The Daily Show with Trevor Noah Records Most Watched Week Ever

by Stuart Winchester, Viacom

Like a farmer welcoming rainclouds, Trevor Noah has turned something most of us would prefer to do without – the unending tumult pouring from Washington, D.C. – into a building block for something essential: humor.

It is a resource that appears to be especially welcome at this moment of astonishing political turmoil. Last week was The Daily Show with Trevor Noah’s most watched ever, with 1.045 million total viewers, a 36 percent increase over the same week last year. The achievement nudges the program closer to recording eight consecutive months of year-over-year growth among total viewers.

Noah may have had a little help driving ratings. “Noah’s ratings run this week is most likely due in no small part to the problems plaguing Trump,” wrote Variety’s Joe Otterson, referring to the president’s dismissal of the FBI director, ongoing investigations into Russian influence in the presidential election, and other issues.

Indeed, as the pace of news has accelerated under the new administration, The Daily Show has adapted. “Things have definitely sped up,” head writer Zhubin Parang told Vulture’s Jen Chaney in February. “We used to be able to predict what the show would be the afternoon before the day, and now we just can’t ever assume that the show we have planned at 7 p.m. the night before is going to be anything like the show that’s ultimately going to air the next day.”

What Noah and team do ultimately air is unfailingly an incisive examination of the day’s headlines. When news broke early last week, for example, that President Trump disclosed classified information to high-ranking Russian officials on a White House visit, Noah was ready:

“This sounds like a story that we would invent, right?” an astonished Noah asked his audience. “Trump invites the Russians into the Oval Office, and then, in his meeting, starts bragging, ‘I get great intel. I have people brief me on great intel every day.’” Watch the full take below:

The day after that, the Justice Department appointed a special counsel – former FBI chief Robert Mueller – to investigate allegations that Trump campaign aides had colluded with Russia to influence last fall’s presidential election.

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See What Drove Viacom’s Q2 2017 Business Results – and What’s Coming Next

by Stuart Winchester, Viacom

Viacom reported its Q2 2017 earnings this morning behind strong performances across our portfolio. Click through the slideshow below to see what drove our business this quarter, and to get a preview of what we’re excited about coming up. Click over to Viacom Investor Relations for more details about this quarter’s earnings.

Trevor Noah Locks In Highest-Rated and Most-Watched Month Ever in February

by Stuart Winchester, Viacom

On the strength of fearless political commentary and a globally resonant perspective, The Daily Show with Trevor Noah hammered through February with record ratings, wrapping his most-watched and highest-rated month with 1.5 million viewers. International ratings shot up 22 percent.

Great news, right Trevor?

via GIPHY

Even in a crowded late-night talk show space brimming with talent, Noah continues to stand out, recording the only current monthly or quarterly year-over-year ratings increase in both total viewers and in the 18-49 demographic among daily late-night talk shows:

Daily Show Ratings Success February 2017

Noah’s ratings have climbed as he offers smart, incisive commentary on a bruising political landscape of fake news and alternative facts, of accusations of mass voter fraud and U.S. immigration bans. His analysis of President Donald Trump’s first week in office has been viewed nearly 5 million times on YouTube alone:

That ratings have increased even as the news cycle accelerates under the Trump Administration is a reflection of The Daily Show staff’s creative tenacity. “Things have definitely sped up,” Daily Show head writer Zhubin Parang told Slate’s Jen Chaney recently. “We used to be able to predict what the show would be the afternoon before the day, and now we just can’t ever assume that the show we have planned at 7 p.m. the night before is going to be anything like the show that’s ultimately going to air the next day.”

While Noah’s commentary frequently critiques Republican policies and actions, part of the show’s appeal is his willingness to engage guests from across the political spectrum. His December conversation with conservative television and online video host Tomi Lahren about Black Lives Matter, the meaning of the American flag, and race relations is the show’s most-watched on YouTube:

Bold conversations like these have helped propel the show’s digital and social engagement as well, with a 42 percent bump in digital views over February 2016 and more than 6 million social actions (likes, shares, comments, reactions, retweets), a best among the daily late night shows.

 

You can join the social conversation by following The Daily Show on TwitterInstagram, and Snapchat, and by liking the show’s Facebook page.

As Noah continues on pace toward his best ratings quarter ever, Comedy Central has announced a new edition to its late-night lineup: American and Australian comedian Jim Jefferies will join the network for a weekly show starting this summer. Here’s a little taste of Jefferies’ acerbic style from a Netflix special he released last year:

“Faithfully Recreated” New Edition Story Delivers Authenticity and Torrid Ratings to BET

by Stuart Winchester, Viacom

New Edition exploded out of anonymity from the Orchard Park Projects in Roxbury, Massachusetts in the early 1980s, selling millions of albums as the stamped the template for the boy band super-groups of the ‘90s and beyond. At one time, they were bigger than Beat It, when their 1983 debut track Candy Girl beat out one of Michael Jackson’s signature hits for the top spot on the Billboard chart. In the meteoric and fraught years that followed, they would break up and reunite while spawning the solo careers of Bobby Brown, Ralph Tresvant and Johnny Gill, along with the quadruple platinum collaboration of Bell Biv DeVoe.

When this foundational tale debuted over three nights last week on BET as The New Edition Story, it instantly became the network’s most-watched premiere since The Game dropped in 2012. The show went on to average more than 4 million viewers per episode across BET and sister network Centric while dominating the social media conversation for three consecutive nights.

The tale resonated in part due to its raw, unfiltered nature, delivering the uncensored drama of the exhilarating climb to success, the infighting that led to break-ups and reunions, the wild back-stage mingling amid groupies and substances, and the financial collapses that defied their spotlight. This scene depicting the group members’ mothers’ rage at receiving a check for $1.87 after a sprawling and highly successful tour is typical:

“Normally biopics are padded with dramatic falsehoods for entertainment,” wrote Billboard’s Niki McGloster, “but as the executive producers of the film, New Edition kept the story true to how they lived it.”

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