Upfront 2012: Reflecting the Bilingual/Bicultural Latino at Tr3s

by Mark Jafar, Viacom

Singer/songwriter Juanes performing onstage during Tr3s Upfront Presentation at The Highline Ballroom on May 16, 2012 in New York City. .(Photo by Leon/PictureGroup)

“We need to do better.”

Not something you hear very often from a television network, much less amidst the cacophony of self-congratulation that is Upfront Week.

But those were the very words uttered by Wilmer Valderrama last week, as he took the stage to host the Tr3s Upfront presentation to advertisers at New York’s Highline Ballroom.

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