June 26, 2017 @ 6:08 PM
Those passing in and out of Viacom’s Times Square Headquarters throughout June found a collection of Gibson Les Paul guitars nestled in a sunlit corner of the lobby. The exhibit flows effortlessly with the building’s groovy aesthetic, and could easily be an installation at the Rock n’ Roll Hall of Fame. It’s the brainchild of VH1 Save The Music Foundation, executed in collaboration with Art at Viacom and over 40 renowned visual artists and musicians.
To commemorate the 20th anniversary of VH1 Save The Music, the artists worked in pairs to create 20 stunning, ornate instruments—enough to make any music fiend, art collector or investor swoon. And they will get their chance to do more than just admire them when VH1 Save The Music auctions off these guitars in October, partnering with Julien’s Auctions Los Angeles as part of their Idols & Icons: Rock and Roll sale. The proceeds are expected to fund musical instruments for at least 30 school band programs in the U.S.
Until then, these guitars are on tour—starting at Viacom headquarters and touring the New York-metro area until the fall, so fans and admirers can appreciate the majestic endeavor.
The Gibson installation at Viacom Headquarters. Photo by Bart Stadnicki.
I spoke with VH1 Save The Music Executive Director Henry Donahue to learn more about what promoted this massive, creative collaboration, and what he hopes to achieve with such campaigns.