MTV’s Reality Show 90’s House Will Be All That and a Bag of Chips

As millennials, we like to think we know the 90s. If playing Pokémon on a Gameboy Color, taking trips to Blockbuster to rent VHS tapes and listening to the Spice Girls are among your fondest childhood memories, chances are you grew up to call yourself a “90s kid.”

We’re nostalgic for this time—and not just because it was our childhood. As it turns out, the 90s was a fly time to be alive, no matter how old you were.

The New York Times columnist Kurt Andersen (who is not a millennial) posits that this is due to political, technological and socio-economical advances during the last ten years of the 20th century in an op-ed called “The Best Decade Ever? The 1990s, Obviously.”

Our awareness of current events as adults makes this 90s nostalgia even more acute. Now we know that the world back then truly was, by our standards, pretty chill.

If given the chance to go back in time and experience this glorious epoch of tattoo chokers and Legos with the knowledge we have as adults, how would we fare? If a millennial lives in the ultimate 90s fantasy world but can’t share the experience via Snapchat, did it even happen? Ugh, as if!

MTV’s new reality-competition show 90’s House lets us witness what our lives would be like in the 90s, without time travel.

Here’s the 411:

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Paramount TV: More Than 13 Reasons To Love Viacom’s Independent Production Studio

When Paramount Television (Viacom’s independent production studio) launched in 2013, the studio opted to produce an ambitious first project for Fox: Grease: Live. The live televised special was a remake of the classic 1978 film Grease, and incorporated songs from the original movie, as well as a live studio audience to simulate the effects of a Broadway performance.

The show was nominated for 10 Emmy Awards, and won five—more than any other televised musical in history. It was also the no. 1 most social live musical event ever. It was the most-watched program when it aired on Jan. 31, 2016, with over 12 million viewers tuning in to watch the impressive performance, which critics called “skillfully directed” and “true to the original.”

The most vital part of this production, according to reviews, was the production itself.

Grease Live wins at the 2016 Creative Arts Emmy Awards. (Photo by David Livingston/Getty Images)

“Buoyed by tremendous camera work, fleet-footed choreography…and a sound mix that was fuller (or less tinny) than any comparable production that’s come before it, Grease built on the live (but not in front of a live audience) musicals championed by rival NBC over the last three years,” wrote Michael Slezak for TVLine.com.

How did a new production studio achieve such tremendous results from their first endeavor?

President of Paramount TV Amy Powell explains her strategy. “As content creators, we look for new and exciting opportunities that will appeal to audiences and find the right platform for our series,” said Powell. “We partner with top-notch talent and distributors that share in our vision and give creators the freedom to bring the content to life.”

By tapping Paramount’s rich content library and opening itself to collaborations with rival entertainment platforms, Paramount TV is a shining example of media industry synergy. The studio believes that partnerships are key—creating top-tier entertainment is a result of having the best ideas, and if those ideas come from external individuals or companies, it’s imperative to find a way to bring them together. Paramount TV is making this happen.

The studio’s original goal was to create one drama and two on-air comedies in three years. It easily surpassed that, creating a constellation of content that includes the Emmy Award-winning television musical special Grease: Live, Nickelodeon’s Emmy-nominated musical comedy School of Rock, EPIX’s critically acclaimed espionage drama series Berlin Station, USA Network’s hit series Shooter, Netflix’s teen drama 13 Reasons Why and the upcoming Amazon action drama Tom Clancy’s Jack Ryan.

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Meet Viacom’s Nine 2017 Cynopsis Rising Stars

by Stuart Winchester, Viacom

They work in marketing, communications, programming, or gaming. They’re planted around the organization, helping to drive some of our most prominent networks and divisions: MTV, Nickelodeon, BET, CMT, TV Land, VH1, Logo, Viacom Velocity. And though some have been here for years, they’re all just getting started in promising careers. They are the nine young Viacom standouts who earned recognition as Cynopsis 2017 Rising Stars.

This year’s awards follow a strong 2016 showing for Viacom, when six employees across a variety of brands were acknowledged. The nine honorees this year are Kelly Andersen, Ned Berger, Katrina Bucu, Rachel Burns, Kassie Deng, Marisa Mazart, Brielle Urssery, Jacqueline Vinci and Alexandra Woog.

Cynopsis will honor these young standouts at a reception on September 15 in New York City. Here’s a bit more about how each of them is forging their career at Viacom:

KELLY ANDERSEN – MANAGER, COMMUNICATIONS FOR MTV, VH1 AND LOGO

What she does: My days tend to include writing press releases, communicating with media outlets and escorting network talent to press appearances.

Tenure: Six years

On being named a Cynopsis Rising Star:  My coworkers had secretly submitted me so I thought it was a spam email and I almost deleted it.

What helps her fit Cynopsis’ description of a rising star as someone who has “proven success in aligning strategic objectives with end goals?”: I’m passionate about the work we are doing at MTV, VH1 and Logo, and with so many exciting things coming down the line, organization is key. I like to write everything down and map out a timeline to reach publicity goals for each series.

What is the most exciting thing happening with her team right now?: We are all prepping for VMAs!

What she is most looking forward to about the awards reception: I have no idea what to expect so I am just happy to be there!


NED BERGER – DIRECTOR, CONSUMER MARKETING, NICKELODEON

What he does: I’m with the Consumer Marketing department at Nickelodeon where I’m responsible for marketing for our tentpole events, including overarching strategy, off-channel execution, influencer marketing, content partnerships, and innovation projects.

Tenure: Four years

On being named a Cynopsis Rising Star: I was thrilled to find out I would be receiving the award. To be recognized by my bosses and by Cynopsis for the work that I do is a real honor.  

What helps him fit Cynopsis’ description of a rising star as someone who has “proven success in aligning strategic objectives with end goals?”: A big part of my job is being a brand steward. Nickelodeon is an incredibly strong brand and I work to provide kids with creative and fun ways to experience the brand. Our tentpole events (like Kids’ Choice Awards) truly bring the Nick brand to life, and the marketing of those events brings together brand strategy, creative innovation, and business goals.

What is the most exciting thing happening with his team right now?: We are going to be part of the team working on The Rise of the Teenage Mutant Ninja Turtles, the newest version of our animated series. We’re all excited to work on such an iconic property and to be part of its reinvention for a new generation of fans.

What he is most looking forward to about the awards reception: I’m most looking forward to meeting bright talent from around the media and entertainment industries and forging new connections and relationships.


KATRINA BUCU – MANAGER, INTEGRATED MARKETING, VIACOM VELOCITY

What she does: I strategically develop and pitch multi-platform, integrated marketing programs across MTV, VH1 and Logo aligned to tentpoles, programming and editorial initiatives in order to drive advertising revenue.

Tenure: Since I graduated from college a little over five years ago. I like to say I’m Viacom born and raised.

On being named a Cynopsis Rising Star: It was such a great way to start the week on Monday morning and I immediately told my friends and family! I was honored that my team had nominated me for this award and it’s an amazing feeling to have your work recognized, not only by your team, but by the industry.

What helps her fit Cynopsis’ description of a rising star as someone who has “proven success in aligning strategic objectives with end goals?”: Key parts of Integrated Marketing include storytelling, negotiation and organization. In this role, I have been able to craft a marketing story that sells big ideas both internally and externally as the concepts need to match the objectives of the channel and brand to create an organic fit, building client relationships for key partners like Taco Bell, P&G and more.

What is the most exciting thing happening with her team right now?: The return of TRL! It was a key program during my teenage years. I’m excited for how it will be reinvented for today’s generation and how we can weave our advertising partners into the pop-culture platform.

What she is most looking forward to about the awards reception: I’m excited to celebrate with my fellow Viacom Velocity peers as they’re all deserving of this honor and it has been a pleasure to work alongside them. I’m also looking forward to meeting the other honorees and to learn from our shared passions and successes.

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Setting New Records for Slime at KCA Sports 2017

In sports lingo, the 2017 Kids’ Choice Sports Awards was a slam dunk, touchdown and homerun. With thousands of fans and sports stars gathering in UCLA’s Pauley Pavilion, as well as the multitude of viewers watching from home, the fourth annual rendition of the awards show treated its audience to cameos by the U.S. Olympic team’s Final Five, raucous events such as the Slime Mountain challenge, an award honoring legendary Olympic gold medal-winning swimmer Michael Phelps, and much more.

Guiding us through it all was the incredible emceeing of third-time host Russell Wilson. As a football superstar and new father, Wilson easily took the head play caller’s role to steer a show celebrating both kids and sports.

Check out some of the highlights from Nick’s slime-filled sports extravaganza.

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Nick Nostalgia Trip Continues with Hey Arnold! and Rocko’s Modern Life Movie Trailers at Comic Con

by Stuart Winchester, Viacom

Nickelodeon unleashed a pair of nostalgia-infused trailers at last week’s San Diego Comic Con, promoting TV movies that will revisit fondly remembered series from the 1990s and early 2000s: Hey Arnold! and Rocko’s Modern Life.

“Nickelodeon rolled into Comic-Con 2017 with the most effective weapon they could possibly unleash on millennials: nostalgia,” wrote Katie Buenneke in L.A. Weekly. “As always, Nick isn’t just catering to kids — and now they’re specifically targeting the generation of now-adult kids who grew up on Nick’s animated programming.”

via GIPHY

Hey Arnold!, which ran on Nick from 1996 to 2004, is set in the streets of Hillwood, a sort of Portland-Brooklyn-Seattle mash-up where fourth grader Arnold lives in an inner-city boarding house with his grandparents. Kind and unassuming, Arnold is a low-key bully-battling hero who is perpetually helpful to those in need.

This no-judgement, all-are-welcome Mr. Fix It persona endeared Arnold to a whole generation of Nick viewers. “90s kids who grew up with the show Hey Arnold! love it because main man Arnold is earnestly cool and selfless to everyone in his neighborhood and PS 118,” writes Inquirer.net’s Niña V. Guno.

It turns out that nice ages well. Fast forward to 2017. Arnold has aged one year. He is prepping to enter sixth grade. Best bud Gerald has organized a rooftop tribute to Arnold’s relentless do-goodery. And then we find out that this crew is sending their urban hero to the (fictional) Central American nation of San Lorenzo, where his parents disappeared back in the 90s.

Hey Arnold! creator Craig Bartlett talks a bit more about the characters’ updated styles and teases Arnold’s destination:

Rocko’s Modern Life, which ran on Nick from 1993 to ’96, followed the titular anthropomorphic immigrant wallaby and his crew – Heffer the steer and Filburt the turtle – through the fantasyland of their fictional city, O-Town. Despite its short-ish run, the series retains a loyal fanbase.

“The fourth Nicktoon to debut, Rocko’s Modern Life boasts a sizable cult to this day, largely thanks to the fact that it tosses a bunch of goofily animated animals straight out of a brightly colored Sunday comic strip into the midst of decidedly mundane situations, from visiting the DMV to flying on a plane to cleaning an apartment,” A.V. Club’s Todd VanDerWerff wrote more than a decade and a half after the final episode aired.

That final episode – or at least what the creators intended to be the final episode – sent Rocko and his posse deep into space, where they have been floating about (along with an impudent monkey and bunches of bananas) ever since.

via GIPHY

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Viacom Scores 18 Emmy Nominations for a Diverse Roster of Programming

Sketch comedy, potluck, political satire, lip syncing, drag queens, kid-friendly rock and roll and animated, nostalgic purple grapes: these are a few of our fans’ favorite things. And it turns out that the esteemed voting committee for the 69th Primetime and Creative Arts Emmy Awards likes them quite a bit too.

Between VH1, Comedy Central, SpikeNickelodeon, and our Paramount Television production studio, Viacom brands scored 18 nominations.

Take a look at Viacom’s diverse roster of brands and the eclectic shows that impacted TV’s most prestigious award celebration:

Created by Viacom Catalyst

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Viacom Demonstrates Marketing and Creative Excellence with 103 PromaxBDA Awards

by Stuart Winchester, Viacom

In a sweeping global affirmation of Viacom’s deep brand stable, adaptability across platforms, and overall marketing excellence, the company rolled up an impressive 103 awards between PromaxBDA’s 2017 North American and global Promotion, Marketing and Design Excellence Awards.

Nickelodeon, Spike, BET, TV Land, Comedy Central, Viacom18, Viacom Velocity, Viacom International Media Networks, and Viacom Catalyst all received honors at the ceremonies in Los Angeles on June 8. Juries of best-in-craft peers chose the winners in each category, infusing each nod with a coveted expert’s stamp of approval.

“That Gold Statue stands for the highest level of marketing and creative excellence in our industry,” Andy Baker, chairman of the PromaxBDA awards committee, wrote in his letter to honorees.

Here’s a look at all of Viacom’s 2017 winners:

Image courtesy of PromaxBDA. Used with permission.

CHANNEL: HOLIDAY OR SPECIAL EVENT CAMPAIGN

1) GOLD Kids Pick The President Campaign, Nickelodeon

2) SILVER Halloween, Nickelodeon

 

ONLINE PLATFORMS, CABLE/SATELLITE: ON-SCREEN SERVICES PROMOTION SPOT/CAMPAIGN

3) GOLD BET TV EVERYWHERE, BET Networks

 

INTERNAL MARKETING OR SIZZLE

4) BRONZE Nick at Nite Upfront Sizzle, Nickelodeon

 

OUT OF HOUSE PROGRAM PROMO

5) BRONZE Lip Sync Battle “Beat It” Promo, Spike

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Nick’s Famous Slime Is Not Made of What You Think It Is

by Stuart Winchester, Viacom

One recent weekend, I found our kitchen counters overrun with items that did not have any obvious place in a kitchen: shampoo bottles, shaving cream, various lotions and creams commandeered from closets and bathrooms. My 8-year-old daughter stood amid these scattered and emptied containers, churning their contents in a mixing bowl. The counters and floor had become a showroom of the varied colors and textures to emerge from the bottles.

“What are you doing?” I asked.

“Making slime,” she replied.

“Making slime?”

“Yes”

“Where did you learn how to do that?”

“On YouTube!”

Of course. This is the same child who recently asked me if I’d ever considered making a YouTube channel when I was little. When I confessed that I hadn’t, she wondered why. I told her that it had a lot to do with the fact that it didn’t exist until I was 27 years old.

This amazed her (“What did you do!?”), but I was pretty amazed, too, that even in the YouTube era, slime is something that still draws kids like birthday cake.

I grew up in the heyday of You Can’t Do That on Television, a youth-oriented sketch-variety program that ran on Nickelodeon throughout most of the 1980s. The show was also the birthplace of modern slime, which dropped like waterfalls from the ceiling anytime someone said, “I don’t know,” which seemed to happen a lot.

Decades later, as slime is having this DIY cultural moment, Nick is still the king of the gooey stuff. Just check out Pitbull’s Green Slime promo for the upcoming Kids’ Choice Sports Awards:

And if, like my daughter, you think that looks like fun, here’s how you can try making your own, Nick-sponsored slime:

But what was in that original Nick slime? Business Insider’s Chris Snyder recently put together this video where former Double Dare and What Would You Do? host Marc Summers reveals the composition of the torrential green downpours:

Footage courtesy of Chris Snyder and Business Insider. Used with permission.

We can’t confirm or deny  that Summers was correct – or whether Nick’s slime recipe has changed over the years – but it’s pretty fun to watch those old slime shots. In a world that has changed so much so rapidly – there was no real internet to speak of in the ’80s – some things, like slime, appear to be timeless.

SpongeBob SquarePants Follows Season 12 Renewal With Voyage to Broadway

by Stuart Winchester, Viacom

The power of positive thinking has been working out pretty well lately for SpongeBob SquarePants. The eternal optimist will star in his third movie in 2019. Last month, Nickelodeon greenlit a 12th season, which will correspond with the show’s 20-year anniversary when it debuts in 2019. America’s favorite talking sponge continues to be the most popular cartoon on the block, scoring the top ratings slot among core kids demographics.

And now, there’s even more to celebrate:

The play – in which an unnamed savior rises to save Bikini Bottom from volcanic annihilation – moves east after a successful run in Chicago, landing at Broadway’s Palace Theatre, which sits just a couple blocks north of Viacom’s global headquarters in Times Square.

“We could not be more thrilled to bring Nickelodeon’s iconic SpongeBob SquarePants to the theater in an original musical conceived specifically for Broadway,” said Nickelodeon President Cyma Zarghami. “We are also incredibly honored to be in such a gorgeous house as The Palace, where audiences will be immersed in the fun and surprising world of Bikini Bottom.”

SpongeBob is pretty happy about it too:

via GIPHY

And so are the folks who watch Broadway for a living: “While we’ve been so excited about plenty of other great plays for kids, this one surely takes the cake,” writes Time Out New York’s Allie Early.

There’s a lot to be amped up about. The Chicago run was well-reviewed, with high praise for many of the disparate parts that seamlessly merge into a big-time stage production. Let’s take a look at a few highlights.

The story

SpongeBob has built a reputation as an all-ages crowd-pleaser, and the musical continues that tradition.

In his television review for Chicago local station WGN 9, Dean Richards observed, “Instead of kid-like dialogue,  the story is multi-layered for kids and adults. It all adds up to one of the most fun, well-produced, and best-acted shows Chicago has seen in a long time.”

And while the plot is relatively simple – a volcano is about to destroy their world, how do we save it? – the production’s subtext is ground in a greater, unnamed sophistication that addresses the issues of the larger troubled world we all actually inhabit.

Writing in the Chicago Sun-Times, Hedy Weiss noted, “Part allegory of the precarious world in which we all now dwell, and part satire on everything from the bureaucratic babble of modern-day politicians to the hunger for moneymaking, the bloated egos of pop music groups, messianic leaders and the eternal lure of stardom, the show is full of wildly energetic performers and playful, imaginative stagecraft that might best be described as one part lavish Dollar Store ingenuity, one part Cirque du Soleil and one part childlike invention.”

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