Viacom Wins Eight Cynopsis Social Good Awards, Including Impact Honors for Its LISTEN Addiction Initiative

Stuart Winchester by Stuart Winchester, Viacom

Anchored by its stigma-crushing LISTEN addiction initiative, Viacom brands underscored the companywide commitment to social responsibility by earning seven honors at the Cynopsis Social Good Awards ceremony in New York City this morning.

LISTEN, which earned the Impact Campaign distinction, is a multi-dimensional campaign grounded in the belief that compassion and awareness are central elements to fighting the scourge of addiction. A partnership with Facing Addiction, LISTEN unites addiction-fighting resources with transformational video stories of individuals who have fought from nearly hopeless circumstances to become inspirations for those still struggling to find sobriety.

This video is just one in a series posted on heretolisten.com. A LISTEN special that aired across 11 Viacom networks has been viewed more than 2 million times and drove 38.1 million social impressions and more than 56,000 engagements across Facebook, Twitter and Instagram.

Debi Mazar, one of the stars of TV Land’s hit Younger, appeared alongside Niels Schuurmans, executive vice president of Viacom Velocity, to accept the award on the company’s behalf.

“I am so proud to see Viacom mobilize the voice and reach of its channels to take action in breaking down the shame and stigma around addiction and address it for what it is – a health issue,” Mazar said. “Media has the power to change hearts and minds. And LISTEN is doing that one story and conversation at a time.”

LISTEN also took top honors in the Branded Campaign for a TV Series or Special Programming category.

Logo earned a pair of honors. The network’s stirring Trailblazer Honors ceremony served as a tribute to victims of the Orlando nightclub massacre and took the Philanthropic/Human Rights Campaign category, while its Fill in the Blank push around Pride Month earned best Branded Campaign for a Digital or Mobile Platform.

BET Networks also took two categories. Its HBCU (historically black colleges and universities) Snapchat tour earned best Digital Media Campaign:


While the network’s understated Vote Your Voice spots earned top Hash Tag Promotion:

Viacom International Media Networks earned the last two honor, in the Public Service Announcement and Best Spot (30 Seconds or Less) categories, both for Nickelodeon’s Together for Good collaboration with UNICEF, which works to protect disadvantaged children around the world.

In addition to the Impact Award, Viacom received 44 total nominations across 21 categories and an impressive array of brands, including Nick Jr., Spike, Viacom International Media Networks, MTV, VH1, and our Viacom Velocity in-house agency.

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75 Years After Pearl Harbor Attack, The Rock to Deliver Ultimate Entertainment Show to U.S. Troops

Stuart Winchester by Stuart Winchester, Viacom

When Dwayne Johnson announced Spike’s Rock the Troops special at the 2015 Guys Choice Awards, he set expectations pretty high.rock-the-troops-logo-398x258

“I’m going to partner with Spike,” he said at the time, poised on the ice-and-antler-bedecked California stage before dozens of U.S. service members. “And we are going to put on the single greatest, most electrifying military entertainment show the world has ever seen.”

He wasn’t kidding. Now that Spike has released details about the event, it looks more spectacular than we could have imagined.

Kevin hart, Jack Black, Keegan Michael-Key, Rob Riggle, Scott Eastwood and Terry Crews will be there. Nick Jonas, Flo Rida, Tenacious D, Lynyrd Skynrd, Aaron Lewis, and more will perform. It will all happen at Joint Base Pearl Harbor-Hickam in Hawaii, a sprawling and iconic nexus of two branches of the U.S. armed forces.

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First Lady Michelle Obama Visits ‘The Colbert Report’ to Talk Employment Opportunities for Veterans

Sawyer by Mark Jafar, Viacom

First Lady Michelle Obama visited The Colbert Report Wednesday — her first sitdown with Stephen since he serenaded her in Philadephia a week before the 2008 Pennsylvania Primary.  The First Lady marked the one-year anniversary of Joining Forces, an initiative she developed with Vice President Joe Biden to lower unemployment rates among veterans.

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