Paramount TV: More Than 13 Reasons To Love Viacom’s Independent Production Studio

When Paramount Television (Viacom’s independent production studio) launched in 2013, the studio opted to produce an ambitious first project for Fox: Grease: Live. The live televised special was a remake of the classic 1978 film Grease, and incorporated songs from the original movie, as well as a live studio audience to simulate the effects of a Broadway performance.

The show was nominated for 10 Emmy Awards, and won five—more than any other televised musical in history. It was also the no. 1 most social live musical event ever. It was the most-watched program when it aired on Jan. 31, 2016, with over 12 million viewers tuning in to watch the impressive performance, which critics called “skillfully directed” and “true to the original.”

The most vital part of this production, according to reviews, was the production itself.

Grease Live wins at the 2016 Creative Arts Emmy Awards. (Photo by David Livingston/Getty Images)

“Buoyed by tremendous camera work, fleet-footed choreography…and a sound mix that was fuller (or less tinny) than any comparable production that’s come before it, Grease built on the live (but not in front of a live audience) musicals championed by rival NBC over the last three years,” wrote Michael Slezak for TVLine.com.

How did a new production studio achieve such tremendous results from their first endeavor?

President of Paramount TV Amy Powell explains her strategy. “As content creators, we look for new and exciting opportunities that will appeal to audiences and find the right platform for our series,” said Powell. “We partner with top-notch talent and distributors that share in our vision and give creators the freedom to bring the content to life.”

By tapping Paramount’s rich content library and opening itself to collaborations with rival entertainment platforms, Paramount TV is a shining example of media industry synergy. The studio believes that partnerships are key—creating top-tier entertainment is a result of having the best ideas, and if those ideas come from external individuals or companies, it’s imperative to find a way to bring them together. Paramount TV is making this happen.

The studio’s original goal was to create one drama and two on-air comedies in three years. It easily surpassed that, creating a constellation of content that includes the Emmy Award-winning television musical special Grease: Live, Nickelodeon’s Emmy-nominated musical comedy School of Rock, EPIX’s critically acclaimed espionage drama series Berlin Station, USA Network’s hit series Shooter, Netflix’s teen drama 13 Reasons Why and the upcoming Amazon action drama Tom Clancy’s Jack Ryan.

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Viacom Follows DISH Renewal By Re-Upping With Cox Communications

by Stuart Winchester, Viacom

Cox Communications’ millions of subscribers will continue to enjoy programming across MTV, Comedy Central, Nickelodeon, and 19 other Viacom networks after the two companies reached a renewal and expansion agreement on Friday. The broad agreement will include more content across multiple platforms, including television and mobile devices.

“Cox has consistently been a leader in offering advanced features and services to their subscribers, and Viacom’s networks are favorites among those audiences who consume programming on digital devices, whenever and wherever they choose,” said Viacom Executive Chairman and CEO Philippe Dauman. “Viacom and Cox have worked together for many years to provide industry-leading offerings, and are pleased to continue our strong relationship for many years to come.”

The deal underscores the value of Viacom content to our distribution partners just weeks after the company reached a multi-year deal with DISH network that continued that 20-year-old relationship.