Legends Return and Stars Unite as Viacom Nets Stuff the Content Pipeline

by Stuart Winchester, Viacom

It’s a time of great energy and invention at Viacom, with our networks announcing new shows, series extensions, and reboots weekly.

“Content is what Viacom is,” Viacom CEO Bob Bakish told CNBC’s Julia Boorstin last week. And this robust content pipeline underscores that point as ratings continue to creep up at core channels and fourth-quarter and full-year earnings map upticks in revenue and other key financial metrics.

The return of those crazy kids of Jersey legend, a beloved host helms an all-new concept, a fan-favorite franchise expands south, an unlikely onstage pairing produces a dazzling country-pop concert, a pair of season renewals drop, and a comedy legend is honored – here’s a look at previews for some our most anticipated programming, all of which MTV, VH1, CMT and Spike have released in just the past week:

MTV:

When Floribama Shore hit with the highest ratings of any network premiere in three years, it underscored fans’ hunger for the return of the Shore franchise. Perhaps foreseeing this enthusiasm, MTV queued up the return of the original series cast with a spot announcing Jersey Shore: Family Vacation during Floribama’s debut.

We don’t have many details or even a premiere date yet, but we know the important stuff: Deena, Pauly D, JWOWW, Vinny, Ronnie, Snooki and The Situation will all be back on our screens, together:

After headlining a pair of MTV classics in Rob & Big and Rob Dyrdek’s Fantasy Factory,  skateboarder and reality star Rob Dyrdek returns to the network headlining Amazingness. Human towers, a hands-free archer, stepladders balanced on teeth – check out what will be – in Dyrdek’s words – “the talent show like no other talent show in the world” beginning this Friday, Dec. 8.

VH1:

VH1 has a New Year’s present for its rabid base of Love & Hip Hop fans – the premiere of the latest complement to the hit shows set in New York, Atlanta and Hollywood: Love & Hip Hop: Miami. Here’s a first look at the series and its ensemble cast, featuring Trick Daddy, Trina, Gunplay and Amara La Negra, among others:

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BET, Comedy Central, Nickelodeon, Spike and VH1 Are Viacom’s NAACP Image Award Nominees

Tanya Davis contributed reporting.

We’re thrilled to report that Viacom’s brands have just been nominated for a total of 16 NAACP Image Awards across BET, Comedy Central, Nickelodeon, Spike and VH1. The awards honor outstanding achievements of people of color and those who promote social justice in the arts, and we couldn’t be more proud of our nominees — see the list below. Winners will be announced at a live ceremony on Martin Luther King Day (Monday, Jan. 15).

Congratulations to everyone involved for their fantastic work on these programs. Check out our nominated shows and specials and the respective award categories below.

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Viacom Scores 18 Emmy Nominations for a Diverse Roster of Programming

Sketch comedy, potluck, political satire, lip syncing, drag queens, kid-friendly rock and roll and animated, nostalgic purple grapes: these are a few of our fans’ favorite things. And it turns out that the esteemed voting committee for the 69th Primetime and Creative Arts Emmy Awards likes them quite a bit too.

Between VH1, Comedy Central, SpikeNickelodeon, and our Paramount Television production studio, Viacom brands scored 18 nominations.

Take a look at Viacom’s diverse roster of brands and the eclectic shows that impacted TV’s most prestigious award celebration:

Created by Viacom Catalyst

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Viacom Demonstrates Marketing and Creative Excellence with 103 PromaxBDA Awards

by Stuart Winchester, Viacom

In a sweeping global affirmation of Viacom’s deep brand stable, adaptability across platforms, and overall marketing excellence, the company rolled up an impressive 103 awards between PromaxBDA’s 2017 North American and global Promotion, Marketing and Design Excellence Awards.

Nickelodeon, Spike, BET, TV Land, Comedy Central, Viacom18, Viacom Velocity, Viacom International Media Networks, and Viacom Catalyst all received honors at the ceremonies in Los Angeles on June 8. Juries of best-in-craft peers chose the winners in each category, infusing each nod with a coveted expert’s stamp of approval.

“That Gold Statue stands for the highest level of marketing and creative excellence in our industry,” Andy Baker, chairman of the PromaxBDA awards committee, wrote in his letter to honorees.

Here’s a look at all of Viacom’s 2017 winners:

Image courtesy of PromaxBDA. Used with permission.

CHANNEL: HOLIDAY OR SPECIAL EVENT CAMPAIGN

1) GOLD Kids Pick The President Campaign, Nickelodeon

2) SILVER Halloween, Nickelodeon

 

ONLINE PLATFORMS, CABLE/SATELLITE: ON-SCREEN SERVICES PROMOTION SPOT/CAMPAIGN

3) GOLD BET TV EVERYWHERE, BET Networks

 

INTERNAL MARKETING OR SIZZLE

4) BRONZE Nick at Nite Upfront Sizzle, Nickelodeon

 

OUT OF HOUSE PROGRAM PROMO

5) BRONZE Lip Sync Battle “Beat It” Promo, Spike

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Transformers Return, The Mist Creeps In, Logo Honors Trailblazers, Bellator Hits MSG, 17th BET Awards Air – All in a Spectacular Weekend for Viacom

by Stuart Winchester, Viacom

This is an extraordinary week for Viacom, a showcase of our diverse properties and the incredible power of our brands, sprawled across theaters, televisions and event spaces all over the world.

On Wednesday, the fifth Transformers movie opened in theaters. Thursday brought Spike’s mini-series adaptation of Stephen King’s The Mist. Friday we celebrate Pride month with Logo’s Trailblazer Honors. Saturday is perhaps the marquee night in Bellator history, as the Spike-owned property drops into New York City’s Madison Square Garden. And Sunday takes us to the West Coast, where BET will broadcast their marquee BET Awards.

As Viacom refocuses under the leadership of CEO Bob Bakish, this rapid-fire concentration of noteworthy properties distills the impressive breadth and depth of Viacom’s multi-brand portfolio.

Here’s a day-by-day look at what’s already dropped and what’s to come over the weekend:

Wednesday, June 21 – Transformers: The Last Knight – Paramount Pictures

It is the fifth installment in the live-action Transformers spectaculars directed by Michael Bay, an intriguing collision of ancient epochs with the robot alien present, and a special effects masterpiece.

“…[I]f you’re not staggered by the technique on display here – the stuff that sets Bay’s work miles above the Fast & Furiouses, X-Men: Apocalypses and Tom Cruise-chasing Mummies of this world – you’re not paying attention,” writes The Telegraph’s Robbie Collin.

Here’s a preview of what he’s talking about:

Since the first Transformers movie hit theaters in 2007, the franchise has raked in nearly $4 billion for Paramount and redefined important elements of the movie industry. “Ever since the first movie in the robo-franchise was released into theaters a decade ago, the film industry has changed its approach to producing, releasing and reporting on movies,” writes The Street’s Buster Coen, noting that the films legitimized toy-to-cinema adaptations, stamped June as a month for movie blockbusters, and set the template for international distribution of American films.

Transformers: The Last Knight is in theaters around the world now. A Bumblebee spin-off is scheduled for release next summer.

Thursday, June 22 – The Mist Spike

With a cast of complex characters unified by their small-town setting, the deft use of suspense and drama, and some imaginative writing, Spike has transformed Stephen King’s 1980 novella about a sinister, monster-filled cloud descending upon a small Maine town into a 10-part serial that debuted last night.

And it’s really good, according to a platoon of critics who got an advanced look at the pilot. “Spike’s new series based on The Mist … wasn’t written by King, but it does the author proud ,” writes CNET’s Gael Fashingbauer Cooper.

The series was written, rather, by a team led by Denmark native Christian Torpe, who is a lifelong King fan and consulted with the author at the project’s outset. King simply told him, “Don’t do anything ordinary.”

Torpe appears to have succeeded, leaving even those familiar with King’s original work in suspense. “It’s hard to judge where this newer, looser adaptation might progress from just the first hour, but Torpe has said that, like King, he intends to explore the nature of fanaticism, and how fear so often compels people to seek out unlikely prophets,” writes The Atlantic’s Sophie Gilbert. “If so, The Mist could be a satisfyingly complex chiller, scaring viewers not just with unexpected jumps and amped-up creepy crawlies, but with the more human monsters who are all trapped together inside, waiting out the weather.”

The Mist premieres at a time of incredible momentum for Spike, which will evolve into the premium TV Paramount Network in January of next year. While the network is still determining an exact programming lineup, they have already announced Yellowstone starring Kevin Costner, a six-part documentary on Trayvon Martin produced in conjunction with The Weinstein Company, American Woman starring Alicia Silverstone and Mena Suvari, a six-part Waco series documenting the 1993 stand-off at the Branch Dividian compound, and a television adaptation of the 1988 classic film Heathers.

Friday, June 23 – Logo Trailblazer Honors – Logo

The fourth installment of Logo’s marquee event follows last year’s emotional outpouring of defiant pride in the aftermath of the Orlando nightclub massacre.

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5 Questions: Spike’s Jon Slusser Weighs in On Bellator MMA Coming to NYC

Get ready for the main event. For the first time, Bellator MMA is coming to New York City, where Spike will host its biggest fan spectacular yet, live from Madison Square Garden.

Jon Slusser, Viacom senior vice president for Sports and Specials at Spike, talks about what makes this event historic: from the title fights to the overall fan experience, and why, thanks to the dedication of the Spike team, Bellator continues to be a knockout success.

Hear what Slusser has to say about this fans-first extravaganza.

Created by Viacom Catalyst.

Stephen King’s The Mist Grows Denser and More Terrifying in Spike Miniseries

by Stuart Winchester, Viacom

They’re crawling out of The Mist: the terror, the monsters, the tragic characters of Stephen King’s imagination. It is the classic tale of small-town Maine meets nightmare dimension adapted from King’s 1980 novella, but painted over the rich canvas of a 10-part Spike miniseries.

When it debuts in June, the series will expand considerably on the setting and characters of King’s original work, allowing a deeper exploration of its themes of good and evil, human nature and morality – all with the author’s blessing. As The Boston Globe’s Isaac Feldberg wrote, “… when an e-mail to King himself, outlining ideas for how to adapt The Mist into a series, was met with emphatic support and one requirement — don’t do anything ordinary — everyone working on the series grew more keen to flesh out the world beyond the novella, bringing in fresh ideas and unfamiliar characters.”

The basic premise follows King’s script: citizens of fictional Bridgeville, Maine find themselves marooned indoors (in this case, a shopping mall and a church), when the mist rolls in. A few outdoor stragglers are rapidly devoured by the fog’s embedded demons.

“Soon it becomes clear that whatever is in the mist is not natural, and if you go out there, you will die,” said The Mist creator and showrunner Christian Torpe.

What lies inside may not be much better, as the terrified and panicked hostages begin to turn on one another. The first trailer delivers a horrifying preview of this wrecked world:

With its small-town setting, there is a presumed familiarity between characters even before the fog, and The Mist picks up on and develops these rich relationships – and how they evolve or devolve in the savagery of the mystery fog – as a primary plot catalyst.

“We had a rule in the writers’ room that if you ever needed the mist to move the story forward you were in trouble, because we wanted the story to be propelled by the characters, and their reactions to the mist — not the mist itself,” Torpe told The Boston Globe.

For Eve Copeland, the mist, “… brings some stuff out in Eve that makes her willing to do whatever she needs to do,”  said Alyssa Sutherland, whose character’s uneven personal history has made her wildly protective of her daughter, a survivor of sexual assault:

Eve is just one character of many – with 10 episodes, the series leaves ample room for rich development. As the small town cast flows through a vast interconnected matrix of intensifying carnage, how each person reacts reveals an enormous amount about them and about humanity.

“People’s true natures start to come out,” said Darren Pettie, who plays sheriff Connor Heisel on the show. Pettie is one of many cast members who speak to the show’s revealing portrayal of human nature in this Entering The Mist featurette:

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A Devine Choice to Host MTV Movie & TV Awards, Nominees Announced

by Stuart Winchester, Viacom

MTV has woven the film, TV and digital realms into one broad content domain that houses the 2017 MTV Movie & TV Awards nominees. The net – which for the first time is expanding the iconic show outside the cinema – also announced that the star of the long-running Comedy Central hit Workaholics Adam Devine will host the May 7 spectacular.

Devine is a veteran of the Golden Popcorn spotlight, having won an award for Best Kiss with Rebel Wilson in Pitch Perfect 2 last year. He is also nominated for Best Comedic Performance for his role on the seventh and final season of Workaholics.

via GIPHY

The platform-agnostic categories include a few additions and some tweaks of long-running show standards. “Best Fight” is now “Best Fight the System” – to acknowledge social justice activism – while “Best Actor” and “Best Actress” have ditched their gender designations to morph into “Best Actor in a Movie” and “Best Actor in a Show.” New categories include “Best American Story,” “Tearjerker,” “Best Host,” “Best Reality Competition” and “Next Generation.”

Nominated Viacom brands include VH1 for RuPaul’s Drag Race – which earned nominations for Best Host and Best Reality Competition – and for Martha & Snoop’s Potluck Dinner Party (best duo). Comedy Central’s Trevor Noah is also competing for Best Host, while Ilana Glazer & Abbi Jacobson of Broad City are nominated alongside Devine for Best Comedic Performance. Spike’s TIME: The Kalief Browder Story is in the running for Best Documentary.

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Spike Continues Documentary Excellence With Story of Heath Ledger

by Stuart Winchester, Viacom

In the wake of its powerful six-part Time: The Kalief Browder Story docu-series scorching the American prison system, Spike is returning with another riveting documentary.

I Am Heath Ledger explores the life and tragic death of a rising Hollywood talent. The film, produced and directed by Derik Murray, is an astonishing posthumous profile of the fiercely talented and energetic actor stitched together from previously unseen footage shot from Ledger’s own cameras.

The actor died in 2008, long before the rise of the smartphone dropped a camera in everyone’s pocket, yet the film underscores the centrality of the device to Ledger’s life.

“There were always cameras around,” said model Christina Cauchi – one of many friends, family, and industry peers interviewed for the documentary – in the recently released trailer. “A videocamera or a Polaroid camera or the film camera. That’s the only way that I think of him, with the camera in his hand.”

“He was always a director,” said musician Ben Harper in the same video. “Acting was just a way to get there.”

Watch the full trailer below:

Ledger’s talents as an actor were considerable, however, and included the role of gay cowboy Ennis in 2005’s Brokeback Mountain and an Oscar-winning performance as the Joker in The Dark Knight.

“Before Brokeback Mountain came out, it would have been unthinkable to have romantic tragedy involving two gay cowboys,” said actor Ben Mendelsohn. “This is one of the biggest heartthrobs on Earth taking on that character. That’s an artist.”

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