Trevor Noah Locks In Highest-Rated and Most-Watched Month Ever in February

Stuart Winchester by Stuart Winchester, Viacom

On the strength of fearless political commentary and a globally resonant perspective, The Daily Show with Trevor Noah hammered through February with record ratings, wrapping his most-watched and highest-rated month with 1.5 million viewers. International ratings shot up 22 percent.

Great news, right Trevor?

via GIPHY

Even in a crowded late-night talk show space brimming with talent, Noah continues to stand out, recording the only current monthly or quarterly year-over-year ratings increase in both total viewers and in the 18-49 demographic among daily late-night talk shows:

Daily Show Ratings Success February 2017

Noah’s ratings have climbed as he offers smart, incisive commentary on a bruising political landscape of fake news and alternative facts, of accusations of mass voter fraud and U.S. immigration bans. His analysis of President Donald Trump’s first week in office has been viewed nearly 5 million times on YouTube alone:

That ratings have increased even as the news cycle accelerates under the Trump Administration is a reflection of The Daily Show staff’s creative tenacity. “Things have definitely sped up,” Daily Show head writer Zhubin Parang told Slate’s Jen Chaney recently. “We used to be able to predict what the show would be the afternoon before the day, and now we just can’t ever assume that the show we have planned at 7 p.m. the night before is going to be anything like the show that’s ultimately going to air the next day.”

While Noah’s commentary frequently critiques Republican policies and actions, part of the show’s appeal is his willingness to engage guests from across the political spectrum. His December conversation with conservative television and online video host Tomi Lahren about Black Lives Matter, the meaning of the American flag, and race relations is the show’s most-watched on YouTube:

Bold conversations like these have helped propel the show’s digital and social engagement as well, with a 42 percent bump in digital views over February 2016 and more than 6 million social actions (likes, shares, comments, reactions, retweets), a best among the daily late night shows.

 

You can join the social conversation by following The Daily Show on TwitterInstagram, and Snapchat, and by liking the show’s Facebook page.

As Noah continues on pace toward his best ratings quarter ever, Comedy Central has announced a new edition to its late-night lineup: American and Australian comedian Jim Jefferies will join the network for a weekly show starting this summer. Here’s a little taste of Jefferies’ acerbic style from a Netflix special he released last year:

Viacom Lands Six GLAAD Nominations Through Unifying Storytelling

From Comedy Central’s drunken reenactment of the Stonewall riots, to Nickelodeon’s normalizing portrayal of gay parents on kids’ television, to Logo’s feature of oppressed love in war-torn Iraq, Viacom was recently pinned with six GLAAD award nominations for the 28th annual ceremony.

The annual awards strive to, “recognize and honor various branches of the media for their outstanding representations of the lesbian, gay, bisexual and transgender (LGBT) community and the issues that affect their lives.”

Viacom’s core values of diversity and inclusion align well with GLAAD’s mission, as our networks advocate for LGBT equality both through their programming and via initiatives such as MTV’s Transgender Awareness Week campaign and Logo’s Trailblazer Honors. Several brands united behind the LGBT community in the immediate aftermath of last year’s Orlando nightclub massacre and beyond.

Check out Viacom’s nominees below and click here for a full 2017 GLAAD Media Awards nomination list.

Outstanding Documentary

The Same DifferenceCentric

In an effort to expel stigma and keep LGBT people from discriminating against one another, The Same Difference tells personal stories of the hypocrisy and division that exist in lesbian communities due to expectations and gender roles.

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Trevor Noah to Visit Barack Obama in The White House for Daily Show Interview

Stuart Winchester by Stuart Winchester, Viacom

As President Obama’s second term in office winds down, the appreciations and stock-taking of his legacy have been multiplying. One of the most recent was from our own BET, who saluted the 44th president with BET Presents Love & Happiness: An Obama Celebration last month.

The president will return to our airwaves next week, when he appears on The Daily Show with Trevor NoahThe show, which Noah will tape at the White House will air not only on Comedy Central, but also on MTV and BET. It will be Obama’s eighth appearance on The Daily Show, and his first since Noah began hosting last September.

It’s little surprise that the president would make Noah’s show part of his farewell tour, as the host has been surging behind critical praise during and after the recent election season, with large increases in ratings and digital traffic.

What will Obama and Noah discuss on Monday? Hard to say. But you can check out an extended version of the POTUS’ more memorable past appearances below:

We All Laugh the Same: Viacom Celebrates Hispanic Heritage Month With Latinx Comedy Panel

Growing up, sitcoms were my main hub of comedy. I would watch shows like Everybody Loves Raymond with my Korean-American parents, who were trying to entertain themselves while expanding their English skills.

When I started working as a Viacom intern in the spring of 2016, I was exposed to a different type of comedy – political satire in the form of a mock newsroom. I had the opportunity to watch a live taping of The Daily Show With Trevor Noah. This experience taught me how diverse comedy could be. Noah is mixed-race and born in South Africa, yet he’s hosting a satirical talk show on a major cable network about American politics.

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Right Around the Bend: See What Our Brands Offer for the Final Days of Election Coverage

It’s time.

While you wait in line to cast your vote, check out what MTV, BET, and Comedy Central are doing to represent their diverse audiences with unique media coverage of one of the most memorable elections in U.S. History.
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Viacom Brands Break Down the DNC

The 2016 presidential race has consumed the country for over a year—and our nominees have only just been selected. Last month we reported what several Viacom brands were doing to spread our universal goal of social justice and voter engagement through the pre-convention hype. Now, here’s a look at what a few of our brands did to represent these principles during the Democratic National Convention.

PHILADELPHIA, PA - JULY 22: Balloons sit on the arena floor before they are hoisted to the rafters at the Wells Fargo Center, July 22, 2016 in Philadelphia, Pennsylvania. The Democratic National Convention will formally kick off on Monday. (Photo by Drew Angerer/Getty Images)

The Democratic National Convention. (Photo by Drew Angerer/Getty Images)

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As Convention Season Arrives, Trio of Viacom Brands Crank up Political Coverage

The U.S. is scheduled to elect a new commander in chief in less than four months. The next president will likely impact legislation regarding, among other issues, LGBT rights, gun control, and climate change. There’s a lot at stake—not just for Americans, but for the entire world.

Viacom’s immense footprint gives us a special responsibility to encourage people to participate in the electoral process. Voting is one of the best means citizens have for achieving goals of social justice and equality.

With this goal in mind, three Viacom brands—Comedy Central, MTV, and BET—are prolifically covering the presidential campaign. Each network has its own political concerns, but the predominant message is simple: just vote.

Here’s a look at what they’ve done so far.

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A Whole Lot to Like About Viacom’s Fourth Quarter and Year-End Earnings

Stuart Winchester by Stuart Winchester, Viacom

When Viacom released earnings for the fourth quarter and full year of 2015 earlier this week, there was a whole lot to like. Those of you who are interested in the dollars and cents of it can read the full press release here, which provides year-to-year comparisons and a more minute breakdown of the numbers.

But what’s behind the dollar signs? Content. Really good content – the kind of stuff that deeply engages fans, weaving its way into the fabric of their lives. We’re talking about Nickelodeon’s new hit, Game Shakers, which is the number one live-action show for kids 2-11 and has inspired 3 million downloads of its Sky Whale game. Or Comedy Central’s The Daily Show with Trevor Noah, which has seen its 18-24 audience skyrocket since the new host claimed the desk in September. Or MTV’s iconic Video Music Awards piling up a massive 21.4 million tweets – a record for an entertainment program.

There’s plenty more. Great stuff is pouring out of all of our brands, from VH1 to Paramount to BET to MTV’s European Music Awards, and we continue to expand, with Viacom’s International operations launching 21 channels over the past year. Scroll through the slides below to see the headlines, and check out our full investor newsletter here to see the top-rated shows by each of our networks and more.

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