Transformers Return, The Mist Creeps In, Logo Honors Trailblazers, Bellator Hits MSG, 17th BET Awards Air – All in a Spectacular Weekend for Viacom

by Stuart Winchester, Viacom

This is an extraordinary week for Viacom, a showcase of our diverse properties and the incredible power of our brands, sprawled across theaters, televisions and event spaces all over the world.

On Wednesday, the fifth Transformers movie opened in theaters. Thursday brought Spike’s mini-series adaptation of Stephen King’s The Mist. Friday we celebrate Pride month with Logo’s Trailblazer Honors. Saturday is perhaps the marquee night in Bellator history, as the Spike-owned property drops into New York City’s Madison Square Garden. And Sunday takes us to the West Coast, where BET will broadcast their marquee BET Awards.

As Viacom refocuses under the leadership of CEO Bob Bakish, this rapid-fire concentration of noteworthy properties distills the impressive breadth and depth of Viacom’s multi-brand portfolio.

Here’s a day-by-day look at what’s already dropped and what’s to come over the weekend:

Wednesday, June 21 – Transformers: The Last Knight – Paramount Pictures

It is the fifth installment in the live-action Transformers spectaculars directed by Michael Bay, an intriguing collision of ancient epochs with the robot alien present, and a special effects masterpiece.

“…[I]f you’re not staggered by the technique on display here – the stuff that sets Bay’s work miles above the Fast & Furiouses, X-Men: Apocalypses and Tom Cruise-chasing Mummies of this world – you’re not paying attention,” writes The Telegraph’s Robbie Collin.

Here’s a preview of what he’s talking about:

Since the first Transformers movie hit theaters in 2007, the franchise has raked in nearly $4 billion for Paramount and redefined important elements of the movie industry. “Ever since the first movie in the robo-franchise was released into theaters a decade ago, the film industry has changed its approach to producing, releasing and reporting on movies,” writes The Street’s Buster Coen, noting that the films legitimized toy-to-cinema adaptations, stamped June as a month for movie blockbusters, and set the template for international distribution of American films.

Transformers: The Last Knight is in theaters around the world now. A Bumblebee spin-off is scheduled for release next summer.

Thursday, June 22 – The Mist Spike

With a cast of complex characters unified by their small-town setting, the deft use of suspense and drama, and some imaginative writing, Spike has transformed Stephen King’s 1980 novella about a sinister, monster-filled cloud descending upon a small Maine town into a 10-part serial that debuted last night.

And it’s really good, according to a platoon of critics who got an advanced look at the pilot. “Spike’s new series based on The Mist … wasn’t written by King, but it does the author proud ,” writes CNET’s Gael Fashingbauer Cooper.

The series was written, rather, by a team led by Denmark native Christian Torpe, who is a lifelong King fan and consulted with the author at the project’s outset. King simply told him, “Don’t do anything ordinary.”

Torpe appears to have succeeded, leaving even those familiar with King’s original work in suspense. “It’s hard to judge where this newer, looser adaptation might progress from just the first hour, but Torpe has said that, like King, he intends to explore the nature of fanaticism, and how fear so often compels people to seek out unlikely prophets,” writes The Atlantic’s Sophie Gilbert. “If so, The Mist could be a satisfyingly complex chiller, scaring viewers not just with unexpected jumps and amped-up creepy crawlies, but with the more human monsters who are all trapped together inside, waiting out the weather.”

The Mist premieres at a time of incredible momentum for Spike, which will evolve into the premium TV Paramount Network in January of next year. While the network is still determining an exact programming lineup, they have already announced Yellowstone starring Kevin Costner, a six-part documentary on Trayvon Martin produced in conjunction with The Weinstein Company, American Woman starring Alicia Silverstone and Mena Suvari, a six-part Waco series documenting the 1993 stand-off at the Branch Dividian compound, and a television adaptation of the 1988 classic film Heathers.

Friday, June 23 – Logo Trailblazer Honors – Logo

The fourth installment of Logo’s marquee event follows last year’s emotional outpouring of defiant pride in the aftermath of the Orlando nightclub massacre.

Read More

Optimus Prime Tells Earth: “For My World to Live, Yours Must Die”

by Stuart Winchester, Viacom

Paramount has dropped another trailer for Transformers: The Last Knight, panning over colossal battlefields across epochs and revealing the provocative details of the alien robots’ history on Earth.

“For a thousand years, we’ve kept it hidden, to protect Earth from what was destined to arrive,” narrates a somber voice to images of Transformers drawing swords in solidarity with armored knights around a medieval round table, suggesting the Autobots and Decepticons have been battling it out on our turf far longer than we had imagined.

We zoom from those ancient battlefields to what appears to be a hypnotized Optimus Prime, chained in some vacuum of space’s nether regions, swearing allegiance to a being he calls “My Maker.”

And from there to an armada of insectile alien ships sliced from a nightmare, descending en masse upon an Earth upturned by a state of total warfare. Here, Optimus Prime battles Bumblebee and delivers his devastating verdict: “For my world to live, yours must die.”

Transformers: The Last Knight drops in theaters on June 23.

Official Website | Facebook | Twitter | Instagram | YouTube

IMAX Delivers a Decade of Metal-Crushing Transformers Battles

by Stuart Winchester, Viacom

When Transformers: The Last Knight drops on June 23, it will mark the fifth installment in the franchise from Paramount, a legacy that stretches back a decade. From the day Transformers hit theaters on that July day in 2007, the franchise has delivered an explosive visual experience as oversized as the robots that it stars.

And those visuals really rip on Imax, a platform that seems custom cut to hold the building-crushing, metal-banging, guns-blazing world of Autobots and Decepticons. This little featurette distills the relationship between IMAX and Transformers, narrating how each helped the other surge:

More Transformers: The Last Knight – Official Website | Facebook | Twitter | Instagram | YouTube

100 Billion Trillion Planets in the Cosmos – Why Do They Keep Coming Here? First Look at Transformers: The Last Knight

by Stuart Winchester, Viacom

We see explosions and mayhem across human epochs, from hordes of charging armored knights to Old World plazas festooned with Nazi flags to back-packed youngsters gazing awestruck at aerial wreckage pocking a modern football stadium. We do not see exactly who the humans are fighting, but the narration clues us in: “Two species at war. One flesh. One metal.”

What is certain is that Transformers: The Last Knight is going to transport us to battlefields we have not seen before. We have a long wait to see exactly what’s coming – the movie won’t drop until June 23 of next year – but the teaser trailer gives us an inkling of what director Michael Bay will deliver in the latest installment of the explosive franchise, which stars Mark Wahlberg, Anthony Hopkins, Josh Duhamel,Laura Haddock, Jerrod Carmichael and Isabela Moner.

This will be Paramount’s fifth Transformers movie, and more are planned, including a Bumblebee spin-off in 2018. Take a look back at the first four below.

Transformers: Age of Extinction – 2014

Read More