2017 Nickelodeon HALO Awards: Doing Good Never Sounded So Great

Ten-year-old Zoe Terry is the Miami-based CEO of Zoe’s Dolls, a nonprofit organization that collects and donates dolls with darker skin tones to girls of African, Hispanic, Caribbean and African-American descent. Terry founded her company in 2012 at age 5 to give these girls an opportunity to play with dolls that looked like them—something she felt was lacking in her community.

Since then, nearly $20,000 in dolls have been donated to more than 4,000 young girls in the U.S., Haiti and Africa. On Nov. 26, the Nickelodeon HALO Awards honored Terry and three others for their philanthropic efforts.

Nick Cannon and our 2017 HALO Honorees Raegan Junge, Caleb White, Zoe Terry, Andrew Dunn. (Photo by Andrew Toth/Getty Images for Nickelodeon)

The HALO Awards celebrates young leaders who are changing their communities and the world by “Helping and Leading Others.” Rapper Nick Cannon created the awards show in 2011, and returned this year to host the ceremony.

Nick Cannon and Raegan Junge on stage at the 2017 Nickelodeon HALO Awards (Photo by Andrew Toth/Getty Images for Nickelodeon)

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Remember, Remember the 11th of November – Viacom Honors Vets

Clockwise from top right: the author summoning the Viacommunity spirit, employees hard at work for vets, notes to vets in progress, final boxes ready to ship. All photos by Studio Brooke.

It occurs on the 11th day of the 11th month of every year: Veterans Day. Creativity and patriotism were flowing at Viacom during the lead up to the holiday this year, a time dedicated to honoring American military veterans.

This year, Viacom President and CEO Bob Bakish shared his appreciation to those who have risked their lives for our country by sending personal emails along with MyViacommunity gift cards to the more than 85 employee vets. The veterans can then use the gift cards to donate to a charity of their choice.

Viacommunity and Community Service in a Box (formerly known as Operation Goody Bag) also honored our nation’s bravest by inviting employees to decorate goody bags and send handwritten notes of encouragement to our servicemen and women currently on duty across the country and overseas.

Nearly 100 employee volunteers showed up, designing and assembling 500 Veterans Day-inspired goody bags. Viacommunity sent these gifts to the USO of Metropolitan New York.

Viacommunity featured the project on Viacom’s social pages and LinkedIn highlighted employees’ personal stories:

Viacom on LinkedIn:

“Veteran’s day is important to me because my grandfather was a veteran. He served in the Vietnam war. I have other cousins in my family who are also in the military, and these people give their lives to make us safe here at home. A lot of them travel and live in different places around the world. It must be so hard for military wives and husbands who have partners out there risking their lives, so this day really speaks to me.”

Viacom on LinkedIn:

“What I love about Viacom is the people that work here. The empathy we are trying to create within the company is something that I feel should be established in all companies. I’ve always felt that we should be more sensitive to our surroundings. When we impact people positively, they gravitate towards us. I am here today to write notes to our Viacom Veterans because I want to thank them for their service. Even though I am not their family, I want to let them know that we are grateful for everything that they do.”

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Viacommunity Takes Talent for Good West

Last month, Viacommunity journeyed to Viacom’s Hollywood office, the Paramount Lot and the Nickelodeon Animation Studio in Burbank as part of an official West Coast launch of Talent for Good, Viacom’s skills-based volunteer program in conjunction with Catchafire.

The program kicked off with an exclusive Rapid Fire event in Hollywood. We matched five teams of Viacom and Paramount volunteers with one of five local nonprofit organizations to take part in a two-hour brainstorm, exploring solutions to each nonprofit’s challenges. All five teams then shared their solutions, forging connections with their colleagues and local nonprofits. Each organization left with clear next steps and tools to overcome their challenges and move closer to achieving their missions.

Viacom volunteers and their community partners met to explore solutions to the organization’s concerns at Viacom’s new Hollywood facility in October 2017.

The participating organizations and their respective challenges were as follows:

Lambda Legal is the oldest and largest legal organization advocating through impact litigation and public policy work for the LGBTQ community and people living with HIV. The organization’s premier L.A.-based annual event, the West Coast Liberty Awards, attracts more than 400 supporters to honor advocates, activists and companies whose work complements Lambda Legal’s mission. Lambda Legal seeks to elevate their visibility as a Hollywood “influencer” so they can appeal to a new, younger audience.

My Friend’s Place assists and inspires homeless youth to build self-sufficient lives in Los Angeles. In 2018, the organization will celebrate its 30th anniversary with a spring gala and special campaign, complemented by storytelling that communicates and celebrates their heritage. The group needs creative thinkers to brainstorm inventive ways of sharing that history through unique storytelling that will drive engagement with their anniversary celebration.

Brainstorming sessions between Viacom volunteers and community partners at the Viacom Hollywood office.

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Nickelodeon Helps Break Bread and Boundaries for Child Refugees

Children mingle with SpongeBob at Viacom’s Times Square headquarters during a UNICEF Refugee Welcome Dinner in partnership with Purpose and Playworks. Photo by Tatiana Cadet.

Twenty people are forcibly displaced every minute as a result of conflict or persecution. This adds up to 65.6 million people around the world, 22.5 million of whom are refugees – a person forced from their country to escape war, persecution, or a natural disaster. Unfortunately, these stateless wanderers are not always met with open arms. Many are denied a nationality and access to basic rights when the countries they flee to struggle to cope with the influx.

Companies across the U.S. have stepped up for refugees who struggle to find a community and a place to call home. Here at Viacom, Nickelodeon’s pro-social team recently participated in UNICEF’s Refugee Welcome Dinners, along with the organization’s local partner agency, Purpose, and Nickelodeon’s Worldwide Day of Play partner Playworks, which uses play to improve children’s physical health and social and emotional learning. UNICEF brought kids and families from Guatemala, Mexico, Guinea, Venezuela, Botswana, and the Central African Republic to the Lodge cafeteria at Viacom’s Times Square headquarters to join the Playworks kids for a Nickelodeon-style pizza party.

The gathering was complete with a Paw Patrol AR pictures booth, a four-square recess game, and a dancing SpongeBob SquarePants. Kid-friendly Top 40 music filled the air, and the kids showed off their best Backpack Kid dances. Tables topped with orange table cloths and piles of candy adorned the space and a Nickelodeon promo video took over the Lodge television screens.

Children mingle with SpongeBob at Viacom’s Times Square headquarters during a UNICEF Refugee Welcome Dinner in partnership with Purpose and Playworks. Photo by Tatiana Cadet.

Regardless of race or creed, each guest came together and broke bread and boundaries, in the true spirit of Viacommunity. The event in its entirety made a powerful statement about the importance of tolerance, positivity and acceptance. Above all, it showcased the true impact that joining together in play has on the wellness of children’s souls.

Cycling the Crossroads of the World with Cycle for Survival

Clockwise from top left: Cycle for Survival takes over Times Square; the author and intern Tatiana Cadet on their bikes; a Cycle for Survival bike; Cadet challenges herself to a great workout.

Times Square – the heavily nicknamed Crossroads of the World, Center of the Universe, or Heart of the World (among others) – draws an estimated 50 million annual visitors; more than 300,000 pedestrians pass through daily. It is also home to a pair of towers where Viacom keeps offices.

This bustling pedestrian and entertainment center provides the perfect backdrop for an annual Times Square Takeover by Cycle for Survival, the movement to beat rare cancers that is led by Memorial Sloan Kettering Cancer Center (MSKCC).

Earlier this year, I joined the battle alongside 60 employees across 23 departments in Viacom’s New York, Hollywood, and Paramount Pictures offices by participating in Cycle for Survival’s 11th year of rides. The energy was incredible, and I couldn’t pass up the opportunity to represent Team Viacom by participating in this year’s Times Square Takeover.

In late September, corporate communications intern Tatiana Cadet and I took to bikes smack in the heart of Times Square for an hour-long ride. We were there to support the cause and raise awareness and excitement among employees for our larger company-sponsored Cycle for Survival ride next spring. Jubilation, motivation, hope, and friendship filled the air.

Read Tatiana’s description of the event:

“It was the end of September, it felt like summer, and I was in the middle of Time Square on an exercise bike. My heart was racing, my legs were moving, and the sun was beaming on my face. I could feel the sweat dripping down, but the woman on stage motioning us to crank it up and keep pushing harder for the people that can no longer push kept me pedaling. It was my first time participating in Cycle for Survival, and I was amazed.

“At first, I was nervous because I heard about friends talking about extreme Soul Cycling classes that left them drained, but this was nothing like that. Cycling in the middle of New York City was enough to make it different, but the trainers from Equinox who led us on our cycling journey were great motivators. They reminded us that we weren’t just cycling to get some exercise for the day, but to be a part of a great cause.

“It felt good to be surrounded by so many people that care about making a difference. Between high-fiving my cycling neighbors and riding to positive music and motivating trainers, I left the event feeling really good and proud to be a part of Team Viacom, which shows a dedication to serving diverse communities and staying involved.”

Relive the experience as it appeared on @Viacom’s Instagram Story:

2017 Nickterns Spruce Up California Boys & Girls Club

The summer 2017 Nicktern class united to create a mural at the Boys & Girls Club of Burbank and Greater East Valley. The mural, which is one of their largest to date, covers more than 300 square feet and employs a number of Boys & Girls Club themes. The mural was designed by Colton Davis, Gabrielle Dolbey, Tom Fields, Courtney Lovett and Alyson Wong.

Creating Reel, Impactful Films with Viacom and Reel Works

Any professional filmmaker will tell you that creating original films is a challenging process that requires great effort and skill. One may assume, therefore, that young high school filmmakers would find it an enormous challenge to produce quality, original work. However, walking into Reel Works’ Reel Impact event at Viacom’s 1515 Broadway headquarters two weeks ago, audience members would never have guessed that the nine students presenting their original work were relatively new to the world of film.

Reel Works is a New York City based organization that immerses young people in filmmaking programs free of charge. In the Reel Impact program – which was recently launched through a partnership with Reel Works and Viacom – students create original films examining social issues of their choosing. A heavy emphasis is also placed on marketing and finding a target audience for the student films.  Participants are given the opportunity to conduct research through focus groups and interviews to determine which audience facets best fit the social topics of their choosing. A mentor guides students through the filmmaking and post-production processes, covering everything from concept through promoting their films via social media.

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Get Schooled and DJ Khaled celebrate ‘Major Keys’ Success on Get Schooled’s Annual Yearbook Day

It was a digital yearbook thrust six stories over Times Square, with 400 high school students from 38 states grinning from the side of Viacom’s world headquarters. They had good reason to smile. These self-assigned “change makers” were about to be acknowledged by DJ Khaled for their commitment to improving their schools and communities.

Khaled Key Day – as the whole activation was dubbed – was part of Get Schooled’s Yearbook Day. In particular, they acknowledged the impact of the Shorty Award-winning Major Keys campaign and honored Khaled’s role in helping it to flourish. The program – which challenges students to master seven “Major Keys,” or focus areas via Get Schooled’s gamified online interface – has been immensely successful, reaching more than 250 million people in just the past year.

While the digital yearbook photos flashed on the billboard outside, several New York City area high school students piled into Viacom’s studio inside to watch a catered question-and answer session between Khaled and radio host Sway Calloway. The students waved their “Grateful Khaled Keys” in the air and learned a bit more about the program’s Keys to Success.

“I’ve never really experienced anything like this before,” one student told Complex. “Everyone’s really excited and hyped up, and I’m excited to be here. It showed me that you can be who you are, and I’ve always struggled with that, so learning to be myself has gotten me to where I want to be when I graduate.”

Students also shared their aspirations and accomplishments with Khaled. “I am grateful for the positive impact we have had on so many young people and even more grateful for their talent and leadership,” said Khaled. “I am excited to work with Get Schooled to inspire and engage even more young people next year.”

#GRATEFUL #JUNE23RD 🔑 bless up @getschooled

A post shared by DJ KHALED (@djkhaled) on

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Join Paramount and Al Gore in Pledging to #BEINCONVENIENT

by Stuart Winchester, Viacom

On June 1, the day that President Trump announced that he was withdrawing the United States from the 195-nation Paris climate agreement, Paramount confirmed that Al Gore would edit his forthcoming Inconvenient Sequel: Truth to Power, to include the executive turnabout.

The last-minute changes to the Jon Shenk- and Bonni Cohen-directed film should only inject more poignancy and relevance into a film that earned standing ovations and critical praise when it opened this year’s Sundance Film Festival, on the eve of Trump’s inauguration.

In both a nod to Gore’s courage and an emphatic statement of its own commitment to environmental causes, the studio has launched a Pledge to #BEINCONVENIENT, a social activation where concerned citizens can articulate their solidarity with the movement to mitigate the impacts of climate change.

Those who take the pledge can record a video explaining their passions for the environment:

A companion site offers resources to help pledgees choose renewable energy and communicate their priorities to others.

The Pledge follows Paramount’s longstanding commitment to environmental action, a philosophy that permeates the organization, from employee events organized by the studio’s Green Team to helping fund the Green Production Guide for making sustainable Hollywood films.

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Viacom Once Again Joins Everytown for Gun Safety to Wear Orange and Fight Violence

by Stuart Winchester, Viacom

There’s a reason that hunters, bicycle messengers, construction workers, joggers and anyone else with a compelling reason to stand out drape themselves in orange: it works. After all, it is hard to be mistaken for a deer when you are wearing a blaze-orange insulated onsie in a snow-filled forest.

Yet, safety orange is not a widespread part of the everyday American wardrobe, because why should it be? Most Americans are not traipsing through the forest on a deer hunt or delivering pizzas via bicycle on a daily basis.

And yet, 93 people die, on average, every day from gun violence. Seven of them are children or teens. Hundreds more are injured. Every. Single. Day. With 12,000 annual gun murders, America’s gun homicide rate is 25 times greater than the average of other developed nations.

Source: Everytown for Gun Safety

It is an ongoing crisis in plain sight. And it often seems as though it is being widely ignored by lawmakers and others. On June 2, Viacom once again teamed up with Everytown for Gun Safety for Wear Orange, a statement initiative declaring that change is needed. Their weapon was one that cannot be ignored: orange clothing.

Viacom unleashed the power of multiple brands to support the initiative across a variety of on-air and outdoor platforms. The company’s headquarters, a tower heaving from the center of Times Square, served as the epicenter of this support, with the building lit orange along the New York City skyline and this public service announcement – created in conjunction with Everytown and HUGE – playing on the enormous video screens hanging off the building’s eastern facade:

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