Trevor Noah on Trump, the Daily Show’s Purpose, and Planning for Choas, With CNN’s Brian Stelter

by Stuart Winchester, Viacom

 

“I wake up most days terrified at the notion that Donald Trump is the most powerful president in the world,” Comedy Central’s Trevor Noah tells CNN Money’s Brian Stelter in an interview on Reliable Sources. “I also wake up most days acknowledging that he’s going to make me laugh. And that’s what’s difficult for me is that he’s an emotional paradox. It’s almost like there’s an asteroid headed toward the earth, but it’s shaped like a penis. I think I’m gonna die, but I know I’m gonna laugh.”

In the six-plus-minute interview excerpt shot on The Daily Show with Trevor Noah’s New York City set and posted above, Noah also compares Trump to an African dictator, explains how his team plans for the unplannable vagaries of life under the president, and provides insight into how he chooses the night’s stories from among seemingly limitless options.

And even though the show is the flagship of a network with “comedy” in its name, Noah sees its purpose as much more than just making people laugh. “When I first started at The Daily Show, I thought our purpose was just to make jokes about what’s happening, because that’s what the world felt like, it was a benign existence under Barack Obama,” he says. “I think, as the world comes to change, our purpose in that world changes. … As the world becomes less secure, that’s when comedy becomes more cutting, because it’s the release valve to that tension.”

Listen to the full interview here.

The Daily Show with Trevor Noah, which recently brought in four Webby and Webby People’s Voice Awards, is an important driver of the ratings surge at Comedy Central, which has started 2018 with four consecutive months of year-over-year ratings gains in the key adults-18-to-49 demo. Vicom recently signed a broad long-term strategic partnership with Noah’s Day Zero Productions that includes television, feature film, digital and short-form video content. Late last year, the network renewed Noah’s Daily Show hosting contract through 2022.

Viacom Says “Yaaas” to Expansive First-Look TV Deal with Broad City Creators Abbi and Ilana

by Stuart Winchester, Viacom

Following the signing of expansive first-look deals with Tyler Perry and with Trevor Noah’s Day Zero Productions, Viacom has inked a similar comprehensive development agreement with Broad City stars Ilana Glazer and Abbi Jacobson. The move, which crosses all Viacom networks and grants first-look rights to television content created or developed by the pair together or individually, underscores the company’s commitment to identifying and forging close relationships with the best creatives in the industry.

Broad City’s Abbi and Ilana may appear to be aimless and full of hair-brained schemes, but Abbi and Ilana IRL have proven to be stellar creator/writer/performer/director/producers,” said Comedy Central President Kent Alterman. “Their supreme focus on telling new stories, in new worlds, with new talent is nearly scary.”

The expanded partnership further fills out a Comedy Central lineup that was already bolstered by a long-term first-look deal Viacom sealed with Daily Show host Trevor Noah last month. The agreement includes a Paramount Pictures film adaptation of Noah’s bestselling autobiography, Born a Crime: Stories from a South African Childhood.

Viacom CEO Bob Bakish has repeatedly expressed a commitment to better retaining homegrown talent, and the forming of these expansive cross-brand relationships with three of Comedy Central’s marquee names affirms that dedication.

The more intensive alignment with top talent is not limited Viacom’s current stars, however, as demonstrated by the expansive partnership the company signed last year with prolific writer, director, producer and actor Tyler Perry, granting Paramount Pictures first-look rights to his films and guaranteeing 90 episodes of annual content across BET and other Viacom networks beginning next year.

“By prioritizing efforts to work with the best, most versatile talent in the entertainment industry, we are better positioned to deliver must-watch content across our brands and platforms,” Bakish said at the time of the Perry announcement.

Glazer and Jacobson also announced that they will end the hilarious, quirky, two-time Emmy-nominated Broad City with its upcoming fifth season.

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A Partnership Is Born: Viacom and Trevor Noah’s Day Zero Sign Feature Film, First-Look Deal

by Stuart Winchester, Viacom

Viacom today announced a long-term strategic partnership with Trevor Noah’s Day Zero Productions, substantially expanding the company’s relationship with one of its most talented young stars. The deal grants Viacom first-look rights to all projects developed by Noah and his international production and distribution company across television, feature film, digital and short-form video content.

One of the first projects will be a Paramount Players film adaptation of Noah’s bestselling autobiography, Born a Crime: Stories from a South African Childhood, propelling the Daily Show host into the broader Viacom ecosystem while reinforcing a key strategy of Viacom President and CEO Bob Bakish to more thoroughly mine the company’s ecosystem for cross-brand opportunities.

“Working with the best, most versatile talent in the entertainment industry is a strategic priority for Viacom, which is why we are thrilled to expand our relationship with Trevor and his creative team at Day Zero with this cross-house partnership,” Bakish said. “Trevor’s creative sensibilities and ability to drive the cultural conversation around issues that matter to our young, global audiences make him an ideal partner for Viacom across every screen we serve. We are particularly proud that Born a Crime will be produced and distributed by Paramount.”

Academy Award-winner Lupita Nyong’o will star in the film as Noah’s mother, Patricia. Liesl Tommy, a Tony nominee for her work directing Nyong’o on Eclipsed and a South Africa native, will direct the film.

NEW YORK, NY – SEPTEMBER 28: Trevor Noah hosts Comedy Central’s “The Daily Show with Trevor Noah” premiere on September 28, 2015 in New York City. (Photo by Brad Barket/Getty Images for Comedy Central)

Viacom will also make an investment in Day Zero. “I’ve found a strong and incredibly valuable partnership in Viacom,” said Noah, who has hosted The Daily Show with Trevor Noah on Comedy Central since 2015 and is signed to continue hosting the show through 2022. “Our shared vision of bringing diverse cultural conversations and exciting creative projects to the forefront of the entertainment industry and to our constantly expanding audience, continues to strengthen our relationship. I couldn’t be more excited to share Born A Crime with Paramount and the very talented Lupita Nyong’o.”

The expansive partnership with Noah and Day Zero echoes a far-reaching deal Viacom signed with prolific writer, director, producer and actor Tyler Perry last year, granting the company first-look rights to feature films and guaranteeing 90 episodes of new content for BET and other networks beginning next spring.

Born a Crime is the latest project for the rapidly expanding Paramount Players, which collaborates with Viacom flagship brands Nickelodeon, MTV, Comedy Central and BET to develop films. The division’s other projects in development include Perry’s The List, starring Tiffany Haddish (who will host MTV’s Movie & TV Awards in June), which will hit theaters in November, and a Dora the Explorer live-action film in development with Michael Bay’s Platinum Dunes label for a 2019 release.

On the Ground, Over the Air, Across Platforms, Viacom Supports Youth-Led March For Our Lives

by Stuart Winchester, Viacom

Tomorrow, students will lead an extraordinary protest against gun violence and for improved gun safety, a March For Our Lives through the streets of Washington, D.C. and hundreds of other communities across the world. This youth community, marshaled in the wake of the Feb. 14 massacre in Parkland, Florida, will demand solutions to end the scourge of gun violence and school shootings in America.

Viacom proudly supports these students. On the streets, on the airwaves, on social media and on mobile devices and on every platform that its brands reach, Viacom will amplify these students’ message and their voice, will stand with them as they speak up to unambiguously state that their lives and their safety matter.

Viacom’s wide-ranging support for this student-led movement began in earnest last Wednesday, March 14, when all Viacom networks went dark for the 17 minutes of the National School Walkout, a mass coordinated effort to denounce the inaction and indifference that have accompanied the stubborn persistence of gun violence.

Most Viacom networks went dark during the 17 minutes of the National School Walkout on March 14, displaying this message of solidarity in place of regular programming.

Here’s a deeper look at how Viacom’s brands will be supporting the March For Our Lives:

MTV

Seventeen people lost their lives in the Parkland shooting. More than 17 young people die* from gun violence every day in America.

On Saturday, MTV, in partnership with the NAACP and local youth organizations, will send 17 buses of young people from Atlanta, Baltimore, Chicago, New York City, and other communities suffering from intractable gun violence. The network will complement this on-the-streets effort with live MTV News and Social coverage.

MTV will have plenty of help to bolster the message: singer-songwriter Vic Mensa will take control of the network’s Instagram Stories account, while Jennifer Lopez, Jimmy Fallon, The Roots, Pusha T, Halsey, Carmelo Anthony and Chloe x Halle will deliver messages of support and encouragement to the marchers.

“Once again young people are at the forefront of driving change,” said Chris McCarthy, President of MTV. Referring to a national network-led study** conducted post-Parkland to analyze teen’s reactions to gun violence, McCarthy continued, “Today’s study revealed an overwhelming 75 percent of teens polled are ‘not going to wait until they are adults to make real political change,’ and MTV is proud to amplify this youth-led activism.”

The MTV study also revealed that 69 percent of teenagers are angry that the government isn’t doing enough to prevent gun violence, and 74 percent believe adults are underestimating young people’s political power.

Comedy Central 

The main players in Comedy Central’s bustling late-night universe have been demonstrating their support for the students from a variety of different angles. Last night, Comedy Central’s The Opposition w/ Jordan Klepper traveled to Maryland to host U.S. Senator Cory Booker (D-NJ), before an audience of teens, many of whom plan to march tomorrow.

“Change has never in history come from Washington,” Booker said, “it has come to Washington.”

The Opposition Chaperones Democracy: Kids Just Wanna Take Guns also transported viewers into a Baltimore high school, where correspondent Kobi Libii interviewed students who are frustrated and fed up with local gun violence:

Earlier today, Comedy Central released a clip of Trevor Noah discussing the march and the shooting’s aftermath with five students from Marjory Stoneman Douglas High School, where the Parkland shooting occurred.

When The Jim Jefferies Show returns to Comedy Central next Tuesday, the show will broadcast a segment filmed on the ground at the San Diego March For Our Lives rally. Jefferies, who is entering his second season hosting the show, is a long-time champion of reforms to curb gun violence.

TV Land

The casts of two of TV Land’s most popular originals, Younger and Teachers, each put together messages of support for the students:

*On average, 19.4 young people aged 24 and under die by gun violence every day. Source – Everytown analysis: CDC Fatal Injury Reports (WISQARS), data for 2012-2016.

**MTV’s “Teens React: Gun Violence and Youth Activism” is a nationally representative survey of 500 teens, aged 14-17 between March 7-12, 2018

It’s Trump Versus Everyone Else in Trevor Noah’s Bullsh*t Third Month Mania Tournament

by Stuart Winchester, Viacom

March Madness has descended upon America, giving sports fans everywhere the chance to apply their basketball acumen to predict who will prevail in the frantic, single-elimination crucible of the NCAA tournament.

But where’s the fun in that?

If you are part of that vast group of Americans who eschew lame rules-based competition in favor of contests determined by finding the most people who agree with you, then The Daily Show with Trevor Noah’s Third Month Mania Bullshit tournament is for you.

The contest, consisting of 64 entries evenly divided between The Trump Conference and the Everything Else Conference, will ask voters to answer a simple question, best summed up by Noah himself:

“What bullshit was the bullshittiest bullshit of the last year?”

Indeed, there are a lot of good choices. On the Trump side, the president’s claims that his was the largest inauguration crowd in history, that rampant voter fraud cost him the popular vote, that President Obama tapped his Trump Tower phone lines, and that there were “very fine people on both sides” of the August rally in Charlottesville take the top seeds.

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Viacom to Support Courageous Youth Activists Who Have Had Enough of Gun Violence

by Stuart Winchester, Viacom

February 27, 2018 – Parkland, Florida, United States: Volunteers hang banners, including this one reading “Stay strong, Stoneman Douglas, we’re with you,” around the perimeter of Marjory Stoneman Douglas high school to welcome back students who returned to school on Feb. 28, two weeks after the mass shooting that killed 17 students and staff. (Susan Stocker/SF Sun Sentinel/Polaris)

In the weeks since a gunman claimed 17 lives at Marjory Stoneman Douglas High School in Parkland, Florida, courageous young people have marched and raised their voices to demand action on gun violence in the United States.

Viacom and its brands have a long history of supporting young people’s movements around the world, and today the company is extending that tradition by leveraging its substantial multi-platform footprint to support these extraordinary individuals and amplify the reach and impact of their activism.

This series of efforts across MTV, BET, Nickelodeon, Paramount Network, Comedy Central, TV Land, CMT and other properties will include partnerships with a coalition of organizations and students that are working to make America’s schools safer and reduce gun violence.

In addition, Shari Redstone, Vice Chair of Viacom’s Board, is personally championing the work of the student activists, contributing time and resources, including a $500,000 donation, to the March For Our Lives movement.

“This generation continues to be the driving force for change,” said Viacom Executive Vice President of Global Inclusion Marva Smalls. “With more than 17 young people dying from gun violence every single day, unfortunately no community is safe. We believe it’s critical to support the inspiring efforts of our youth, who are literally fighting for their lives. Viacom also has a responsibility to our audiences to do everything we can to elevate the many brave and bold activists to help them extend the reach and impact of their voices in this important movement.”

Here’s a sampling of the initiatives that Viacom brands have planned for the weeks ahead:

A pause to remember the victims

At 10 a.m. on Wednesday, March 14, all Viacom networks and platforms will suspend regularly scheduled programming for 17 minutes. This pause will coincide with the National School Walkout, a tribute to the 17 lives lost in the Parkland shooting, and to all young victims of gun violence. Students across the country will take over MTV’s social media accounts during the walkout.

The power of Viacom’s united brands support a march on Washington

Viacom’s brands will drive awareness of March For Our Lives through extensive on-air and digital coverage, as well as on-the-ground initiatives, leading up to the March For Our Lives demonstration in Washington, D.C. on March 24. MTV and Comedy Central will change the color of their logos to orange – in support of gun violence awareness – for the 10 days leading up to the event. The Daily Show with Trevor Noah plans to continue its ongoing coverage of the growing anti-gun violence movement in the country. So will The Opposition w/ Jordan Klepper, which will build on its recent interviews with students from Marjory Stoneman Douglas High School as well as educators and former military officials on arming teachers, and the 2017 special he produced, Jordan Klepper Solves Guns. Paramount Network will capture powerful first-person accounts for its pro-social initiative. Nickelodeon’s Kids’ Choice Awards, which airs that night, will acknowledge the march for its audience of millions.

Supporting efforts to reduce gun violence

Viacom networks have begun an array of ongoing initiatives aimed at curbing gun violence over the long term. For example, MTV has set up a website where people can learn how to take further action, BET will award DISARM pop-up grants to youth activists with innovative ideas about addressing gun violence and mental health issues, and CMT will work with the country music industry on its efforts to support gun safety.

Joining gun safety leaders to drive change

Viacom is partnering with organizations across the spectrum to develop gun safety-related projects for Viacommunity Day, Viacom’s annual day of community service, on April 20.

Get Schooled expands its curriculum

Get Schooled, an organization founded through a partnership between Viacom and the Bill & Melinda Gates Foundation, will expand its efforts to educate young people on the actions they can take to participate in the national discussion.

*On average, 19.4 young people aged 24 and under die by gun violence every day. Source – Everytown analysis: CDC Fatal Injury Reports (WISQARS), data for 2012-2016.

Viacom Earns 6 GLAAD Nominations For Out and Proud Storytelling On CMT, Nickelodeon, Comedy Central, VH1 and Logo

Inclusive and diverse storytelling are deeply rooted in Viacom’s social ethos, and its shows and movies are frequent contenders at the GLAAD Media Awards, which honor accurate and inclusive representations of LGBT people and issues. This year is no exception—Viacom received six GLAAD nominations for programming on CMT, Nickelodeon, VH1, Comedy Central and logotv.com.

Read more about our 2017 nominations.

Outstanding Drama Series

Nashville – CMT

CMT earned its first GLAAD nomination ever, for Nashville’s story about LGBT characters working in a stereotypically “straight” industry.

Frank Tanki, general manager of CMT and TV Land, says the network’s GLAAD nomination is not only great recognition for Nashville, but also serves as a benchmark for the brand’s overall strategy. “It signals that our modern country strategy is taking root and being noticed in all the right ways,” Tanki explained.

“Creatively, Nashville continues to trail blaze. Last season, we welcomed CMT’s and Nashville’s first-ever transgender character and actress, and also added a new LGBT character as a series regular. On the integrated front, we partnered with Budweiser for a multi-episode arc in which openly-gay singer, Will Lexington, becomes the face of the brand and is spotlighted in a commercial built around the theme of love and acceptance. The integration was well-received by both the LGBT and ad communities, with industry powerhouse, Adweek, proclaiming the integration as ‘ground-breaking.’”

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Corporate, the Demented Desk Job of Your Nightmares Come to Life, Delivers Big Ratings

Comedy Central’s most recent scripted series, Corporate, brings office humor to a dark, depraved place: Hampton Deville. The fictitious conglomerate is one of the largest corporations in the world, known for its multifarious production of goods—ranging from fresh produce to weapons of mass destruction. The company ethos is, on principle, devoid of principle, embodied by morally bankrupt, bagel-throwing CEO Christian Deville (Lance Reddick) to lower-level cogs Jake and Matt (aka “junior executives-in-training,” played by co-creators Jake Weisman and Matt Ingebretson).

The pilot, Facing the Void is a comprehensive look at dreary Hampton Deville, where “aggressive confrontational criticism” is encouraged and cost-cutting for the $5 billion corporation takes the form of “hierarchal” feeding at staff luncheons.

Watch a clip:

Hampton Deville is everything you don’t want to see in a company—either as an employee or consumer—but Corporate is everything viewers want in a dark comedy.

Corporate’s premiere on Jan. 17 was the highest-rated basic-cable prime comedy debut of the 2017-18 programming season. Critics are obsessed with the portrayal of modern-day cubicle carnage, too. Los Angeles Times TV critic Robert Lloyd called the show “clever and cutting” in his review, and Bustle writer Sydney Bucksbaum vouched for its universal appeal. “Despite the fact that I’ve never worked a meaningless job at a giant corporation,” wrote Bucksbaum, “I found myself relating to Corporate in a way that I’ve never felt before while watching a TV show.” IndieWire’s Steve Greene lauded Comedy Central for producing one of the “most fascinating comedic experiments on TV.”

Corporate is at the vanguard of Comedy Central’s strong 2018 lineup. Mainstays Another Period and Drunk History returned earlier this week for a third and fifth season, respectively. Critical favorite Detroiters will return for a second season, as will The Jim Jefferies Show. Jefferies, an Australian comic, joined the network’s slate of biting late night hosts last year, adding his own sardonic flavor to Comedy Central’s trademark political satire. “You’d think I’d stop being surprised at how smart and funny Jim is about everything,” said Comedy Central President Kent Alterman. “I’m just glad we’re still giving visas to people from whatever s***hole country he comes from.”

Watch a clip:

The laughter isn’t limited to linear TV. In February, the network will debut its first ever live daily morning show, You Up With Nikki Glaser, to air on SiriusXM’s Comedy Central Radio. The show will feature Glaser and touring companion, Tom Thakker, as they poke fun at pop culture and “make fun of whatever or whoever deserves it.”

Watch new episodes of Corporate Wednesdays at 10 p.m. ET.

Trevor Noah Adds “South S***hole” Comic Loyiso Madinga as Africa Correspondent

by Stuart Winchester, Viacom

Who says South Africa is a S***hole country?

Well, allegedly, President Trump. But that did not stop The Daily Show  host Trevor Noah from digging deeper into his home country’s talent pool to find the show’s newest correspondent:

By dispatching Madinga to localities across Africa and weaving his segments into the global, often Donald Trump-focused broadcast from New York City, The Daily Show further embeds itself into Comedy Central’s rapidly growing international audience with stories that resonate with their daily experience.

“As wild as Donald Trump is for America, many countries around the world have Trumps of their own and since The Daily Show is in many countries, we thought ‘why not give each country a chance to show off their stable geniuses?’” Noah said of the decision to add Madinga to the show’s roster.

His first segment – a look at corruption in the African National Congress under South Africa’s President, Jacob Zuma – aired locally in Africa on Thursday, Jan. 11.

The move to localize more content follows a year of torrid international ratings growth for The Daily Show, with a 35 percent surge across 10 nations, including South Africa. As the show’s popularity overseas grows, Comedy Central may look to further bolster programming with local components.

“We’re always looking for ways to take global hits and localize them for regions around the world by adding great local talent, like Loyiso,” said Jill Offman, executive vice president and head of Paramount Channel and Comedy Central International. “This is a pilot, so down the road you may see more internationally based correspondents, making The Daily Show a truly global yet local show for regions around the world.”

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Is Trevor Noah Dishonest and Corrupt Enough to Win Trump’s Honor?

by Stuart Winchester, Viacom

How does a U.S. president follow up a Twitter threat to start a nuclear war with America’s external enemies?

With a promise to strike the malcontents who are most ferociously attacking the nation from within – the mainstream media:

Comedy Central’s Daily Show host Trevor Noah could barely contain his excitement at this proclamation from the Very-Stable-Genius-in-Chief.

“After provoking North Korea and then insulting Palestine, the President turned to America’s greatest foe: the fake-news media,” Noah said of Trump’s announcement. “So that was Donald Trump’s day on Twitter. The bad news is he’s itching to start a nuclear war. The good news is, despite his threats to Korea, at least he thinks we’re going to make it until Monday.”

And the better news for fans is that, despite Trump pushing the awards until Wednesday, Noah is lobbying hard to win this distinction. In the grand tradition of “for your consideration” awards season self-promotion, Noah turned to the “failing” (according to Trump), New York Times to promote himself as the best possible candidate for the president’s prize:

Noah even plastered his qualifications on a Times Square billboard (on the north side of Viacom’s HQ at 1515 Broadway):

Noah will have plenty of competition, including Comedy Central alums Stephen Colbert and Samantha Bee, who are running their own furious campaigns for this high honor. Noah is not intimidated. “President Trump, don’t be faked out by their fake fake-outs,” a narrator says on a Daily Show-sponsored ad dismissing Colbert and Bee as fake fakers. “When you cast your vote on Monday, vote for The Daily Show with Trevor Noah. He covers you very unfairly, and he’s literally un-American.”

It’s true (though don’t hold that against them): Noah is from South Africa.

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