Ratings and viewership soared 93 percent over Spike’s previous quarter in Paramount Network’s first full week, led by holdovers Lip Sync Battle and Ink Master, and supercharged by original series Waco, which hit as the highest-rated drama series on ad-supported cable in nearly half a year. When Lip Sync Battle: Live Michael Jackson Celebration ushered the network to life on Jan. 18, the program ruled its basic cable timeslot, topped social media for the night, and drew an additional 4 million YouTube views.
The following week, Paramount Network President Kevin Kay joined Viacom CEO Bob Bakish and the stars of Waco to introduce the net’s dramatic six-part retelling of the 1993 federal government siege of the Branch Davidian compound in Texas.
“Working with the biggest Hollywood talent in front of and behind the camera, our mission is to create big and bold content that honors the history of Paramount Pictures’ 100 year-plus legacy of great storytelling,” Kay said just before a shower of confetti erupted along with the stock market’s opening bell. “I truly believe that we are living in the golden age of television right now, and the time is right to capitalize on this moment when the appetite for powerful storytelling and high-quality cinematic production has never been greater.”
Watch Waco’s gripping open, with Taylor Kitsch playing cult leader David Koresh, to see what Kay means by powerful storytelling and high-quality cinematic production:
The series has drawn praise for its acting, its balanced portrayal of both sides of the infamous standoff, and its unvarnished look at the consequences of America’s firearms obsession. Mostly, critics have been pleased with the show’s high quality.
“No sooner did the Spike network change its name to Paramount than the quality of the network’s content suddenly shot upwards,” wrote Adam Buckman in MediaPost.
Which was exactly the point of Viacom’s deliberate evolution of one network into the next. With critical reaction positive and powerful Waco complements hitting Paramount Network’s lineup over the next several months – a Heathers reboot, American Woman with Alicia Silverstone, Yellowstone starring Kevin Costner – ratings should remain strong.
While those series gestate, there are five more installments of Waco to come. Here’s what to expect in the weeks ahead: