Viacom Global Insights Digest: June 2018

by Christian Kurz, Global Consumer Insights, Viacom

Viacom’s latest consumer insights include global kids’ fearless attitude toward life, the benefits of social media for all age groups, young Americans’ disappointment in politicians, and from Australia stories on grand-parenting and kids’ happiness. As always, on our blog you can find these and all our stories in English, Latin American Spanish and Brazilian Portuguese.

With strong emotional support networks and broadening skill sets, today’s kids are courageous and resilient.
America’s next generation of voters feels disenfranchised – and plans to vote in November.
A new study reveals that grandparents in Australia cherish their role as caregivers, even though it can come at a cost.
The benefits of social media outweigh the drawbacks, according to our latest research.
Australian kids are happy, independent and resilient. Close relationships with family, friends and pets are the main source of their contentedness.

Channel 5 Cruises to First BAFTA Award With Jane McDonald Travel Doc

Channel 5’s Cruising With Jane McDonald is a British docu-series that features former cruise ship singer Jane McDonald as she tours lux ships around the world. Earlier this month, at the BAFTA (British Academy of Film and Television Arts) Awards, the travel documentary snagged Channel 5’s first-ever BAFTA Award for Best Feature.

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Kids’ Fluid Approach to Life, Italian Youth + Politics, Viewers’ Love for TV and More: International Insights Digest, March Edition

by Christian Kurz, Global Consumer Insights, Viacom

Viacom’s latest consumer insights include global kids’ fluid approach to life, youth and politics in Italy, viewers’ love for TV, teens speaking out against injustice, and the decline of casual sex. As always, on our blog you can find these and all our stories in English, Latin American Spanish and Brazilian Portuguese.

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2018 Kids’ Choice Awards Orange Blimp Nominees Are Here – Start Voting Today

It’s slime time again. Nickelodeon has unveiled the nominees for this year’s Kids’ Choice Awards, the network’s premiere live event. Voting is open in select categories and will continue in a four-week wave.

The KCAs may be all about the kids, but there are some pretty groovy grown-ups nominated for honors. John Cena, pro wrestler and now Nickelodeon star in his own right, returns to host, while Nick star JoJo Siwa will perform live at the event. Beyonce, Dwayne “The Rock” Johnson, Taylor Swift and Wonder Woman star Gal Gadot are in the running for orange blimps, along with many more big names.

Watch Cena talk all things KCAs:

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Nick Jr. Launches the Youngest “Player” in Viacom’s Global Mobile App Suite

After more than 16 million downloads in the U.S., the Nick Jr. Play interactive app is available for download via iOS and Android in the UK and Denmark, with additional markets to follow soon.

What can young, on-the-go fans expect from this app?

Nick Jr. Play offers full episodes of PAW Patrol, Nella The Princess Knight, Dora the Explorer, and Bubble Guppies, along with videos, games and “silly surprises.” The app is tailored for preschoolers, so Nick. Jr.’s target audience of children under 4 can swipe and tap to play with ease.

“Nick Jr. Play combines some of preschoolers’ most beloved programming with interactive play that families can do together from the comfort of home,” said Kate Sils, vice president of multiplatform and brand engagement, Nickelodeon International.

“We’re excited to expand this offering internationally, and invite many more children and parents from across the world to engage and learn with all of their Nick Jr. friends while on the go.”

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MTV Goes Free in Germany

Free MTV? Yes, please.

On Dec. 23, Viacom International Media Networks (VIMN), will launch exactly that in Germany: a free-to-air version of MTV on cable, satellite and on-demand, as well as the MTV Play App for Android and iOS.

The new offering complements already-free versions of Comedy Central, Nickelodeon, and Viacom-operated German music channel Viva in that nation.

“MTV is a global leader when it comes to producing music and entertainment content that appeals to youth culture,” said Raffaele Annecchino, president and managing director of VIMN for Southern and Western Europe, the Middle East and Africa, in the Hollywood Reporter.

Annecchino says the network took advantage of an opportunity for growth in their German free-to-air market, giving fans unparalleled access to MTV’s deep content library, which includes the Jersey Shore franchise and tentpole events like the MTV EMAs.

Germany is well acquainted with MTV, according to Viacom International’s general manager of Germany, Switzerland and Austria, Mark Specht.

“MTV stands for legendary music formats and international events such as the MTV EMA, MTV VMA or our successful MTV Unplugged series,” said Specht.

Watch the promo video:

The shift in MTV to free-to-air status in Germany follows Viacom’s acquisition of Argentina’s Telefe, one of the nation’s main free-to-air channels, last year, underscoring what CEO Bob Bakish calls Viacom’s “unrivalled track record” of creating hybrids of free and paid TV.

Viacom has steadily expanded its European presence by shifting select offerings from cable in markets where it makes sense to do so. In September, Viacom expanded in Italy by doubling its free-to-air channel offerings on the Paramount Channel and VH1, and launched a local version of Spike TV.

MTV Germany will celebrate its return to free TV on Dec. 23 with a televised special, beginning with a three-episode run of music documentary series Dare to Live (starring Rory Kramer and featuring Shawn Mendes, Martin Garrix and the Chainsmokers), followed by a local music video highlights program called MTV Buzz, hosted by German star Uli Brase.

Viacom Global Insights, December Edition: TV’s Continued Importance, Kids’ Passion Points and More

by Christian Kurz, Global Consumer Insights, Viacom

Viacom’s latest consumer insights from around the world include TV’s continued importance, kids’ passion points, how the internet fosters unity, Filipino kids’ purchase influence, and happiness in Asia-Pacific countries. As always, you can read these and all our stories in English, Latin American Spanish and Brazilian Portuguese.

Our latest study on global TV habits finds that in viewers’ lives, TV is as essential as ever.
A recent project looks at today’s top passion points among kids in 30 countries.
A new infographic reveals stats on how the internet is opening people’s minds and inspiring them to make the world a better place.
Filipino kids are more likely to live with grandparents and help out other relatives, broadening their influence over family decisions.
People are happier and less focused on material success in Asia-Pacific countries than 5 years ago, according to a recent study.

5 Questions With Viacom18’s Sudhanshu Vats

Viacom18 is the home of Viacom’s brands in India and is one of the country’s fastest-growing entertainment networks, reaching more than 600 million viewers in 80 countries across its channels.

Hear from Group CEO Sudhanshu Vats as he talks about the business, its programming and how they’re celebrating Viacom18’s 10th anniversary this month.

Video by Viacom Catalyst.

Kid Power, Staying Grounded, India’s Pragmatic Youth: Viacom Global Insights Digest, November Edition

by Christian Kurz, Global Consumer Insights, Viacom

Viacom’s latest consumer insights from around the world include global kids’ influence on household decisions, how people remain grounded in stressful times, and the pragmatism of Indian youth.  As always, you can read these and all our stories in English, Latin American Spanish and Brazilian Portuguese.

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Stress in China, South African Parents, Shared Experiences, & VMA Winners’ Data: Viacom Global Insights Digest

by Christian Kurz, Global Consumer Insights, Viacom

Welcome to the September issue of the Viacom Global Insights Digest, bringing you Viacom’s latest consumer insights from around the world. This month, we are proud to launch our newly redesigned multilingual blog, which gives a crisp new look to our insights in English, Latin American Spanish and Brazilian Portuguese. Check it out.

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