Standing Up to Uncertainty, Ideal Jobs, and Kids in China: Viacom Global Insights Digest

by Christian Kurz, Global Consumer Insights, Viacom

October 2017

Viacom’s latest consumer insights from around the world include how people cope with uncertainty, teens’ and young adults’ ideal jobs, and kids in China. As always, stories are available in English, Latin American Spanish and Brazilian Portuguese.

Christian Kurz, SVP Global Consumer Insights, Viacom

INFOGRAPHIC: How People Around the World Are Standing Up To Uncertainty

In the face of an unpredictable future, time with loved ones, music and laughter are essential tools for managing stress.

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In an Ideal Career, Teens and Young Adults Value Passions Over Profit 

16 to 34 year olds would rather have flexibility and free time than a big paycheck, according to a new study.     

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Kids in China Are Less Anxious, More Careful With Their Money, and Have More IRL Friends

A recent project illustrates how Chinese kids are similar and different from their global peers.

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For more information, please email insights@viacom.com

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Viacom Demonstrates Marketing and Creative Excellence with 103 PromaxBDA Awards

by Stuart Winchester, Viacom

In a sweeping global affirmation of Viacom’s deep brand stable, adaptability across platforms, and overall marketing excellence, the company rolled up an impressive 103 awards between PromaxBDA’s 2017 North American and global Promotion, Marketing and Design Excellence Awards.

Nickelodeon, Spike, BET, TV Land, Comedy Central, Viacom18, Viacom Velocity, Viacom International Media Networks, and Viacom Catalyst all received honors at the ceremonies in Los Angeles on June 8. Juries of best-in-craft peers chose the winners in each category, infusing each nod with a coveted expert’s stamp of approval.

“That Gold Statue stands for the highest level of marketing and creative excellence in our industry,” Andy Baker, chairman of the PromaxBDA awards committee, wrote in his letter to honorees.

Here’s a look at all of Viacom’s 2017 winners:

Image courtesy of PromaxBDA. Used with permission.

CHANNEL: HOLIDAY OR SPECIAL EVENT CAMPAIGN

1) GOLD Kids Pick The President Campaign, Nickelodeon

2) SILVER Halloween, Nickelodeon

 

ONLINE PLATFORMS, CABLE/SATELLITE: ON-SCREEN SERVICES PROMOTION SPOT/CAMPAIGN

3) GOLD BET TV EVERYWHERE, BET Networks

 

INTERNAL MARKETING OR SIZZLE

4) BRONZE Nick at Nite Upfront Sizzle, Nickelodeon

 

OUT OF HOUSE PROGRAM PROMO

5) BRONZE Lip Sync Battle “Beat It” Promo, Spike

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Viacom Wins Eight Cynopsis Social Good Awards, Including Impact Honors for Its LISTEN Addiction Initiative

by Stuart Winchester, Viacom

Anchored by its stigma-crushing LISTEN addiction initiative, Viacom brands underscored the companywide commitment to social responsibility by earning seven honors at the Cynopsis Social Good Awards ceremony in New York City this morning.

LISTEN, which earned the Impact Campaign distinction, is a multi-dimensional campaign grounded in the belief that compassion and awareness are central elements to fighting the scourge of addiction. A partnership with Facing Addiction, LISTEN unites addiction-fighting resources with transformational video stories of individuals who have fought from nearly hopeless circumstances to become inspirations for those still struggling to find sobriety.

This video is just one in a series posted on heretolisten.com. A LISTEN special that aired across 11 Viacom networks has been viewed more than 2 million times and drove 38.1 million social impressions and more than 56,000 engagements across Facebook, Twitter and Instagram.

Debi Mazar, one of the stars of TV Land’s hit Younger, appeared alongside Niels Schuurmans, executive vice president of Viacom Velocity, to accept the award on the company’s behalf.

“I am so proud to see Viacom mobilize the voice and reach of its channels to take action in breaking down the shame and stigma around addiction and address it for what it is – a health issue,” Mazar said. “Media has the power to change hearts and minds. And LISTEN is doing that one story and conversation at a time.”

LISTEN also took top honors in the Branded Campaign for a TV Series or Special Programming category.

Logo earned a pair of honors. The network’s stirring Trailblazer Honors ceremony served as a tribute to victims of the Orlando nightclub massacre and took the Philanthropic/Human Rights Campaign category, while its Fill in the Blank push around Pride Month earned best Branded Campaign for a Digital or Mobile Platform.

BET Networks also took two categories. Its HBCU (historically black colleges and universities) Snapchat tour earned best Digital Media Campaign:


While the network’s understated Vote Your Voice spots earned top Hash Tag Promotion:

Viacom International Media Networks earned the last two honor, in the Public Service Announcement and Best Spot (30 Seconds or Less) categories, both for Nickelodeon’s Together for Good collaboration with UNICEF, which works to protect disadvantaged children around the world.

In addition to the Impact Award, Viacom received 44 total nominations across 21 categories and an impressive array of brands, including Nick Jr., Spike, Viacom International Media Networks, MTV, VH1, and our Viacom Velocity in-house agency.

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Pack Your Bags, Nick Fans: Viacom International Breaks Ground on First Nickelodeon Theme Park in China

nickelodeonresortchina824px

The groundbreaking ceremony for the Nickelodeon Cultural Resort was held on Jan.4, 2017 in Foshan, China. Photo courtesy of Viacom International Media Networks.

Viacom kicked off 2017 by making history abroad. On Wednesday, Jan. 4, Viacom International Media Networks broke ground on Nickelodeon’s first theme park in China. SpongeBob SquarePants, Dora the Explorer and Teenage Mutant Ninja Turtles will reside at the Nickelodeon Theme Park in Foshan, China by 2020.

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Bebe Rexha Joins MTV Lore as Host of 2016 EMAs in Rotterdam

by Stuart Winchester, Viacom

bebe-rexha

The MTV European Music Awards (EMAs) have spent more than two decades hop-scotching across the continent’s bottomless circuit of iconic cities, from recent stops in Milan, Glasgow, Amsterdam, Frankfurt and Madrid to its inaugural acts in the global hubs of London and Paris.

The spotlight shines very bright with a stage that big, and it takes someone at the pulsing vanguard of pop culture to stand at the center of it all. Past hosts have proven equal to the enormity of the moment, with a register that includes Snoop Dogg, Katy Perry, Eva Longoria, Selena Gomez, Nicki Minaj, Ed Sheeran and Ruby Rose, among many others.

This year, as the EMAs land back in Rotterdam for the first time since 1997, singer, songwriter and producer Bebe Rexha will join that historic register, hosting the event and also performing.

There’s little doubt she belongs. Her No Broken Hearts video with Nicki Minaj has passed 125 million views on YouTube since posting in April:

 

Think she’s excited about hosting?

So are we. Earlier this week, MTV welcomed Rexha to its Times Square studio, where MTV News’ Sway sat down to ask her exactly how cool it was to host the EMAs. The whole thing streamed on Facebook Live.

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VIMN Velocity Is International Media Brand of the Year

by Stuart Winchester, Viacom

The 27th M&M Global Awards, held in London last week, are a pretty big-deal event.

How big? Ask Viacom International Media Networks President Bob Bakish.

“The M&M Global Awards are the Media, Marketing & Advertising event in the UK,” he wrote in a note to employees earlier this week.

The occasion for Bakish’s note was simple: to congratulate the Viacom Velocity International group for taking International Media Brand of the Year at this hugely important event.

The Viacom Velocity Team Poses With Their M&M Global Award for International Media Brand of the Year

The Viacom Velocity Team Poses With Their M&M Global Award for International Media Brand of the Year

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Short-Form Feelings, Gen X Today, Success in India, and Kids’ TV Discovery – Viacom International Insights Digest

by Christian Kurz, Global Consumer Insights, Viacom

Viacom’s International Insights team gathers the latest consumer insights from around the world. You can click through below to read about our Gen X project that launches next week, a study revealing that audiences want to feel their short-form videos, Indian youth’s views on money and success, and an info-graphic on how global kids find new TV content.

Please check out our insights blog, where you can find many more stories like these, and click here to be added to our mailing list.

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VIMN’s Christian Kurz Re[DEFINED]s TV

Recently, over 100 employees gathered at Viacom’s Times Square Headquarters to learn more about TV’s transformation from Viacom International Media Networks Senior Vice President of Consumer Insights and Analytics Christian Kurz.

Kurz runs VIMN’s research blog, Viacom International Insights, which distills emerging trends about our global audience based upon original research convened by our international operations. Kurz shared intriguing points from his latest study, TV Re[DEFINED], which explores how consumers react to the new age of television.

It was the inaugural event in a series called Insights at Viacom, where industry experts share compelling stories about the latest currents in the entertainment business—all informed by their most recent research and metrics.

Here are seven insights that resonated most as a Viacom employee—as well as a TV consumer.

Bakish Quote

A quote from the president and CEO of VIMN, Robert Bakish.

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Viacom International Insights: Brexit Special Edition, July 2016

by Christian Kurz, Global Consumer Insights, Viacom

Late last month, Britain surprised the world by voting to leave the European Union. Following that vote, Viacom International re-contacted seven young adults from the UK, Italy, France, Spain, Netherlands and Sweden who had participated in a 2014 study of global youth’s vision of the future in 2020.

At the time, our young Europeans spoke optimistically about the many opportunities available to them throughout Europe, including travel, career, and general cultural exploration. Through our conversations over the past few weeks, we captured their reactions to this historic decision and found out how their views about the future have shifted. Our international insights team synthesized this research into three blog posts, featured below.

For more posts like this, check out our insights blog.

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A Whole Lot to Like About Viacom’s Fourth Quarter and Year-End Earnings

by Stuart Winchester, Viacom

When Viacom released earnings for the fourth quarter and full year of 2015 earlier this week, there was a whole lot to like. Those of you who are interested in the dollars and cents of it can read the full press release here, which provides year-to-year comparisons and a more minute breakdown of the numbers.

But what’s behind the dollar signs? Content. Really good content – the kind of stuff that deeply engages fans, weaving its way into the fabric of their lives. We’re talking about Nickelodeon’s new hit, Game Shakers, which is the number one live-action show for kids 2-11 and has inspired 3 million downloads of its Sky Whale game. Or Comedy Central’s The Daily Show with Trevor Noah, which has seen its 18-24 audience skyrocket since the new host claimed the desk in September. Or MTV’s iconic Video Music Awards piling up a massive 21.4 million tweets – a record for an entertainment program.

There’s plenty more. Great stuff is pouring out of all of our brands, from VH1 to Paramount to BET to MTV’s European Music Awards, and we continue to expand, with Viacom’s International operations launching 21 channels over the past year. Scroll through the slides below to see the headlines, and check out our full investor newsletter here to see the top-rated shows by each of our networks and more.

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