VH1 rang the Nasdaq opening bell to celebrate its new scripted series, Daytime Divas. Nasdaq’s Rob Phillips welcomed the stars of the show to the podium, along with Maggie Malina, senior vice president and head of scripted for MTV and VH1.
Phillips praised Viacom’s “innovative and imaginative programming,” noting how much buzz the show has been generating. “We are honored to have Viacom as part of the Nasdaq family,” said Phillips. “Viacom truly represents what it means to be a Nasdaq company—the visionaries, the game changers.”
Watch the ceremony:
Daytime Divas is based on Star Jones’ novel, Satan’s Sisters. The book and series follow the women behind a long-running talk show called The Lunch Hour. On screen, their quirky personalities shine and their friendships seem genuine. Backstage, it’s a world of backstabbing, blackmail, and botched plastic surgery (luckily, these antics were not present on the podium at Nasdaq.)
But for a drama about a fake talk show, the plot points couldn’t be more real. Daytime Divas tackles ageism, sexism, transgender issues, sexuality, spousal abuse, addiction, sexual harassment in the workplace…and that’s just in the pilot.
For the second year in a row, VH1 celebrated Mother’s Day with Dear Mama: An Event to Honor Moms. Halle Berry, Gladys Knight, Taraji P. Henson and Robin Thicke were among the A-list stars present at the Huntington Library in San Marino, California earlier this month, taking the stage to give thanks to their own moms and mothers everywhere.
With 1.7 million viewers tuning in to watch the amorous ceremony, it seems these stars aren’t alone in their insurmountable love and gratitude for their moms. Dear Mama was also among the top five most-tweeted shows the day it premiered.
After strutting from Logo to VH1, RuPaul’s Drag Race’s ninth season premiered Friday, March 24. Critics say it’s as fabulous as ever—with a fierce cast delivering a whole new level of charisma, nerve, and talent. Viewers agree. The season premiere drew nearly 1 million viewers, more than any other episode of Drag Race. It was the most-watched show on cable TV that night, besides the NCAA’s March Madness basketball tournament. The divas dominated Twitter, as well, trending worldwide and garnering the highest Twitter volume in Drag Race history.
The cast of RuPaul’s Drag Race attend Season 9 Premiere Party & Meet The Queens Event at PlayStation Theater on March 7, 2017 in New York City. (Photo by Santiago Felipe/Getty Images)
MTV has woven the film, TV and digital realms into one broad content domain that houses the 2017 MTV Movie & TV Awards nominees. The net – which for the first time is expanding the iconic show outside the cinema – also announced that the star of the long-running Comedy Central hit WorkaholicsAdam Devine will host the May 7 spectacular.
Devine is a veteran of the Golden Popcorn spotlight, having won an award for Best Kiss with Rebel Wilson in Pitch Perfect 2 last year. He is also nominated for Best Comedic Performance for his role on the seventh and final season of Workaholics.
The platform-agnostic categories include a few additions and some tweaks of long-running show standards. “Best Fight” is now “Best Fight the System” – to acknowledge social justice activism – while “Best Actor” and “Best Actress” have ditched their gender designations to morph into “Best Actor in a Movie” and “Best Actor in a Show.” New categories include “Best American Story,” “Tearjerker,” “Best Host,” “Best Reality Competition” and “Next Generation.”
LISTEN, which earned the Impact Campaign distinction, is a multi-dimensional campaign grounded in the belief that compassion and awareness are central elements to fighting the scourge of addiction. A partnership with Facing Addiction, LISTEN unites addiction-fighting resources with transformational video stories of individuals who have fought from nearly hopeless circumstances to become inspirations for those still struggling to find sobriety.
This video is just one in a series posted on heretolisten.com. A LISTEN special that aired across 11 Viacom networks has been viewed more than 2 million times and drove 38.1 million social impressions and more than 56,000 engagements across Facebook, Twitter and Instagram.
Debi Mazar, one of the stars of TV Land’s hit Younger, appeared alongside Niels Schuurmans, executive vice president of Viacom Velocity, to accept the award on the company’s behalf.
“I am so proud to see Viacom mobilize the voice and reach of its channels to take action in breaking down the shame and stigma around addiction and address it for what it is – a health issue,” Mazar said. “Media has the power to change hearts and minds. And LISTEN is doing that one story and conversation at a time.”
LISTEN also took top honors in the Branded Campaign for a TV Series or Special Programming category.
Logo earned a pair of honors. The network’s stirringTrailblazer Honors ceremony served as a tribute to victims of the Orlando nightclub massacre and took the Philanthropic/Human Rights Campaign category, while its Fill in the Blank push around Pride Month earned best Branded Campaign for a Digital or Mobile Platform.
BET Networks also took two categories. Its HBCU (historically black colleges and universities) Snapchat tour earned best Digital Media Campaign:
While the network’s understated Vote Your Voice spots earned top Hash Tag Promotion:
Viacom International Media Networks earned the last two honor, in the Public Service Announcement and Best Spot (30 Seconds or Less) categories, both for Nickelodeon’sTogether for Good collaboration with UNICEF, which works to protect disadvantaged children around the world.
VH1 rolled out its new series, The Breaks, recently with an adrenaline shot opening bell at the NASDAQ stock exchange and a ceremonial street renaming in front of Viacom’s Times Square headquarters. The events teed up the premiere of the hip-hop throwback series that followed and directly continued a VH1 movie of the same name that aired early last year, and ended up ranking as the number two cable movie of 2016.
“The Breaks movie debuted last year to huge fanfare and really strong ratings, and so it became a no-brainer to take this fabulous movie to series,” said Amy Doyle, general manager of MTV, VH1 and Logo, flanked by the show’s cast and crew at NASDAQ’s opening bell podium. “The buzz on this show is palpable. Essence has deemed it, ‘VH1’s highly anticipated new series,’ and NPR is calling it – my favorite – ‘a hip-hop answer to Mad Men.’”
VH1 executives and cast and crew of The Breaks gather at the NASDAQ stock exchange to ring the opening bell on Feb. 17, 2017. Photo by Christopher Galluzzo, Getty Images
Later that morning, this crew gathered again on the corner of Seventh Avenue and 44th Street in Manhattan to temporarily rename the street “The Breaks Way.”
NEW YORK, NY – FEBRUARY 17: Atmsphere at the VH1 street renaming “The Breaks Way” for the premiere- Monday, February 20th at 9PM ET/PT. on February 17, 2017 in New York City. (Photo by Craig Barritt/Getty Images for VH1)
The Breaks rumbles out of the unfiltered New York City of 1990, an ode to hip-hop’s gritty rise that is equal parts historical drama, nostalgia trip, and reminder that there was nothing predestined about the genre’s eventual rise.
A period piece set at a crucial juncture where rap had crept into the zeitgeist but still skirted the mainstream, the series immerses us within a crew of fictional stand-ins who shoulder the mighty task of recreating that frantic era: a wily and determined Nikki Jones (Afton Williamson), her boyfriend and radio station rookie David Aaron (David Call), aspiring producer DeeVee (Tristan “Mack” Wilds), hip-hop manager Barry Fouray (Wood Harris), and drug dealer-cum-rapper Ahm (Antoine Harris).
Viacom’s new West Coast headquarters opened last night in a raucous cascade of music and optimism, uniting the creative forces of eight major brands in a soaring, aspirational space at the heart of Hollywood.
“This new Hollywood facility reinforces our presence in the world’s entertainment capital, connecting us more deeply with the creative community and bringing inspiration for our employees, who help us deliver world-class entertainment and unforgettable stories to our audiences every day,” said Viacom President and CEO Bob Bakish. “We wanted to create a space that encourages collaboration, creativity and innovation, and gives creators and employees the tools they need to do their best work.”