“It is a tremendous honor to be a part of such a historic event even though the president has chosen not to attend this year. SAD!” Minhaj quipped in a statement. “Now more than ever, it is vital that we honor the First Amendment and the freedom of the press.”
With his Daily Show pedigree, Minhaj is no stranger to political satire—especially when it comes to our commander in chief:
NCAA’s March Madness basketball extravaganza wasn’t the only bracket tournament captivating Americans last month. Third Month Mania, orchestrated by Comedy Central’s The Daily Show With Trevor Noah, waded through the nearly 35,000 Donald Trump tweets to identify his greatest Twitter post of all time.
Courtesy of Comedy Central.
Third Month Mania was a truly “unpresidented” contest, yet its turnout was “yuge.” More than 6 million viewers delved into Trump’s Twitter archives to find the most outlandish tweet, and Noah announced the winner on Wednesday night’s episode.
And the lineup is about to get even better, with the advent of a new late-night talk show starring Jordan Klepper. A longtime correspondent on The Daily Show– which the yet-to-be-named program will follow on weeknights – Klepper will bring his energetic wit and droll skepticism to his own platform.
On the strength of fearless political commentary and a globally resonant perspective, The Daily Show with Trevor Noah hammered through February with record ratings, wrapping his most-watched and highest-rated month with 1.5 million viewers. International ratings shot up 22 percent.
Even in a crowded late-night talk show space brimming with talent, Noah continues to stand out, recording the only current monthly or quarterly year-over-year ratings increase in both total viewers and in the 18-49 demographic among daily late-night talk shows:
Noah’s ratings have climbed as he offers smart, incisive commentary on a bruising political landscape of fake news and alternative facts, of accusations of mass voter fraud and U.S. immigration bans. His analysis of President Donald Trump’s first week in office has been viewed nearly 5 million times on YouTube alone:
That ratings have increased even as the news cycle accelerates under the Trump Administration is a reflection of The Daily Show staff’s creative tenacity. “Things have definitely sped up,” Daily Show head writer Zhubin Parang told Slate’s Jen Chaney recently. “We used to be able to predict what the show would be the afternoon before the day, and now we just can’t ever assume that the show we have planned at 7 p.m. the night before is going to be anything like the show that’s ultimately going to air the next day.”
While Noah’s commentary frequently critiques Republican policies and actions, part of the show’s appeal is his willingness to engage guests from across the political spectrum. His December conversation with conservative television and online video host Tomi Lahren about Black Lives Matter, the meaning of the American flag, and race relations is the show’s most-watched on YouTube:
Bold conversations like these have helped propel the show’s digital and social engagement as well, with a 42 percent bump in digital views over February 2016 and more than 6 million social actions (likes, shares, comments, reactions, retweets), a best among the daily late night shows.
You can join the social conversation by following The Daily Show on Twitter, Instagram, and Snapchat, and by liking the show’s Facebook page.
As Noah continues on pace toward his best ratings quarter ever, Comedy Central has announced a new edition to its late-night lineup: American and Australian comedian Jim Jefferieswill join the network for a weekly show starting this summer. Here’s a little taste of Jefferies’ acerbic style from a Netflix special he released last year:
Martha Stewart and Snoop Dogg team up on VH1 – really – for what is likely to be the dopest cooking show around. America’s Next Top Model returns to the same net. We wave goodbye to MTV’s Teen Wolf, but meet a pair of bad-ass campus vigilantes on Sweet/Vicious.
While you wait in line to cast your vote, check out what MTV, BET, and Comedy Central are doing to represent their diverse audiences with unique media coverage of one of the most memorable elections in U.S. History. Read More
The 2016 presidential race has consumed the country for over a year—and our nominees have only just been selected. Last month we reported what several Viacom brands were doing to spread our universal goal of social justice and voter engagement through the pre-convention hype. Now, here’s a look at what a few of our brands did to represent these principles during the Democratic National Convention.
The Democratic National Convention. (Photo by Drew Angerer/Getty Images)
The U.S. is scheduled to elect a new commander in chief in less than four months. The next president will likely impact legislation regarding, among other issues, LGBT rights, gun control, and climate change. There’s a lot at stake—not just for Americans, but for the entire world.
Viacom’s immense footprint gives us a special responsibility to encourage people to participate in the electoral process. Voting is one of the best means citizens have for achieving goals of social justice and equality.
With this goal in mind, three Viacom brands—Comedy Central, MTV, and BET—are prolifically covering the presidential campaign. Each network has its own political concerns, but the predominant message is simple: just vote.