Australian Dads, Internet Habits of Global Youth, and Playful Learning for Preschoolers’ Parents – Viacom International Insights

by Christian Kurz, Global Consumer Insights, Viacom

International Insights Digest: March 2017

Welcome to the March issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we look at today’s Australian dads, the life strategies and hybrid online/offline worlds of global youth, and the value of technology and playful learning to preschoolers’ parents.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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Viacom Named to Working Mother 100 Best Companies List

by Daina Amorosano, Viacom

Bronwen O'Keefe

We’re so proud to again be included on Working Mother’s list of the 100 best companies for working moms. Among its reasons for loving us, Working Mother cited Viacom’s recent move to double paid parental leave in nearly every division,  to extend adoption leave and expand subsidized backup care, as well as upgrade infertility coverage and autism benefits. These benefits allow Viacom to be a place where leaders who choose to become parents can thrive. To celebrate the honor, we’d like to shine a spotlight on one of Viacom’s amazingly talented moms, Bronwen O’Keefe, SVP of NickMom. According to Bronwen, Viacom is a place where you don’t hide being a mom. You wear this role proudly. Read More

Young Hispanic Parents: The Protectors

by Erica Saylor, Tr3s

Father’s Day is this weekend, and to celebrate Tr3s is revealing more of its latest research on today’s young Hispanic parents from its 2012 research study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty. Last month in our blog, we showed that young Hispanic parents today are not gatekeepers but fortress keepers. They decide carefully what to keep out of kids’ lives and are very selective about what they let in. And fortress keepers aren’t just moms – young dads are also highly involved in controlling their children’s environments. The following are some more trends in parenting among young Latinos: Read More