LGBT-Friendly Companies, Ireland’s Gay Prime Minister, Play in the Netherlands and More: Viacom International Insights, June 2017

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the July issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

For Pride Month (June), we published stories on the most LGBT-friendly US companies and Ireland’s first gay prime minister. We also have a video of our Modern Dads and research on play in the Netherlands, Gen Xers in South Africa and originality among teens and young adults.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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Viacom Signs Historic Legal Petition Defending LGBT Rights

No one deserves to be fired for their sexual orientation.

This is the logic behind Viacom and 49 other companies’ decision to sign a formal legal petition asking the U.S. 2nd  Court of Appeals to extend a federal law prohibiting employers from firing workers for being gay. This is the first time businesses have explicitly taken this position, according to Freedom for All Americans, a bipartisan campaign group that Viacom consulted with on this issue.

“All Americans deserve the right to go to work and provide for their families without having to fear that they might lose their job simply because of who they are,” said Freedom for All Americans Acting CEO Katie Belanger in an email to Viacom.

“Unfortunately, most states do not have laws explicitly prohibiting employment discrimination against LGBT individuals. That is why this case is so important. We are grateful for the leadership of Viacom and the 49 other businesses who have called on the court to ensure the fair and equal treatment of gay and bisexual employees,” said Belanger.

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Logo’s Trailblazer Honorees “Stood On the Shoulders of Giants” to Become Pioneers of Change for This Generation

Throughout history, art has defended the human spirit. Especially in times of political crisis, art and activism become inextricably related.

This was clear after attending Logo’s Trailblazer Honors, which celebrates the work of honorees who have made indelible contributions to LGBT civil rights—through writing, dancing, singing and producing. This year’s honorees included Cyndi Lauper; activist and author Cleve Jones (his memoir, When We Rise, inspired ABC’s miniseries by the same name); the late Alvin Ailey, who is credited with making modern dance an inclusive space for LGBT African-Americans; and the creators of NBC’s Will and Grace, Max Mutchnick and David Kohan.

Logo taped the event on Thursday, June 22 at the historic Cathedral of St. John the Divine in New York City and aired it the following night on VH1 and Logo.

 

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Logo’s Trailblazer Honors Will Recognize Pioneers of LGBT Equality, Including Cyndi Lauper: Friday, June 23

What do Cyndi Lauper, Will & Grace creators Max Mutchnick and David Kohan, Debra Messing, RuPaul’s Drag Race contestant Valentina, activist and author Cleve Jones, House Democratic Leader Nancy Pelosi, and Nicole “Snooki” Polizzi all have in common?

They’re trailblazers of the LGBT community—using their prominence in society to spread a message of love, acceptance and equality.

Logo’s fourth Trailblazer Honors special taped Thursday, June 22, at the historic Cathedral of St. John the Divine in New York City (famous in the LGBT community for being a progressive, welcoming house of worship) and will air Friday, June 23 at 9 p.m.

Trailblazing Honors, unlike other award shows of its ilk, isn’t just about celebrating star power—it’s about celebrating the power stars have to change the world for the better.

Logo’s tentpole event, which culminates Pride month along with the New York City Pride Parade, presents “Trailblazing Honors” to three individuals or entities who have made outstanding contributions to the LGBT community. Past honorees include activist Harvey Fierstein, Edie Windsor, Judy and Dennis Shepard, the Obama Administration and the cast of Orange Is the New Black.

This year, Logo recognized Cyndi Lauper, Will & Grace’s Mutchnick and Kohan, and the late Alvin Ailey as honorees. The ceremony will include musical performances inspired by these leaders, as well as presenter speeches celebrating the tireless work of these honorees.


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The Commerce of Inclusion: Take a Look at Logo’s List of 25 Trailblazing Companies for the LGBT Community

What do Target, Google, Nike, AT&T, and American Express have in common? They’re among the 25 most LGBT-friendly companies in the U.S., according to Logo, Viacom’s network inspired by the LGBT community.

Logo unveiled its second annual Trailblazing Companies list on the eve of Pride Month in June to compile the catalog of inclusive and supportive businesses.

So, how can Logo measure the economics of equality? With the help of Witeck Communications, a marketing firm focused on LGBT consumer habits, Logo scored companies based on seven criteria:

Courtesy of Logo/Witeck Communications.

Aside from promoting equality and inclusivity, why should companies care about promoting LGBT initiatives? Well, there’s this: the LGBT community has an estimated buying power of $971 billion, according to Witeck Communications President Bob Witeck.

“The footprint that gay people have today in the economy is much, much more present, much more visible,” Witeck said in an interview with Bloomberg News. “Also, companies are responding not just to LGBT purchasing power, they are responding to others who are aligned and sympathetic.”

Take a look at the top 25 companies:

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Love for All Fankind: How Viacom and the Rest of the World United for Pride

On June 28, 1970, thousands of LGBT New Yorkers marched from Greenwich Village to Central Park to commemorate the anniversary of the Stonewall Riots. It was a gallant acknowledgment of the brutal treatment of LGBT citizens; an assertion of their human rights. The years of living a clandestine lifestyle were over—they were out, and they were proud.

Gay Rights March 1970'S. (Photo By Education Images/UIG via Getty Images)

The original Pride Parade in 1970. Photo courtesy of Getty.

Since then, the LGBT community has rallied around its darkest times, including the assassination of Harvey Milk and the AIDS epidemic. Homophobic legislation, job discrimination, and repeated acts of violence have only served to fortify the movement.

Now in its 46th year, Pride marches on after the LGBT community experienced yet another devastating attack—the deadliest mass shooting in American history. On Sunday, June 26, throngs of supporters filled the streets of New York from Midtown to Greenwich Village with rainbow flags and glitter—ever the flamboyant festival, but with a somber undertone.

Photographs of the victims of the Orlando Pulse nightclub shooting are laid out prior to the start of the 46th annual Gay Pride march June 26, 2016 in New York. New York kicked off June 26 what organizers hope will be the city's largest ever Gay Pride march, honoring the 49 people killed in the Orlando nightclub massacre and celebrate tolerance. / AFP / the 46th / Bryan R. Smith (Photo credit should read BRYAN R. SMITH/AFP/Getty Images)

Photographs of the victims of the Orlando Pulse nightclub shooting are laid out prior to the start of the 46th annual Gay Pride march June 26, 2016 in New York. Photo courtesy of Getty.

“This year is going to be a lot more significant, a lot more important,” said New York Pride March Director Julian Sanjivan. “It’s painful, but at the same time, we want to show it’s all about love, it’s all about equality. We’re not going to cave to fear.”

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Viacom Brands Unite to Combat Hatred Around Orlando Tragedy

by Stuart Winchester, Viacom

In defiance of the hatred and ignorance that fueled the Orlando terrorist attack that left 49 club-goers dead early Sunday morning, Viacom brands in every part of the world have turned their expansive social, digital and linear reach to pay homage to the victims and seek solutions to the plague of gun violence that is terrorizing American communities.

“We continue to use our public voice to loudly support and celebrate unity, acceptance, diversity, resilience, and change for good,” Viacom President and CEO Philippe Dauman and COO Tom Dooley wrote in a joint message to employees on Monday. “At Viacom, we will never stop speaking out against hate and gun violence and loudly advocating inclusiveness and sensible laws that protect us from violence.”

That the worst mass shooting in American history targeted a celebratory crowd of mostly LGBTQI individuals during what happened to be both Gun Violence Awareness Month and Pride month is a reminder of the importance of both to evolving our national conversation on many inter-related issues, and many Viacom networks spoke forcefully on these.

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Viacom Shines at the NYC PRIDE Parade

Viacom employees were out in full force this past Sunday, wearing their pride on their sleeves at the annual New York City Pride March. With our EMERGE LGBT resource group and Logo network, our teams brought their spirit to the walk, dancing down Fifth Avenue to the beat of the Logo float.

From 39th street to the West Village, the air buzzed with energy and excitement. Spectators’ cheers and jubilation filled the air in the wake of Friday’s historic Supreme Court ruling. Back in March, Viacom joined 378 companies and organizations in a submission to the Supreme Court arguing in support of marriage equality.

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