Viacom Forges Global Content Machine, Reinforcing Growing Premium Business

by Stuart Winchester, Viacom

Viacom’s rapidly growing international division has united two Latin American content powerhouses with its Viacom International Studios (VIS) production unit, transforming the studio into a global content machine with development, production and distribution capabilities. A number of SVOD, pay TV and free-to-air distribution deals will accompany the expansion, which complements and bolsters Viacom’s burgeoning premium content business.

The combination folds the production capabilities of wholly Viacom-owned Argentinian giant Telefe and majority-owned Brazilian comedy brand Porta dos Fundos under the same umbrella as the Miami-based studios that churn out Latin American content for Nickelodeon, MTV, Comedy Central and other Viacom brands.

“Since combining our production and sales forces last year after the acquisitions of Telefe and Porta dos Fundos, our focus has been on creating the highest-quality Spanish- and Portuguese-language content and expanding our distribution beyond Latin America, making the new Viacom International Studios a true global player in Latin American original content,” said VIMN Americas President Pierluigi Gazzolo. “With more than a decade of producing original, hit content for the Viacom brands, and expertise and content delivered through our acquisition of Telefe and investment in Porta dos Fundos, we are growing the reach of our product and client base with SVOD players, MVPDs and broadcast partners around the world. These partnerships are testament to the power of our brands and strength of our original productions.”

Viacom International Studios held a preview of upcoming content for new clients in May, shortly after Viacom announced the formation of the upgraded entity.

The reformulated VIS will inject global scale into many formerly regional properties, unlocking potential for high-quality content to reach a far larger audience. Fox Networks Latin America, for example, will distribute Telefe’s thriller movie Animal (from Oscar-winning screenwriter Armando Bo), on digital and linear platforms across the region, while Netflix will air the Comedy Central-Porta dos Fundos co-produced Borges in Latin America. Nickelodeon and Italy’s Rainbow Group will co-produce the 60-episode Club 57 time-travel epic, with VIS handling global distribution and Rainbow Group retaining rights in their home country.

Viacom President and CEO Bob Bakish hinted at the potential of distributing local content across worldwide channels at the recent MoffettNathanson Media & Communications Summit in New York City.

“But those local cornerstones are not only about our strength in those particular markets, but they’re also content engines more broadly, and one of the things you’re going to see that you haven’t really seen yet is our Telefe asset becoming a major producer of novela product for the world,” he said. “We’re going to be distributing about 700 hours globally, that’s not something that Telefe used to do. It’s something I’m very excited about.”

This ramping up of Spanish- and Portuguese-language content production with studios in Miami, Buenos Aires and Rio de Janeiro will act as a powerful international complement to Viacom’s burgeoning premium content capabilities under Paramount Pictures’ Paramount Television production studio. Behind hits such as USA Network’s Shooter, Netflix’s 13 Reasons Why, and TNT’s The Alienist, Paramount Television has grown from nothing just a few years ago into a sought-after production hub with anticipated revenues of $400 million in 2018 alone.

Expanding Our Footprint: Viacom International Studios Opens in Miami

by Kate Laverge, Viacom International Media Networks
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Earlier this week, we announced the opening of Viacom International Studios, our new state-of-the art production hub for Viacom’s global entertainment brands in Miami.

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