversation.” Orlando also believes the show has potential to go viral and reach viewers outside BET’s demographic.

How? Late-night talk shows are fueled by current events, relying on the daily news cycle for their commentary. Race relations and women’s issues heavily focused on. Thede is in a unique position as a black woman to provide commentary on these topics from her own experience—adding a level of genuine credibility to the late-night set that, until now, hasn’t existed for black female viewers.

In an interview with The New York Times, Thede predicted this credibility would help her show gain traction. “I’m speaking to stories that matter to us,” said Thede, referring to black women. Members of her community will tune in to “to get an authentic opinion about stories they’re not going to hear anywhere else.”

But The Rundown has great potential to engage viewers from every demographic, according to Orlando.

“The show’s going to cover anything from Cardi B to what’s happening in the White House,” Orlando told The New York Times. “I think all kinds of audiences will be interested to know and listen to what Robin has to say.”


Thede and her team have made it clear that their show will embody diversity behind the scenes, as well, with a staff comprised of women, people of color, and LGBT individuals.

The late night is about to wake up.

The Rundown With Robin Thede airs Thursday, October 13 at 11 p.m. on BET.