Trevor Noah Locks In Highest-Rated and Most-Watched Month Ever in February

Stuart Winchester by Stuart Winchester, Viacom

On the strength of fearless political commentary and a globally resonant perspective, The Daily Show with Trevor Noah hammered through February with record ratings, wrapping his most-watched and highest-rated month with 1.5 million viewers. International ratings shot up 22 percent.

Great news, right Trevor?

via GIPHY

Even in a crowded late-night talk show space brimming with talent, Noah continues to stand out, recording the only current monthly or quarterly year-over-year ratings increase in both total viewers and in the 18-49 demographic among daily late-night talk shows:

Daily Show Ratings Success February 2017

Noah’s ratings have climbed as he offers smart, incisive commentary on a bruising political landscape of fake news and alternative facts, of accusations of mass voter fraud and U.S. immigration bans. His analysis of President Donald Trump’s first week in office has been viewed nearly 5 million times on YouTube alone:

That ratings have increased even as the news cycle accelerates under the Trump Administration is a reflection of The Daily Show staff’s creative tenacity. “Things have definitely sped up,” Daily Show head writer Zhubin Parang told Slate’s Jen Chaney recently. “We used to be able to predict what the show would be the afternoon before the day, and now we just can’t ever assume that the show we have planned at 7 p.m. the night before is going to be anything like the show that’s ultimately going to air the next day.”

While Noah’s commentary frequently critiques Republican policies and actions, part of the show’s appeal is his willingness to engage guests from across the political spectrum. His December conversation with conservative television and online video host Tomi Lahren about Black Lives Matter, the meaning of the American flag, and race relations is the show’s most-watched on YouTube:

Bold conversations like these have helped propel the show’s digital and social engagement as well, with a 42 percent bump in digital views over February 2016 and more than 6 million social actions (likes, shares, comments, reactions, retweets), a best among the daily late night shows.

 

You can join the social conversation by following The Daily Show on TwitterInstagram, and Snapchat, and by liking the show’s Facebook page.

As Noah continues on pace toward his best ratings quarter ever, Comedy Central has announced a new edition to its late-night lineup: American and Australian comedian Jim Jefferies will join the network for a weekly show starting this summer. Here’s a little taste of Jefferies’ acerbic style from a Netflix special he released last year:

Trevor Noah to Visit Barack Obama in The White House for Daily Show Interview

Stuart Winchester by Stuart Winchester, Viacom

As President Obama’s second term in office winds down, the appreciations and stock-taking of his legacy have been multiplying. One of the most recent was from our own BET, who saluted the 44th president with BET Presents Love & Happiness: An Obama Celebration last month.

The president will return to our airwaves next week, when he appears on The Daily Show with Trevor NoahThe show, which Noah will tape at the White House will air not only on Comedy Central, but also on MTV and BET. It will be Obama’s eighth appearance on The Daily Show, and his first since Noah began hosting last September.

It’s little surprise that the president would make Noah’s show part of his farewell tour, as the host has been surging behind critical praise during and after the recent election season, with large increases in ratings and digital traffic.

What will Obama and Noah discuss on Monday? Hard to say. But you can check out an extended version of the POTUS’ more memorable past appearances below:

We All Laugh the Same: Viacom Celebrates Hispanic Heritage Month With Latinx Comedy Panel

Growing up, sitcoms were my main hub of comedy. I would watch shows like Everybody Loves Raymond with my Korean-American parents, who were trying to entertain themselves while expanding their English skills.

When I started working as a Viacom intern in the spring of 2016, I was exposed to a different type of comedy – political satire in the form of a mock newsroom. I had the opportunity to watch a live taping of The Daily Show With Trevor Noah. This experience taught me how diverse comedy could be. Noah is mixed-race and born in South Africa, yet he’s hosting a satirical talk show on a major cable network about American politics.

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Trevor Noah Returns Home to Host MTV Music Awards in Johannesburg

Trevor Noah has more to celebrate than just his first anniversary as host of Comedy Central’s The Daily Show. The South Africa native will head back to his hometown of Johannesburg to host the sixth MTV Africa Music Awards (MAMA) on Saturday, Oct. 22.

“I’m a huge fan of African music and achievement,” said Noah. “And it’s going to be a massive pleasure celebrating them both at the MTV Africa Music Awards 2016 in my own home town of Johannesburg.”

In other words:

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Viacom Brands Break Down the DNC

The 2016 presidential race has consumed the country for over a year—and our nominees have only just been selected. Last month we reported what several Viacom brands were doing to spread our universal goal of social justice and voter engagement through the pre-convention hype. Now, here’s a look at what a few of our brands did to represent these principles during the Democratic National Convention.

PHILADELPHIA, PA - JULY 22: Balloons sit on the arena floor before they are hoisted to the rafters at the Wells Fargo Center, July 22, 2016 in Philadelphia, Pennsylvania. The Democratic National Convention will formally kick off on Monday. (Photo by Drew Angerer/Getty Images)

The Democratic National Convention. (Photo by Drew Angerer/Getty Images)

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As Convention Season Arrives, Trio of Viacom Brands Crank up Political Coverage

The U.S. is scheduled to elect a new commander in chief in less than four months. The next president will likely impact legislation regarding, among other issues, LGBT rights, gun control, and climate change. There’s a lot at stake—not just for Americans, but for the entire world.

Viacom’s immense footprint gives us a special responsibility to encourage people to participate in the electoral process. Voting is one of the best means citizens have for achieving goals of social justice and equality.

With this goal in mind, three Viacom brands—Comedy Central, MTV, and BET—are prolifically covering the presidential campaign. Each network has its own political concerns, but the predominant message is simple: just vote.

Here’s a look at what they’ve done so far.

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Rise to Assist Florida Orgs in the Aftermath of the Orlando Shooting

Stuart Winchester by Stuart Winchester, Viacom

It’s been more than a week since the worst mass shooting in American history left 49 people dead at The Pulse nightclub in Orlando, Florida. Many of Viacom’s brands have united powerfully around the tragedy, with tributes to victims and lists of resources to help in the aftermath.

Inspired by this commitment from Logo, MTV, BET and others, Viacommunity, our social responsibility umbrella, is hosting the Viacom Stands with Orlando Crowdrise campaign. There, you can donate to Florida Equality, GLAAD and the LGBT Center of Orlando. We will match all donations up to $50,000.

The ongoing gun violence in the United States affects all of us, who are increasingly finding that our national insistence on easy access to weapons compromises our ability to feel safe in any crowded public space. Comedy Central’s Trevor Noah dissects this infatuation with elevating the rights of the individual gun owner over a more collective sense of security, and its related fallout, in a recent segment of The Daily Show:

MTV Turns off the Color to Fight Racism

At midnight on March 21, television screens in South Africa turned black and white. Commercials ceased for 24 hours. Even social media channels changed to grayscale. MTV had one simple message for the world: we can’t ignore racism any longer.

#LetsTalkColour is MTV’s latest effort to promote diversity and encourage its viewers to speak out against intolerance. MTV chose the annual Human Rights Day in South Africa for this powerful and symbolic gesture.

NEW YORK, NY - SEPTEMBER 28: Trevor Noah hosts Comedy Central's "The Daily Show with Trevor Noah" premiere on September 28, 2015 in New York City. (Photo by Brad Barket/Getty Images for Comedy Central)

South African comedian and The Daily Show host, Trevor Noah, supports MTV’s #LetsTalkColour campaign.

Race-related content aired in lieu of advertising. Viewers got a chance to learn about the origin of Human Rights Day, and read relevant extracts of song lyrics that speak to the issue of race and discrimination from Michael Jackson’s Black or White to Pharrell Williams Freedom.

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