Viacommunity Hosts a Screening of Selma in Honor of Black History Month

On Feb. 21, 40 high school students from New York City and neighboring public schools made their way to Viacom’s Times Square headquarters to celebrate Black History Month with a screening of Paramount’s critically acclaimed Selma, a crucial film about the African-American experience.

Viacommunity hosted the event, which featured members of The BEAT, Viacom’s employee resource group focused on the African-American experience, on a post-screening panel. To coordinate this celebration in honor of Black History Month, Viacom worked with nonprofit organizations The Opportunity Network and Sports and Arts in Schools Foundation (SASF), which provide academic support to students from underserved communities.

Selma depicts Martin Luther King, Jr.’s fight for equal voting rights during the Civil Rights Movement, a momentous part of American history. Paramount’s re-telling of this visceral moment encapsulates the spirit of Black History Month.

Students and Viacom employees at a screening of Paramount Pictures’ Selma in honor of Black History Month – Photo by Esthefania Rodriguez

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217 Years to Women’s Equality? Not on Viacom’s Watch

The World Economic Forum is concerned that, if nothing changes, full global gender parity is likely 217 years away.

Viacom thinks that we should start closing that gap today.

Today, March 8, is a good day for it: it’s International Women’s Day (IWD), an annual celebration of change-makers fighting for gender equality. Viacom, along with other media companies, nonprofit organizations, charities, politicians, entrepreneurs and activists around the globe, will celebrate women in a tradition dating back to the suffrage movements of the early 20th century.

Today, Viacom brands, talent and executives will spread a message of equality and social activism through the company’s global platforms, through a series of fan and employee events, and through support for larger movements lending a megaphone to women’s collective voice.

Here’s the breakdown on how Viacom will promote International Women’s Day:

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Viacom’s #SeeHer PSAs Portray Positive Female Role Models In Media

On Feb. 1, Viacom launched the first in a year-long series of PSAs across MTV, VH1, Comedy Central, Paramount Network, CMT, TV Land and Nickelodeon. These vignettes feature inspiring, diverse women role models, both real and fictional.

Take a look at the first vignette, a feature film trailer highlighting a female engineer using her technological dexterity to prevent a world crisis. The vignette ends with that young girl sitting in science class, daydreaming about these future heroics.

“Portraying a strong female character isn’t rocket science,” announces the narrator.

This spot is part of the Association of National Advertisers’ ongoing #SeeHer initiative, of which Viacom is a leading partner. The goal is to accurately portray women and girls in media and advertising by 2020 (100 years after women’s suffrage passed in the United States).

Using the tagline “If you see her, you can be her,” the #SeeHer movement employs two of the world’s most pervasive industries – advertising and media – to illustrate the extraordinary things that women are doing every day.

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Drink, Dance, Donate: How Viacom Gave Back and Got Down for the 8th Year in a Row

“Everyone on the left side of the room say, ‘Give back,’” shouted Viacom President and CEO Bob Bakish, addressing a constellation of nearly 200 Viacom employees and nonprofit partners, all gathered in the White Box at Viacom’s Times Square Headquarters one evening in early December.

Viacom President and CEO Bob Bakish rallies the crowd at Give Back & Get Down VIII during his opening statements. Photo by Emil Cohen.

“Give back,” the crowd roared.

“Now everybody on the right side of the room say, “Get down!’”

“Get down!’”

After this rhapsodic rallying cry, Bakish began his opening remarks for our eighth annual gala of goodwill: Give Back & Get Down.

“Every year, Give Back and Get Down reminds us to celebrate the qualities that embody the Viacom spirit: empathy and engagement for the communities in which we serve,” said Bakish, applauding our Office of Global Inclusion (OGI), Employee Resource Groups (ERGs) and Corporate Social Responsibility (Viacommunity) department for their concerted efforts in organizing such a festive and fruitful event.

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2017 Nickelodeon HALO Awards: Doing Good Never Sounded So Great

Ten-year-old Zoe Terry is the Miami-based CEO of Zoe’s Dolls, a nonprofit organization that collects and donates dolls with darker skin tones to girls of African, Hispanic, Caribbean and African-American descent. Terry founded her company in 2012 at age 5 to give these girls an opportunity to play with dolls that looked like them—something she felt was lacking in her community.

Since then, nearly $20,000 in dolls have been donated to more than 4,000 young girls in the U.S., Haiti and Africa. On Nov. 26, the Nickelodeon HALO Awards honored Terry and three others for their philanthropic efforts.

Nick Cannon and our 2017 HALO Honorees Raegan Junge, Caleb White, Zoe Terry, Andrew Dunn. (Photo by Andrew Toth/Getty Images for Nickelodeon)

The HALO Awards celebrates young leaders who are changing their communities and the world by “Helping and Leading Others.” Rapper Nick Cannon created the awards show in 2011, and returned this year to host the ceremony.

Nick Cannon and Raegan Junge on stage at the 2017 Nickelodeon HALO Awards (Photo by Andrew Toth/Getty Images for Nickelodeon)

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Viacom President and CEO Bob Bakish Signs Open Letter From Leaders of American Industry Defending Dreamers

In 2012, the Obama administration passed a new policy called Deferred Action for Childhood Arrivals (DACA). DACA, sometimes called the “Dreamers” program, protects eligible young immigrants from being deported. The “Dreamers” are kids who emigrated to the U.S. with their parents. Many moved here as young children or infants, and some did not even know they were not Americans until later in life.

DACA opened the door for these kids to legally apply for their first job, to get their driver’s license, attend college and ultimately join the workforce as adults, contributing to the American economy.

Now, there is a movement in Washington to end this policy. If this happens, the lives of nearly 800,000 young Americans will be irrevocably altered. By March, they’ll be at risk of being forced to leave everything behind and move back to their native country—which many of these kids have no memory of.

On August 31, Viacom President and CEO Bob Bakish joined President Barack Obama, dozens of university presidents, and a multitude of CEOs from major American tech and media companies in signing an open letter to the government leaders expressing their concerns about the devastating effects changing the immigration policy would have on the Dreamers living productive and happy lives in America, as well as the severe consequences it would have for the economy.

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Viacom Brands Unite for Hurricane Relief Telethon On September 12

After Hurricane Harvey left Texas residents reeling from one of the most devastating storms in U.S. history, CMT teamed up with other broadcast networks to air a benefit telethon on Sept. 12.

Since then, Hurricane Irma decimated entire islands in the Caribbean and left millions of Florida residents without power. The affected areas are still in “rescue mode” according to The New York Times, meaning we don’t yet know the full extent of damage caused by this colossal storm, but experts agree it will be extensive.

Now, the telethon has expanded to aid the victims of Hurricane Irma. Hand In Hand: A Benefit For Hurricane Relief also expanded its broadcast scope. Viacom networks MTV and BET will now join CMT in airing the special.

“Silence is overrated,” tweeted CMT. “Sometimes, music is the only thing that can get your mind off everything else.”

The hour-long special aims to do just that—use music as a way to bring peace of mind to those affected by the hurricane. And with BET, MTV and other broadcast networks now airing the event, Hand in Hand can reach as many homes as possible. This means more opportunity for people to make personal donations to assist hurricane victims. The telethon is predicted to be one of the largest benefit concerts in history.

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Viacom Signs Historic Legal Petition Defending LGBT Rights

No one deserves to be fired for their sexual orientation.

This is the logic behind Viacom and 49 other companies’ decision to sign a formal legal petition asking the U.S. 2nd  Court of Appeals to extend a federal law prohibiting employers from firing workers for being gay. This is the first time businesses have explicitly taken this position, according to Freedom for All Americans, a bipartisan campaign group that Viacom consulted with on this issue.

“All Americans deserve the right to go to work and provide for their families without having to fear that they might lose their job simply because of who they are,” said Freedom for All Americans Acting CEO Katie Belanger in an email to Viacom.

“Unfortunately, most states do not have laws explicitly prohibiting employment discrimination against LGBT individuals. That is why this case is so important. We are grateful for the leadership of Viacom and the 49 other businesses who have called on the court to ensure the fair and equal treatment of gay and bisexual employees,” said Belanger.

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You’ll Never Have to Walk Alone: Viacom Unites With 20,000 New Yorkers for AIDS Prevention and Awareness

Sunday, May 21 was a pleasant spring morning in Manhattan’s Central Park, and Team Viacom couldn’t have asked for a better day to unite and support the 32nd Annual AIDS Walk New York.

Stationed among other top corporate walk sponsors in the so-called “gold section,” team members soaked in the warm air, secured their fundraising rewards, and chewed on their Così squagels. After a team photo, Viacom joined thousands of other jubilant walkers in a 10-kilometer march through the 843-acre park.

Team Viacom at the 2017 AIDS Walk in New York. Photo courtesy of Viacom.

AIDS Walk New York is the largest single-day AIDS fundraising event in the world. In its more than 30 years, the event has raised more than $150 million to combat HIV and AIDS (more than $3.7 million in 2017 alone). The funds raised at the event are a vital lifeline sustaining the prevention, care, and advocacy programs that the GMHC organization provides for the thousands of men, women and families affected by the diseases in the tri-state area. The proceeds also benefit dozens of other HIV/AIDS service organizations that participate as teams and raise funds through the organization’s community partnership program.

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An Empathetic Walk With Viacom’s Office of Global Inclusion

When the virtual reality headset first slid into place, covering my eyes and resting on the bridge of my nose, there was a moment of calm darkness. Then the screen glowed, coming to life, and there stood Grace Chikui, an elderly blind woman and long-time resident of the Little Tokyo district in downtown Los Angeles. In recognition of National Disability Employment Awareness Month (NDEAM) in October, Viacom’s Office of Global Inclusion (OGI) hosted a unique virtual reality (VR) experience aptly named Walking With Grace, which used 360° video and spatial audio to provide employees with unparalleled perspective into the life of someone differently-abled.

“Through select audio interviews, Grace recalls childhood memories growing up in the area, helping us discover her neighborhood. Each swivel of the head and body, left, right, backward and even up toward the sky, revealed more of her world.”


Walking With Grace gave Viacom employees the chance to see the world through the eyes of somebody with a visual impairment.

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