Nick Animation Dazzles with Content Celebrating Women’s History Month

Viacom celebrated Women’s History Month with events and activations throughout the company, including a global cross-brand collaboration for International Women’s Day on March 8, and employee events (including an employee Art Exhibit) sponsored by HERE, Viacom’s resource group for women.

Women’s History Month is especially fascinating at a creative company like Viacom, as different brands and divisions offer bespoke contributions to honor women’s achievement.

Take, for example, Nickelodeon’s Culture & Digital Community team in Burbank, which collaborated with their in-house archives team to curate and create a selection of digital content for the Nick Animation social media pages to honor women in Nickelodeon cartoons throughout March. Selections of their work are highlighted below.

Charlotte Pickles by Alison Loccrichio | Nick Animation

This one, created by intern Alison Loccrichio, sketches a magnificent portrait of her “favorite boss” Charlotte Pickles (who was indeed a boss; I can’t recall a single episode of The Rugrats where she was not dressed in a power suit with a ‘90s-era cell phone permanently attached to her ear), as part of a Women’s History Month series, “featuring pioneering Nickelodeon animated characters”:

Yes, Charlotte Pickles was truly a pioneer.

Grey Griffin Voices Lola, Lana and Lily from the Loud House | Nick Animation

Here’s another, featuring Grey Griffin, the actor who gives voice to Lola, Lana and Lily on The Loud House. “There’s always room for talented people,” said Griffin. “Don’t let anyone discourage you by telling you what a ‘small world’ it is. I mean, it is a tight circle, but if you’re good enough, the circle will widen!”

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Viacom Scores 14 Daytime Emmy Nominations Across Three Brands

by Stuart Winchester, Viacom

​Viacom has locked in 14 Daytime Emmy Awards nominations across three brands, underscoring the company’s appeal across dayparts and demographics.

Top kids’ brand Nickelodeon scored a dozen nominations, including one for Outstanding Children’s Animated Series (SpongeBob SquarePants), and three for Outstanding Daytime Promotional Announcement Brand Image Campaign. Logo TV and MTV each earned one nomination.

Check out this video created by Viacom Catalyst for the full list of Viacom Daytime Emmy nominees:

The 45th annual Daytime Emmy Awards will take place at the Pasadena Civic Auditorium on April 29, 2018. Scroll through the 14 Viacom nominees below, and view the full list here.

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Viacom Earns 6 GLAAD Nominations For Out and Proud Storytelling On CMT, Nickelodeon, Comedy Central, VH1 and Logo

Inclusive and diverse storytelling are deeply rooted in Viacom’s social ethos, and its shows and movies are frequent contenders at the GLAAD Media Awards, which honor accurate and inclusive representations of LGBT people and issues. This year is no exception—Viacom received six GLAAD nominations for programming on CMT, Nickelodeon, VH1, Comedy Central and logotv.com.

Read more about our 2017 nominations.

Outstanding Drama Series

Nashville – CMT

CMT earned its first GLAAD nomination ever, for Nashville’s story about LGBT characters working in a stereotypically “straight” industry.

Frank Tanki, general manager of CMT and TV Land, says the network’s GLAAD nomination is not only great recognition for Nashville, but also serves as a benchmark for the brand’s overall strategy. “It signals that our modern country strategy is taking root and being noticed in all the right ways,” Tanki explained.

“Creatively, Nashville continues to trail blaze. Last season, we welcomed CMT’s and Nashville’s first-ever transgender character and actress, and also added a new LGBT character as a series regular. On the integrated front, we partnered with Budweiser for a multi-episode arc in which openly-gay singer, Will Lexington, becomes the face of the brand and is spotlighted in a commercial built around the theme of love and acceptance. The integration was well-received by both the LGBT and ad communities, with industry powerhouse, Adweek, proclaiming the integration as ‘ground-breaking.’”

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BET, VH1 Win NAMIC Awards for Telling Diverse, Authentic Stories

Whose stories are being told on television? Now, more than ever, they’re our viewers’—their lives, experiences, and individual triumphs and hardships.

The National Association for Multi-Ethnicity in Communications (NAMIC) Vision Awards honor original TV programming that reflects the diversity of its audience.

NAMIC announced this year’s winners on Monday, April 24. Thirteen shows from three Viacom networks, including BET, VH1, and Nickelodeon, were nominated for awards. Out of these nominations, three programs—including BET’s Being Mary Jane, Stay Woke: The Black Lives Matter Movement and VH1’s Hip Hop Honors: All Hail the Queens won their respective categories.

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Make America Fierce Again: What a Ratings Surge Tells Us About RuPaul’s Drag Race

After strutting from Logo to VH1, RuPaul’s Drag Race’s ninth season premiered Friday, March 24. Critics say it’s as fabulous as ever—with a fierce cast delivering a whole new level of charisma, nerve, and talent. Viewers agree. The season premiere drew nearly 1 million viewers, more than any other episode of Drag Race. It was the most-watched show on cable TV that night, besides the NCAA’s March Madness basketball tournament. The divas dominated Twitter, as well, trending worldwide and garnering the highest Twitter volume in Drag Race history.

NEW YORK, NY - MARCH 07: (L-R) Eureka O'hara, Peppermint, Kimora Blac, Alexis Michelle; Trinity Taylor, Shea Coulee, Jaymes Mansfield, Nina Bo' Nina Brown, Aja, Valentina, Sasha Velour, Charlie Hides and Farrah Moan attend "RuPaul's Drag Race" Season 9 Premiere Party & Meet The Queens Event at PlayStation Theater on March 7, 2017 in New York City. (Photo by Santiago Felipe/Getty Images)

The cast of RuPaul’s Drag Race attend Season 9 Premiere Party & Meet The Queens Event at PlayStation Theater on March 7, 2017 in New York City. (Photo by Santiago Felipe/Getty Images)

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Nick’s Number One! (And Number 2, and Number 3, and Numbers 4, 5, 6, 7, 8, 9, 10…)

by Stuart Winchester, Viacom

Behind a wide-ranging slate of live-action and animated shows, Nickelodeon swept ratings compilations of the top 10 children’s programs for the first quarter of 2017 among kids 2-11 and 6-11.

The accomplishment continues a torrid winning streak for Nickelodeon, which marks its third year as the top kids’ network among kids 2-11 and preschoolers. This is Nick’s seventh consecutive quarter winning those two demos, and its second in a row among kids 6-11. Ratings grew among all three demos during the quarter.

By locking in the top 10 children’s shows in two core demos, Nick pulled net double digits ahead of its competition. The net also owns four of the top five shows among kids 2-5: number one PAW Patrol; number two Shimmer and Shine; number four Team Umizoomi; and number five Blaze and the Monster Machines.

Underscoring Nick’s deep influence on kids’ culture, its annual Kids’ Choice Awards was the top-rated show for the week ending March 12 among kids 2-11, kids 6-11 and tweens 9-14.

Scroll down to see the 10 Nick shows that won the quarter in both the 2-11 and 6-11 demos:

Kids 2-11

#1 The Thundermans

#2 Nicky, Ricky, Dicky and Dawn

#3 SpongeBob SquarePants

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Slimed and Tested, NICKterns Alum Explains Why This Internship Is Tops in the Nation

Below the cover of the kitchen’s slime stairs, 25 interns stand around a 10-foot rectangular blue canvas waiting for the 10-gallon buckets of slime to arrive. Phones are in hand to capture the fulfillment of our elementary school dreams. One by one interns, ready to accept the green goo, plant themselves in the middle of the blue tarp. I grab my fellow classmates’ hands. All at once, the green concoction globs over my hair and drips down my face past the wide corners of my smile. The intern to my left raises his head, letting the slime fill the rims of his glasses. We’ve done it, I thought to myself – would I really have graduated the Nickelodeon internship program if I didn’t get slimed?

NICKterns Get Slimed from Viacom on Vimeo.

As a studio built on fostering creator-driven content, backed by a culture built on more than 25 years of animation (with a little bit of slime for good measure), it’s no surprise that Nickelodeon Studio has been a staple in children’s entertainment — and the internship program is no exception.

For the second year in a row, Vault.com, a professional website providing in-depth analyses of employee-company culture, has ranked Nickelodeon’s internship program as the Best Media & Telecom Internship in the country.

This 10-week program provides students and recent graduates with the individual attention needed to thrive in a professional studio. Workshops and informational lunches are designed specifically to match the interests of that semester’s class. Students have the opportunity to share their time with executives, show creators, writers, artists, former interns (or “NICKterns”), and everyone in between to better understand the full scope of the studio’s pipeline and different lines of the business. Those interested in pursuing a career in writing or art can also take a multitude of current series tests – essentially a challenge to see if they can create art or scripts that match a show’s exacting style – that will be reviewed by in-house industry professionals.

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Nick Jr.’s Nella the Princess Knight Captures the Zeitgeist of Diverse America

Not all super heroes wear capes—some wear sparkly ball gowns.

NPK 824px

Nella rides into town with a message of self-empowerment. Photo courtesy of Nickelodeon.

Nella, the titular character in Nick Jr.’s Nella the Princess Knight is shattering princess norms.

NPK 2

This biracial princess knight slays gender norms. Photo courtesy of Nickelodeon.

Equal parts glam, girly-girl and brave warrior, Nella lives in a castle and gossips with her pet unicorn about fashion—yet she’s not afraid to get her pink gloves dirty when trouble arises.

Nella grabs her glittering sword and dons pastel armor, embarking on treacherous quests to save her kingdom.

Oh, and she’s biracial.

Since the show premiered earlier this month, Nella’s attracted legions of fans (besides Nick Jr.’s target audience of preschoolers).

Nella is a hero. Not just for the citizens of her fictional village, but for parents, journalists, television critics, African-American bloggers, college students, women’s studies professors, and child media advocacy groups.

According to People, “[Nella] stands for everything our world needs.”

Here’s why.

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Viacom Lands Six GLAAD Nominations Through Unifying Storytelling

From Comedy Central’s drunken reenactment of the Stonewall riots, to Nickelodeon’s normalizing portrayal of gay parents on kids’ television, to Logo’s feature of oppressed love in war-torn Iraq, Viacom was recently pinned with six GLAAD award nominations for the 28th annual ceremony.

The annual awards strive to, “recognize and honor various branches of the media for their outstanding representations of the lesbian, gay, bisexual and transgender (LGBT) community and the issues that affect their lives.”

Viacom’s core values of diversity and inclusion align well with GLAAD’s mission, as our networks advocate for LGBT equality both through their programming and via initiatives such as MTV’s Transgender Awareness Week campaign and Logo’s Trailblazer Honors. Several brands united behind the LGBT community in the immediate aftermath of last year’s Orlando nightclub massacre and beyond.

Check out Viacom’s nominees below and click here for a full 2017 GLAAD Media Awards nomination list.

Outstanding Documentary

The Same DifferenceCentric

In an effort to expel stigma and keep LGBT people from discriminating against one another, The Same Difference tells personal stories of the hypocrisy and division that exist in lesbian communities due to expectations and gender roles.

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It’s the Kids Turn to Vote as Nick Releases 2017 Kids’ Choice Award Nominees

by Stuart Winchester, Viacom

Hey kids, it’s your turn.

For about four years now, American adults have been obsessed with a presidential election that happens… every four years. And though Nick gave you the chance to have your say in that race, they decided that they won’t make you wait another four years to stamp another ballot – it’s time to cast your votes for the 2017 Kids’ Choice Awards (KCA).

The awards show will hit your screens on Saturday, March 11, but voting is already going on across 28 categories, including some pretty cool new ones, including “Favorite Frenemies,” “Most Wanted Pet,” and “#Squad.” Start voting right now by clicking here. Want more KCA? There’s plenty here.

You can preview all the categories and nominees below, then vote. WWE superstar John Cena will host the event from Los Angeles. We’re not ready to announce who else will be there yet, but we can promise this much: there will be slime.

While you’re at it, check out Cena’s top five reasons why he’s pumped up to host the awards:


Nominees and categories for Nickelodeon’s 2017 Kids’ Choice Awards (*new categories):

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