5 Questions With Viacom Velocity’s Tom De Napoli

As Viacom’s branded content studio, Velocity is a driving force in developing custom marketing solutions for partners. For this edition of “5 Questions,” we asked Tom De Napoli, Velocity’s Senior Director for Business Strategy & Innovation, to share his thoughts about how his team is building partnerships that align with and enhance Viacom’s cultural impact, and what new collaborations Velocity is currently developing.

Video by Viacom Catalyst.

Going Places: Viacom Intern to Full Time Success Stories Features Howard Tseng

Howard is a Campaign Activation & Branded Content Coordinator at WHOSAY, Viacom’s recently-acquired talent & influencer marketing company. Prior to obtaining this role, he was a Coordinator in Viacom’s Distribution & Business Development team and has also interned in MTV Integrated Marketing (Velocity) for two semesters: fall of 2015 and spring of 2016.

Howard Tseng, Coordinator, WHOSAY, started off as a Viacom intern in 2015. Now, he’s a full time employee.

Campus to Career: Hey Howard! Can you tell us a bit about your background and how you landed here at Viacom?

Howard Tseng: I attended CUNY Baruch and studied advertising and marketing. While I had several internships throughout school in the music industry, I wanted to get a better understanding of the media and entertainment business as a whole. Viacom felt like the perfect company for me, since many of our brands involve both music and television. I was super excited to get my first internship at Viacom, and realized it was a great fit for me early on.

Viacom is a great place to explore your interests across the entertainment landscape. Do you have any advice for interns who are less sure exactly what they want out of their internships or careers?

Ask questions! Asking thoughtful questions about what your department does and the impact it has on Viacom’s overall strategic goals works two-fold: it gives you deeper knowledge of your own department, and helps you understand more about what other teams do within the company. Networking and informational meetings with other employees never hurts, too.

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Viacom Velocity Scores Pair of Webby Nominations

by Stuart Winchester, Viacom

Viacom Velocity, our in-house integrated marketing and creative solutions team, has locked in a pair of nominations for the Webby Awards. The spots – and three additional promos highlighted by Webby – showcase Velocity’s versatility, as they skip between movie tie-ins and product spotlights, spoofs and elaborate stunts, the desert and the arctic. Scroll down to check out some of their work, and click through by April 20 to vote.

Old Spice Sweat-Blastin’ Robot Tank – VOTE NOW

Category: Film & Video – Comedy (Branded)

Here we journey to the desert, where Barak Hardley is battling ferocious sweat monsters from his mobile Craft Services workshop. He fights back with an “awesome” plane-tank that zaps the dripping invaders with eviscerating laser beams:

Bad Santa 2 – Drunk History – VOTE NOW

Category: Social – Arts & Entertainment (Video)

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Breaking Down Viacom Velocity in Four Key Points

by Zac Coe

1. Higher creative standards are standard.

Viacom Velocity is a full-service marketing and creative content team within the Viacom Marketing and Video Partner Solutions group, built to super-serve our advertising partners.

2. With great marketing comes great responsibility.

We build strategic and creative custom content solutions across all platforms that connect our partners seamlessly into the fabric of our brands, driving value for our partners and loyalty with our fans.

3. Viacom Velocity is where innovation meets collaboration.

Our innovative, data-driven marketing products like Echo, Vantage, Viewprint, Social Talent Platform and the Velocity Content Network create even more ways for our partners to connect with our audiences wherever they are.

4. Its got that new website smell.

We’ve refreshed our website to reflect our newest work, products and capabilities, plus company news and a whole lot more.

Check us out at velocity.viacom.com.

Viacom Wins Big at the Cynopsis Social Good Awards

Last week, Viacom and our brands took to the Cynopsis stage again and again to accept our numerous Cynopsis Social Good Awards. The awards, presented by Cynopsis Media, recognize excellence in the area of social good in the TV and entertainment industry. Here’s the rundown of Viacom’s award-winning social good campaigns:

Best Spot (30 seconds or under) – Viacom and WITNESS

The “WITNESS The Power of Story” spot was born from our partnership with international human rights organization WITNESS, which equips people to use video to create change. The eight Viacom spots, created around our brands’ distinct initiatives, encourage viewers to share their stories to make an impact.

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