The 24th Annual MTV EMA Awards Were Simply EM-Azing

With delightful decadence, audience engagement, and celeb camaraderie, the 24th annual EMA Awards, from London’s Wembley Arena, were a spectacle not to be missed. For those who didn’t catch the show, here are some highlights:

EMA Host Rita Ora was full of surprises

Between her singing and acting ventures, fashion collaborations with Adidas and Calvin Klein, TV coaching appearances on The X Factor and The Voice UK, as well as a hosting gig for VH1’s revamped season of America’s Next Top Model last year, Rita Ora is a renaissance woman—and a busy one at that. This was clear as she stepped out on the red carpet in a bathrobe and towel. Well, a diamond necklace, too.

From the sofa, to the car, to the @mtvema red carpet ❣

A post shared by Rita Ora (@ritaora) on

But the multi-talented host rolled through 12 costume changes that night, from hotel-party-chic to 90s exercise gear to a slew of technicolor wigs and, inexplicably, a floor-length necklace in the shape of a garden fork. Her hosting duties included a pair of performances—her No. 1 hit, Your Song, followed by crowd-favorite Anywhere.

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Rita Ora Returns to Hometown London to Host the 2017 MTV EMA Awards

The 24th annual MTV EMA Awards will be an evening of world-class performances from some of the biggest music acts on the planet. For the first time since 1996, the festivities take place in London, home to iconic bands such as Oasis and the Spice Girls, as well as this year’s host: global superstar Rita Ora.

Ora’s EMA resume is robust. She opened the ceremony in 2012 with a performance of her hit song R.I.P.,  presented Eminem with his Best Hip Hop Award in 2013, and is an eight-time EMA award nominee.

The model, singer and dancer’s career began with a chart-topping debut album, Ora. She’s collaborated with stars like Charli XCX and Iggy Azalea for a number of hits, and was most recently a judge on The X Factor and the host of VH1’s America’s Next Top Model.

“Rita is a multi-talented star who’s been an MTV core artist for over half of a decade,” said Viacom International Head of Music and Talent Bruce Gillmer in a press release. “She’s the perfect hometown hero to lead the 2017 MTV EMAs, which promises to be the year’s ultimate global music celebration.”

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These Moments From the 2017 VMAs Are Guaranteed to Orbit the MTV Galaxy for Years to Come

Since 1984, some of pop culture’s most revered moments, quotes and gestures originated at the MTV Video Music Awards (VMAs). Britney Spears’ sweeping, serpentine performance of I’m a Slave for You. Lady Gaga’s meat dress. Kanye West’s presidential bid. Miley Cyrus and the twerk heard ‘round the world. Michael Jackson’s moon-walking medleys. Hammer Time. Lil’ Kim, Diana Ross and one purple jumpsuit…these are images embedded in our collective social conscious, through memories and endless GIFs on our Twitter feeds.

Courtesy of GIPHY.

The 2017 VMAs, held at The Forum in Los Angeles in August, certainly spawned plenty of extraordinary moments.

Here were a few of my favorites:

Lorde’s silent, avant-garde performance of Homemade Dynamite

The pop star flounced around stage like a ballerina from Mars, which isn’t too unusual for the VMAs. Not singing (or even lip-synching) is, however, a bit unusual.

Courtesy of GIPHY.

Lorde tweeted a response to confused fans and reporters who covered the event, explaining how she had the flu and was on an IV drip just days before the ceremony.

I still think her modern, possibly interpretive dancing was sick (pun intended).

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Kanye for President and so Much More from the 2015 VMAs

by Stuart Winchester, Viacom

And you thought we were off to an early start to the 2016 presidential campaigns? While Democrats and Republicans spend their summer traipsing across Iowa to lock in a portion of that state’s nomination, Kanye West leapfrogged the whole crew, announcing he will run for president in 2020 at the VMAs, broadcast from the Microsoft Theater in downtown Los Angeles.

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PHOTO RECAP: 2012 MTV EMA in Frankfurt, Germany

by Adrianne Andang, Viacom International Media Networks
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The 2012 MTV EMA made a huge splash in Frankfurt, Germany, where global music superstars like Alicia Keys, Muse, Taylor Swift, Psy and fun. rocked the stage.

Check out all of the amazing photos we’ve snapped – from some of today’s biggest superstars at the show’s official press briefing and Pitbull’s MTV EMA rehearsals to the “Moulin Rouge-themed” red carpet and dazzling stage – all in town for the biggest music event in the world.

Is the Album Dead? Not for Taylor Swift, Jason Aldean and the Mumfords

by Chet Flippo, CMT Nashville Skyline

Riddle me this: The record album is supposed to be dead as a doornail, safely laid away in the grave, with the last rites proclaimed by blogger Bob Lefsetz. The opinion that download singles now rule became the new conventional wisdom. The top-selling album on last week’s Billboard 200 chart was Mumford & Sons’ Babel, at 96,000 copies that week. Topping the country albums chart was Little Big Town’s Tornado, which sold 23,000 copies. Read More