Nick International Roars for Change: Together for Good Wildlife Special

Lions, giraffes, elephants…oh my!

Kids interested in learning about endangered species can watch Together for Good Wildlife Special, in which Breanna Yde of Nick’s School of Rock guides viewers on a journey through Uganda. On the tour, she discovers key conservation and environmental challenges, and hears from heroes who work daily to protect at-risk wildlife including lions, giraffes, rhinoceroses, elephants and chimpanzees. Digital vignettes supplement the story, creating a vivid, immersive world.

The special was produced through a partnership with the African Wildlife Foundation and Nick International’s social responsibility initiative, Together for Good. The goal is to raise awareness about endangered wildlife and act as a call to action, using Nickelodeon’s globally recognized brand to empower kids to become change-makers.

Nickelodeon star Breanna Yde guides viewers on a journey through Uganda in Nickelodeon International’s Together For Good Wildlife Special, Photo courtesy of Nickelodeon International.

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A Partnership Is Born: Viacom and Trevor Noah’s Day Zero Sign Feature Film, First-Look Deal

by Stuart Winchester, Viacom

Viacom today announced a long-term strategic partnership with Trevor Noah’s Day Zero Productions, substantially expanding the company’s relationship with one of its most talented young stars. The deal grants Viacom first-look rights to all projects developed by Noah and his international production and distribution company across television, feature film, digital and short-form video content.

One of the first projects will be a Paramount Players film adaptation of Noah’s bestselling autobiography, Born a Crime: Stories from a South African Childhood, propelling the Daily Show host into the broader Viacom ecosystem while reinforcing a key strategy of Viacom President and CEO Bob Bakish to more thoroughly mine the company’s ecosystem for cross-brand opportunities.

“Working with the best, most versatile talent in the entertainment industry is a strategic priority for Viacom, which is why we are thrilled to expand our relationship with Trevor and his creative team at Day Zero with this cross-house partnership,” Bakish said. “Trevor’s creative sensibilities and ability to drive the cultural conversation around issues that matter to our young, global audiences make him an ideal partner for Viacom across every screen we serve. We are particularly proud that Born a Crime will be produced and distributed by Paramount.”

Academy Award-winner Lupita Nyong’o will star in the film as Noah’s mother, Patricia. Liesl Tommy, a Tony nominee for her work directing Nyong’o on Eclipsed and a South Africa native, will direct the film.

NEW YORK, NY – SEPTEMBER 28: Trevor Noah hosts Comedy Central’s “The Daily Show with Trevor Noah” premiere on September 28, 2015 in New York City. (Photo by Brad Barket/Getty Images for Comedy Central)

Viacom will also make an investment in Day Zero. “I’ve found a strong and incredibly valuable partnership in Viacom,” said Noah, who has hosted The Daily Show with Trevor Noah on Comedy Central since 2015 and is signed to continue hosting the show through 2022. “Our shared vision of bringing diverse cultural conversations and exciting creative projects to the forefront of the entertainment industry and to our constantly expanding audience, continues to strengthen our relationship. I couldn’t be more excited to share Born A Crime with Paramount and the very talented Lupita Nyong’o.”

The expansive partnership with Noah and Day Zero echoes a far-reaching deal Viacom signed with prolific writer, director, producer and actor Tyler Perry last year, granting the company first-look rights to feature films and guaranteeing 90 episodes of new content for BET and other networks beginning next spring.

Born a Crime is the latest project for the rapidly expanding Paramount Players, which collaborates with Viacom flagship brands Nickelodeon, MTV, Comedy Central and BET to develop films. The division’s other projects in development include Perry’s The List, starring Tiffany Haddish (who will host MTV’s Movie & TV Awards in June), which will hit theaters in November, and a Dora the Explorer live-action film in development with Michael Bay’s Platinum Dunes label for a 2019 release.

Viacom Signs First Deal Directly with Mobile Carrier, Telefónica, to Stream International Channels

by Stuart Winchester, Viacom

Telefónica subscribers in Latin America are about to get a bit busier on their smartphones – Five Viacom International Media Networks (VIMN) properties will soon be available to stream live over the telecommunications giant’s Movistar Play platform, building on an existing linear TV and video-on-demand distribution agreement between the two companies.

This deal, struck directly with a mobile carrier, is a first-of-its-kind arrangement for Viacom, which is moving decisively to deliver more of its content to the portable devices where its fans increasingly live.

“Mobile streaming is growing in popularity across Latin America – to stay in touch with our young audiences we need our brands and content to be everywhere they are,” said Viacom Senior Vice President of Content Distribution Rita Herring. “We are very happy to extend our deal with Telefónica and add our channels, our content and our mobile products to their successful mobile TV offer through Movistar Play.”

Telefónica subscribers will be able to access live feeds of MTV, Nickelodeon, Nick Jr., Comedy Central and Paramount Channel, in addition to a selection of Viacom’s mobile streaming apps, through Movistar Play.

Paramount TV: More Than 13 Reasons To Love Viacom’s Independent Production Studio

When Paramount Television (Viacom’s independent production studio) launched in 2013, the studio opted to produce an ambitious first project for Fox: Grease: Live. The live televised special was a remake of the classic 1978 film Grease, and incorporated songs from the original movie, as well as a live studio audience to simulate the effects of a Broadway performance.

The show was nominated for 10 Emmy Awards, and won five—more than any other televised musical in history. It was also the no. 1 most social live musical event ever. It was the most-watched program when it aired on Jan. 31, 2016, with over 12 million viewers tuning in to watch the impressive performance, which critics called “skillfully directed” and “true to the original.”

The most vital part of this production, according to reviews, was the production itself.

Grease Live wins at the 2016 Creative Arts Emmy Awards. (Photo by David Livingston/Getty Images)

“Buoyed by tremendous camera work, fleet-footed choreography…and a sound mix that was fuller (or less tinny) than any comparable production that’s come before it, Grease built on the live (but not in front of a live audience) musicals championed by rival NBC over the last three years,” wrote Michael Slezak for TVLine.com.

By tapping Paramount’s rich content library and opening itself to collaborations with rival entertainment platforms, Paramount TV is a shining example of media industry synergy. The studio believes that partnerships are key—creating top-tier entertainment is a result of having the best ideas, and if those ideas come from external individuals or companies, it’s imperative to find a way to bring them together. Paramount TV is making this happen.

The studio’s original goal was to create one drama and two on-air comedies in three years. It easily surpassed that, creating a constellation of content that includes the Emmy Award-winning television musical special Grease: Live, Nickelodeon’s Emmy-nominated musical comedy School of Rock, EPIX’s critically acclaimed espionage drama series Berlin Station, USA Network’s hit series Shooter, Netflix’s teen drama 13 Reasons Why and the upcoming Amazon action drama Tom Clancy’s Jack Ryan.

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Viacom Follows DISH Renewal By Re-Upping With Cox Communications

by Stuart Winchester, Viacom

Cox Communications’ millions of subscribers will continue to enjoy programming across MTV, Comedy Central, Nickelodeon, and 19 other Viacom networks after the two companies reached a renewal and expansion agreement on Friday. The broad agreement will include more content across multiple platforms, including television and mobile devices.

“Cox has consistently been a leader in offering advanced features and services to their subscribers, and Viacom’s networks are favorites among those audiences who consume programming on digital devices, whenever and wherever they choose,” said Viacom Executive Chairman and CEO Philippe Dauman. “Viacom and Cox have worked together for many years to provide industry-leading offerings, and are pleased to continue our strong relationship for many years to come.”

The deal underscores the value of Viacom content to our distribution partners just weeks after the company reached a multi-year deal with DISH network that continued that 20-year-old relationship.