Nick to Open Its Largest Indoor Theme Park in Mall of China

by Stuart Winchester, Viacom

An artist’s impression of the Nickelodeon theme park that will open in the massive Mall of China.

SpongeBob SquarePants, Dora the Explorer, the PAW Patrol gang, and the Teenage Mutant Ninja Turtles are teaming up for a new adventure: Nick’s iconic crew is headed for Chongqing, China, where they will headline attractions at the largest indoor Nickelodeon theme park in the world.

The 28,000-square-meter entertainment zone, which will live at the heart of the massive Mall of China complex when it opens in 2020, is a vital part of Viacom’s global efforts to seed its popular brands across a range of live events and experiences.

“Creating immersive on-the-ground consumer experiences remains an important part of our business. As we continue to grow the footprint of Nickelodeon theme parks, I am confident this will also open up new opportunities for the Nickelodeon brand and for our partners across multiple platforms in this important Chinese market,” said Viacom International Media Networks (VIMN) Managing Director of Asia Pacific Mark Whitehead.

The park – which VIMN will co-develop with the Mall of China, Jiayuan Group, China Creation Group and Triple Five Group – will showcase 14 Nick properties across 29 attractions, including Asia’s first tilting drop tower and the TMNT launch coaster, which will be the highest, fastest and longest indoor rollercoaster in the world.

Nickelodeon and Viacom’s deep vault of intellectual property translates seamlessly from the screen to a variety of in-person experiences, as Nick’s global network of Nickelodeon-themed branded attractions and parks demonstrates. The Chongqing theme park will join Nickelodeon Universe in Minneapolis’ Mall of America, SeaWorld on the Gold Coast and Wet n Wild Sydney in Australia, Nickelodeon Land at Pleasure Beach Blackpool in the UK, Nickland at Movie Park Germany, Nickelodeon Land at Parque de Atracciones Madrid, and Nickelodeon Lost Lagoon at Sunway Lagoon in Malaysia. Nickelodeon attractions also appear at Universal Studios in Orlando, Florida and Hollywood, California.

“This is testament to the power of Nickelodeon and our iconic characters that fans, kids and families have come to love, which in turn, enables our ability to further boost the Nickelodeon entertainment experience for them,” said VIMN Senior Vice President of Location Based Experiences Gerald Raines.

Viacommunity Day 2016: Check out Our Employees in Action

​​Viacom offices are usually clamoring with activity, but not on May 20, 2016. Instead, our employees across the country and around the globe left their desks, shut down their computers, and set off to put our corporate values into action. Here’s a loo​k at how they turned up for good on the 20th anniversary of Viacommunity Day.

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Paramount Employees Trade Shreddables for Turtles

by Stuart Winchester, Viacom
TMNT Shredder Event - 1
TMNT Shredder Event - 1
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TMNT Shredder Event - 2
TMNT Shredder Event - 2
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TMNT Shredder Event - 3
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TMNT Shredder Event - 4
TMNT Shredder Event - 4
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TMNT Shredder Event - 5
TMNT Shredder Event - 5
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TMNT Shredder Event - 6
TMNT Shredder Event - 6
Stuart Stuart

What’s stronger than turtle power?The ability to remove waste from our environment for recycling – which is exactly what the Paramount Green Team did recently in an awesome promo for Teenage Mutant Ninja Turtles: Out of the Shadows.

A couple of days before the turtles claimed the top box office spot for the weekend of June 3, the Green Team invited employees to Hollywood’s Sherry Lansing Theatre for a screening of the famous foursome’s latest Earth-saving adventures. But it wasn’t free. The price of admission? A stack of your formerly garbage-bound home documents for shredding.

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TMNT: Out of the Shadows Crew Pumps Up NASDAQ for World Turtle Day

by Stuart Winchester, Viacom

World Turtle Day was May 23. You may have missed it, but the talent behind the upcoming Teenage Mutant Ninja Turtles: Out of the Shadows sure didn’t. To promote both the June 2 film release and the global focus on everyone’s favorite shelled reptiles, Director Dave Green, actor Will Arnett (who returns to play Vernon Fenwick in the film), and producers Andrew Form and Brad Fuller stood in the clanging, adrenaline-pumping NASDAQ studio in Times Square as the trading day clock ticked toward its 4 p.m. close.

Director Dave Green, actor Will Arnett, and producers Andrew Form and Brad Fuller ring the Closing Bell at the NASDAQ stock exchange on May 23, 2016.

Director Dave Green, actor Will Arnett, and producers Andrew Form and Brad Fuller ring the Closing Bell at the NASDAQ stock exchange on May 23, 2016.

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A Global Effort Puts an Exclamation Point on Viacommunity’s 20th Anniversary

by Stuart Winchester, Viacom

Reporting by Stuart Winchester & Lisa Di Venuta

VH1 Save The Music 2
VH1 Save The Music 2
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Viacommunity volunteers help teach young kids the art of music production. Read More

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VH1 Save The Music 1
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VH1 Save The Music Foundation aims to bring music back into schools across America. Read More

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VH1 Save The Music 3
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A volunteer helps train a budding musician. Read More

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Catchafire 1
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Viacom employees volunteer their expertise in areas like marketing, legal, and leadership at the Catchafire phone-a-thon. Read More

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Catchafire 2
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Philippe Dauman is one of many Viacommunity volunteers offering skill-based advice during the Catchafire phone-a-thon. Read More

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Catchafire 3
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Philippe Dauman donates his time by giving professional advice at the Catchafire phone-a-thon. Read More

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Catchafire 4
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An employee uses his professional skill set to help others at the Catchafire phone-a-thon. Read More

Children of Promise 1
Children of Promise 1
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Kids have a blast playing with Viacommunity volunteers at the Brooklyn-based nonprofit, Children of Promise. Read More

Children of Promise 2
Children of Promise 2
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A Viacommunity volunteer shares her dance moves with a child at the Brooklyn-based nonprofit, Children of Promise. Read More

Children of Promise 3
Children of Promise 3
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Kids have a blast playing with Viacommunity volunteers at the Brooklyn-based nonprofit, Children of Promise. Read More

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Children of Promise 4
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A boy shows off his skills at the Brooklyn-based nonprofit, Children of Promise, on Viacommunity Day. Read More

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City Parks Fdn 1
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Viacommunity volunteers work on beatifying the grounds at the City Parks Foundation in Manhattan. Read More

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City Parks Fdn 2
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Viacommunity volunteers work on beatifying the grounds at the City Parks Foundation in Manhattan. Read More

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City Parks Fdn 3
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Philippe Dauman and a volunteer check out the progress at the City Parks Foundation in Manhattan. Read More

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Free Arts NYC 3
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The Free Arts NYC Viacommunity Day site captain poses in front of art work from the day. Read More

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Free Arts NYC 36 1
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Free Arts NYC is a Manhattan-based nonprofit which gives undeserved children and families a unique combination of educational arts and mentoring programs. Read More

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Free Arts NYC 36 2
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Viacommunity volunteers work on projects at Free Arts NYC. Read More

Grace Institute 1
Grace Institute 1
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Viacommunity volunteers at the Grace Institute in Manhattan, a nonprofit providing disadvantaged women tuition-free job training and job placement assistance. Read More

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Grace Institute 2
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Viacommunity volunteers at the Grace Institute in Manhattan, a nonprofit providing disadvantaged women tuition-free job training and job placement assistance. Read More

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Grace Institute 3
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Viacommunity volunteers at the Grace Institute in Manhattan, a nonprofit providing disadvantaged women tuition-free job training and job placement assistance. Read More

Hip Hop 4 Life 1
Hip Hop 4 Life 1
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Viacommunity volunteers practice a routine with kids at Hip Hop 4 Life, a Manhattan-based youth organization focused on positive youth development. Read More

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Hip Hop 4 Life 2
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Viacommunity volunteers, including Philippe Dauman, are impressed with the dance moves at Hip Hop 4 Life. Read More

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Hip Hop 4 Life 3
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A volunteer and mentee share an inspiring moment at Hip Hop 4 Life. Read More

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Human Society of NY 3
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A Viacommunity volunteer scrubs the walls at the Humane Society of New York. Read More

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Humane Society of NY 2
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Viacom employees are grateful to make a difference in this young pup's life at the Humane Society of New York. Read More

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Humane Society of NY 3
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Viacommunity volunteers help out at the Humane Society of New York. Read More

North Shore Hore Rescue 1
North Shore Hore Rescue 1
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Long Island's North Shore Horse Rescue cares for neglected, abused, or abandoned horses. Read More

North Shore Horse Rescue 3
North Shore Horse Rescue 3
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Viacommunity volunteers care for a horse at Long Island's North Shore Horse Rescue. Read More

Robert Moses State Park 1
Robert Moses State Park 1
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Viacom employees spruce up the Robert Moses State Park on Long Island. Read More

Robert Moses State Park 2
Robert Moses State Park 2
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Viacom employees spruce up the Robert Moses State Park on Long Island. Read More

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Robert Moses State Park 3
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A group of proud Viacommunity volunteers at Robert Moses State Park on Long Island. Read More

Stop Hunger Now 2
Stop Hunger Now 2
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Stop Hunger Now gets food and life-saving aid to the world’s most vulnerable people, and works to end global hunger in our lifetime. Read More

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Stop Hunger Now 3
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The Viacommunity captain for Stop Hunger Now prepares boxes of food for humanitarian relief. Read More

The Trevor Project 1
The Trevor Project 1
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Viacommunity volunteers at the Trevor Project, a national organization providing crisis intervention and suicide prevention services to LGBTQ youth. Read More

The Trevor Project 2
The Trevor Project 2
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Viacommunity volunteers at the Trevor Project, a national organization providing crisis intervention and suicide prevention services to LGBTQ youth. Read More

TMNT 1
TMNT 1
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The Teenage Mutant Ninja Turtles share the Viacommunity spirit with special-needs children at the Opportunity Preschool on Long Island. Read More

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TMNT 2
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Local children strike a pose with the Teenage Mutant Ninja Turtles this Viacommunity Day. Read More

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TMNT 3
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Donatello and Leonardo pose with two young fans at the Opportunity Preschool on Long Island. Read More

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TMNT 4
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Donatello plays around with a Viacommunity volunteer and students at the Opportunity Preschool. Read More

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TMNT 5
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Parents and students at the Opportunity Preschool are thrilled to spend time with the Turtles. Read More

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TMNT 6
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Viacommunity volunteers, Donatello, and Leonardo helped out at the Opportunity Preschool on Long Island. Read More

Union Settlement 3
Union Settlement 3
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A Viacommunity volunteer helps out at Union Settlement, a nonprofit focused on empowering East Harlem residents of all ages. Read More

Boys and Girls Club New Rochelle
Boys and Girls Club New Rochelle
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A group of Viacom employees dedicated their time to brighten up the Remington Clubhouse gymnasium at the New Rochelle Boys and Girls Club. Read More

A Viacommunity volunteer paints the Remi…
A Viacommunity volunteer paints the Remi…
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A Viacommunity volunteer paints the Remington Clubhouse gymnasium at the New Rochelle Boys and Girls Club. Read More

A group of Viacom employees dedicated th…
A group of Viacom employees dedicated th…
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A group of Viacom employees dedicated their time to brighten up the Remington Clubhouse gymnasium at the New Rochelle Boys and Girls Club. Read More

A Viacommunity volunteer repairs a warpe…
A Viacommunity volunteer repairs a warpe…
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A Viacommunity volunteer repairs a warped walkway at the Westchester-based Greenburgh Nature Center. Read More

Viacommunity volunteers weed out invasiv…
Viacommunity volunteers weed out invasiv…
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Viacommunity volunteers weed out invasive plants at the Greenburgh Nature Center using a tool called the "gutbuster". Read More

Viacommunity volunteers get to work revi…
Viacommunity volunteers get to work revi…
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Viacommunity volunteers get to work revitalizing the Greenburgh Nature Center. Read More

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St. Nicks
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This hill is steeper than it looks! Viacom volunteers work with the Chris Canty Foundation and Partnership for Parks to plant trees at St. Nicholas Park in upper Manhattan Read More

 

 

 

 

Thousands of Viacom employees spread out through communities around the world last Friday, making an emphatic endorsement of the core company value of giving back. In a global arc spanning from Europe down through Africa, from Singapore and Australia to Mexico and throughout the United States, Viacom’s operations took a collective breath to clean parks, prepare meals, offer advice and help out in countless other ways as the organization celebrated the 20th anniversary of Viacommunity.

“We need to be a part of the communities we live in,” said Viacom CEO Philippe Dauman, who dropped in on several sites around New York City on Friday. “It’s one of our Viacom values, which is to do good, and I think everybody has a responsibility to do that. I hope that we inspire a lot of people to do more during the course of their lives, and we’ll make them better people and better employees, because living those kinds of values outside of work helps you do a better job at work.”

PARAMOUNT TAKES THE INAUGURAL VIACOMMUNITY DAY CUP WITH GLOBAL EFFORT

Paramount employees spread across 13 countries and six U.S. cities, from San Diego and L.A. on the West Coast to Rogers, Arkansas, Coconut Creek, Florida, and Atlanta in the South to Columbus, Ohio in the Midwest – 1,125 volunteers altogether. It was enough to add the Viacommunity Day Cup to the Paramount’s already bulging trophy case, as that number gave them the highest percentage of any company division to sign up for a project. The trophy is theirs for one year – although another division will have a chance to steal it from them by rallying more employees to participate in Viacommunity Day 2017.

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Take on New York City With the Teenage Mutant Ninja Turtles

Travelling to New York City soon? Need a kid-friendly dinner recommendation? Michelangelo, Leonardo, Donatello and Raphael have got you covered. The Teenage Mutant Ninja Turtles love their city more than anything else—except maybe pizza. That’s why they are the official New York City Family Ambassadors.

NEW YORK, NY - OCTOBER 11: Nickelodeon's Teenage Mutant Ninja Turtles take a ride on the Gray Line sightseeing bus at Times Square on October 11, 2013 in New York City. (Photo by Craig Barritt/Getty Images for Nickelodeon)

The Teenage Mutant Ninja Turtles see the sights in Times Square.

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Teenage Mutant Ninja People? Check Out the Big Tease in the Latest TMNT Trailer

by Stuart Winchester, Viacom

Are our favorite half-shelled friends about to permanently ditch their reptilian skins? Maybe. Looks like the purple goo that transforms a couple of bad guys into tank-driving talking animals in Teenage Mutant Ninja Turtles: Out of the Shadows has the opposite effect on our underground ninja warriors. But will they really trade in their scales? We’ll have to wait until the movie drops on June 3 to find out, but you can check out the newest trailer right now.

Want more turtles? Click through: Official Website | Facebook | Twitter | Instagram

Viacom Unites for All Fankind

by Stuart Winchester, Viacom

They are NBA superstars and pajama-clad preschoolers, Grammy Award winners and Viacom employees, Country music singers and MTV Wolf Pack girls making videos on their bedroom floor.

As different as this group of celebrities and everyday folks may be in their day-to-day lives, they share one common attribute: they are enormous fans of our brands.

TradeCampaign_VANSNAP.key

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Making Way for DiCaprio’s Appian Way on the Paramount Lot

by Stuart Winchester, Viacom

With Teenage Mutant Ninja Turtles: Out of the Shadows (June 3) and Star Trek Beyond (July 22) dropping soon, Paramount Pictures is already due for a big summer.

It just got bigger.

Paramount has signed a three-year, first-look production deal with Leonardo DiCaprio’s Appian Way Productions. They’re not wasting any time, either. Among the projects already underway via the partnership:

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Take a First Look at the Trailer for Teenage Mutant Ninja Turtles: Out of the Shadows

by Stuart Winchester, Viacom

Look who’s back in theaters this June – our favorite band of sewer-dwelling mutant ninjas. This ripping trailer gives a full-speed-ahead preview of Raphael (Alan Ritchson), Michelangelo (Noel Fisher), Leonardo (Johnny Knoxville) and Donatello (Jeremy Howard) defending New York City from a full-scale assault by Shredder (Brian Tee) and henchmen Bebop (Gary Anthony Williams) and Rocksteady (Stephen “Sheamus” Farrelly). With backup from returning characters Splinter (Tony Shalhoub), April O’Neill (Megan Fox), Vern Fenwick (Will Arnett) and Eric Sacks (William Fichtner), along with new vigilante Casey Jones (Stephen Amell), the four armed brothers fight across land, water and air to keep the bullies at bay. Teenage Mutant Ninja Turtles: Out of the Shadows will hit theaters on June 3, 2016.