June 27, 2017 @ 11:59 AM
In a sweeping global affirmation of Viacom’s deep brand stable, adaptability across platforms, and overall marketing excellence, the company rolled up an impressive 103 awards between PromaxBDA’s 2017 North American and global Promotion, Marketing and Design Excellence Awards.
Nickelodeon, Spike, BET, TV Land, Comedy Central, Viacom18, Viacom Velocity, Viacom International Media Networks, and Viacom Catalyst all received honors at the ceremonies in Los Angeles on June 8. Juries of best-in-craft peers chose the winners in each category, infusing each nod with a coveted expert’s stamp of approval.
“That Gold Statue stands for the highest level of marketing and creative excellence in our industry,” Andy Baker, chairman of the PromaxBDA awards committee, wrote in his letter to honorees.
Here’s a look at all of Viacom’s 2017 winners:
Image courtesy of PromaxBDA. Used with permission.
CHANNEL: HOLIDAY OR SPECIAL EVENT CAMPAIGN
1) GOLD Kids Pick The President Campaign, Nickelodeon
2) SILVER Halloween, Nickelodeon
ONLINE PLATFORMS, CABLE/SATELLITE: ON-SCREEN SERVICES PROMOTION SPOT/CAMPAIGN
3) GOLD BET TV EVERYWHERE, BET Networks
INTERNAL MARKETING OR SIZZLE
4) BRONZE Nick at Nite Upfront Sizzle, Nickelodeon
OUT OF HOUSE PROGRAM PROMO
5) BRONZE Lip Sync Battle “Beat It” Promo, Spike