Paramount TV: More Than 13 Reasons To Love Viacom’s Independent Production Studio

When Paramount Television (Viacom’s independent production studio) launched in 2013, the studio opted to produce an ambitious first project for Fox: Grease: Live. The live televised special was a remake of the classic 1978 film Grease, and incorporated songs from the original movie, as well as a live studio audience to simulate the effects of a Broadway performance.

The show was nominated for 10 Emmy Awards, and won five—more than any other televised musical in history. It was also the no. 1 most social live musical event ever. It was the most-watched program when it aired on Jan. 31, 2016, with over 12 million viewers tuning in to watch the impressive performance, which critics called “skillfully directed” and “true to the original.”

The most vital part of this production, according to reviews, was the production itself.

Grease Live wins at the 2016 Creative Arts Emmy Awards. (Photo by David Livingston/Getty Images)

“Buoyed by tremendous camera work, fleet-footed choreography…and a sound mix that was fuller (or less tinny) than any comparable production that’s come before it, Grease built on the live (but not in front of a live audience) musicals championed by rival NBC over the last three years,” wrote Michael Slezak for TVLine.com.

How did a new production studio achieve such tremendous results from their first endeavor?

President of Paramount TV Amy Powell explains her strategy. “As content creators, we look for new and exciting opportunities that will appeal to audiences and find the right platform for our series,” said Powell. “We partner with top-notch talent and distributors that share in our vision and give creators the freedom to bring the content to life.”

By tapping Paramount’s rich content library and opening itself to collaborations with rival entertainment platforms, Paramount TV is a shining example of media industry synergy. The studio believes that partnerships are key—creating top-tier entertainment is a result of having the best ideas, and if those ideas come from external individuals or companies, it’s imperative to find a way to bring them together. Paramount TV is making this happen.

The studio’s original goal was to create one drama and two on-air comedies in three years. It easily surpassed that, creating a constellation of content that includes the Emmy Award-winning television musical special Grease: Live, Nickelodeon’s Emmy-nominated musical comedy School of Rock, EPIX’s critically acclaimed espionage drama series Berlin Station, USA Network’s hit series Shooter, Netflix’s teen drama 13 Reasons Why and the upcoming Amazon action drama Tom Clancy’s Jack Ryan.

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Viacom Scores 18 Emmy Nominations for a Diverse Roster of Programming

Sketch comedy, potluck, political satire, lip syncing, drag queens, kid-friendly rock and roll and animated, nostalgic purple grapes: these are a few of our fans’ favorite things. And it turns out that the esteemed voting committee for the 69th Primetime and Creative Arts Emmy Awards likes them quite a bit too.

Between VH1, Comedy Central, SpikeNickelodeon, and our Paramount Television production studio, Viacom brands scored 18 nominations.

Take a look at Viacom’s diverse roster of brands and the eclectic shows that impacted TV’s most prestigious award celebration:

Created by Viacom Catalyst

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Nick’s Number One! (And Number 2, and Number 3, and Numbers 4, 5, 6, 7, 8, 9, 10…)

by Stuart Winchester, Viacom

Behind a wide-ranging slate of live-action and animated shows, Nickelodeon swept ratings compilations of the top 10 children’s programs for the first quarter of 2017 among kids 2-11 and 6-11.

The accomplishment continues a torrid winning streak for Nickelodeon, which marks its third year as the top kids’ network among kids 2-11 and preschoolers. This is Nick’s seventh consecutive quarter winning those two demos, and its second in a row among kids 6-11. Ratings grew among all three demos during the quarter.

By locking in the top 10 children’s shows in two core demos, Nick pulled net double digits ahead of its competition. The net also owns four of the top five shows among kids 2-5: number one PAW Patrol; number two Shimmer and Shine; number four Team Umizoomi; and number five Blaze and the Monster Machines.

Underscoring Nick’s deep influence on kids’ culture, its annual Kids’ Choice Awards was the top-rated show for the week ending March 12 among kids 2-11, kids 6-11 and tweens 9-14.

Scroll down to see the 10 Nick shows that won the quarter in both the 2-11 and 6-11 demos:

Kids 2-11

#1 The Thundermans

#2 Nicky, Ricky, Dicky and Dawn

#3 SpongeBob SquarePants

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The Stars, Stunts, and Slime of Nickelodeon’s 2017 Kids’ Choice Awards

Orange blimps invaded Los Angeles, along with a deluge of slime, stars, and surprises, for the 28th annual Kids’ Choice Awards earlier this month.

Nickelodeon’s 2017 Kids’ Choice Awards juxtaposed beloved mainstays (green goo, orange blimps, and celebrity guests) with cutting-edge elements. Stars shot out of an orange slide to get onstage. A drone circled the audience at the University of Southern California’s Galen Center, affixed to an orange blimp, snapping shots of fans and posting them to a second screen in the arena. A “live set” of real kids posing as stage props capped off the ultimate fans-first experience.

WWE star John Cena hosted the extravaganza, getting the chance to flex his muscles in an arm wrestling contest with the cast of Nicky, Ricky, Dicky & Dawn. This was one of many stunts chosen by the kids watching at home on Nick’s multiplatform, digital voting system.

LOS ANGELES, CA - MARCH 11: The cast of Nicky, Ricky, Dicky & Dawn armwrestle with host John Cena onstage with Dj Khaled at Nickelodeon's 2017 Kids' Choice Awards at USC Galen Center on March 11, 2017 in Los Angeles, California. (Photo by Kevin Mazur/KCA2017/WireImage)

The cast of Nicky, Ricky, Dicky & Dawn arm wrestle with host John Cena and Dj Khaled at Nickelodeon’s 2017 Kids’ Choice Awards. (Photo by Kevin Mazur/KCA2017/WireImage)

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It’s the Kids Turn to Vote as Nick Releases 2017 Kids’ Choice Award Nominees

by Stuart Winchester, Viacom

Hey kids, it’s your turn.

For about four years now, American adults have been obsessed with a presidential election that happens… every four years. And though Nick gave you the chance to have your say in that race, they decided that they won’t make you wait another four years to stamp another ballot – it’s time to cast your votes for the 2017 Kids’ Choice Awards (KCA).

The awards show will hit your screens on Saturday, March 11, but voting is already going on across 28 categories, including some pretty cool new ones, including “Favorite Frenemies,” “Most Wanted Pet,” and “#Squad.” Start voting right now by clicking here. Want more KCA? There’s plenty here.

You can preview all the categories and nominees below, then vote. WWE superstar John Cena will host the event from Los Angeles. We’re not ready to announce who else will be there yet, but we can promise this much: there will be slime.

While you’re at it, check out Cena’s top five reasons why he’s pumped up to host the awards:


Nominees and categories for Nickelodeon’s 2017 Kids’ Choice Awards (*new categories):

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Comedy Central Leads Viacom’s 29 Emmy Nominations

by Stuart Winchester, Viacom

Behind raucous talent Amy Schumer and the momentum of an enduring South Park, Comedy Central led a roster of diverse and rich Viacom programming that tallied 29 nominations for the 2016 Emmys.

Comedy Central has become a perennial Emmy standout – last year, the network notched 26 nominations and eight wins for its irreverent work. Nickelodeon, Spike, Logo, MTV, TV Land and BET also earned nominations.

In addition to the recognition of outstanding work from wholly owned Viacom programming, our Paramount TV division earned 14 nominations, 11 for its collaborations with FOX, most notably the spectacular Grease Live special, which drew 10 nominations after totaling more than 12 million viewers during its February airing.

The full list of Viacom nominations is below, along with a look at a few of the properties up for the honors. Some of the clips contain graphic or adult language.

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