Vice President of Velocity Marketing Operations Samantha Newman had never entered a Viacom awards show contest before—and she’s worked with the company for 10 years.
Newman and her husband, Jason, have two children, 8-year-old Ethan and 4-year-old Alexa. “It’s hard traveling when you have young kids,” said Newman.
But this year Newman’s kids were finally old enough to travel and attend an award show—right in time for Nickelodeon’s 28th annual Kids’ Choice Awards. Newman entered the contest, and won. The timing was fortuitous, as her son was just becoming a fan of live-action shows on Nickelodeon—many of which were represented at this year’s ceremony.
Behind a wide-ranging slate of live-action and animated shows, Nickelodeonswept ratings compilations of the top 10 children’s programs for the first quarter of 2017 among kids 2-11 and 6-11.
The accomplishment continues a torrid winning streak for Nickelodeon, which marks its third year as the top kids’ network among kids 2-11 and preschoolers. This is Nick’s seventh consecutive quarter winning those two demos, and its second in a row among kids 6-11. Ratings grew among all three demos during the quarter.
Behind an outstanding slate of animation, young children’s programming, and special activations, Nickelodeon locked in 18 nominations for the 2017 Daytime Emmy Awards, a rousing affirmation of the net’s broad impact and influence on the television landscape. MTV’sTransformation, which documents the struggles of young transgender individuals, grabbed an additional nomination, bringing Viacom’s total to 19.
Orange blimps invaded Los Angeles, along with a deluge of slime, stars, and surprises, for the 28th annual Kids’ Choice Awards earlier this month.
Nickelodeon’s 2017 Kids’ Choice Awards juxtaposed beloved mainstays (green goo, orange blimps, and celebrity guests) with cutting-edge elements. Stars shot out of an orange slide to get onstage. A drone circled the audience at the University of Southern California’s Galen Center, affixed to an orange blimp, snapping shots of fans and posting them to a second screen in the arena. A “live set” of real kids posing as stage props capped off the ultimate fans-first experience.
LISTEN, which earned the Impact Campaign distinction, is a multi-dimensional campaign grounded in the belief that compassion and awareness are central elements to fighting the scourge of addiction. A partnership with Facing Addiction, LISTEN unites addiction-fighting resources with transformational video stories of individuals who have fought from nearly hopeless circumstances to become inspirations for those still struggling to find sobriety.
This video is just one in a series posted on heretolisten.com. A LISTEN special that aired across 11 Viacom networks has been viewed more than 2 million times and drove 38.1 million social impressions and more than 56,000 engagements across Facebook, Twitter and Instagram.
Debi Mazar, one of the stars of TV Land’s hit Younger, appeared alongside Niels Schuurmans, executive vice president of Viacom Velocity, to accept the award on the company’s behalf.
“I am so proud to see Viacom mobilize the voice and reach of its channels to take action in breaking down the shame and stigma around addiction and address it for what it is – a health issue,” Mazar said. “Media has the power to change hearts and minds. And LISTEN is doing that one story and conversation at a time.”
LISTEN also took top honors in the Branded Campaign for a TV Series or Special Programming category.
Logo earned a pair of honors. The network’s stirringTrailblazer Honors ceremony served as a tribute to victims of the Orlando nightclub massacre and took the Philanthropic/Human Rights Campaign category, while its Fill in the Blank push around Pride Month earned best Branded Campaign for a Digital or Mobile Platform.
BET Networks also took two categories. Its HBCU (historically black colleges and universities) Snapchat tour earned best Digital Media Campaign:
While the network’s understated Vote Your Voice spots earned top Hash Tag Promotion:
Viacom International Media Networks earned the last two honor, in the Public Service Announcement and Best Spot (30 Seconds or Less) categories, both for Nickelodeon’sTogether for Good collaboration with UNICEF, which works to protect disadvantaged children around the world.
Below the cover of the kitchen’s slime stairs, 25 interns stand around a 10-foot rectangular blue canvas waiting for the 10-gallon buckets of slime to arrive. Phones are in hand to capture the fulfillment of our elementary school dreams. One by one interns, ready to accept the green goo, plant themselves in the middle of the blue tarp. I grab my fellow classmates’ hands. All at once, the green concoction globs over my hair and drips down my face past the wide corners of my smile. The intern to my left raises his head, letting the slime fill the rims of his glasses. We’ve done it, I thought to myself – would I really have graduated the Nickelodeon internship program if I didn’t get slimed?
As a studio built on fostering creator-driven content, backed by a culture built on more than 25 years of animation (with a little bit of slime for good measure), it’s no surprise that Nickelodeon Studio has been a staple in children’s entertainment — and the internship program is no exception.
This 10-week program provides students and recent graduates with the individual attention needed to thrive in a professional studio. Workshops and informational lunches are designed specifically to match the interests of that semester’s class. Students have the opportunity to share their time with executives, show creators, writers, artists, former interns (or “NICKterns”), and everyone in between to better understand the full scope of the studio’s pipeline and different lines of the business. Those interested in pursuing a career in writing or art can also take a multitude of current series tests – essentially a challenge to see if they can create art or scripts that match a show’s exacting style – that will be reviewed by in-house industry professionals.
This biracial princess knight slays gender norms. Photo courtesy of Nickelodeon.
Equal parts glam, girly-girl and brave warrior, Nella lives in a castle and gossips with her pet unicorn about fashion—yet she’s not afraid to get her pink gloves dirty when trouble arises.
Nella grabs her glittering sword and dons pastel armor, embarking on treacherous quests to save her kingdom.
Oh, and she’s biracial.
Since the show premiered earlier this month, Nella’s attracted legions of fans (besides Nick Jr.’s target audience of preschoolers).
Nella is a hero. Not just for the citizens of her fictional village, but for parents, journalists, television critics, African-American bloggers, college students, women’s studies professors, and child media advocacy groups.
According to People, “[Nella] stands for everything our world needs.”
Top fashion bloggers, designers, celebs and SpongeBob himself were in attendance at the SpongeBob Gold fashion collection launch party at London Fashion Week on Saturday Feb. 18.
To kick off a year-long SpongeBob Gold international campaign, Nickelodeon and Viacom Consumer Products have collaborated with six international designers on an innovative fashion collection. Featuring designs from Peter Jensen, Bobby Abley, Salar, Maria Francesca Pepe, Suecomma Bonnie and Bad Denim, the SpongeBob Gold fashion collection includes clothing for men and women as well as footwear, accessories and jewelry. SpongeBob Gold will be available at retail exclusively outside of the U.S. beginning in May.
LONDON, ENGLAND – FEB. 18: A general view at Nickelodeon’s SpongeBob Gold 18th Anniversary at LFW in collaboration with the LFW Design collective on Feb. 18, 2017 in London, United Kingdom. (Photo by David M. Benett/Dave Benett/Getty Images for Nickelodeon)
Designer Maria Francesca Pepe, who designed a range of charm-adorned SpongeBob jewelry, said of her involvement in the collection, “I’ve always felt the concept of pop defined the core of my creations. Developing an exclusive capsule collection of jewelry featuring the pop sensation SpongeBob felt such a match.”
From Comedy Central’s drunken reenactment of the Stonewall riots, to Nickelodeon’s normalizing portrayal of gay parents on kids’ television, to Logo’s feature of oppressed love in war-torn Iraq, Viacom was recently pinned with six GLAAD award nominations for the 28th annual ceremony.
The annual awards strive to, “recognize and honor various branches of the media for their outstanding representations of the lesbian, gay, bisexual and transgender (LGBT) community and the issues that affect their lives.”
Viacom’s core values of diversity and inclusion align well with GLAAD’s mission, as our networks advocate for LGBT equality both through their programming and via initiatives such as MTV’s Transgender Awareness Week campaign and Logo’s Trailblazer Honors. Several brands united behind the LGBT community in the immediate aftermath of last year’s Orlando nightclub massacre and beyond.
Check out Viacom’s nominees below and click here for a full 2017 GLAAD Media Awards nomination list.
In an effort to expel stigma and keep LGBT people from discriminating against one another, The Same Difference tells personal stories of the hypocrisy and division that exist in lesbian communities due to expectations and gender roles.