Transform into Bumblebee with this Free iOS App from Paramount and Viacom NEXT

Legendary Autobot Bumblebee towers over Times Square through the lens of an augmented reality app created by Viacom NEXT.

Time to take that classic yellow and black Chevy Camaro for the joy ride you always longed for.

Now, thanks to the studio that brought you the explosive Transformers film series and the tech magic-makers at virtual reality (VR) group Viacom NEXT, fans of the heroic Autobot can play as Bumblebee in Transformers: Cade’s Junkyard, a free experience launched today to coincide with the 4K Ultra HD release of the five-movie collection on iTunes.

Cade’s Junkyard, created in augmented reality (AR) using cutting-edge VR technology from Apple, incorporates content from Transformers: The Last Knight – the latest installment of the blockbuster franchise – to transport users to the virtual junkyard of protagonist Cade Yeager (Mark Wahlberg).

“We’re excited to give fans the opportunity to get in the driver’s seat and take Bumblebee for a ride,” said Howard Hsieh, vice president of Paramount Home Media Distribution.

The experience overlays eye-popping 3D graphics onto your surrounding physical space, allowing you to maneuver around (or into) barrels, wooden crates, rusted-up jalopies, gas tanks and all sorts of other obstacles at breakneck speeds in the iconic automobile. Careful you don’t drive off your desk, though. The action really heats up when you transform into Bumblebee and show those pesky barrels who’s boss. Blowing stuff up with your phone has rarely been this fun. And in case you’re more of a builder than a demolisher, the app allows you to choose and place objects to expand the virtual world wherever you wish.

Smashing up Viacom’s New York City offices with an augmented reality app created by Viacom NEXT.

The sharp gameplay is the product of putting Apple’s new ARKit platform in the hands of the expert engineers and developers at Viacom NEXT. This is the group’s second time building an AR experience with ARKit – in September, Viacom NEXT released ARQUA!, an artistic building game in which users transform their physical environments into rainbow-colored aquariums.

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Optimus Prime Tells Earth: “For My World to Live, Yours Must Die”

by Stuart Winchester, Viacom

Paramount has dropped another trailer for Transformers: The Last Knight, panning over colossal battlefields across epochs and revealing the provocative details of the alien robots’ history on Earth.

“For a thousand years, we’ve kept it hidden, to protect Earth from what was destined to arrive,” narrates a somber voice to images of Transformers drawing swords in solidarity with armored knights around a medieval round table, suggesting the Autobots and Decepticons have been battling it out on our turf far longer than we had imagined.

We zoom from those ancient battlefields to what appears to be a hypnotized Optimus Prime, chained in some vacuum of space’s nether regions, swearing allegiance to a being he calls “My Maker.”

And from there to an armada of insectile alien ships sliced from a nightmare, descending en masse upon an Earth upturned by a state of total warfare. Here, Optimus Prime battles Bumblebee and delivers his devastating verdict: “For my world to live, yours must die.”

Transformers: The Last Knight drops in theaters on June 23.

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IMAX Delivers a Decade of Metal-Crushing Transformers Battles

by Stuart Winchester, Viacom

When Transformers: The Last Knight drops on June 23, it will mark the fifth installment in the franchise from Paramount, a legacy that stretches back a decade. From the day Transformers hit theaters on that July day in 2007, the franchise has delivered an explosive visual experience as oversized as the robots that it stars.

And those visuals really rip on Imax, a platform that seems custom cut to hold the building-crushing, metal-banging, guns-blazing world of Autobots and Decepticons. This little featurette distills the relationship between IMAX and Transformers, narrating how each helped the other surge:

More Transformers: The Last Knight – Official Website | Facebook | Twitter | Instagram | YouTube

Spike TV to Become Paramount Network in 2018 as Viacom Executes Core Business Strategy

by Stuart Winchester, Viacom

The Paramount Network will launch in the first quarter of 2018, adding a premium entertainment channel to Viacom’s portfolio and executing a core component of the company’s strategic shift under new CEO Bob Bakish. The new net will carry the very best of Spike TV – which Paramount Network will replace – along with high-quality scripted series that will appeal to a broad and diverse audience.

“Our mission is to establish Paramount Network as a prime destination for premium storytelling,” said Kevin Kay, president of Paramount Network, TV Land and CMT. “From Alicia Silverstone as a trailblazing independent working mother in the 1970s to Michael Shannon as an FBI negotiator during the Branch Davidians dramatic standoff and siege, Paramount Network will be the home to compelling stories, unforgettable characters, and high quality production with a distinctive global appeal.”

We have three-quarters of a year until the new property drops onto the airwaves, and a lot more details will emerge between now and then, but here are three things we know right now about Paramount Network:

1) Paramount Network will be a destination for premium storytelling

The Paramount Network’s launch date announcement itemized an impressive roster of scripted series that will roll out in the channel’s first quarter.

Alicia Silverstone and Mena Suvari will star in American Woman, a 1970s drama about family and independence in a feminism-infused landscape. Heathers creates comedy anthology out of the 1988 film of the same name. Waco will transport us back to the standoff at the Branch Davidian compound with an entirely fresh perspective. And I Am Martin Luther King, Jr. is the latest in the acclaimed “I Am” documentary series from filmmaker Derik Murray.

While the already-announced slate is impressive, the possibilities for future franchises are enormous, particularly given the net’s relationship with Paramount Pictures. “Paramount Network is going to support and develop with Paramount,” Kay told The Hollywood Reporter (THR) in a wide-ranging interview. “Whether we make prequels or sequels to franchises that are Paramount movies or we develop our own stuff that becomes Paramount features, the same thing goes for Comedy Central and MTV — they’re in the movie business with Paramount.”

Kay hopes to establish a pipeline that supports eight premium scripted shows in any given year. “That’s a big number in this world we live in today and Viacom seems very willing to support that and help us build to that,” he said.

2) Your favorite Spike stuff isn’t going anywhere

Spike has become a destination for premium unscripted programming, with the full-throttle feel-good Lip Sync Battle joining longstanding network staples Bar Rescue and Ink Master, and all three will migrate to Paramount Network.

Spike, with its deep HD penetration and web of global outposts, was the ideal Viacom property to evolve into the Paramount Network. And, as Kay told THR, while Spike tended to still be viewed as a men’s channel, the iconic Paramount brand carried enormous gravity among fans.

“There is nothing negative in the consumer’s mind about the Paramount name,” Kay told THR. “Older people know The Godfather; some remember the Sherry Lansing years. Younger people know Transformers and Mission Impossible. Those are the franchises they identify with the Paramount name. I think it has a tremendous amount of value and sets a really high bar about premium in the consumer’s mind and it’s up to us not to screw that up.”

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100 Billion Trillion Planets in the Cosmos – Why Do They Keep Coming Here? First Look at Transformers: The Last Knight

by Stuart Winchester, Viacom

We see explosions and mayhem across human epochs, from hordes of charging armored knights to Old World plazas festooned with Nazi flags to back-packed youngsters gazing awestruck at aerial wreckage pocking a modern football stadium. We do not see exactly who the humans are fighting, but the narration clues us in: “Two species at war. One flesh. One metal.”

What is certain is that Transformers: The Last Knight is going to transport us to battlefields we have not seen before. We have a long wait to see exactly what’s coming – the movie won’t drop until June 23 of next year – but the teaser trailer gives us an inkling of what director Michael Bay will deliver in the latest installment of the explosive franchise, which stars Mark Wahlberg, Anthony Hopkins, Josh Duhamel,Laura Haddock, Jerrod Carmichael and Isabela Moner.

This will be Paramount’s fifth Transformers movie, and more are planned, including a Bumblebee spin-off in 2018. Take a look back at the first four below.

Transformers: Age of Extinction – 2014

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TRANSFORM-ing Detroit

by Chanel Cathey, Viacom

 Allegra Clegg

More businesses, artists, activists and entrepreneurs are focusing on Detroit as a hotbed for innovation and inspiration. In 2010, Paramount Pictures filmed Transformers: Dark of the Moon in Detroit and this year marked the production return of the 4th installment of the franchise, Transformers: Age of Extinction. Filming in the Motor City brings a pleasant boost to the economy, and last week the franchise also lifted the spirits of hundreds of young people at Durfee Elementary-Middle School, when throngs of excited students welcomed Transformer co-producer and Hollywood all-star Allegra Clegg to their school.

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