Modern Dads, Social Media, Movie Choices & Curators of Cool: Viacom Global Insights Digest, May 2017

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the May issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we look at modern dads, social media usage, how other people influence our movie choices, and how youth find what’s cool in a cluttered online landscape.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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Movie Moments, Preschoolers & Their Toys, Gen X in Latin America: April Insights

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the April issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we look at “movie moments,” preschoolers and their toys, Generation X in Latin America, and how teens and young adults are looking beyond the West for culture.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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YOUTH IN FLUX Shows MIPTV How Global Youth React To Today’s World

Viacom’s Christian Kurz presented YOUTH IN FLUX, the latest study from the Viacom Global Consumer Insights group, to industry professionals at MIPTV, a leading international TV industry event taking place in Cannes right now.

The research examined the new reality of youth around the world, their individual and collective goals, and the life strategies they use to survive and thrive in a difficult world.

After speaking with more than 7,000 individuals ranging from 16 to 24 years old across 14 countries, including Australia, South Africa, Malaysia, Mexico, Singapore and the United States, the group released its findings about how youth see themselves in the world today. Here are some of their findings:

It’s not easy being young: An incredible 93 percent of youth aged 16 to 24 feel it’s hard to be young today.

What makes it so hard?

For one, only one-fifth (21 percent) of youth have no trouble blocking out bad news, and half (53 percent) say they have a love/hate relationship with social media. This means they understand social media doesn’t accurately reflect reality, but just can’t seem to quit.

Youth are uniquely themselves – and they love it: The vast majority (96 percent) of youth surveyed globally say feeling comfortable in their own skin is important, and most (95 percent) also believe in following their heart versus their head.

Youth are optimistic about a more inclusive future…but also realistic: Almost all (97 percent) of those surveyed are guided by the words, ‘live and let live.’

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Australian Dads, Internet Habits of Global Youth, and Playful Learning for Preschoolers’ Parents – Viacom International Insights

by Christian Kurz, Global Consumer Insights, Viacom

International Insights Digest: March 2017

Welcome to the March issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we look at today’s Australian dads, the life strategies and hybrid online/offline worlds of global youth, and the value of technology and playful learning to preschoolers’ parents.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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Preschoolers Ready for Life and Youth in Flux – Viacom Global Insights Digest, February 2017

by Christian Kurz, Global Consumer Insights, Viacom

International Insights Digest: February 2017

Welcome to the February issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we are pleased to announce two major new studies. Little Big Kids: Preschoolers Ready for Life and Youth in Flux: Unapologetic. Sensitive. Restless bring you our latest insights on global kids aged 2 to 5 and youth aged 16 to 24.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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Viacom Insights: Now Also in Spanish and Portuguese

by Christian Kurz, Global Consumer Insights, Viacom

International Insights Digest: January 2017

Welcome to the January issue of the Viacom International Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we are pleased to announce that our insights blog is now available in both Spanish (LatAm) and Portuguese (Brazilian). A drop-down menu in the upper right corner allows for toggling between languages.

To celebrate this launch, we’re sharing new stories from the Americas on LGBT acceptance, music, cars, and personal care.

As always, the English version of our blog is home to these stories and many more.

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Gen X Feminism, Kids in Africa, Dark Social in India, and Baby Product Consumers – Viacom International Insights

by Christian Kurz, Global Consumer Insights, Viacom

International Insights Digest: November and December 2016

Our Viacom International Insights team recently compiled our latest consumer insights from around the world.

In this issue, we look at Gen X feminism, a Nickelodeon study on how kids in Nigeria and South Africa differ from their peers, why kids in India are using social media to protect their privacy, and how people shop for baby products around the world.

As always, please check out our insights blog, where you can find these stories and many more.

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Short-Form Feelings, Gen X Today, Success in India, and Kids’ TV Discovery – Viacom International Insights Digest

by Christian Kurz, Global Consumer Insights, Viacom

Viacom’s International Insights team gathers the latest consumer insights from around the world. You can click through below to read about our Gen X project that launches next week, a study revealing that audiences want to feel their short-form videos, Indian youth’s views on money and success, and an info-graphic on how global kids find new TV content.

Please check out our insights blog, where you can find many more stories like these, and click here to be added to our mailing list.

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VIMN’s Christian Kurz Re[DEFINED]s TV

Recently, over 100 employees gathered at Viacom’s Times Square Headquarters to learn more about TV’s transformation from Viacom International Media Networks Senior Vice President of Consumer Insights and Analytics Christian Kurz.

Kurz runs VIMN’s research blog, Viacom International Insights, which distills emerging trends about our global audience based upon original research convened by our international operations. Kurz shared intriguing points from his latest study, TV Re[DEFINED], which explores how consumers react to the new age of television.

It was the inaugural event in a series called Insights at Viacom, where industry experts share compelling stories about the latest currents in the entertainment business—all informed by their most recent research and metrics.

Here are seven insights that resonated most as a Viacom employee—as well as a TV consumer.

Bakish Quote

A quote from the president and CEO of VIMN, Robert Bakish.

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Viacom’s Consumer Insights From Around the Globe: August 2016

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the August issue of the Viacom International Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month’s issue includes a look at global parents’ rising LGBT acceptance, an analysis of how global teens listen to music, and two infographics: one identifying the role of humor in the daily lives of global adults and another detailing the sources global kids use to watch TV and video content.

As always, please check out our insights blog, where you can find these stories and many more.

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