Consumer Insights: MTV’s ‘No Collar Workers’

by Alison Hillhouse, MTV Research

(Image Courtesy of MTV Insights)

By some estimates, there are already more than 40 million Millennials in the U.S. workforce. While they have a strong work ethic, Millennials operate differently than their Gen X and Boomer counterparts, and they are deeply transforming both the workplace and the world. In “No Collar Workers,” we do an in-depth audit of their work habits to better understand the Millennial working experience and to identify ways to leverage the innovation of this distinctive generation. The findings reveal that Millennials call for meaning, mentorship and meritocracy in a workplace that channels what they bring to the table. Read More