Viacom to Support Courageous Youth Activists Who Have Had Enough of Gun Violence

by Stuart Winchester, Viacom

February 27, 2018 – Parkland, Florida, United States: Volunteers hang banners, including this one reading “Stay strong, Stoneman Douglas, we’re with you,” around the perimeter of Marjory Stoneman Douglas high school to welcome back students who returned to school on Feb. 28, two weeks after the mass shooting that killed 17 students and staff. (Susan Stocker/SF Sun Sentinel/Polaris)

In the weeks since a gunman claimed 17 lives at Marjory Stoneman Douglas High School in Parkland, Florida, courageous young people have marched and raised their voices to demand action on gun violence in the United States.

Viacom and its brands have a long history of supporting young people’s movements around the world, and today the company is extending that tradition by leveraging its substantial multi-platform footprint to support these extraordinary individuals and amplify the reach and impact of their activism.

This series of efforts across MTV, BET, Nickelodeon, Paramount Network, Comedy Central, TV Land, CMT and other properties will include partnerships with a coalition of organizations and students that are working to make America’s schools safer and reduce gun violence.

In addition, Shari Redstone, Vice Chair of Viacom’s Board, is personally championing the work of the student activists, contributing time and resources, including a $500,000 donation, to the March For Our Lives movement.

“This generation continues to be the driving force for change,” said Viacom Executive Vice President of Global Inclusion Marva Smalls. “With more than 17 young people dying from gun violence every single day, unfortunately no community is safe. We believe it’s critical to support the inspiring efforts of our youth, who are literally fighting for their lives. Viacom also has a responsibility to our audiences to do everything we can to elevate the many brave and bold activists to help them extend the reach and impact of their voices in this important movement.”

Here’s a sampling of the initiatives that Viacom brands have planned for the weeks ahead:

A pause to remember the victims

At 10 a.m. on Wednesday, March 14, all Viacom networks and platforms will suspend regularly scheduled programming for 17 minutes. This pause will coincide with the National School Walkout, a tribute to the 17 lives lost in the Parkland shooting, and to all young victims of gun violence. Students across the country will take over MTV’s social media accounts during the walkout.

The power of Viacom’s united brands support a march on Washington

Viacom’s brands will drive awareness of March For Our Lives through extensive on-air and digital coverage, as well as on-the-ground initiatives, leading up to the March For Our Lives demonstration in Washington, D.C. on March 24. MTV and Comedy Central will change the color of their logos to orange – in support of gun violence awareness – for the 10 days leading up to the event. The Daily Show with Trevor Noah plans to continue its ongoing coverage of the growing anti-gun violence movement in the country. So will The Opposition w/ Jordan Klepper, which will build on its recent interviews with students from Marjory Stoneman Douglas High School as well as educators and former military officials on arming teachers, and the 2017 special he produced, Jordan Klepper Solves Guns. Paramount Network will capture powerful first-person accounts for its pro-social initiative. Nickelodeon’s Kids’ Choice Awards, which airs that night, will acknowledge the march for its audience of millions.

Supporting efforts to reduce gun violence

Viacom networks have begun an array of ongoing initiatives aimed at curbing gun violence over the long term. For example, MTV has set up a website where people can learn how to take further action, BET will award DISARM pop-up grants to youth activists with innovative ideas about addressing gun violence and mental health issues, and CMT will work with the country music industry on its efforts to support gun safety.

Joining gun safety leaders to drive change

Viacom is partnering with organizations across the spectrum to develop gun safety-related projects for Viacommunity Day, Viacom’s annual day of community service, on April 20.

Get Schooled expands its curriculum

Get Schooled, an organization founded through a partnership between Viacom and the Bill & Melinda Gates Foundation, will expand its efforts to educate young people on the actions they can take to participate in the national discussion.

*On average, 19.4 young people aged 24 and under die by gun violence every day. Source – Everytown analysis: CDC Fatal Injury Reports (WISQARS), data for 2012-2016.

Snoop Dogg, Flo Rida Introduce Airy New Hollywood Home for Eight Viacom Brands

by Stuart Winchester, Viacom

Viacom’s new West Coast headquarters opened last night in a raucous cascade of music and optimism, uniting the creative forces of eight major brands in a soaring, aspirational space at the heart of Hollywood.

“This new Hollywood facility reinforces our presence in the world’s entertainment capital, connecting us more deeply with the creative community and bringing inspiration for our employees, who help us deliver world-class entertainment and unforgettable stories to our audiences every day,” said Viacom President and CEO Bob Bakish. “We wanted to create a space that encourages collaboration, creativity and innovation, and gives creators and employees the tools they need to do their best work.”

Bakish shared a huge stage at the launch party, addressing hundreds of employees between performances by Flo Rida and Snoop Dogg (posing as DJ Snoopadelic), star of VH1’s hit Martha & Snoop’s Potluck Dinner Party and executive producer of MTV’s Mary + Jane. Deadline, Hollywood Reporter and Variety all posted vivid dispatches of the wild outdoor scene.

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: A general view of atmosphere during the Viacom Hollywood Office Grand Opening on January 26, 2017 in Los Angeles, California. (Photo by Jesse Grant/Getty Images for Viacom) Read More

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: Guests attend the Viacom Hollywood Office Grand Opening on January 26, 2017 in Los Angeles, California. (Photo by Jesse Grant/Getty Images for Viacom) Read More

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: Shari Redstone, Vice Chair of the Board of Directors for Viacom, Inc attends the Viacom Hollywood Office Grand Opening on January 26, 2017 in Los Angeles, California. (Photo by Jesse Grant/Getty Images for Viacom) Read More

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: Rapper Snoop Dogg performs at the Viacom Hollywood Office Grand Opening on January 26, 2017 in Los Angeles, California. (Photo by Jesse Grant/Getty Images for Viacom) Read More

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: Rapper Flo Rida performs at the Viacom Hollywood Office Grand Opening on January 26, 2017 in Los Angeles, California. (Photo by Jesse Grant/Getty Images for Viacom) Read More

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: Atmosphere at the Viacom Hollywood office grand opening on January 26, 2017 in Los Angeles, California. (Photo by Maury Phillips/Getty Images for Viacom) Read More

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: (L-R) Rapper Flo Rida, Viacom Vice-Chairwoman Shari Redstone, Director and Cheif Liason Mayor's Office of Film and Television Production Kevin James and Viacom President and CEO Bob Bakish attend Viacom Hollywood Offic… Read More

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History Echoes and Present Zooms at Nick’s New Burbank Studio

by Stuart Winchester, Viacom

In a rousing ribbon-cutting attended by Viacom executives and the real-life embodiments of SpongeBob and Squidward, Nickelodeon opened a vast expansion of its Burbank studio earlier this month, planting a modern and well-appointed workspace for 700 employees at the heart of one of the world’s entertainment capitals.

“The opening of our new offices in Burbank is a significant moment for Nickelodeon,” said Nickelodeon Group President Cyma Zarghami. “We are ushering in a new era of creative excellence and increased collaboration for everyone who works here. Since we first planted our flag on the West Coast in the early ‘90s, Nickelodeon in Burbank has been a beacon to the creative community, and our new complex now signals our increased commitment to giving our creators and employees the very best environment and resources to be successful.”

(L-R) Actor Benjamin Flores Jr. from Game Shakers, voice of SpongeBob SquarePants Tom Kenny, Mayor of Burbank Jess Talamantes, President of Nickelodeon Cyma Zarghami, President and CEO of Viacom Inc. Robert Bakish, Vice Chair of the Board Shari Redstone, voice of Patrick Star Bill Fagerbakke, and actor Cree Cicchino from Game Shakers attend the Ribbon Cutting Ceremony to celebrate the Grand Opening of Nickelodeon's State-of-the-Art Complex on January 11, 2017 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Nickelodeon)

(L-R) Actor Benjamin Flores Jr. from Game Shakers, voice of SpongeBob SquarePants Tom Kenny, Mayor of Burbank Jess Talamantes, President of Nickelodeon Cyma Zarghami, President and CEO of Viacom Inc. Robert Bakish, Vice Chair of the Board Shari Redstone, voice of Patrick Star Bill Fagerbakke, and actor Cree Cicchino from Game Shakers attend the Ribbon Cutting Ceremony to celebrate the Grand Opening of Nickelodeon’s State-of-the-Art Complex on January 11, 2017 in Los Angeles, California. (Photo by Charley Gallay/Getty Images for Nickelodeon)

The more-than 200,000-square-foot space expands upon Nick’s adjacent legacy studio with room to host more than 20 show productions, including smash hits The Loud House, SpongeBob SquarePants and Shimmer and Shine.

The building distills the essence of Nick’s kid-centric brand into a grown-up workspace dotted with customizable work stations and ample collaborative spaces. Archival libraries warehouse the brand’s deep well of iconic work, while rotating galleries showcase the best of contemporary artists’ efforts from both inside and outside of the company. Threaded throughout the five-story space is an 88-seat screening room, voiceover studios, a café, and rooms dedicated to fitness, music and gaming.

Ribbon Cutting Ceremony To Celebrate Grand Opening…
Ribbon Cutting Ceremony To Celebrate Grand Opening…
Stuart Stuart

attends the Ribbon Cutting Ceremony to celebrate the Grand Opening of Nickelodeon's State-of-the-Art… Read More

Nickelodeon Animation Studio
Nickelodeon Animation Studio
Stuart Stuart

Nickelodeon Animation Studio, Burbank, CA. Photo: Bruce Damonte/NICKELODEON© 2016 Viacom Internation… Read More

Nickelodeon Animation Studio
Nickelodeon Animation Studio
Stuart Stuart

Nickelodeon Animation Studio, Burbank, CA. Photo: Bruce Damonte/NICKELODEON© 2016 Viacom Internation… Read More

Nickelodeon Animation Studio
Nickelodeon Animation Studio
Stuart Stuart

Nickelodeon Animation Studio, Burbank, CA. Photo: Bruce Damonte/NICKELODEON© 2016 Viacom Internation… Read More

Nickelodeon Animation Studio
Nickelodeon Animation Studio
Stuart Stuart

Nickelodeon Animation Studio, Burbank, CA. Photo: Bruce Damonte/NICKELODEON© 2016 Viacom Internation… Read More

Nickelodeon Animation Studio
Nickelodeon Animation Studio
Stuart Stuart

Nickelodeon Animation Studio, Burbank, CA. Photo: Bruce Damonte/NICKELODEON© 2016 Viacom Internation… Read More

Nickelodeon Animation Studio
Nickelodeon Animation Studio
Stuart Stuart

Nickelodeon Animation Studio, Burbank, CA. Photo: Bruce Damonte/NICKELODEON© 2016 Viacom Internation… Read More

Nickelodeon Animation Studio
Nickelodeon Animation Studio
Stuart Stuart

Nickelodeon Animation Studio, Burbank, CA. Photo: Bruce Damonte/NICKELODEON© 2016 Viacom Internation… Read More

Nickelodeon Animation Studio
Nickelodeon Animation Studio
Stuart Stuart

Nickelodeon Animation Studio, Burbank, CA. Photo: Bruce Damonte/NICKELODEON© 2016 Viacom Internation… Read More

Nickelodeon Animation Studio
Nickelodeon Animation Studio
Stuart Stuart

Nickelodeon Animation Studio, Burbank, CA. Photo: Bruce Damonte/NICKELODEON© 2016 Viacom Internation… Read More

Nickelodeon Animation Studio
Nickelodeon Animation Studio
Stuart Stuart

Nickelodeon Animation Studio, Burbank, CA. Photo: Bruce Damonte/NICKELODEON© 2016 Viacom Internation… Read More

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Jim Tharp Honored With Triumph Award @ CinemaCon

by Ashley Bodul, Paramount Pictures
Jim Tharp (center) with Shari Redstone and Rob Moore at the presentation of his CinemaCon iTriumph Reel at the Colosseum at Caesar’s Palace, Las Vegas on April 23.

Paramount Pictures and DreamWorks Animation kicked off CinemaCon 2012 at Caesars Palace in Las Vegas last Monday with an opening night celebration of Paramount’s 100th Anniversary, exclusive footage from several of its highly anticipated films, and a very special tribute to Paramount’s Jim Tharp, who will retire from his post as President, Domestic Distribution, Motion Picture Group after more than four decades in the business.

An esteemed film industry veteran and leader in his field, Tharp is the first recipient of CinemaCon’s Triumph Award, a recognition of an enduring and successful career in the entertainment world. Read More