Fans of Viacom, BET, Paramount and Tyler Perry got some good news last week:
Beginning in May 2019, the prolific writer, director, producer, actor and playwright behind seven television series, 16 feature films and 20 plays will turn his creative energies toward producing 90 episodes of original comedy and drama each year for BET and other Viacom networks. His movies may be coming to Viacom even sooner – Paramount Pictures has exclusive first look rights to Perry’s new feature film content starting immediately.
“Today’s announcement represents an important step forward as Viacom continues to make swift progress against our new strategic plan,” said Viacom President and CEO Bob Bakish, referring to the company’s February reorientation around our six flagship networks: MTV, Comedy Central, Nickelodeon, Nick Jr., BET, and Spike (soon to become Paramount Network).
“By prioritizing efforts to work with the best, most versatile talent in the entertainment industry, we are better positioned to deliver must-watch content across our brands and platforms. Tyler is a prolific creative force, and I’m excited that this collaboration will bring his signature humor and powerful storytelling to Viacom’s audiences while further cementing BET’s position as the leading home for bold, relevant African-American programming and scripted content.”
Perry, whose work has aired extensively on BET, cited Viacom’s vast reach and inroads with his target audience as motivation behind signing on with the company. “Viacom has a rich tradition of reaching my audience through their TV, film and digital platforms and I am excited to partner with them,” he said. “I am eager to have one home where I can leverage all of their assets to tell my stories to an even wider audience.”
More businesses, artists, activists and entrepreneurs are focusing on Detroit as a hotbed for innovation and inspiration. In 2010, Paramount Pictures filmed Transformers: Dark of the Moon in Detroit and this year marked the production return of the 4th installment of the franchise, Transformers: Age of Extinction. Filming in the Motor City brings a pleasant boost to the economy, and last week the franchise also lifted the spirits of hundreds of young people at Durfee Elementary-Middle School, when throngs of excited students welcomed Transformer co-producer and Hollywood all-star Allegra Clegg to their school.
Across the country, from Paramount Pictures’ studio lot to Viacom’s headquarters in Times Square, Viacom employees are commemorating Veteran’s Day and thanking those who sacrifice to serve and protect. Viacom employees were busy packing goody bags for the troops in lower Manhattan, throwing a celebrity studded Veteran’s breakfast at Paramount and Spike’s Hire A Veteran initiative rang the NASDAQ opening bell in Times Square.