Bellator Takes the Fight Online in Nine-Figure Deal with DAZN

by Stuart Winchester, Viacom

NEW YORK, NY – JUNE 26: (L-R) Quinton “Rampage” Jackson, Gegard Mousasi, Scott Coker, James Rushton, Rory MacDonald, Wanderlei Silva and Lyoto Machida attend the Bellator-DAZN announcement press conference on June 26, 2018 at Viacom in New York City. (Photo by Dave Kotinsky/Getty Images for Bellator MMA)

In recent months, Bellator MMA has crisscrossed the globe, hosting fights for its international fan base in such diverse locations as London (Bellator 200), California (199), Budapest (196) and Israel (188), among others.

Now, the Viacom-owned global combat sports franchise is queueing up fight cards for a totally new destination – online, via a nine-figure deal with international live sports streamer DAZN.

The streaming deal plants an important digital component into Viacom’s ever-expanding live-events business while expanding Bellator’s global footprint and injecting the league with the additional financial resources it needs to expand its roster.

Noting that Bellator had become a “significant revenue generator” since Viacom acquired the property eight years ago, Viacom CFO Wade Davis underscored the importance of live events to the company’s growth strategy.

“Viacom has led the industry in creating iconic, fan-centered events through MTV’s VMAs, the BET Experience that happened in L.A. last weekend, the CMT Music Awards, and Comedy Central’s Clusterfest,” Davis said, speaking at a press conference at Viacom’s Times Square headquarters announcing the DAZN partnership. “Nobody does live events the way we do, with the combination of a focus on brand, talent and sponsors, all expressed across multiple platforms.”

Bellator intends to invest at least some of the proceeds from this streaming agreement into its roster, enhancing the live experience with a dynamic group of fighters.

“This deal will allow the roster to continue to expand, and an expanded roster means bigger fights,” Paramount Network, TV Land and CMT President Kevin Kay said at the press conference. “It means we’ll be able to give our best fighters more opportunities to do what they do best. So more fights that the fans want to see. Everybody wins.”

While MMA fans in 162 countries can already view Bellator events through local television partners, this streaming agreement will add a popular online platform to the mix. DAZN has spent several years steadily building itself into an online destination for sports fans in Canada, Germany, Austria, Switzerland and Japan. With the Bellator deal – and a recent agreement that granted DAZN U.S. streaming rights to the World Boxing Super Series – the streamer is set to enter the United States in September. DAZN will also soon expand into Italy.

“On DAZN’s worldwide platform, our fights will be seen live for the first time to new audiences around the globe,” said Bellator President Scott Coker.

Under the agreement, Perform Group-owned DAZN will exclusively stream seven annual fight cards, and will simulcast another 15 that air on Paramount Network. All fights will stream in all DAZN markets.

“It’s simple; fans want to see great fighters in competitive fights so we’ve handed the keys to Scott Coker and his venerable team to go out and recruit even more top-level talent to further stack Bellator fight cards and build on their success,” said DAZN CEO James Rushton.  “With the combination of this investment and our recent announcement to bring more than 30 nights of boxing to the platform annually, DAZN will be a must-have for fight fans in the U.S.”

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Transformers Return, The Mist Creeps In, Logo Honors Trailblazers, Bellator Hits MSG, 17th BET Awards Air – All in a Spectacular Weekend for Viacom

by Stuart Winchester, Viacom

This is an extraordinary week for Viacom, a showcase of our diverse properties and the incredible power of our brands, sprawled across theaters, televisions and event spaces all over the world.

On Wednesday, the fifth Transformers movie opened in theaters. Thursday brought Spike’s mini-series adaptation of Stephen King’s The Mist. Friday we celebrate Pride month with Logo’s Trailblazer Honors. Saturday is perhaps the marquee night in Bellator history, as the Spike-owned property drops into New York City’s Madison Square Garden. And Sunday takes us to the West Coast, where BET will broadcast their marquee BET Awards.

As Viacom refocuses under the leadership of CEO Bob Bakish, this rapid-fire concentration of noteworthy properties distills the impressive breadth and depth of Viacom’s multi-brand portfolio.

Here’s a day-by-day look at what’s already dropped and what’s to come over the weekend:

Wednesday, June 21 – Transformers: The Last Knight – Paramount Pictures

It is the fifth installment in the live-action Transformers spectaculars directed by Michael Bay, an intriguing collision of ancient epochs with the robot alien present, and a special effects masterpiece.

“…[I]f you’re not staggered by the technique on display here – the stuff that sets Bay’s work miles above the Fast & Furiouses, X-Men: Apocalypses and Tom Cruise-chasing Mummies of this world – you’re not paying attention,” writes The Telegraph’s Robbie Collin.

Here’s a preview of what he’s talking about:

Since the first Transformers movie hit theaters in 2007, the franchise has raked in nearly $4 billion for Paramount and redefined important elements of the movie industry. “Ever since the first movie in the robo-franchise was released into theaters a decade ago, the film industry has changed its approach to producing, releasing and reporting on movies,” writes The Street’s Buster Coen, noting that the films legitimized toy-to-cinema adaptations, stamped June as a month for movie blockbusters, and set the template for international distribution of American films.

Transformers: The Last Knight is in theaters around the world now. A Bumblebee spin-off is scheduled for release next summer.

Thursday, June 22 – The Mist Spike

With a cast of complex characters unified by their small-town setting, the deft use of suspense and drama, and some imaginative writing, Spike has transformed Stephen King’s 1980 novella about a sinister, monster-filled cloud descending upon a small Maine town into a 10-part serial that debuted last night.

And it’s really good, according to a platoon of critics who got an advanced look at the pilot. “Spike’s new series based on The Mist … wasn’t written by King, but it does the author proud ,” writes CNET’s Gael Fashingbauer Cooper.

The series was written, rather, by a team led by Denmark native Christian Torpe, who is a lifelong King fan and consulted with the author at the project’s outset. King simply told him, “Don’t do anything ordinary.”

Torpe appears to have succeeded, leaving even those familiar with King’s original work in suspense. “It’s hard to judge where this newer, looser adaptation might progress from just the first hour, but Torpe has said that, like King, he intends to explore the nature of fanaticism, and how fear so often compels people to seek out unlikely prophets,” writes The Atlantic’s Sophie Gilbert. “If so, The Mist could be a satisfyingly complex chiller, scaring viewers not just with unexpected jumps and amped-up creepy crawlies, but with the more human monsters who are all trapped together inside, waiting out the weather.”

The Mist premieres at a time of incredible momentum for Spike, which will evolve into the premium TV Paramount Network in January of next year. While the network is still determining an exact programming lineup, they have already announced Yellowstone starring Kevin Costner, a six-part documentary on Trayvon Martin produced in conjunction with The Weinstein Company, American Woman starring Alicia Silverstone and Mena Suvari, a six-part Waco series documenting the 1993 stand-off at the Branch Dividian compound, and a television adaptation of the 1988 classic film Heathers.

Friday, June 23 – Logo Trailblazer Honors – Logo

The fourth installment of Logo’s marquee event follows last year’s emotional outpouring of defiant pride in the aftermath of the Orlando nightclub massacre.

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