The Next Normal, AV Cues & Fans’ Brains, South African Youth: Viacom Global Insights Digest, August Edition

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the August issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we unveil our latest project, The Next Normal: Rise of Resilience, as well as new research on how emotions influence viewing decisions, the effect of audio-visual cues on fans’ brains, and young adults in South Africa.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

Read More

Brazilian Preschoolers and Tech, World Turtle Day and Kids’ Gaming Habits: Viacom Global Insights Digest, June 2017

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the June issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we look at the connection between preschooler tech use and safety in Brazil, a celebration of World Turtle Day, the importance of exclusive experiences to teens and young adults, dads’ struggle for more time at home, and kids’ gaming habits.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

viacom
article-image

In Brazil, Parents Worry About Safety and Rely on Technology

Parents in Brazil see technology as an educational tool for preschoolers that keeps them entertained while safe at home.

Read more »

viacom
article-image

Celebrating World Turtle Day

On a day for raising awareness about turtles, we hope fans wore their Teenage Mutant Ninja Turtle gear with pride.

Read more »

viacom
article-image

For Youth Today, Exclusive Experiences Are a Status Symbol

An always-on generation is drawn to being #first – and wants to be more mindful.

Read more »

viacom
article-image

Global Dads Struggle to Balance Career and Family

Dads want to be more involved in their kids’ lives, but getting time away from work isn’t easy.

Read more »

viacom
article-image

Global Kids Love Their Games

A new survey of kids in 30 countries reveals a generation of passionate gamers.

Read more »

Viacom & Hot Sugar Are Innovating Music With Virtual Reality

Viacom’s newest virtual reality (VR) project is an exploration unlike any other. The Melody of Dust transports you to a castle-like world where every object you encounter (a rose found in a bedroom; a dove descending from the heavens) has a distinct melody to discover and unlock. It blends music, video and gaming into an immersive, interactive experience so groundbreaking that Rolling Stone dubbed it a “new art form.”

Read More

You Code Girl: A New Class of Teen Techies Graduate From Viacom’s Girls Who Code Summer Immersion Program

For the second year in a row, Viacom hosted a Girls Who Code summer immersion program. Find out more about how Viacom got involved with the national nonprofit here.

In the era of Twitter wars and Snapchat shade, internet feuding has become the norm. Intellectual Beef is a prototype site created to change this by providing a controlled environment for people to share their thoughtful opinions on current events. It’s an unbiased forum where dissenting voices are welcome, as long as they are respectful. It’s made with the latest industry technology, and created by four teenage girls.

ibgroup

The creators of Intellectual Beef present their site at the Girls Who Code Graduation. Photo courtesy of Amy Pinnard Photography.

Read More

50 Youths Plus Two Business Apps Equals Moguls in the Making

When you bring middle and high school students together to develop a web app to help teens start a business, anything can happen. For the 50-plus participants in the Mogul in the Making Hackathon – hosted by Get Schooled, Accenture, and Viacom on a recent June weekend – the gathering proved to be an intense competition.

The Shark Tank-style hackathon, held June 4 and 5 at the Viacom headquarters in Times Square, required students to compete in teams to develop their app ideas. Each step was tracked on a leaderboard and the seven teams took turns meeting with the board of advisors to try and move into the top spot. Inspirational coaches Top Chef Kwame Onwuachi and 12-year-old Cory Nieves of Mr. Cory’s Cookies were on hand to offer advice on being a successful entrepreneur.

“When you’re starting a business, make sure you put your heart into what you do,” Nieves, who has become a savvy business owner who has already expanded his cookie operation into a commercial space, told the teens.

On the second day, the teams prepared to pitch their ideas to the judges. They started by making 30-second commercials to practice the art of storytelling and get them thinking about how to position their app in the marketplace. The commercials were posted to Instagram and YouTube and used as part of the final presentation to the judges.

Students, Viacom employees, and Get Schooled and Accenture staff work to create business startup apps at the Mogul in the Making Hackathon at Viacom headquarters in Times Square.

Students, Viacom employees, and Get Schooled and Accenture staff work to create business startup apps at the Mogul in the Making Hackathon at Viacom headquarters in Times Square.

Read More

Meet Ramzy Masri, Nickelodeon Senior Designer

LOWLINE 1

LOWLINE 2Ramzy Masri, senior designer at Nickelodeon, is Viacom’s Talent For Good Employee spotlight this March. Read more to find out how Ramzy’s used his Talent for Good and how you can give back today.

Why did you decide to volunteer through Talent for Good?
I believe that good causes deserve the best resources to relay their messages and connect with their audience. There are so many hardworking non-profits that are overworked and understaffed — the opportunity to donate my time to a cause that I’m passionate about was a blessing.

What was your experience working on a Talent For Good project?
I volunteered with The Lowline, the world’s first underground park, and designed ‘Lowline Lab‘ — an exhibit showcasing the technology that makes underground parks possible. I designed informational panels, wayfinding, merchandise and promotional materials.

Read More

Viacom Chief Technology Officer David Kline Named to STEMConnector’s Top 100 CIO/CTO List

David Kline CLOSE

Viacom Chief Technology Officer David Kline.

Viacom Chief Technology Officer David Kline was recently honored as one of the leading executives among his peers in the world of science, technology, engineering and math (STEM). STEMconnector, a coalition of industry leaders spanning more than 150 entities, unveiled the fourth segment of its leadership series with 100 CIO/CTO Leaders in STEM, and included Kline on their list. The organization defines STEM leaders as those who proactively encourage the implementation of STEM education and development within their companies and industries.

Read More

Ready, Set, Code: Viacom Hosts Girls for a Summer of Learning

by Stuart Winchester, Viacom
DSC_9637
DSC_9637
Stuart Stuart
DSC_9650
DSC_9650
Stuart Stuart
DSC_9651
DSC_9651
Stuart Stuart
DSC_9652
DSC_9652
Stuart Stuart
DSC_9658
DSC_9658
Stuart Stuart
DSC_9660
DSC_9660
Stuart Stuart
DSC_9663
DSC_9663
Stuart Stuart
DSC_9667
DSC_9667
Stuart Stuart
DSC_9674
DSC_9674
Stuart Stuart
DSC_9676
DSC_9676
Stuart Stuart
DSC_9679
DSC_9679
Stuart Stuart
DSC_9684
DSC_9684
Stuart Stuart
DSC_9688
DSC_9688
Stuart Stuart
DSC_9690
DSC_9690
Stuart Stuart
DSC_9696
DSC_9696
Stuart Stuart
DSC_9701
DSC_9701
Stuart Stuart
DSC_9706
DSC_9706
Stuart Stuart
DSC_9710
DSC_9710
Stuart Stuart
DSC_9711
DSC_9711
Stuart Stuart
DSC_9713
DSC_9713
Stuart Stuart
DSC_9715
DSC_9715
Stuart Stuart
DSC_9719
DSC_9719
Stuart Stuart
DSC_9720
DSC_9720
Stuart Stuart
DSC_9724
DSC_9724
Stuart Stuart
DSC_9726
DSC_9726
Stuart Stuart
DSC_9730
DSC_9730
Stuart Stuart
DSC_9734
DSC_9734
Stuart Stuart
DSC_9737
DSC_9737
Stuart Stuart
DSC_9740
DSC_9740
Stuart Stuart
DSC_9744
DSC_9744
Stuart Stuart
DSC_9746
DSC_9746
Stuart Stuart
DSC_9748
DSC_9748
Stuart Stuart
DSC_9750
DSC_9750
Stuart Stuart
DSC_9753
DSC_9753
Stuart Stuart
DSC_9759
DSC_9759
Stuart Stuart
DSC_9765
DSC_9765
Stuart Stuart
DSC_9768
DSC_9768
Stuart Stuart
DSC_9788
DSC_9788
Stuart Stuart
DSC_9806
DSC_9806
Stuart Stuart
DSC_9820
DSC_9820
Stuart Stuart
DSC_9873
DSC_9873
Stuart Stuart
DSC_9888
DSC_9888
Stuart Stuart
DSC_9916
DSC_9916
Stuart Stuart

Twenty-five software engineers walk into a room. How many are women?

This sets up like a joke, but the answer is not funny: three.

Or that is the average, anyway, based upon research from Girls Who Code, an organization determined to equip girls with the computing skills necessary to compete in a 21st century job market.

Read More

Hack Viacom: ReaX Creates Winning Concept in Viacom’s First-Ever Hackathon

by Daina Amorosano, Viacom

Reax_team

Our employees build creative and amazing things — apps, products, programs — every day. At “Hack Viacom,” the company’s first-ever hackathon, developers, designers, and product managers worked together to build innovative video hacks overnight at our headquarters in New York City. On one hand, the hackathon represents Viacom’s commitment to innovation. On the other, it marks revolutionary changes within the company, as Viacom has re-designed its tech organization to include product development and engineering capabilities to help the divisions think about what their products should look like – what an app looks like, what video looks like on mobile. Read More

The Cool List: What Hispanic Millennials Are Into Right Now

by Erica Saylor, Tr3s

What’s cool to Millennials today? And how do Hispanics and non-Hispanics differ? Furthermore, how do those who still reside with their parents differ from those who live on their own as young families? Tr3s looked at all of this as part of its 2012 research study, Hispanic Adult Millennials Living the Next Normal: Age of Uncertainty.  Here is a summary of Tr3s’s findings about what’s cool among Millennials ages 18 to 34: Read More