Meet Viacom’s Nine 2017 Cynopsis Rising Stars

by Stuart Winchester, Viacom

They work in marketing, communications, programming, or gaming. They’re planted around the organization, helping to drive some of our most prominent networks and divisions: MTV, Nickelodeon, BET, CMT, TV Land, VH1, Logo, Viacom Velocity. And though some have been here for years, they’re all just getting started in promising careers. They are the nine young Viacom standouts who earned recognition as Cynopsis 2017 Rising Stars.

This year’s awards follow a strong 2016 showing for Viacom, when six employees across a variety of brands were acknowledged. The nine honorees this year are Kelly Andersen, Ned Berger, Katrina Bucu, Rachel Burns, Kassie Deng, Marisa Mazart, Brielle Urssery, Jacqueline Vinci and Alexandra Woog.

Cynopsis will honor these young standouts at a reception on September 15 in New York City. Here’s a bit more about how each of them is forging their career at Viacom:

KELLY ANDERSEN – MANAGER, COMMUNICATIONS FOR MTV, VH1 AND LOGO

What she does: My days tend to include writing press releases, communicating with media outlets and escorting network talent to press appearances.

Tenure: Six years

On being named a Cynopsis Rising Star:  My coworkers had secretly submitted me so I thought it was a spam email and I almost deleted it.

What helps her fit Cynopsis’ description of a rising star as someone who has “proven success in aligning strategic objectives with end goals?”: I’m passionate about the work we are doing at MTV, VH1 and Logo, and with so many exciting things coming down the line, organization is key. I like to write everything down and map out a timeline to reach publicity goals for each series.

What is the most exciting thing happening with her team right now?: We are all prepping for VMAs!

What she is most looking forward to about the awards reception: I have no idea what to expect so I am just happy to be there!


NED BERGER – DIRECTOR, CONSUMER MARKETING, NICKELODEON

What he does: I’m with the Consumer Marketing department at Nickelodeon where I’m responsible for marketing for our tentpole events, including overarching strategy, off-channel execution, influencer marketing, content partnerships, and innovation projects.

Tenure: Four years

On being named a Cynopsis Rising Star: I was thrilled to find out I would be receiving the award. To be recognized by my bosses and by Cynopsis for the work that I do is a real honor.  

What helps him fit Cynopsis’ description of a rising star as someone who has “proven success in aligning strategic objectives with end goals?”: A big part of my job is being a brand steward. Nickelodeon is an incredibly strong brand and I work to provide kids with creative and fun ways to experience the brand. Our tentpole events (like Kids’ Choice Awards) truly bring the Nick brand to life, and the marketing of those events brings together brand strategy, creative innovation, and business goals.

What is the most exciting thing happening with his team right now?: We are going to be part of the team working on The Rise of the Teenage Mutant Ninja Turtles, the newest version of our animated series. We’re all excited to work on such an iconic property and to be part of its reinvention for a new generation of fans.

What he is most looking forward to about the awards reception: I’m most looking forward to meeting bright talent from around the media and entertainment industries and forging new connections and relationships.


KATRINA BUCU – MANAGER, INTEGRATED MARKETING, VIACOM VELOCITY

What she does: I strategically develop and pitch multi-platform, integrated marketing programs across MTV, VH1 and Logo aligned to tentpoles, programming and editorial initiatives in order to drive advertising revenue.

Tenure: Since I graduated from college a little over five years ago. I like to say I’m Viacom born and raised.

On being named a Cynopsis Rising Star: It was such a great way to start the week on Monday morning and I immediately told my friends and family! I was honored that my team had nominated me for this award and it’s an amazing feeling to have your work recognized, not only by your team, but by the industry.

What helps her fit Cynopsis’ description of a rising star as someone who has “proven success in aligning strategic objectives with end goals?”: Key parts of Integrated Marketing include storytelling, negotiation and organization. In this role, I have been able to craft a marketing story that sells big ideas both internally and externally as the concepts need to match the objectives of the channel and brand to create an organic fit, building client relationships for key partners like Taco Bell, P&G and more.

What is the most exciting thing happening with her team right now?: The return of TRL! It was a key program during my teenage years. I’m excited for how it will be reinvented for today’s generation and how we can weave our advertising partners into the pop-culture platform.

What she is most looking forward to about the awards reception: I’m excited to celebrate with my fellow Viacom Velocity peers as they’re all deserving of this honor and it has been a pleasure to work alongside them. I’m also looking forward to meeting the other honorees and to learn from our shared passions and successes.

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Viacom Demonstrates Marketing and Creative Excellence with 103 PromaxBDA Awards

by Stuart Winchester, Viacom

In a sweeping global affirmation of Viacom’s deep brand stable, adaptability across platforms, and overall marketing excellence, the company rolled up an impressive 103 awards between PromaxBDA’s 2017 North American and global Promotion, Marketing and Design Excellence Awards.

Nickelodeon, Spike, BET, TV Land, Comedy Central, Viacom18, Viacom Velocity, Viacom International Media Networks, and Viacom Catalyst all received honors at the ceremonies in Los Angeles on June 8. Juries of best-in-craft peers chose the winners in each category, infusing each nod with a coveted expert’s stamp of approval.

“That Gold Statue stands for the highest level of marketing and creative excellence in our industry,” Andy Baker, chairman of the PromaxBDA awards committee, wrote in his letter to honorees.

Here’s a look at all of Viacom’s 2017 winners:

Image courtesy of PromaxBDA. Used with permission.

CHANNEL: HOLIDAY OR SPECIAL EVENT CAMPAIGN

1) GOLD Kids Pick The President Campaign, Nickelodeon

2) SILVER Halloween, Nickelodeon

 

ONLINE PLATFORMS, CABLE/SATELLITE: ON-SCREEN SERVICES PROMOTION SPOT/CAMPAIGN

3) GOLD BET TV EVERYWHERE, BET Networks

 

INTERNAL MARKETING OR SIZZLE

4) BRONZE Nick at Nite Upfront Sizzle, Nickelodeon

 

OUT OF HOUSE PROGRAM PROMO

5) BRONZE Lip Sync Battle “Beat It” Promo, Spike

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TV Land Releases Teaser-Filled Trailer for Younger’s Fourth Season

by Stuart Winchester, Viacom

Liza (Sutton Foster) has exposed herself as an acting-26-but-actually-40 fraud to best bud Kelsey (Hilary Duff). And she has been exposed to boyfriend Josh (Nico Tortorella), who was going to propose to her anyway, until he caught her making out with her boss (Peter Hermann).

And that is where we were left at the end of season three of Younger, TV Land’s hit original that is so good that it’s already been renewed for two more seasons. So where will Liza go and what will she do (and who will she do it with), now that her original lie has sprawled and spiraled into such a New York-sized mess?

The season four trailer, released late last week by TV Land, gives us plenty of teasers suggesting how things may go for her:

Season four of Younger debuts June 28 on TV Land.

TV Land’s Meta-Comedy Nobodies Hits Hollywood’s Funnybone

TV Land’s latest scripted series is an inside-Hollywood comedy told through the lens of showbiz outsiders. Nobodies, which premiered last week, follows three graduates of renowned improv troupe the Groundlings—Hugh Davidson, Larry Dorf, and Rachel Ramras, each playing versions of themselves—as they flounder in the entertainment industry while watching their friends reach stardom.

Davidson, Dorf, and Ramras play “nobodies,” and invite the world to watch their cringe-worthy attempts at fame.

Why should we care?

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Younger Returns June 28 as TV Land Originals Continue to Roll

by Stuart Winchester, Viacom

Good news, Younger fans:

 

 

The return of Liza (Sutton Foster), Josh (Nico Tortorella), Charles (Peter Mermann), Kelsey (Hilary Duff), Maggie (Debi Mazar), and the rest of the cast is just the latest great news to roll out of TV Land: its hit show Teachers has logged ratings records in its second season; its newest premiere, Nobodies, has already signed on for another run; and Lopez, starring George Lopez just came back for season number two.

Last time we saw Liza, a 40-something masquerading as a twenty-something corporate striver, she had just confessed her true age to friend and coworker Kelsey and blown up her relationship with her sometime-boyfriend and local tattoo artist Josh, who aborted an engagement proposal when he caught her kissing Charles, who happens to be her boss.

via GIPHY

Season four should be a doozy.

Viacom Wins Eight Cynopsis Social Good Awards, Including Impact Honors for Its LISTEN Addiction Initiative

by Stuart Winchester, Viacom

Anchored by its stigma-crushing LISTEN addiction initiative, Viacom brands underscored the companywide commitment to social responsibility by earning seven honors at the Cynopsis Social Good Awards ceremony in New York City this morning.

LISTEN, which earned the Impact Campaign distinction, is a multi-dimensional campaign grounded in the belief that compassion and awareness are central elements to fighting the scourge of addiction. A partnership with Facing Addiction, LISTEN unites addiction-fighting resources with transformational video stories of individuals who have fought from nearly hopeless circumstances to become inspirations for those still struggling to find sobriety.

This video is just one in a series posted on heretolisten.com. A LISTEN special that aired across 11 Viacom networks has been viewed more than 2 million times and drove 38.1 million social impressions and more than 56,000 engagements across Facebook, Twitter and Instagram.

Debi Mazar, one of the stars of TV Land’s hit Younger, appeared alongside Niels Schuurmans, executive vice president of Viacom Velocity, to accept the award on the company’s behalf.

“I am so proud to see Viacom mobilize the voice and reach of its channels to take action in breaking down the shame and stigma around addiction and address it for what it is – a health issue,” Mazar said. “Media has the power to change hearts and minds. And LISTEN is doing that one story and conversation at a time.”

LISTEN also took top honors in the Branded Campaign for a TV Series or Special Programming category.

Logo earned a pair of honors. The network’s stirring Trailblazer Honors ceremony served as a tribute to victims of the Orlando nightclub massacre and took the Philanthropic/Human Rights Campaign category, while its Fill in the Blank push around Pride Month earned best Branded Campaign for a Digital or Mobile Platform.

BET Networks also took two categories. Its HBCU (historically black colleges and universities) Snapchat tour earned best Digital Media Campaign:


While the network’s understated Vote Your Voice spots earned top Hash Tag Promotion:

Viacom International Media Networks earned the last two honor, in the Public Service Announcement and Best Spot (30 Seconds or Less) categories, both for Nickelodeon’s Together for Good collaboration with UNICEF, which works to protect disadvantaged children around the world.

In addition to the Impact Award, Viacom received 44 total nominations across 21 categories and an impressive array of brands, including Nick Jr., Spike, Viacom International Media Networks, MTV, VH1, and our Viacom Velocity in-house agency.

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Snoop Dogg, Flo Rida Introduce Airy New Hollywood Home for Eight Viacom Brands

by Stuart Winchester, Viacom

Viacom’s new West Coast headquarters opened last night in a raucous cascade of music and optimism, uniting the creative forces of eight major brands in a soaring, aspirational space at the heart of Hollywood.

“This new Hollywood facility reinforces our presence in the world’s entertainment capital, connecting us more deeply with the creative community and bringing inspiration for our employees, who help us deliver world-class entertainment and unforgettable stories to our audiences every day,” said Viacom President and CEO Bob Bakish. “We wanted to create a space that encourages collaboration, creativity and innovation, and gives creators and employees the tools they need to do their best work.”

Bakish shared a huge stage at the launch party, addressing hundreds of employees between performances by Flo Rida and Snoop Dogg (posing as DJ Snoopadelic), star of VH1’s hit Martha & Snoop’s Potluck Dinner Party and executive producer of MTV’s Mary + Jane. Deadline, Hollywood Reporter and Variety all posted vivid dispatches of the wild outdoor scene.

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: A general view of atmosphere during the Viacom Hollywood Office Grand Opening on January 26, 2017 in Los Angeles, California. (Photo by Jesse Grant/Getty Images for Viacom) Read More

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: Guests attend the Viacom Hollywood Office Grand Opening on January 26, 2017 in Los Angeles, California. (Photo by Jesse Grant/Getty Images for Viacom) Read More

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: Shari Redstone, Vice Chair of the Board of Directors for Viacom, Inc attends the Viacom Hollywood Office Grand Opening on January 26, 2017 in Los Angeles, California. (Photo by Jesse Grant/Getty Images for Viacom) Read More

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: Rapper Snoop Dogg performs at the Viacom Hollywood Office Grand Opening on January 26, 2017 in Los Angeles, California. (Photo by Jesse Grant/Getty Images for Viacom) Read More

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: Rapper Flo Rida performs at the Viacom Hollywood Office Grand Opening on January 26, 2017 in Los Angeles, California. (Photo by Jesse Grant/Getty Images for Viacom) Read More

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: Atmosphere at the Viacom Hollywood office grand opening on January 26, 2017 in Los Angeles, California. (Photo by Maury Phillips/Getty Images for Viacom) Read More

Viacom Hollywood Office Grand Opening
Viacom Hollywood Office Grand Opening
Stuart Stuart

LOS ANGELES, CA - JANUARY 26: (L-R) Rapper Flo Rida, Viacom Vice-Chairwoman Shari Redstone, Director and Cheif Liason Mayor's Office of Film and Television Production Kevin James and Viacom President and CEO Bob Bakish attend Viacom Hollywood Offic… Read More

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Four Viacom Overachievers Make Cablefax List of Young Talent

by Stuart Winchester, Viacom

Cablefax recently laid out their annual tally of 100 Overachievers Under 30, and four Viacom employees made the list. This is a diverse and capable group. They line up social talent for marketing campaigns. They manage sprawling networks of digital and social channels. They coordinate programming strategies across linear and digital channels. They create custom co-branded campaigns for partners and networks.

And they are just getting started.

While they work across many of our networks and divisions – Epix, CMT, TV Land, and our Velocity in-house agency are all represented – a common thread of their workday seems to be the freedom to pursue creative solutions to novel challenges.

“I love the variety of campaigns I get to work on and the creative freedom I have to make each of them unique,” says Julie Feinerman, social media manager at Epix.

Each of the honorees was “excited,” “surprised,” “thrilled,” or “honored” to make the list, while pointing to the guidance of role models who helped them develop the work ethic and grit to achieve career success.

“My first boss at MTV, Jessica Zalkind, continues to be a mentor and #ladyboss that I admire,” says Lauren Elias, a social talent coordinator for Viacom Velocity. “She taught me that hard work, and going beyond just getting the job done are keys to success.”

In addition to Feinerman and Zalkind, CMT’s Kate Warburton and Velocity’s Brian O’Toole also represent Viacom on the annual Cablefax list. They will be honored at a reception later this month. Scroll down to learn a bit more about each of these Viacom standouts.

Young Viacom talent frequently makes these industry lists, with several, including Elias, making Cynopsis’ Rising Stars roster earlier this year. Cablefax frequently mines the company’s deep talent pool when it sorts out the best in the industry, including its recent lists of top minorities and most powerful women in cable.

LAUREN ELIAS, SOCIAL TALENT COORDINATOR, VIACOM VELOCITY

Lauren EliasTenure: 4 years

What she does: Discovers, casts, and manages social talent for Velocity projects, integrated marketing campaigns, and more

What she loves most about her job at Viacom: I love discovering new talent that our brand partners and network executive are excited about.

Her reaction when she found out she was named as a Cablefax Overachiever: I was super excited. It was all the more reason to continue working hard toward my career goals.

What she is most looking forward to about the networking reception on Dec. 14: Meeting like-minded colleagues who feel proud about their work.

Can you point to a mentor or role model who helped you achieve success so young? My first boss at MTV, Jessica Zalkind, who continues to be a mentor and #ladyboss that I admire.

What specific advice did they give you that stuck with you? She taught me that hard work, and going beyond just “getting the job done” are keys to success. I also have to thank my current boss, Tom DeNapoli, who always supports me, always trusts me, always champions me, and always teaches me.

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