August Insights Digest: Global Social Media Use, U.S. Kids’ Purchasing Power and More

by Christian Kurz, Global Consumer Insights, Viacom

This time we have an update on the “Hierarchy of Screens,” a video about global social media use, American kids’ role in household purchases, and new research on Saudi teens. As always, on our blog you can find these and all our stories in English, Latin American Spanish and Brazilian Portuguese.

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Global & Netherlands LGBT Research, Young Americans’ Political Empowerment, Kids in Their Own Words and More: Viacom Global Insights, July Edition

by Christian Kurz, Global Consumer Insights, Viacom

June was Pride Month – and to celebrate, we have stories on LGBT acceptance around the world as well as in the Netherlands. Other new insights include young Americans’ rising political empowerment, global kids in their own words, how age impacts social media behavior, and taking TV away from consumers to reveal its role in their lives. As always, on our blog you can find these and all our stories in English, Latin American Spanish and Brazilian Portuguese.

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Why Kids Thrive, American Teens Driving Change, Sports in Australia and More: International Insights Digest, April Edition

by Christian Kurz, Global Consumer Insights, Viacom

Viacom’s latest consumer insights include confronting discrimination in the US, what makes global kids flourish, American teens driving change, kids and sports in Australia, and who global teens trust. As always, on our blog you can find these and all our stories in English, Latin American Spanish and Brazilian Portuguese.

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Kids’ Fluid Approach to Life, Italian Youth + Politics, Viewers’ Love for TV and More: International Insights Digest, March Edition

by Christian Kurz, Global Consumer Insights, Viacom

Viacom’s latest consumer insights include global kids’ fluid approach to life, youth and politics in Italy, viewers’ love for TV, teens speaking out against injustice, and the decline of casual sex. As always, on our blog you can find these and all our stories in English, Latin American Spanish and Brazilian Portuguese.

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Viacom Global Insights, December Edition: TV’s Continued Importance, Kids’ Passion Points and More

by Christian Kurz, Global Consumer Insights, Viacom

Viacom’s latest consumer insights from around the world include TV’s continued importance, kids’ passion points, how the internet fosters unity, Filipino kids’ purchase influence, and happiness in Asia-Pacific countries. As always, you can read these and all our stories in English, Latin American Spanish and Brazilian Portuguese.

Our latest study on global TV habits finds that in viewers’ lives, TV is as essential as ever.
A recent project looks at today’s top passion points among kids in 30 countries.
A new infographic reveals stats on how the internet is opening people’s minds and inspiring them to make the world a better place.
Filipino kids are more likely to live with grandparents and help out other relatives, broadening their influence over family decisions.
People are happier and less focused on material success in Asia-Pacific countries than 5 years ago, according to a recent study.

Kid Power, Staying Grounded, India’s Pragmatic Youth: Viacom Global Insights Digest, November Edition

by Christian Kurz, Global Consumer Insights, Viacom

Viacom’s latest consumer insights from around the world include global kids’ influence on household decisions, how people remain grounded in stressful times, and the pragmatism of Indian youth.  As always, you can read these and all our stories in English, Latin American Spanish and Brazilian Portuguese.

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Brazilian Preschoolers and Tech, World Turtle Day and Kids’ Gaming Habits: Viacom Global Insights Digest, June 2017

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the June issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we look at the connection between preschooler tech use and safety in Brazil, a celebration of World Turtle Day, the importance of exclusive experiences to teens and young adults, dads’ struggle for more time at home, and kids’ gaming habits.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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In Brazil, Parents Worry About Safety and Rely on Technology

Parents in Brazil see technology as an educational tool for preschoolers that keeps them entertained while safe at home.

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Celebrating World Turtle Day

On a day for raising awareness about turtles, we hope fans wore their Teenage Mutant Ninja Turtle gear with pride.

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For Youth Today, Exclusive Experiences Are a Status Symbol

An always-on generation is drawn to being #first – and wants to be more mindful.

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Global Dads Struggle to Balance Career and Family

Dads want to be more involved in their kids’ lives, but getting time away from work isn’t easy.

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Global Kids Love Their Games

A new survey of kids in 30 countries reveals a generation of passionate gamers.

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Modern Dads, Social Media, Movie Choices & Curators of Cool: Viacom Global Insights Digest, May 2017

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the May issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we look at modern dads, social media usage, how other people influence our movie choices, and how youth find what’s cool in a cluttered online landscape.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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Movie Moments, Preschoolers & Their Toys, Gen X in Latin America: April Insights

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the April issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we look at “movie moments,” preschoolers and their toys, Generation X in Latin America, and how teens and young adults are looking beyond the West for culture.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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YOUTH IN FLUX Shows MIPTV How Global Youth React To Today’s World

Viacom’s Christian Kurz presented YOUTH IN FLUX, the latest study from the Viacom Global Consumer Insights group, to industry professionals at MIPTV, a leading international TV industry event taking place in Cannes right now.

The research examined the new reality of youth around the world, their individual and collective goals, and the life strategies they use to survive and thrive in a difficult world.

After speaking with more than 7,000 individuals ranging from 16 to 24 years old across 14 countries, including Australia, South Africa, Malaysia, Mexico, Singapore and the United States, the group released its findings about how youth see themselves in the world today. Here are some of their findings:

It’s not easy being young: An incredible 93 percent of youth aged 16 to 24 feel it’s hard to be young today.

What makes it so hard?

For one, only one-fifth (21 percent) of youth have no trouble blocking out bad news, and half (53 percent) say they have a love/hate relationship with social media. This means they understand social media doesn’t accurately reflect reality, but just can’t seem to quit.

Youth are uniquely themselves – and they love it: The vast majority (96 percent) of youth surveyed globally say feeling comfortable in their own skin is important, and most (95 percent) also believe in following their heart versus their head.

Youth are optimistic about a more inclusive future…but also realistic: Almost all (97 percent) of those surveyed are guided by the words, ‘live and let live.’

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