BET Awards Is Cable’s Top Awards Show for Fourth Consecutive Year

by Stuart Winchester, Viacom

With Jamie Foxx at the helm and a parade of headline performers electrifying the stage, the 2018 BET Awards once again landed as the top-rated and most-talked-about cable awards show of the year, drawing 4.3 million viewers across eight Viacom networks.

The numbers speak for themselves – the BET Awards are: the top cable awards show in the key 18-49 demographic for the fourth consecutive year*; the top cable awards among African-Americans 18-49 for the 17th straight year; and the most social cable awards show year-to-date and most social program of the night, sparking 2.1 million interactions (+89 percent total engagements from 2017) across Facebook and Twitter, topping even soccer’s World Cup for online buzz.

LOS ANGELES, CA – JUNE 24: Janelle Monae (C) performs onstage at the 2018 BET Awards at Microsoft Theater on June 24, 2018 in Los Angeles, California. (Photo by Paras Griffin/VMN18/Getty Images for BET)

The cross-platform success of BET’s tentpole event capped a strong week for Viacom’s burgeoning live-events business, as ratings and viewership exploded for the MTV Movie & TV Awards, and Vidcon’s first major convention since sliding under the Viacom umbrella met positive marks for retaining its creative soul. Meanwhile, the company’s core television business continued to strengthen behind the debut of Paramount Network’s Yellowstone, which was the most-viewed cable scripted drama in more than two years.

Strong performances and a broad-based award slate that honors everything from the best in music (Cardi B, Drake, Kendrick Lamar), to industry legends (eight-time Grammy-winner Anita Baker, former BET CEO Debra Lee), and humanitarian achievements (Parkland hero Anthony Borges, 11-year-old March For Our Lives speaker Naomi Wadler), fused to drive the strong ratings and social metrics for the BET Awards. In a lineup that included Janelle Monae’s acrobatic rapping, a surprise appearance by J. Cole, and a multi-genre performance by Snoop Dogg, Meek Mill met universal acclaim for what the Washington Post called, “the night’s most powerful performance,” addressing a matrix of issues from police brutality to mass incarceration on a recreated street corner in his new single Stay Woke:

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Trevor Noah Locks In Highest-Rated and Most-Watched Month Ever in February

by Stuart Winchester, Viacom

On the strength of fearless political commentary and a globally resonant perspective, The Daily Show with Trevor Noah hammered through February with record ratings, wrapping his most-watched and highest-rated month with 1.5 million viewers. International ratings shot up 22 percent.

Great news, right Trevor?

via GIPHY

Even in a crowded late-night talk show space brimming with talent, Noah continues to stand out, recording the only current monthly or quarterly year-over-year ratings increase in both total viewers and in the 18-49 demographic among daily late-night talk shows:

Daily Show Ratings Success February 2017

Noah’s ratings have climbed as he offers smart, incisive commentary on a bruising political landscape of fake news and alternative facts, of accusations of mass voter fraud and U.S. immigration bans. His analysis of President Donald Trump’s first week in office has been viewed nearly 5 million times on YouTube alone:

That ratings have increased even as the news cycle accelerates under the Trump Administration is a reflection of The Daily Show staff’s creative tenacity. “Things have definitely sped up,” Daily Show head writer Zhubin Parang told Slate’s Jen Chaney recently. “We used to be able to predict what the show would be the afternoon before the day, and now we just can’t ever assume that the show we have planned at 7 p.m. the night before is going to be anything like the show that’s ultimately going to air the next day.”

While Noah’s commentary frequently critiques Republican policies and actions, part of the show’s appeal is his willingness to engage guests from across the political spectrum. His December conversation with conservative television and online video host Tomi Lahren about Black Lives Matter, the meaning of the American flag, and race relations is the show’s most-watched on YouTube:

Bold conversations like these have helped propel the show’s digital and social engagement as well, with a 42 percent bump in digital views over February 2016 and more than 6 million social actions (likes, shares, comments, reactions, retweets), a best among the daily late night shows.

 

You can join the social conversation by following The Daily Show on TwitterInstagram, and Snapchat, and by liking the show’s Facebook page.

As Noah continues on pace toward his best ratings quarter ever, Comedy Central has announced a new edition to its late-night lineup: American and Australian comedian Jim Jefferies will join the network for a weekly show starting this summer. Here’s a little taste of Jefferies’ acerbic style from a Netflix special he released last year: