Stress in China, South African Parents, Shared Experiences, & VMA Winners’ Data: Viacom Global Insights Digest

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the September issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world. This month, we are proud to launch our newly redesigned multilingual blog, which gives a crisp new look to our insights in English, Latin American Spanish and Brazilian Portuguese. Check it out.

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The Next Normal, AV Cues & Fans’ Brains, South African Youth: Viacom Global Insights Digest, August Edition

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the August issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we unveil our latest project, The Next Normal: Rise of Resilience, as well as new research on how emotions influence viewing decisions, the effect of audio-visual cues on fans’ brains, and young adults in South Africa.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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BET Celebrates Black History Month With a Brilliant Nelson Mandela Biopic

It’s never felt more relevant to watch a film that brings truth to one of the world’s most stirring leaders.

On April 26, 1964, Nelson Mandela addressed the court in Rivona, South Africa.

“I have fought against white domination, and I have fought against black domination,” said Nelson Mandela. “I have cherished the ideal of a democratic and free society in which all persons live together in harmony and with equal opportunities. It is an ideal which I hope to live for and to achieve. But if needs be, it is an ideal for which I am prepared to die.”

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Trevor Noah Returns Home to Host MTV Music Awards in Johannesburg

Trevor Noah has more to celebrate than just his first anniversary as host of Comedy Central’s The Daily Show. The South Africa native will head back to his hometown of Johannesburg to host the sixth MTV Africa Music Awards (MAMA) on Saturday, Oct. 22.

“I’m a huge fan of African music and achievement,” said Noah. “And it’s going to be a massive pleasure celebrating them both at the MTV Africa Music Awards 2016 in my own home town of Johannesburg.”

In other words:

via GIPHY

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MTV Turns off the Color to Fight Racism

At midnight on March 21, television screens in South Africa turned black and white. Commercials ceased for 24 hours. Even social media channels changed to grayscale. MTV had one simple message for the world: we can’t ignore racism any longer.

#LetsTalkColour is MTV’s latest effort to promote diversity and encourage its viewers to speak out against intolerance. MTV chose the annual Human Rights Day in South Africa for this powerful and symbolic gesture.

NEW YORK, NY - SEPTEMBER 28: Trevor Noah hosts Comedy Central's "The Daily Show with Trevor Noah" premiere on September 28, 2015 in New York City. (Photo by Brad Barket/Getty Images for Comedy Central)

South African comedian and The Daily Show host, Trevor Noah, supports MTV’s #LetsTalkColour campaign.

Race-related content aired in lieu of advertising. Viewers got a chance to learn about the origin of Human Rights Day, and read relevant extracts of song lyrics that speak to the issue of race and discrimination from Michael Jackson’s Black or White to Pharrell Williams Freedom.

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