The Daily Show with Trevor Noah Records Most Watched Week Ever

by Stuart Winchester, Viacom

Like a farmer welcoming rainclouds, Trevor Noah has turned something most of us would prefer to do without – the unending tumult pouring from Washington, D.C. – into a building block for something essential: humor.

It is a resource that appears to be especially welcome at this moment of astonishing political turmoil. Last week was The Daily Show with Trevor Noah’s most watched ever, with 1.045 million total viewers, a 36 percent increase over the same week last year. The achievement nudges the program closer to recording eight consecutive months of year-over-year growth among total viewers.

Noah may have had a little help driving ratings. “Noah’s ratings run this week is most likely due in no small part to the problems plaguing Trump,” wrote Variety’s Joe Otterson, referring to the president’s dismissal of the FBI director, ongoing investigations into Russian influence in the presidential election, and other issues.

Indeed, as the pace of news has accelerated under the new administration, The Daily Show has adapted. “Things have definitely sped up,” head writer Zhubin Parang told Vulture’s Jen Chaney in February. “We used to be able to predict what the show would be the afternoon before the day, and now we just can’t ever assume that the show we have planned at 7 p.m. the night before is going to be anything like the show that’s ultimately going to air the next day.”

What Noah and team do ultimately air is unfailingly an incisive examination of the day’s headlines. When news broke early last week, for example, that President Trump disclosed classified information to high-ranking Russian officials on a White House visit, Noah was ready:

“This sounds like a story that we would invent, right?” an astonished Noah asked his audience. “Trump invites the Russians into the Oval Office, and then, in his meeting, starts bragging, ‘I get great intel. I have people brief me on great intel every day.’” Watch the full take below:

The day after that, the Justice Department appointed a special counsel – former FBI chief Robert Mueller – to investigate allegations that Trump campaign aides had colluded with Russia to influence last fall’s presidential election.

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The Daily Show with Trevor Noah: Where Fake Correspondents Become Real Stars

The Daily Show With Trevor Noah puts a surrealist spin on American politics with its daily takedowns of all that is obscene, absurd and inexplicable in Washington, D.C. By doing so, the satirical news source not only fills a vital role in U.S. entertainment and media, but it also incubates a steady stream of rising on-air talent. Lately, those correspondents who report alongside Noah have been showing up all over the place, re-affirming the show’s role as one of the premier talent incubators on TV today.

The Daily Show’s Jordan Klepper is breaking out into a new role as host of a late-night show of his own, which will air weeknights following The Daily Show, while Hasan Minhaj entertained a constellation of elite journalist, celebrities, and politicians at the 2017 White House Correspondents’ Dinner (WHCD), an event typically attended by the president.

But Trump opted to skip the dinner in favor of holding a rally in Harrisburg Pennsylvania, after announcing in February that he would be the first president to skip the event since Ronald Reagan (who was recuperating after being shot) in 1981. Journalists predicted this year’s soirée would be unconventional. And it was.

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Daily Show Correspondent Hasan Minhaj to Perform at White House Correspondents Dinner

While President Trump is skipping April’s White House Correspondents’ Dinner (the first time a president has done so in 30 years), The Daily Show With Trevor Noah senior correspondent Hasan Minhaj will be featured entertainer for the hundreds of Washington journalists in attendance.

“It is a tremendous honor to be a part of such a historic event even though the president has chosen not to attend this year. SAD!” Minhaj quipped in a statement. “Now more than ever, it is vital that we honor the First Amendment and the freedom of the press.”

With his Daily Show pedigree, Minhaj is no stranger to political satire—especially when it comes to our commander in chief:

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What Is the Greatest Trump Tweet of All Time? Trevor Noah Explores the Art of the Tweet

NCAA’s March Madness basketball extravaganza wasn’t the only bracket tournament captivating Americans last month. Third Month Mania, orchestrated by Comedy Central’s The Daily Show With Trevor Noah, waded through the nearly 35,000 Donald Trump tweets to identify his greatest Twitter post of all time.

Trump Tweet

Courtesy of Comedy Central.

Third Month Mania was a truly “unpresidented” contest, yet its turnout was “yuge.” More than 6 million viewers delved into Trump’s Twitter archives to find the most outlandish tweet, and Noah announced the winner on Wednesday night’s episode.

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Jordan Klepper to Follow Trevor Noah with Late-Night Show of His Own

by Stuart Winchester, Viacom

Comedy Central is rolling in late night. Trevor Noah’s ratings are scorching hot and new weekly shows are coming from (fake) Donald Trump and real Jim Jeffries.

And the lineup is about to get even better, with the advent of a new late-night talk show starring Jordan Klepper. A longtime correspondent on The Daily Show – which the yet-to-be-named program will follow on weeknights – Klepper will bring his energetic wit and droll skepticism to his own platform.

Check him out as he tries to become the mythic “good guy with a gun” that seems to be the NRA’s panacea to violent crime:

Watch part two here.

“Jordan’s talent has become so increasingly obvious it would take a real fool to not offer him this opportunity,” said Comedy Central President Kent Alterman.

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Trevor Noah Locks In Highest-Rated and Most-Watched Month Ever in February

by Stuart Winchester, Viacom

On the strength of fearless political commentary and a globally resonant perspective, The Daily Show with Trevor Noah hammered through February with record ratings, wrapping his most-watched and highest-rated month with 1.5 million viewers. International ratings shot up 22 percent.

Great news, right Trevor?

via GIPHY

Even in a crowded late-night talk show space brimming with talent, Noah continues to stand out, recording the only current monthly or quarterly year-over-year ratings increase in both total viewers and in the 18-49 demographic among daily late-night talk shows:

Daily Show Ratings Success February 2017

Noah’s ratings have climbed as he offers smart, incisive commentary on a bruising political landscape of fake news and alternative facts, of accusations of mass voter fraud and U.S. immigration bans. His analysis of President Donald Trump’s first week in office has been viewed nearly 5 million times on YouTube alone:

That ratings have increased even as the news cycle accelerates under the Trump Administration is a reflection of The Daily Show staff’s creative tenacity. “Things have definitely sped up,” Daily Show head writer Zhubin Parang told Slate’s Jen Chaney recently. “We used to be able to predict what the show would be the afternoon before the day, and now we just can’t ever assume that the show we have planned at 7 p.m. the night before is going to be anything like the show that’s ultimately going to air the next day.”

While Noah’s commentary frequently critiques Republican policies and actions, part of the show’s appeal is his willingness to engage guests from across the political spectrum. His December conversation with conservative television and online video host Tomi Lahren about Black Lives Matter, the meaning of the American flag, and race relations is the show’s most-watched on YouTube:

Bold conversations like these have helped propel the show’s digital and social engagement as well, with a 42 percent bump in digital views over February 2016 and more than 6 million social actions (likes, shares, comments, reactions, retweets), a best among the daily late night shows.

 

You can join the social conversation by following The Daily Show on TwitterInstagram, and Snapchat, and by liking the show’s Facebook page.

As Noah continues on pace toward his best ratings quarter ever, Comedy Central has announced a new edition to its late-night lineup: American and Australian comedian Jim Jefferies will join the network for a weekly show starting this summer. Here’s a little taste of Jefferies’ acerbic style from a Netflix special he released last year:

Trevor Noah to Visit Barack Obama in The White House for Daily Show Interview

by Stuart Winchester, Viacom

As President Obama’s second term in office winds down, the appreciations and stock-taking of his legacy have been multiplying. One of the most recent was from our own BET, who saluted the 44th president with BET Presents Love & Happiness: An Obama Celebration last month.

The president will return to our airwaves next week, when he appears on The Daily Show with Trevor NoahThe show, which Noah will tape at the White House will air not only on Comedy Central, but also on MTV and BET. It will be Obama’s eighth appearance on The Daily Show, and his first since Noah began hosting last September.

It’s little surprise that the president would make Noah’s show part of his farewell tour, as the host has been surging behind critical praise during and after the recent election season, with large increases in ratings and digital traffic.

What will Obama and Noah discuss on Monday? Hard to say. But you can check out an extended version of the POTUS’ more memorable past appearances below:

Check Out This Video Calendar of Viacom’s Upcoming Premieres

by Stuart Winchester, Viacom

There’s a whole lot coming up at Viacom over the next few months.

Paramount sends aliens hurtling from the cosmos and Brad Pitt and Marion Cotillard back to World War II. Denzel Washington and Viola Davis dazzle in Fences while Jennifer Aniston and Jason Bateman burn down the city in Office Christmas Party.

Martha Stewart and Snoop Dogg team up on VH1really – for what is likely to be the dopest cooking show around. America’s Next Top Model returns to the same net. We wave goodbye to MTV’s Teen Wolf, but meet a pair of bad-ass campus vigilantes on Sweet/Vicious.

Original content continues to rule across our networks, from TV Land’s smash hit Younger to CMT’s January debut of Nashville to BET’s Being Mary Jane and New Edition biopic. Spike delivers some hard truth with a documentary on the tragic story of Kalief Browder.

And more favorites keep pouring back in: RuPaul returns with season six of RuVealed on Logo while The Daily Show With Trevor Noah and @Midnight continue their runs on Comedy Central.

And for the kiddos, Nick keeps the incredible stuff coming with Albert and Rusty Rivetsalong with a nostalgic run back to the 90s with a Legends of the Hidden Temple movie.

Watch previews of all of this and much more below:

Right Around the Bend: See What Our Brands Offer for the Final Days of Election Coverage

It’s time.

While you wait in line to cast your vote, check out what MTV, BET, and Comedy Central are doing to represent their diverse audiences with unique media coverage of one of the most memorable elections in U.S. History.
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Trevor Noah Returns Home to Host MTV Music Awards in Johannesburg

Trevor Noah has more to celebrate than just his first anniversary as host of Comedy Central’s The Daily Show. The South Africa native will head back to his hometown of Johannesburg to host the sixth MTV Africa Music Awards (MAMA) on Saturday, Oct. 22.

“I’m a huge fan of African music and achievement,” said Noah. “And it’s going to be a massive pleasure celebrating them both at the MTV Africa Music Awards 2016 in my own home town of Johannesburg.”

In other words:

via GIPHY

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