Viacom Scores Five 2018 Critics’ Choice Nominations

by Stuart Winchester, Viacom

Congratulations to Viacom’s TV Land, MTV, VH1 and Paramount Pictures, each of which scored at least one nomination for the 2018 Critics’ Choice Awards.

A Manhattan striver who shaves 15 years off her age to advance her career, a raw look at the often shaky lives of teenage mothers, the greatest drag spectacle on television, and a what-if world where humankind shrinks itself to spare the planet’s resources – here’s a closer look at the properties that earned Viacom five nominations:

Best Actress in a Comedy Series – Sutton Foster, Younger – TV Land

Best Unstructured Reality Series – Teen Mom – MTV

Best Reality Competition Series – RuPaul’s Drag Race – VH1

Best Reality Show Host – RuPaul, RuPaul’s Drag Race – VH1

Best Supporting Actress – Hong Chau, Downsizing – Paramount Pictures

The Critics’ Choice Awards will air Thursday, Jan. 11, 2018 on The CW Network.

Highest Ratings and Most Viewers in Show History as Younger Grows Older

by Stuart Winchester, Viacom

Warning: spoilers ahead for TV Land’s Younger.

Season four of Younger lifted off where season three stopped: Liza strafing Kelsey with the news that they are not fellow Snapchatting millennial strivers after all, on account of L being 40-plus with a kid in college and a divorced ex-husband rambling about somewhere in suburban New Jersey.

So Kelsey storms off. And Charles’ estranged wife emerges from exile with a tell-all book about their marriage even as he and Liza seem to be toeing toward some sort of inevitable for-real romance. And Josh – seemingly recovered from busting up Liza and Charles’ proposal-ruining makeout session at the end of last season – summons L to Ireland,  where he intends to marry his girlfriend of one month, whom Liza had introduced him to.

And viewers loved it. More viewers than ever before, actually: Younger’s fourth season was the highest-rated and most-watched in series history, with double-digit percentage increases versus season three among key demos. Even more impressive, the show was the number one original ad-supported cable sitcom so far this year with women 18-49 and women 25-54. Fans pushed #YoungerTV to trend on Twitter all 12 weeks that new episodes aired.

Cheers to that, team.

via GIPHY

All those fans will be pleased that TV Land has already committed to season five. And with season four ending with a cliffhanger of a missed call to Liza from Charles, some speculate that their romance may finally start blossoming. Show creator Darren Star hinted at as much in an interview with Hollywood Reporter’s Jackie Strause.

“There is a lot of story to tell there,” he said. “As writers, we’re invested in Liza and Charles’ story but at the same time, it’s not an open and honest relationship yet. There’s a lot at stake for Liza being truthful with Charles.”

The Younger crew visited Ireland for the season four finale.

A confession from Liza to Charles would, of course, crack open the central premise of the show, as her real age would be apparent to all of the main characters. But Star doesn’t think the show’s longevity is tied to Liza perpetually keeping her secret.

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Meet Viacom’s Nine 2017 Cynopsis Rising Stars

by Stuart Winchester, Viacom

They work in marketing, communications, programming, or gaming. They’re planted around the organization, helping to drive some of our most prominent networks and divisions: MTV, Nickelodeon, BET, CMT, TV Land, VH1, Logo, Viacom Velocity. And though some have been here for years, they’re all just getting started in promising careers. They are the nine young Viacom standouts who earned recognition as Cynopsis 2017 Rising Stars.

This year’s awards follow a strong 2016 showing for Viacom, when six employees across a variety of brands were acknowledged. The nine honorees this year are Kelly Andersen, Ned Berger, Katrina Bucu, Rachel Burns, Kassie Deng, Marisa Mazart, Brielle Urssery, Jacqueline Vinci and Alexandra Woog.

Cynopsis will honor these young standouts at a reception on September 15 in New York City. Here’s a bit more about how each of them is forging their career at Viacom:

KELLY ANDERSEN – MANAGER, COMMUNICATIONS FOR MTV, VH1 AND LOGO

What she does: My days tend to include writing press releases, communicating with media outlets and escorting network talent to press appearances.

Tenure: Six years

On being named a Cynopsis Rising Star:  My coworkers had secretly submitted me so I thought it was a spam email and I almost deleted it.

What helps her fit Cynopsis’ description of a rising star as someone who has “proven success in aligning strategic objectives with end goals?”: I’m passionate about the work we are doing at MTV, VH1 and Logo, and with so many exciting things coming down the line, organization is key. I like to write everything down and map out a timeline to reach publicity goals for each series.

What is the most exciting thing happening with her team right now?: We are all prepping for VMAs!

What she is most looking forward to about the awards reception: I have no idea what to expect so I am just happy to be there!


NED BERGER – DIRECTOR, CONSUMER MARKETING, NICKELODEON

What he does: I’m with the Consumer Marketing department at Nickelodeon where I’m responsible for marketing for our tentpole events, including overarching strategy, off-channel execution, influencer marketing, content partnerships, and innovation projects.

Tenure: Four years

On being named a Cynopsis Rising Star: I was thrilled to find out I would be receiving the award. To be recognized by my bosses and by Cynopsis for the work that I do is a real honor.  

What helps him fit Cynopsis’ description of a rising star as someone who has “proven success in aligning strategic objectives with end goals?”: A big part of my job is being a brand steward. Nickelodeon is an incredibly strong brand and I work to provide kids with creative and fun ways to experience the brand. Our tentpole events (like Kids’ Choice Awards) truly bring the Nick brand to life, and the marketing of those events brings together brand strategy, creative innovation, and business goals.

What is the most exciting thing happening with his team right now?: We are going to be part of the team working on The Rise of the Teenage Mutant Ninja Turtles, the newest version of our animated series. We’re all excited to work on such an iconic property and to be part of its reinvention for a new generation of fans.

What he is most looking forward to about the awards reception: I’m most looking forward to meeting bright talent from around the media and entertainment industries and forging new connections and relationships.


KATRINA BUCU – MANAGER, INTEGRATED MARKETING, VIACOM VELOCITY

What she does: I strategically develop and pitch multi-platform, integrated marketing programs across MTV, VH1 and Logo aligned to tentpoles, programming and editorial initiatives in order to drive advertising revenue.

Tenure: Since I graduated from college a little over five years ago. I like to say I’m Viacom born and raised.

On being named a Cynopsis Rising Star: It was such a great way to start the week on Monday morning and I immediately told my friends and family! I was honored that my team had nominated me for this award and it’s an amazing feeling to have your work recognized, not only by your team, but by the industry.

What helps her fit Cynopsis’ description of a rising star as someone who has “proven success in aligning strategic objectives with end goals?”: Key parts of Integrated Marketing include storytelling, negotiation and organization. In this role, I have been able to craft a marketing story that sells big ideas both internally and externally as the concepts need to match the objectives of the channel and brand to create an organic fit, building client relationships for key partners like Taco Bell, P&G and more.

What is the most exciting thing happening with her team right now?: The return of TRL! It was a key program during my teenage years. I’m excited for how it will be reinvented for today’s generation and how we can weave our advertising partners into the pop-culture platform.

What she is most looking forward to about the awards reception: I’m excited to celebrate with my fellow Viacom Velocity peers as they’re all deserving of this honor and it has been a pleasure to work alongside them. I’m also looking forward to meeting the other honorees and to learn from our shared passions and successes.

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Viacom Demonstrates Marketing and Creative Excellence with 103 PromaxBDA Awards

by Stuart Winchester, Viacom

In a sweeping global affirmation of Viacom’s deep brand stable, adaptability across platforms, and overall marketing excellence, the company rolled up an impressive 103 awards between PromaxBDA’s 2017 North American and global Promotion, Marketing and Design Excellence Awards.

Nickelodeon, Spike, BET, TV Land, Comedy Central, Viacom18, Viacom Velocity, Viacom International Media Networks, and Viacom Catalyst all received honors at the ceremonies in Los Angeles on June 8. Juries of best-in-craft peers chose the winners in each category, infusing each nod with a coveted expert’s stamp of approval.

“That Gold Statue stands for the highest level of marketing and creative excellence in our industry,” Andy Baker, chairman of the PromaxBDA awards committee, wrote in his letter to honorees.

Here’s a look at all of Viacom’s 2017 winners:

Image courtesy of PromaxBDA. Used with permission.

CHANNEL: HOLIDAY OR SPECIAL EVENT CAMPAIGN

1) GOLD Kids Pick The President Campaign, Nickelodeon

2) SILVER Halloween, Nickelodeon

 

ONLINE PLATFORMS, CABLE/SATELLITE: ON-SCREEN SERVICES PROMOTION SPOT/CAMPAIGN

3) GOLD BET TV EVERYWHERE, BET Networks

 

INTERNAL MARKETING OR SIZZLE

4) BRONZE Nick at Nite Upfront Sizzle, Nickelodeon

 

OUT OF HOUSE PROGRAM PROMO

5) BRONZE Lip Sync Battle “Beat It” Promo, Spike

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TV Land Releases Teaser-Filled Trailer for Younger’s Fourth Season

by Stuart Winchester, Viacom

Liza (Sutton Foster) has exposed herself as an acting-26-but-actually-40 fraud to best bud Kelsey (Hilary Duff). And she has been exposed to boyfriend Josh (Nico Tortorella), who was going to propose to her anyway, until he caught her making out with her boss (Peter Hermann).

And that is where we were left at the end of season three of Younger, TV Land’s hit original that is so good that it’s already been renewed for two more seasons. So where will Liza go and what will she do (and who will she do it with), now that her original lie has sprawled and spiraled into such a New York-sized mess?

The season four trailer, released late last week by TV Land, gives us plenty of teasers suggesting how things may go for her:

Season four of Younger debuts June 28 on TV Land.

TV Land’s Meta-Comedy Nobodies Hits Hollywood’s Funnybone

TV Land’s latest scripted series is an inside-Hollywood comedy told through the lens of showbiz outsiders. Nobodies, which premiered last week, follows three graduates of renowned improv troupe the Groundlings—Hugh Davidson, Larry Dorf, and Rachel Ramras, each playing versions of themselves—as they flounder in the entertainment industry while watching their friends reach stardom.

Davidson, Dorf, and Ramras play “nobodies,” and invite the world to watch their cringe-worthy attempts at fame.

Why should we care?

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Younger Returns June 28 as TV Land Originals Continue to Roll

by Stuart Winchester, Viacom

Good news, Younger fans:

 

 

The return of Liza (Sutton Foster), Josh (Nico Tortorella), Charles (Peter Mermann), Kelsey (Hilary Duff), Maggie (Debi Mazar), and the rest of the cast is just the latest great news to roll out of TV Land: its hit show Teachers has logged ratings records in its second season; its newest premiere, Nobodies, has already signed on for another run; and Lopez, starring George Lopez just came back for season number two.

Last time we saw Liza, a 40-something masquerading as a twenty-something corporate striver, she had just confessed her true age to friend and coworker Kelsey and blown up her relationship with her sometime-boyfriend and local tattoo artist Josh, who aborted an engagement proposal when he caught her kissing Charles, who happens to be her boss.

via GIPHY

Season four should be a doozy.

Viacom Wins Eight Cynopsis Social Good Awards, Including Impact Honors for Its LISTEN Addiction Initiative

by Stuart Winchester, Viacom

Anchored by its stigma-crushing LISTEN addiction initiative, Viacom brands underscored the companywide commitment to social responsibility by earning seven honors at the Cynopsis Social Good Awards ceremony in New York City this morning.

LISTEN, which earned the Impact Campaign distinction, is a multi-dimensional campaign grounded in the belief that compassion and awareness are central elements to fighting the scourge of addiction. A partnership with Facing Addiction, LISTEN unites addiction-fighting resources with transformational video stories of individuals who have fought from nearly hopeless circumstances to become inspirations for those still struggling to find sobriety.

This video is just one in a series posted on heretolisten.com. A LISTEN special that aired across 11 Viacom networks has been viewed more than 2 million times and drove 38.1 million social impressions and more than 56,000 engagements across Facebook, Twitter and Instagram.

Debi Mazar, one of the stars of TV Land’s hit Younger, appeared alongside Niels Schuurmans, executive vice president of Viacom Velocity, to accept the award on the company’s behalf.

“I am so proud to see Viacom mobilize the voice and reach of its channels to take action in breaking down the shame and stigma around addiction and address it for what it is – a health issue,” Mazar said. “Media has the power to change hearts and minds. And LISTEN is doing that one story and conversation at a time.”

LISTEN also took top honors in the Branded Campaign for a TV Series or Special Programming category.

Logo earned a pair of honors. The network’s stirring Trailblazer Honors ceremony served as a tribute to victims of the Orlando nightclub massacre and took the Philanthropic/Human Rights Campaign category, while its Fill in the Blank push around Pride Month earned best Branded Campaign for a Digital or Mobile Platform.

BET Networks also took two categories. Its HBCU (historically black colleges and universities) Snapchat tour earned best Digital Media Campaign:


While the network’s understated Vote Your Voice spots earned top Hash Tag Promotion:

Viacom International Media Networks earned the last two honor, in the Public Service Announcement and Best Spot (30 Seconds or Less) categories, both for Nickelodeon’s Together for Good collaboration with UNICEF, which works to protect disadvantaged children around the world.

In addition to the Impact Award, Viacom received 44 total nominations across 21 categories and an impressive array of brands, including Nick Jr., Spike, Viacom International Media Networks, MTV, VH1, and our Viacom Velocity in-house agency.

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