The Kids’ Choice Awards official Social Squad is unlike any other celebrity crew. Each member hails from a different part of the world: Germany, Denmark, Mexico, Brazil, Australia, the U.K., and the U.S.
Paramount took integrated marketing to a new level with an elaborate, terrifying promotional stunt for Rings on Monday, Jan. 23.
The world first met Samara, the eerie young girl with matted hair and a penchant for crawling out of television screens, in 2002 when the first Ring movie premiered. The sequel followed in 2005, freaking out audiences around the world with the potent combination of prophetic phone calls, fuzzy TV screens, and burning trees.
But it’s been over a decade since we last saw Samara, and Paramount wants to make sure we haven’t forgotten her.
But they don’t excuse anything. For survivors of sexual violence, these words – their stubborn, insistent existence – only exasperates the pain.
“He said he was sorry.”
“It was just a misunderstanding.”
“It only happened once.”
So what can be done? After all, boys will be boys. Right?
“It’s none of my business.”
“This is a women’s issue.”
“Yeah, no, we don’t talk about that.”
“We’re never gonna change it.”
“It’s sad, but, um, we’re never gonna fix it.”
The Joyful Heart Foundation does not believe that we will never fix this. That a culture that excuses rape and sexual assault is normal. That there are any excuses left. That boys will just always be boys, and what boys will be is dismissive, aggressive, willful, and, ultimately, excused.
The organization believes that we have had “Enough.” In a powerful new PSA campaign of the same name, produced in conjunction with Viacom Velocity, the organization commandeers these vile but pervasive words and challenges men to actively transform how we view and talk about sexual assault.
They brought company. Joyful Heart founder Mariska Hargitay, who also stars on Law & Order: Special Victims Unit, rallied her costars and many other public figures to stand up against this archaic language: Andre Braugher, Andrew Rannells, Anthony Edwards, Blair Underwood, Chris Meloni, Daniel Dae Kim, Dann Florek, Danny Pino, Dave Navarro, David Marciano, Ice-T, Nick Lachey, Peter Hermann, Raul Esparza and Tate Donovan.
The series of PSAs, which will air across MTV, VH1, TV Land, BET, and Spike, among other Viacom properties, is a bold challenge to men: let’s change how we talk about this, so we can, some day, end it.
He hit big on Twitter. He hit big on Facebook. Most of it was positive. Monday’s debut of The Daily Show with Trevor Noahon Comedy Central brought a brand new host to the brand same show. Check out the numbers below, and tune into new episodes weeknights at 11 p.m. ET.
We’ll forgive you if it took you a while to get to this post – you may have been struggling to get back online after the 2015 MTV VMAs shredded the Internet.
The most tweeted non-sports broadcast of all time. Over half a billion social engagements. A 556 percent year-over-year increase in app streams. 556 percent! Keep that one in your back pocket for the next time some Facebook wise guy throws up a pedantic post about how there’s no percentage higher than 100.
Here, let’s have Miley walk you through the minute-by-minute Twitter traffic:
How good is Comedy Central right now? Just think about this: How often do you find yourself trading quotes from Key & Peele with your friends? Or posting a highlight from Inside Amy Schumer on one of your social feeds? Or saying “Remember that one Broad City where…?”
Right now, it’s hard to find a network churning out more quote-worthy, memorable shows on a regular basis.
As official backstage Twitter correspondent for the 2012 MTV EMA, David Hasselhoff reminded his followers to “get #hoffed with [him] on Twitter,” and promised to “Twitter his #hoff off” on Sunday. And he didn’t disappoint. Read More
In addition to being crack corporate bloggers, one of the hats we wear here at Viacom is to handle financial communications. So we took a keen interest in “Writing the Book on Investor Relations & Social Media,” a Social Media Week presentation hosted by Jeff Corbin, KCSA Strategic Communications CEO and author of Investor Relations: The Art of Communicating Value.