Viacom International Insights
Kid Power, Staying Grounded, India’s Pragmatic Youth: Viacom Global Insights Digest, November Edition
Viacom’s latest consumer insights from around the world include global kids’ influence on household decisions, how people remain grounded in stressful times, and the pragmatism of Indian youth. As always, you can read these and all our stories in English, Latin American Spanish and Brazilian Portuguese.
Brazilian Preschoolers and Tech, World Turtle Day and Kids’ Gaming Habits: Viacom Global Insights Digest, June 2017
Welcome to the June issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.
This month, we look at the connection between preschooler tech use and safety in Brazil, a celebration of World Turtle Day, the importance of exclusive experiences to teens and young adults, dads’ struggle for more time at home, and kids’ gaming habits.
Modern Dads, Social Media, Movie Choices & Curators of Cool: Viacom Global Insights Digest, May 2017
Welcome to the May issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.
This month, we look at modern dads, social media usage, how other people influence our movie choices, and how youth find what’s cool in a cluttered online landscape.
Welcome to the April issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.
This month, we look at “movie moments,” preschoolers and their toys, Generation X in Latin America, and how teens and young adults are looking beyond the West for culture.
Viacom’s Christian Kurz presented YOUTH IN FLUX, the latest study from the Viacom Global Consumer Insights group, to industry professionals at MIPTV, a leading international TV industry event taking place in Cannes right now.
The research examined the new reality of youth around the world, their individual and collective goals, and the life strategies they use to survive and thrive in a difficult world.
— EurodataTV Worldwide (@EurodataTV) April 2, 2017
After speaking with more than 7,000 individuals ranging from 16 to 24 years old across 14 countries, including Australia, South Africa, Malaysia, Mexico, Singapore and the United States, the group released its findings about how youth see themselves in the world today. Here are some of their findings:
It’s not easy being young: An incredible 93 percent of youth aged 16 to 24 feel it’s hard to be young today.
What makes it so hard?
For one, only one-fifth (21 percent) of youth have no trouble blocking out bad news, and half (53 percent) say they have a love/hate relationship with social media. This means they understand social media doesn’t accurately reflect reality, but just can’t seem to quit.
Youth are uniquely themselves – and they love it: The vast majority (96 percent) of youth surveyed globally say feeling comfortable in their own skin is important, and most (95 percent) also believe in following their heart versus their head.
Youth are optimistic about a more inclusive future…but also realistic: Almost all (97 percent) of those surveyed are guided by the words, ‘live and let live.’
Australian Dads, Internet Habits of Global Youth, and Playful Learning for Preschoolers’ Parents – Viacom International Insights
International Insights Digest: March 2017
Welcome to the March issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.
This month, we look at today’s Australian dads, the life strategies and hybrid online/offline worlds of global youth, and the value of technology and playful learning to preschoolers’ parents.
International Insights Digest: February 2017
Welcome to the February issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.
This month, we are pleased to announce two major new studies. Little Big Kids: Preschoolers Ready for Life and Youth in Flux: Unapologetic. Sensitive. Restless bring you our latest insights on global kids aged 2 to 5 and youth aged 16 to 24.
International Insights Digest: January 2017
Welcome to the January issue of the Viacom International Insights Digest, bringing you Viacom’s latest consumer insights from around the world.
This month, we are pleased to announce that our insights blog is now available in both Spanish (LatAm) and Portuguese (Brazilian). A drop-down menu in the upper right corner allows for toggling between languages.
To celebrate this launch, we’re sharing new stories from the Americas on LGBT acceptance, music, cars, and personal care.
As always, the English version of our blog is home to these stories and many more.
Gen X Feminism, Kids in Africa, Dark Social in India, and Baby Product Consumers – Viacom International Insights
International Insights Digest: November and December 2016
Our Viacom International Insights team recently compiled our latest consumer insights from around the world.
In this issue, we look at Gen X feminism, a Nickelodeon study on how kids in Nigeria and South Africa differ from their peers, why kids in India are using social media to protect their privacy, and how people shop for baby products around the world.
As always, please check out our insights blog, where you can find these stories and many more.