Transform into Bumblebee with this Free iOS App from Paramount and Viacom NEXT

Legendary Autobot Bumblebee towers over Times Square through the lens of an augmented reality app created by Viacom NEXT.

Time to take that classic yellow and black Chevy Camaro for the joy ride you always longed for.

Now, thanks to the studio that brought you the explosive Transformers film series and the tech magic-makers at virtual reality (VR) group Viacom NEXT, fans of the heroic Autobot can play as Bumblebee in Transformers: Cade’s Junkyard, a free experience launched today to coincide with the 4K Ultra HD release of the five-movie collection on iTunes.

Cade’s Junkyard, created in augmented reality (AR) using cutting-edge VR technology from Apple, incorporates content from Transformers: The Last Knight – the latest installment of the blockbuster franchise – to transport users to the virtual junkyard of protagonist Cade Yeager (Mark Wahlberg).

“We’re excited to give fans the opportunity to get in the driver’s seat and take Bumblebee for a ride,” said Howard Hsieh, vice president of Paramount Home Media Distribution.

The experience overlays eye-popping 3D graphics onto your surrounding physical space, allowing you to maneuver around (or into) barrels, wooden crates, rusted-up jalopies, gas tanks and all sorts of other obstacles at breakneck speeds in the iconic automobile. Careful you don’t drive off your desk, though. The action really heats up when you transform into Bumblebee and show those pesky barrels who’s boss. Blowing stuff up with your phone has rarely been this fun. And in case you’re more of a builder than a demolisher, the app allows you to choose and place objects to expand the virtual world wherever you wish.

Smashing up Viacom’s New York City offices with an augmented reality app created by Viacom NEXT.

The sharp gameplay is the product of putting Apple’s new ARKit platform in the hands of the expert engineers and developers at Viacom NEXT. This is the group’s second time building an AR experience with ARKit – in September, Viacom NEXT released ARQUA!, an artistic building game in which users transform their physical environments into rainbow-colored aquariums.

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If They Can’t Hear You, They Can’t Hunt You – Paramount’s Terrifying “A Quiet Place”

by Stuart Winchester, Viacom

They survive by speaking in signs, by padding their footsteps with painted and powdered trails, by rolling dice on folded blankets. They survive by never making a sound.

In the floodlit dystopia of A Quiet Place, John Krasinski and Emily Blunt cautiously guide their family through a terrifying landscape where something vicious stalks them. And everything will be OK – if they can just keep quiet.

Directed by Krasinski, the film also stars Noah Jupe and Millicent Simmonds. A Quiet Place will be in theaters April 6, 2018.

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A Titanic Return to The Big Screen in Dolby AMC Theaters

by Stuart Winchester, Viacom

Even in the storied history of Paramount Pictures, Titanic stands out.

It is the second-highest grossing film of all time. It won 11 Academy Awards, including Best Picture. That its heart-rending coda is predestined from the film’s outset has not dampened the appeal of the Leonardo Di Caprio and Kate Winslet tale over time.

Now, 20 years after its original theatrical release (and 105 years after the vessel sank into the North Atlantic), Paramount is teaming up with AMC Theaters to re-release the film at 87 Dolby Cinemas locations. The weeklong run will begin Dec. 1, and will include screenings in 20 3D theaters.

The Dolby experience should prove novel even for hardcore Titanic fans. Count Director James Cameron among them. “When we mastered Titanic in Dolby Vision, I was stunned,” said the legendary director. “It was like seeing it for the first time.”

Paramount regularly mines their deep library of iconic films to bring them to fans in new ways. Earlier this year, the studio released an Omertà edition of its Godfather trilogy, 45 years after the first film debuted in theaters.

Paramount Releases First Trailer for Animated “Sherlock Gnomes”

by Stuart Winchester, Viacom

Gnomes, those kitschy ceramic ornaments dotted about the suburban lawnscape, are seldom associated with anything more exciting than neighborhood battles over lowered property values. “…the humble garden gnome can … deter many buyers,” warns The Telegraph.

And then along comes Paramount Pictures’ Sherlock Gnomes, a rollicking animated mystery threading through the parks, sewers, waterways and rowhouses of sprawling London. When a backyard’s worth of spunky gnomes vanishes, Gnomeo and Juliet – returning from their eponymous 2011 film – enlist the services of Sherlock Gnomes (Johnny Depp) to track them down.

Directed by John Stevenson, the film stars James McAvoy, Emily Blunt, Chiwetel Ejiofor, Maggie Smith, Michael Caine, Ashley Jensen, Matt Lucas, Stephen Merchant and Mary J. Blige. Sherlock Gnomes will hit theaters on March 23, 2018.

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Viacommunity Takes Talent for Good West

Last month, Viacommunity journeyed to Viacom’s Hollywood office, the Paramount Lot and the Nickelodeon Animation Studio in Burbank as part of an official West Coast launch of Talent for Good, Viacom’s skills-based volunteer program in conjunction with Catchafire.

The program kicked off with an exclusive Rapid Fire event in Hollywood. We matched five teams of Viacom and Paramount volunteers with one of five local nonprofit organizations to take part in a two-hour brainstorm, exploring solutions to each nonprofit’s challenges. All five teams then shared their solutions, forging connections with their colleagues and local nonprofits. Each organization left with clear next steps and tools to overcome their challenges and move closer to achieving their missions.

Viacom volunteers and their community partners met to explore solutions to the organization’s concerns at Viacom’s new Hollywood facility in October 2017.

The participating organizations and their respective challenges were as follows:

Lambda Legal is the oldest and largest legal organization advocating through impact litigation and public policy work for the LGBTQ community and people living with HIV. The organization’s premier L.A.-based annual event, the West Coast Liberty Awards, attracts more than 400 supporters to honor advocates, activists and companies whose work complements Lambda Legal’s mission. Lambda Legal seeks to elevate their visibility as a Hollywood “influencer” so they can appeal to a new, younger audience.

My Friend’s Place assists and inspires homeless youth to build self-sufficient lives in Los Angeles. In 2018, the organization will celebrate its 30th anniversary with a spring gala and special campaign, complemented by storytelling that communicates and celebrates their heritage. The group needs creative thinkers to brainstorm inventive ways of sharing that history through unique storytelling that will drive engagement with their anniversary celebration.

Brainstorming sessions between Viacom volunteers and community partners at the Viacom Hollywood office.

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Paramount Welcomes Pups for World Animal Day

by Stuart Winchester, Viacom

​Dog lovers working on the Paramount Lot in Hollywood got a barking bonus on Friday, Oct. 20 – in honor of World Animal Day, the studio hosted its first Take Your Dog to Work Day. Paramount invited responsible dog owners to bring their furry best friends to perk up the office environment. From the photo below, it looks like canine and human alike were happy to be together for the day.

A First Glimpse at the Savage, Psychedelic World of Paramount’s Annihilation

by Stuart Winchester, Viacom

A shellshocked Natalie Portman sits in a glass-walled room, draped in a hospital gown. Surrounding her is a retinue of observers and interrogators tucked into hazmat suits.

“Can you describe its form?” one asks her.

“No,” she answers, as the scene cuts away to savage nightmare jungle world where plants and flesh have intertwined.

“Was it carbon based?”

“I don’t know.”

“Did it communicate with you?”

“It reacted to me.”

“You really have no idea what it was?”

She doesn’t. This is our first look at Paramount Pictures Annihilation, the Alex Garland-directed sci-fi nailbiter based upon author Jeff VanderMeer’s Southern Reach trilogy. It will transport us into a gripping, incomprehensible and frightening realm when it hits theaters on Feb. 23.

Annihilation also stars Jennifer Jason Leigh, Gina Rodriguez, Tessa Thompson, Tuva Novotny and Oscar Isaac.

Critics React to Paramount’s mother!: “A Beautiful Thing to Behold”

by Stuart Winchester, Viacom

It starts as an idyll, a doting Jennifer Lawrence and her poet husband Javier Bardem wiling time away in their grand and isolated country mansion. The nightmare comes soon enough, when a pair of mysterious guests (Ed Harris and Michelle Pfeiffer), arrive unannounced and in quick succession to brutally disrupt this tranquility.

What follows in the Darren Aronofsky-directed mother! is by turns and at once Biblical, horrifying, confounding and captivating; a tale of creation and destruction; a film as unforgettable as it is unique.

Here’s what critics are saying about Paramount latest film, which opens wide in theaters today:

“…it’s easily the most experimental feature released by a major studio in ages, a gleefully deranged companion piece to Aronofsky’s Old Testament epic Noah and an evil twin of sorts to The Fountain, with its grandiose meditations on love, death and eternal recurrence.” – Justin Chang, L.A. Times

“Shot with a surrealist’s eye for madness and destruction by the great cinematographer Matthew Libatique, Mother! always seems on the verge of exploding. Your head will feel the same way. And I mean that as a compliment. … In a world of Hollywood sellouts, Mother! emerges as the work of a visionary doing things his way. You won’t know what hit you.” Peter Travers, Rolling Stone  

“Even by the manic standards of Darren Aronofsky—director of such exercises in escalating insanity as Pi, Requiem for a Dream and Black Swan—the emphatically titled mother! constitutes one hell of a freakout.” – Mike D’Angelo, Las Vegas Weekly

“[mother!] is an audacious, bold and fascinating fever dream of a film. It’s allegory for, well, everything (the environment, marriage, art, spirituality, you name it!), that will challenge, distress and edify anyone who chooses to submit themselves to this creation for two hours.” – Lindsey Bahr, Associated Press

“Now that studios tease out details from tentpole projects well before they open in theaters, the cryptic nature of mother! has been refreshing. It’s an art-house firestorm that will shock, and perhaps infuriate, audiences when it opens Friday in wide release. What a beautiful thing to behold.” – Matthew Jacobs, Huffington Post

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Paramount TV: More Than 13 Reasons To Love Viacom’s Independent Production Studio

When Paramount Television (Viacom’s independent production studio) launched in 2013, the studio opted to produce an ambitious first project for Fox: Grease: Live. The live televised special was a remake of the classic 1978 film Grease, and incorporated songs from the original movie, as well as a live studio audience to simulate the effects of a Broadway performance.

The show was nominated for 10 Emmy Awards, and won five—more than any other televised musical in history. It was also the no. 1 most social live musical event ever. It was the most-watched program when it aired on Jan. 31, 2016, with over 12 million viewers tuning in to watch the impressive performance, which critics called “skillfully directed” and “true to the original.”

The most vital part of this production, according to reviews, was the production itself.

Grease Live wins at the 2016 Creative Arts Emmy Awards. (Photo by David Livingston/Getty Images)

“Buoyed by tremendous camera work, fleet-footed choreography…and a sound mix that was fuller (or less tinny) than any comparable production that’s come before it, Grease built on the live (but not in front of a live audience) musicals championed by rival NBC over the last three years,” wrote Michael Slezak for TVLine.com.

How did a new production studio achieve such tremendous results from their first endeavor?

President of Paramount TV Amy Powell explains her strategy. “As content creators, we look for new and exciting opportunities that will appeal to audiences and find the right platform for our series,” said Powell. “We partner with top-notch talent and distributors that share in our vision and give creators the freedom to bring the content to life.”

By tapping Paramount’s rich content library and opening itself to collaborations with rival entertainment platforms, Paramount TV is a shining example of media industry synergy. The studio believes that partnerships are key—creating top-tier entertainment is a result of having the best ideas, and if those ideas come from external individuals or companies, it’s imperative to find a way to bring them together. Paramount TV is making this happen.

The studio’s original goal was to create one drama and two on-air comedies in three years. It easily surpassed that, creating a constellation of content that includes the Emmy Award-winning television musical special Grease: Live, Nickelodeon’s Emmy-nominated musical comedy School of Rock, EPIX’s critically acclaimed espionage drama series Berlin Station, USA Network’s hit series Shooter, Netflix’s teen drama 13 Reasons Why and the upcoming Amazon action drama Tom Clancy’s Jack Ryan.

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Seeing Is Believing: Paramount Releases First Trailer for Mother!

by Stuart Winchester, Viacom

It’s a gracious country home resuscitated by a meticulous Jennifer Lawrence, living out a bucolic life with Javier Bardem. But then strange visitors (Ed Harris and Michelle Pfeiffer), arrive. In their suitcases they carry an eerie sketched likeness of the husband. Strange meetings and rituals commence. The house begins to bleed like a dying animal. Their stately oasis has become a caged and corporeal nightmare.

That’s a little of what we can gather from the Darren Aronofsky-directed Mother!’s trippy, frantic first trailer, released earlier this week. Look for the movie in theaters on September 15.

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