Viacommunity, VH1, Comedy Central and EMERGE Werked the New York City Pride Parade

On Sunday June 24, roughly two million revelers filled the streets of downtown Manhattan to celebrate the culmination of Pride Month: the 49th annual New York City Pride March.

Among them walked a contingent of nearly 350 Viacom-affiliated marchers, a procession of employees, media and corporate partners amidst a pair of Comedy Central- and VH1-branded floats. EMERGE, Viacom’s employee resource group focused on LGBT employees and straight allies, and Viacommunity, Viacom’s social responsibility arm, had helped rally the boisterous crew.

Fans at the 2018 New York Pride Parade. Photo by Sarah Stone.

“June is a special month for EMERGE as we have the opportunity to bring awareness, engage, and celebrate with Viacom employees while we have the spotlight on us this special month,” said Emily Albertson, a senior manager at Comedy Central and EMERGE leader.

“We always see an influx of new members joining in June, which help us lead the charge in continuing to fight for LGBTQ rights for the rest of the year. We love having the opportunity to show employees that Viacom supports all of their employees regardless of sexual preference or identity.”

The day’s weather forecast predicted thunderstorms and scattered showers, but as a harbinger of positive energy, clouds parted around noon –  just in time for the parade to begin.

VH1 sponsored the parade with a float for the first time, choosing its award-winning show, RuPaul’s Drag Race, to represent Viacom with a glitzy, purple contraption emblazoned with show’s sassy catchphrase, “Sashay Away.”

VH1’s RuPaul’s Drag Race float “Sashay Away” was a fan-favorite at the 2018 New York City Pride Parade. Photo by Sarah Stone.

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The Commerce of Inclusion: Take a Look at Logo’s List of 25 Trailblazing Companies for the LGBT Community

What do Target, Google, Nike, AT&T, and American Express have in common? They’re among the 25 most LGBT-friendly companies in the U.S., according to Logo, Viacom’s network inspired by the LGBT community.

Logo unveiled its second annual Trailblazing Companies list on the eve of Pride Month in June to compile the catalog of inclusive and supportive businesses.

So, how can Logo measure the economics of equality? With the help of Witeck Communications, a marketing firm focused on LGBT consumer habits, Logo scored companies based on seven criteria:

Courtesy of Logo/Witeck Communications.

Aside from promoting equality and inclusivity, why should companies care about promoting LGBT initiatives? Well, there’s this: the LGBT community has an estimated buying power of $971 billion, according to Witeck Communications President Bob Witeck.

“The footprint that gay people have today in the economy is much, much more present, much more visible,” Witeck said in an interview with Bloomberg News. “Also, companies are responding not just to LGBT purchasing power, they are responding to others who are aligned and sympathetic.”

Take a look at the top 25 companies:

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Viacom Wins Eight Cynopsis Social Good Awards, Including Impact Honors for Its LISTEN Addiction Initiative

by Stuart Winchester, Viacom

Anchored by its stigma-crushing LISTEN addiction initiative, Viacom brands underscored the companywide commitment to social responsibility by earning seven honors at the Cynopsis Social Good Awards ceremony in New York City this morning.

LISTEN, which earned the Impact Campaign distinction, is a multi-dimensional campaign grounded in the belief that compassion and awareness are central elements to fighting the scourge of addiction. A partnership with Facing Addiction, LISTEN unites addiction-fighting resources with transformational video stories of individuals who have fought from nearly hopeless circumstances to become inspirations for those still struggling to find sobriety.

This video is just one in a series posted on heretolisten.com. A LISTEN special that aired across 11 Viacom networks has been viewed more than 2 million times and drove 38.1 million social impressions and more than 56,000 engagements across Facebook, Twitter and Instagram.

Debi Mazar, one of the stars of TV Land’s hit Younger, appeared alongside Niels Schuurmans, executive vice president of Viacom Velocity, to accept the award on the company’s behalf.

“I am so proud to see Viacom mobilize the voice and reach of its channels to take action in breaking down the shame and stigma around addiction and address it for what it is – a health issue,” Mazar said. “Media has the power to change hearts and minds. And LISTEN is doing that one story and conversation at a time.”

LISTEN also took top honors in the Branded Campaign for a TV Series or Special Programming category.

Logo earned a pair of honors. The network’s stirring Trailblazer Honors ceremony served as a tribute to victims of the Orlando nightclub massacre and took the Philanthropic/Human Rights Campaign category, while its Fill in the Blank push around Pride Month earned best Branded Campaign for a Digital or Mobile Platform.

BET Networks also took two categories. Its HBCU (historically black colleges and universities) Snapchat tour earned best Digital Media Campaign:


While the network’s understated Vote Your Voice spots earned top Hash Tag Promotion:

Viacom International Media Networks earned the last two honor, in the Public Service Announcement and Best Spot (30 Seconds or Less) categories, both for Nickelodeon’s Together for Good collaboration with UNICEF, which works to protect disadvantaged children around the world.

In addition to the Impact Award, Viacom received 44 total nominations across 21 categories and an impressive array of brands, including Nick Jr., Spike, Viacom International Media Networks, MTV, VH1, and our Viacom Velocity in-house agency.

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Love, Family, and Pride: What Viacom Employee Lottery Winner Joseph Stefan Learned From the Trailblazer Honors

Viacom is holding a series of employee lotteries for our summer award shows. The first winner, Shannon Griffith, flew from California to Tennessee for the CMT Awards, and was enamored with Nashville’s festive atmosphere, as well as the unpredictable ceremony.

Our next show, Logo’s annual Trailblazer Honors, celebrated harbingers of social change in the LGBT community. This year’s ceremony followed an unprecedented, incomprehensible attack on the LGBT community. Logo honored the 49 victims of Orlando’s massacre throughout its ceremony, and reaffirmed its commitment to fighting intolerance.

Our latest winner, Viacom’s coordinator for content distribution sales and business development, Joseph Stefan, witnessed the momentous occasion at New York’s Cathedral of St. John the Divine. I spoke to Stefan about the powerful experience.

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Singer Rachel Platten being interviewed before the Trailblazer Honors. Read More

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Stefan and Snooki bonded over memories of the Jersey Shore. Read More

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They even took a selfie together. Read More

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Celebrity stylist, Carson Kressley, and Joseph Stefan. Read More

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The cathedral of St. John the Divine was a breathtaking location for the ceremony. Read More

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Guests mingling before the ceremony. Read More

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Viacommunity Day 2016: Check out Our Employees in Action

​​Viacom offices are usually clamoring with activity, but not on May 20, 2016. Instead, our employees across the country and around the globe left their desks, shut down their computers, and set off to put our corporate values into action. Here’s a loo​k at how they turned up for good on the 20th anniversary of Viacommunity Day.

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Viacom Brands Unite to Combat Hatred Around Orlando Tragedy

by Stuart Winchester, Viacom

In defiance of the hatred and ignorance that fueled the Orlando terrorist attack that left 49 club-goers dead early Sunday morning, Viacom brands in every part of the world have turned their expansive social, digital and linear reach to pay homage to the victims and seek solutions to the plague of gun violence that is terrorizing American communities.

“We continue to use our public voice to loudly support and celebrate unity, acceptance, diversity, resilience, and change for good,” Viacom President and CEO Philippe Dauman and COO Tom Dooley wrote in a joint message to employees on Monday. “At Viacom, we will never stop speaking out against hate and gun violence and loudly advocating inclusiveness and sensible laws that protect us from violence.”

That the worst mass shooting in American history targeted a celebratory crowd of mostly LGBTQI individuals during what happened to be both Gun Violence Awareness Month and Pride month is a reminder of the importance of both to evolving our national conversation on many inter-related issues, and many Viacom networks spoke forcefully on these.

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A Global Effort Puts an Exclamation Point on Viacommunity’s 20th Anniversary

by Stuart Winchester, Viacom

Reporting by Stuart Winchester & Lisa Di Venuta

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Viacommunity volunteers help teach young kids the art of music production. Read More

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VH1 Save The Music Foundation aims to bring music back into schools across America. Read More

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A volunteer helps train a budding musician. Read More

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Viacom employees volunteer their expertise in areas like marketing, legal, and leadership at the Catchafire phone-a-thon. Read More

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Philippe Dauman is one of many Viacommunity volunteers offering skill-based advice during the Catchafire phone-a-thon. Read More

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Philippe Dauman donates his time by giving professional advice at the Catchafire phone-a-thon. Read More

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An employee uses his professional skill set to help others at the Catchafire phone-a-thon. Read More

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Kids have a blast playing with Viacommunity volunteers at the Brooklyn-based nonprofit, Children of Promise. Read More

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A Viacommunity volunteer shares her dance moves with a child at the Brooklyn-based nonprofit, Children of Promise. Read More

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Kids have a blast playing with Viacommunity volunteers at the Brooklyn-based nonprofit, Children of Promise. Read More

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A boy shows off his skills at the Brooklyn-based nonprofit, Children of Promise, on Viacommunity Day. Read More

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Viacommunity volunteers work on beatifying the grounds at the City Parks Foundation in Manhattan. Read More

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Viacommunity volunteers work on beatifying the grounds at the City Parks Foundation in Manhattan. Read More

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Philippe Dauman and a volunteer check out the progress at the City Parks Foundation in Manhattan. Read More

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The Free Arts NYC Viacommunity Day site captain poses in front of art work from the day. Read More

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Free Arts NYC is a Manhattan-based nonprofit which gives undeserved children and families a unique combination of educational arts and mentoring programs. Read More

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Viacommunity volunteers work on projects at Free Arts NYC. Read More

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Viacommunity volunteers at the Grace Institute in Manhattan, a nonprofit providing disadvantaged women tuition-free job training and job placement assistance. Read More

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Viacommunity volunteers at the Grace Institute in Manhattan, a nonprofit providing disadvantaged women tuition-free job training and job placement assistance. Read More

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Viacommunity volunteers at the Grace Institute in Manhattan, a nonprofit providing disadvantaged women tuition-free job training and job placement assistance. Read More

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Viacommunity volunteers practice a routine with kids at Hip Hop 4 Life, a Manhattan-based youth organization focused on positive youth development. Read More

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Viacommunity volunteers, including Philippe Dauman, are impressed with the dance moves at Hip Hop 4 Life. Read More

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A volunteer and mentee share an inspiring moment at Hip Hop 4 Life. Read More

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A Viacommunity volunteer scrubs the walls at the Humane Society of New York. Read More

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Viacom employees are grateful to make a difference in this young pup's life at the Humane Society of New York. Read More

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Viacommunity volunteers help out at the Humane Society of New York. Read More

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Long Island's North Shore Horse Rescue cares for neglected, abused, or abandoned horses. Read More

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Viacommunity volunteers care for a horse at Long Island's North Shore Horse Rescue. Read More

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Viacom employees spruce up the Robert Moses State Park on Long Island. Read More

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Viacom employees spruce up the Robert Moses State Park on Long Island. Read More

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A group of proud Viacommunity volunteers at Robert Moses State Park on Long Island. Read More

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Stop Hunger Now gets food and life-saving aid to the world’s most vulnerable people, and works to end global hunger in our lifetime. Read More

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The Viacommunity captain for Stop Hunger Now prepares boxes of food for humanitarian relief. Read More

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Viacommunity volunteers at the Trevor Project, a national organization providing crisis intervention and suicide prevention services to LGBTQ youth. Read More

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Viacommunity volunteers at the Trevor Project, a national organization providing crisis intervention and suicide prevention services to LGBTQ youth. Read More

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The Teenage Mutant Ninja Turtles share the Viacommunity spirit with special-needs children at the Opportunity Preschool on Long Island. Read More

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Local children strike a pose with the Teenage Mutant Ninja Turtles this Viacommunity Day. Read More

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Donatello and Leonardo pose with two young fans at the Opportunity Preschool on Long Island. Read More

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Donatello plays around with a Viacommunity volunteer and students at the Opportunity Preschool. Read More

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Parents and students at the Opportunity Preschool are thrilled to spend time with the Turtles. Read More

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Viacommunity volunteers, Donatello, and Leonardo helped out at the Opportunity Preschool on Long Island. Read More

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A Viacommunity volunteer helps out at Union Settlement, a nonprofit focused on empowering East Harlem residents of all ages. Read More

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A group of Viacom employees dedicated their time to brighten up the Remington Clubhouse gymnasium at the New Rochelle Boys and Girls Club. Read More

A Viacommunity volunteer paints the Remi…
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A Viacommunity volunteer paints the Remington Clubhouse gymnasium at the New Rochelle Boys and Girls Club. Read More

A group of Viacom employees dedicated th…
A group of Viacom employees dedicated th…
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A group of Viacom employees dedicated their time to brighten up the Remington Clubhouse gymnasium at the New Rochelle Boys and Girls Club. Read More

A Viacommunity volunteer repairs a warpe…
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A Viacommunity volunteer repairs a warped walkway at the Westchester-based Greenburgh Nature Center. Read More

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Viacommunity volunteers weed out invasive plants at the Greenburgh Nature Center using a tool called the "gutbuster". Read More

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Viacommunity volunteers get to work revitalizing the Greenburgh Nature Center. Read More

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This hill is steeper than it looks! Viacom volunteers work with the Chris Canty Foundation and Partnership for Parks to plant trees at St. Nicholas Park in upper Manhattan Read More

 

 

 

 

Thousands of Viacom employees spread out through communities around the world last Friday, making an emphatic endorsement of the core company value of giving back. In a global arc spanning from Europe down through Africa, from Singapore and Australia to Mexico and throughout the United States, Viacom’s operations took a collective breath to clean parks, prepare meals, offer advice and help out in countless other ways as the organization celebrated the 20th anniversary of Viacommunity.

“We need to be a part of the communities we live in,” said Viacom CEO Philippe Dauman, who dropped in on several sites around New York City on Friday. “It’s one of our Viacom values, which is to do good, and I think everybody has a responsibility to do that. I hope that we inspire a lot of people to do more during the course of their lives, and we’ll make them better people and better employees, because living those kinds of values outside of work helps you do a better job at work.”

PARAMOUNT TAKES THE INAUGURAL VIACOMMUNITY DAY CUP WITH GLOBAL EFFORT

Paramount employees spread across 13 countries and six U.S. cities, from San Diego and L.A. on the West Coast to Rogers, Arkansas, Coconut Creek, Florida, and Atlanta in the South to Columbus, Ohio in the Midwest – 1,125 volunteers altogether. It was enough to add the Viacommunity Day Cup to the Paramount’s already bulging trophy case, as that number gave them the highest percentage of any company division to sign up for a project. The trophy is theirs for one year – although another division will have a chance to steal it from them by rallying more employees to participate in Viacommunity Day 2017.

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