After strutting from Logo to VH1, RuPaul’s Drag Race’s ninth season premiered Friday, March 24. Critics say it’s as fabulous as ever—with a fierce cast delivering a whole new level of charisma, nerve, and talent. Viewers agree. The season premiere drew nearly 1 million viewers, more than any other episode of Drag Race. It was the most-watched show on cable TV that night, besides the NCAA’s March Madness basketball tournament. The divas dominated Twitter, as well, trending worldwide and garnering the highest Twitter volume in Drag Race history.
RuPaul’s Drag Race
MTV has woven the film, TV and digital realms into one broad content domain that houses the 2017 MTV Movie & TV Awards nominees. The net – which for the first time is expanding the iconic show outside the cinema – also announced that the star of the long-running Comedy Central hit Workaholics Adam Devine will host the May 7 spectacular.
— Movie & TV Awards (@MTVAwards) April 5, 2017
Devine is a veteran of the Golden Popcorn spotlight, having won an award for Best Kiss with Rebel Wilson in Pitch Perfect 2 last year. He is also nominated for Best Comedic Performance for his role on the seventh and final season of Workaholics.
The platform-agnostic categories include a few additions and some tweaks of long-running show standards. “Best Fight” is now “Best Fight the System” – to acknowledge social justice activism – while “Best Actor” and “Best Actress” have ditched their gender designations to morph into “Best Actor in a Movie” and “Best Actor in a Show.” New categories include “Best American Story,” “Tearjerker,” “Best Host,” “Best Reality Competition” and “Next Generation.”
Nominated Viacom brands include VH1 for RuPaul’s Drag Race – which earned nominations for Best Host and Best Reality Competition – and for Martha & Snoop’s Potluck Dinner Party (best duo). Comedy Central’s Trevor Noah is also competing for Best Host, while Ilana Glazer & Abbi Jacobson of Broad City are nominated alongside Devine for Best Comedic Performance. Spike’s TIME: The Kalief Browder Story is in the running for Best Documentary.
They are shows that celebrate drag culture and America’s oldest gay ski week. They mine the early days of hip-hop and toast its ripple effect throughout our culture. They erase our differences by showing that we’re not so different when we’re… naked.
As varied as these shows and their subjects are, they have one thing in common: each one highlights the programming on a Viacom network.
Actually, they have another thing in common: each was honored by the National Association for Multi-Ethnicity In Communications (NAMIC) last month. For the 30th consecutive year, the organization hosted the Excellence in Multicultural Marketing Awards (EMMA) to acknowledge the very best in multicultural marketing.
View the full list of 2016 EMMA winners as laid out in Cablefax here, or check out the NAMIC video below:
Congratulations to all of the Viacom winners. We’ve organized them by category below:
No reality television show seems to have resonated with the LGBT community quite like RuPaul’s Drag Race. It encourages viewers—no matter their sexuality—to love themselves, to cherish what makes them singularly precious, and not to let anybody make them feel otherwise.
It’s fitting, then, that RuPaul made a PSA for National Voter Registration Day, urging his legions of followers to get to the polls and strut their 15th, 19th, 23rd, 24th, 26th Amendments—that is, by sashaying into the voting booth.
Who’s the greatest reality show host working today?
According to the Creative Arts Emmys, it’s Logo’s RuPaul Charles, who on Sunday accepted his first winged statuette from the Television Academy, for outstanding host of a reality or reality competition series. The ceremony, which was held in Los Angeles ahead of next week’s Primetime Emmy Awards, marked Charles’ first Emmy nomination after eight seasons of RuPaul’s Drag Race. The host topped an impressive list of finalists in the category, including American Idol’s Ryan Seacrest, Dancing With the Stars’ Tom Bergeron, Hollywood Game Night’s Jane Lynch, Little Big Shots’ Steve Harvey, and Project Runway’s Heidi Klum and Tim Gunn.
“I really didn’t expect this,” Charles told The Hollywood Reporter backstage after receiving his award. “I came here thinking I got invited to the prom and I’m going to dance my ass off tonight, but i didn’t expect that I would have this in my hand while I was dancing. It’s a very special night not just for me but for all the young people around the world who dance to the beat of a different drummer.”
Comedy Central has become a perennial Emmy standout – last year, the network notched 26 nominations and eight wins for its irreverent work. Nickelodeon, Spike, Logo, MTV, TV Land and BET also earned nominations.
In addition to the recognition of outstanding work from wholly owned Viacom programming, our Paramount TV division earned 14 nominations, 11 for its collaborations with FOX, most notably the spectacular Grease Live special, which drew 10 nominations after totaling more than 12 million viewers during its February airing.
The full list of Viacom nominations is below, along with a look at a few of the properties up for the honors. Some of the clips contain graphic or adult language.
Love, Family, and Pride: What Viacom Employee Lottery Winner Joseph Stefan Learned From the Trailblazer Honors
Viacom is holding a series of employee lotteries for our summer award shows. The first winner, Shannon Griffith, flew from California to Tennessee for the CMT Awards, and was enamored with Nashville’s festive atmosphere, as well as the unpredictable ceremony.
Our next show, Logo’s annual Trailblazer Honors, celebrated harbingers of social change in the LGBT community. This year’s ceremony followed an unprecedented, incomprehensible attack on the LGBT community. Logo honored the 49 victims of Orlando’s massacre throughout its ceremony, and reaffirmed its commitment to fighting intolerance.
Our latest winner, Viacom’s coordinator for content distribution sales and business development, Joseph Stefan, witnessed the momentous occasion at New York’s Cathedral of St. John the Divine. I spoke to Stefan about the powerful experience.
Logo Trailblazers Make Powerful Statement on LGBT Rights in the Aftermath of Orlando Nightclub Massacre
Every year, Logo celebrates the pioneers of the LGBT community with the Trailblazer Honors. This year’s ceremony aired on June 25, barely a week after It was a night of LGBT pride, comedic interludes, and speeches by legendary honorees—but the real honorees were the 49 victims of the Orlando shooting.
The event was held in Manhattan’s Cathedral of Saint John the Divine, where passionate, emphatic voices resonated against the high ceilings of the stately, gothic basilica. The speakers did not plea for equal rights, they demanded them, using the platform of the Trailblazer Honors to reinforce the urgent need for LGBT protections and respect.
In addition to venerating trailblazers of the LGBT community, the Trailblazer Honors eclipsed standards in the world of broadcast communications by simulcasting with VH1—making it the largest televised LGBT Pride event in history. Thanks to this widespread coverage, Logo’s message of equality, love, and solidarity impacted a vast, worldwide audience. The Trailblazer Honors embraced the spirit of Pride with its inclusivity.
Below are some of the night’s most evocative moments.
You may not realize it, but you know Jonathan Mannion’s photography.
You know his album covers: more than 300, for artists including Jay Z, Eminem, Dr. Dre, and Kendrick Lamar.
You know his advertising: his campaign for last summer’s Straight Out of Compton, as well as work for Bushmills, USA Soccer, Hennessy, Reebok, Johnnie Walker Black Label, and Crown Royal.
Viacom’s Fan Yourself App Lets You Selfie With The Stars of Younger, Bar Rescue, Zoe Ever After and More
Got a seven-year-old who’s obsessed with Ryder and his crew on Nickelodeon’s Paw Patrol? Can’t stop obsessing over the season finale of TV Land’s Younger? Already in line to snag the first seat when Paramount Pictures and Nick’s Teenage Mutant Ninja Turtles: Out of the Shadows hits theaters on June 3?
Immediately stop what you’re doing and head to fanyourself.viacom.com, where you can mock up a selfie alongside stars from MTV’s Teen Wolf, BET’s Zoe Ever After, CMT’s I Love Kellie Pickler, Spike’s Bar Rescue, VH1’s Love & Hip Hop, Logo’s RuPaul’s Drag Race, and Comedy Central’s Broad City and Inside Amy Schumer. Click over now and check it out (even better, click the link on your mobile device), and then share it on Facebook through the site. Hurry though, I already beat you to it: