Australian Dads, Internet Habits of Global Youth, and Playful Learning for Preschoolers’ Parents – Viacom International Insights

Christian Kurz by Christian Kurz, Global Consumer Insights, Viacom

International Insights Digest: March 2017

Welcome to the March issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we look at today’s Australian dads, the life strategies and hybrid online/offline worlds of global youth, and the value of technology and playful learning to preschoolers’ parents.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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Preschoolers Ready for Life and Youth in Flux – Viacom Global Insights Digest, February 2017

Christian Kurz by Christian Kurz, Global Consumer Insights, Viacom

International Insights Digest: February 2017

Welcome to the February issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we are pleased to announce two major new studies. Little Big Kids: Preschoolers Ready for Life and Youth in Flux: Unapologetic. Sensitive. Restless bring you our latest insights on global kids aged 2 to 5 and youth aged 16 to 24.

As always, the English version of our blog is home to these stories and many more. All stories are available in Spanish (LatAm) and Portuguese (Brazilian).

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Family Dinners Will Be a Bit Awkward After Watching MTV’s Spring Break With Granddad: Here’s Why

MTV’s iconic, unruly annual spring break coverage was a cultural phenomenon. I remember watching MTV Spring Break in 2004. I was 12 and spring break meant a family trip to Florida, but still. I was hooked on MTV’s coverage of Jessica Simpson, Jersey Shore stars, spray tans, cargo pants paired with bikini tops, and overall decadence on the shores of Cancun.

But just like culture has evolved  since the early 2000s, MTV’s raucous coverage of spring break has gotten progressively wilder…and weirder.

Want proof?

MTV U.K. just premiered a show called Spring Break With Granddad.

Yes, you read that right.

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Paramount Channel Vietnam: Five Things You Should Know About Viacom’s Latest International Launch

Viacom’s Paramount Channel already has a robust worldwide footprint, with networks spanning Europe, South America, and Asia. The channel has unique programming in 12 countries, including Spain, Russia, Sweden and now one more: Vietnam.
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Pack Your Bags, Nick Fans: Viacom International Breaks Ground on First Nickelodeon Theme Park in China

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The groundbreaking ceremony for the Nickelodeon Cultural Resort was held on Jan.4, 2017 in Foshan, China. Photo courtesy of Viacom International Media Networks.

Viacom kicked off 2017 by making history abroad. On Wednesday, Jan. 4, Viacom International Media Networks broke ground on Nickelodeon’s first theme park in China. SpongeBob SquarePants, Dora the Explorer and Teenage Mutant Ninja Turtles will reside at the Nickelodeon Theme Park in Foshan, China by 2020.

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Viacom Insights: Now Also in Spanish and Portuguese

Christian Kurz by Christian Kurz, Global Consumer Insights, Viacom

International Insights Digest: January 2017

Welcome to the January issue of the Viacom International Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month, we are pleased to announce that our insights blog is now available in both Spanish (LatAm) and Portuguese (Brazilian). A drop-down menu in the upper right corner allows for toggling between languages.

To celebrate this launch, we’re sharing new stories from the Americas on LGBT acceptance, music, cars, and personal care.

As always, the English version of our blog is home to these stories and many more.

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VIMN’s Christian Kurz Re[DEFINED]s TV

Recently, over 100 employees gathered at Viacom’s Times Square Headquarters to learn more about TV’s transformation from Viacom International Media Networks Senior Vice President of Consumer Insights and Analytics Christian Kurz.

Kurz runs VIMN’s research blog, Viacom International Insights, which distills emerging trends about our global audience based upon original research convened by our international operations. Kurz shared intriguing points from his latest study, TV Re[DEFINED], which explores how consumers react to the new age of television.

It was the inaugural event in a series called Insights at Viacom, where industry experts share compelling stories about the latest currents in the entertainment business—all informed by their most recent research and metrics.

Here are seven insights that resonated most as a Viacom employee—as well as a TV consumer.

Bakish Quote

A quote from the president and CEO of VIMN, Robert Bakish.

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Viacom’s Consumer Insights From Around the Globe: August 2016

Christian Kurz by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the August issue of the Viacom International Insights Digest, bringing you Viacom’s latest consumer insights from around the world.

This month’s issue includes a look at global parents’ rising LGBT acceptance, an analysis of how global teens listen to music, and two infographics: one identifying the role of humor in the daily lives of global adults and another detailing the sources global kids use to watch TV and video content.

As always, please check out our insights blog, where you can find these stories and many more.

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