Highest Ratings and Most Viewers in Show History as Younger Grows Older

by Stuart Winchester, Viacom

Warning: spoilers ahead for TV Land’s Younger.

Season four of Younger lifted off where season three stopped: Liza strafing Kelsey with the news that they are not fellow Snapchatting millennial strivers after all, on account of L being 40-plus with a kid in college and a divorced ex-husband rambling about somewhere in suburban New Jersey.

So Kelsey storms off. And Charles’ estranged wife emerges from exile with a tell-all book about their marriage even as he and Liza seem to be toeing toward some sort of inevitable for-real romance. And Josh – seemingly recovered from busting up Liza and Charles’ proposal-ruining makeout session at the end of last season – summons L to Ireland,  where he intends to marry his girlfriend of one month, whom Liza had introduced him to.

And viewers loved it. More viewers than ever before, actually: Younger’s fourth season was the highest-rated and most-watched in series history, with double-digit percentage increases versus season three among key demos. Even more impressive, the show was the number one original ad-supported cable sitcom so far this year with women 18-49 and women 25-54. Fans pushed #YoungerTV to trend on Twitter all 12 weeks that new episodes aired.

Cheers to that, team.

via GIPHY

All those fans will be pleased that TV Land has already committed to season five. And with season four ending with a cliffhanger of a missed call to Liza from Charles, some speculate that their romance may finally start blossoming. Show creator Darren Star hinted at as much in an interview with Hollywood Reporter’s Jackie Strause.

“There is a lot of story to tell there,” he said. “As writers, we’re invested in Liza and Charles’ story but at the same time, it’s not an open and honest relationship yet. There’s a lot at stake for Liza being truthful with Charles.”

The Younger crew visited Ireland for the season four finale.

A confession from Liza to Charles would, of course, crack open the central premise of the show, as her real age would be apparent to all of the main characters. But Star doesn’t think the show’s longevity is tied to Liza perpetually keeping her secret.

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Spike TV to Become Paramount Network in 2018 as Viacom Executes Core Business Strategy

by Stuart Winchester, Viacom

The Paramount Network will launch in the first quarter of 2018, adding a premium entertainment channel to Viacom’s portfolio and executing a core component of the company’s strategic shift under new CEO Bob Bakish. The new net will carry the very best of Spike TV – which Paramount Network will replace – along with high-quality scripted series that will appeal to a broad and diverse audience.

“Our mission is to establish Paramount Network as a prime destination for premium storytelling,” said Kevin Kay, president of Paramount Network, TV Land and CMT. “From Alicia Silverstone as a trailblazing independent working mother in the 1970s to Michael Shannon as an FBI negotiator during the Branch Davidians dramatic standoff and siege, Paramount Network will be the home to compelling stories, unforgettable characters, and high quality production with a distinctive global appeal.”

We have three-quarters of a year until the new property drops onto the airwaves, and a lot more details will emerge between now and then, but here are three things we know right now about Paramount Network:

1) Paramount Network will be a destination for premium storytelling

The Paramount Network’s launch date announcement itemized an impressive roster of scripted series that will roll out in the channel’s first quarter.

Alicia Silverstone and Mena Suvari will star in American Woman, a 1970s drama about family and independence in a feminism-infused landscape. Heathers creates comedy anthology out of the 1988 film of the same name. Waco will transport us back to the standoff at the Branch Davidian compound with an entirely fresh perspective. And I Am Martin Luther King, Jr. is the latest in the acclaimed “I Am” documentary series from filmmaker Derik Murray.

While the already-announced slate is impressive, the possibilities for future franchises are enormous, particularly given the net’s relationship with Paramount Pictures. “Paramount Network is going to support and develop with Paramount,” Kay told The Hollywood Reporter (THR) in a wide-ranging interview. “Whether we make prequels or sequels to franchises that are Paramount movies or we develop our own stuff that becomes Paramount features, the same thing goes for Comedy Central and MTV — they’re in the movie business with Paramount.”

Kay hopes to establish a pipeline that supports eight premium scripted shows in any given year. “That’s a big number in this world we live in today and Viacom seems very willing to support that and help us build to that,” he said.

2) Your favorite Spike stuff isn’t going anywhere

Spike has become a destination for premium unscripted programming, with the full-throttle feel-good Lip Sync Battle joining longstanding network staples Bar Rescue and Ink Master, and all three will migrate to Paramount Network.

Spike, with its deep HD penetration and web of global outposts, was the ideal Viacom property to evolve into the Paramount Network. And, as Kay told THR, while Spike tended to still be viewed as a men’s channel, the iconic Paramount brand carried enormous gravity among fans.

“There is nothing negative in the consumer’s mind about the Paramount name,” Kay told THR. “Older people know The Godfather; some remember the Sherry Lansing years. Younger people know Transformers and Mission Impossible. Those are the franchises they identify with the Paramount name. I think it has a tremendous amount of value and sets a really high bar about premium in the consumer’s mind and it’s up to us not to screw that up.”

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Four Reasons Critics Love Comedy Central’s Detroiters

by Stuart Winchester, Viacom
Detroiters - 824

Tim Robinson and Sam Richardson have inherited a once-great Detroit ad agency on Comedy Central’s hilarious new series, Detroiters. Photo from Comedy Central Press.

They crash the steakhouse luncheons of high-flying auto executives. They know the local garbage truck drivers by name. They’ve devised elaborate rituals around bathroom breaks.

They are Detroiters, and they have landed at Comedy Central with a new half-hour show, bringing delighted reviews along with them.

Starring Sam Duvet (Sam Richardson – Richard Splett on Veep) and Tim Cramblin (Tim Robinson – Saturday Night Live), both alumni of the famed Second City comedy club (watch them here), and native Detroiters themselves, the comedy delivers plenty to satisfy critics, fans, and native Michiganders:

1) It’s hilarious

The duo inherited a Detroit advertising business when Tim’s father “went insane.” Their office, bedecked in the drab and lightless décor of some long-ago era, has been emptied of most employees and all major clients, which once included such blue chips as Budweiser and Delta Air Lines.

Despite occasional zealous pursuits of big-name clients, they remain hapless and amusingly frustrated. It often feels as though Sam and Tim are a couple of amped-up teenagers left unsupervised while dad is off for a brief business meeting – in the first episode, the duo is sidetracked from an urgent deadline by an extended experiment to shatter the “unbreakable” glass panel beside Tim’s office door.

Such mishaps are unending. They run over a Chrysler executive on a way to pitch him. Sam is mistaken for a male prostitute – and rolls with it. A shoot promoting a mirror store is botched – because Sam and Tim are reflected in all of the shots. Their film school editor transforms a kitschy hot tub commercial into an art-house meditation on life and middle age and makes their client – Eddie Champagne, the hot tub king of Detroit – look like a creep.

That Sam and Tim remain so rambunctiously unselfconscious throughout these shenanigans, and that they keep trying to win business and remain friends, balances the absurdity with an endearing dimension. “The new Comedy Central series … is also an opportunity for Richardson and Robinson to dive into absurd situations and physical comedy with an admirable lack of inhibition,” writes Vulture’s Jen Chaney. “There is no ridiculous moment whose boundaries can’t be pushed that much further, into even more ridiculous territory.”

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Critics Are Calling TV Land’s Teachers One of 2016’s Best Programs: Here’s Why You Should Watch It

The first season of Teachers, TV Land’s hilarious comedy series, earned an A with The Hollywood Reporter’s chief TV critic Tim Goodman, who ranked it among the best television of 2016. It made LA Weekly‘s Best TV of 2016 list as well.

Why the high grade? Let’s hear more from the critics.

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Viacom’s Message to Georgia Governor Nathan Deal: Don’t Sign Discriminatory Bill

by Stuart Winchester, Viacom

As Georgia Governor Nathan Deal considers signing the discriminatory Free Exercise Protection Act into law, Viacom joined other major media companies in delivering him this very clear message: don’t do it.

“Viacom is proud to champion diversity and acceptance, which are core values of our company,” a company spokesperson said in the Hollywood Reporter. “We have enjoyed doing business in Georgia for many years and we urge Governor Deal to continue to resist and reject the patently discriminatory laws being proposed.”

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Comedy Central Drops 140-Million-Laugh Bomb on Emmy Nominating Crew

by Stuart Winchester, Viacom

How good is Comedy Central right now? Just think about this: How often do you find yourself trading quotes from Key & Peele with your friends? Or posting a highlight from Inside Amy Schumer on one of your social feeds? Or saying “Remember that one Broad City where…?”

Right now, it’s hard to find a network churning out more quote-worthy, memorable shows on a regular basis.

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Paramount Pictures and Ronald Joseph Aaron Burgundy Reach Terms on ‘Anchorman’ Sequel

by Mark Jafar, Viacom

Ron Burgundy of San Diego’s Action 4 News Team (aka Will Ferrell) dropped by Conan last night to announce that he and Paramount Pictures have agreed to terms to bring the long-rumored Anchorman sequel to the big screen.  The Hollywood Reporter, er, reports that production will begin in late 2012 with an eye toward release in 2013.

Click the video above for jazz flute stylings and plastic surgery tips from Ronald Joseph Aaron Burgundy.