Viacom Velocity Scores Pair of Webby Nominations

by Stuart Winchester, Viacom

Viacom Velocity, our in-house integrated marketing and creative solutions team, has locked in a pair of nominations for the Webby Awards. The spots – and three additional promos highlighted by Webby – showcase Velocity’s versatility, as they skip between movie tie-ins and product spotlights, spoofs and elaborate stunts, the desert and the arctic. Scroll down to check out some of their work, and click through by April 20 to vote.

Old Spice Sweat-Blastin’ Robot Tank – VOTE NOW

Category: Film & Video – Comedy (Branded)

Here we journey to the desert, where Barak Hardley is battling ferocious sweat monsters from his mobile Craft Services workshop. He fights back with an “awesome” plane-tank that zaps the dripping invaders with eviscerating laser beams:

Bad Santa 2 – Drunk History – VOTE NOW

Category: Social – Arts & Entertainment (Video)

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Viacom Wins Eight Cynopsis Social Good Awards, Including Impact Honors for Its LISTEN Addiction Initiative

by Stuart Winchester, Viacom

Anchored by its stigma-crushing LISTEN addiction initiative, Viacom brands underscored the companywide commitment to social responsibility by earning seven honors at the Cynopsis Social Good Awards ceremony in New York City this morning.

LISTEN, which earned the Impact Campaign distinction, is a multi-dimensional campaign grounded in the belief that compassion and awareness are central elements to fighting the scourge of addiction. A partnership with Facing Addiction, LISTEN unites addiction-fighting resources with transformational video stories of individuals who have fought from nearly hopeless circumstances to become inspirations for those still struggling to find sobriety.

This video is just one in a series posted on heretolisten.com. A LISTEN special that aired across 11 Viacom networks has been viewed more than 2 million times and drove 38.1 million social impressions and more than 56,000 engagements across Facebook, Twitter and Instagram.

Debi Mazar, one of the stars of TV Land’s hit Younger, appeared alongside Niels Schuurmans, executive vice president of Viacom Velocity, to accept the award on the company’s behalf.

“I am so proud to see Viacom mobilize the voice and reach of its channels to take action in breaking down the shame and stigma around addiction and address it for what it is – a health issue,” Mazar said. “Media has the power to change hearts and minds. And LISTEN is doing that one story and conversation at a time.”

LISTEN also took top honors in the Branded Campaign for a TV Series or Special Programming category.

Logo earned a pair of honors. The network’s stirring Trailblazer Honors ceremony served as a tribute to victims of the Orlando nightclub massacre and took the Philanthropic/Human Rights Campaign category, while its Fill in the Blank push around Pride Month earned best Branded Campaign for a Digital or Mobile Platform.

BET Networks also took two categories. Its HBCU (historically black colleges and universities) Snapchat tour earned best Digital Media Campaign:


While the network’s understated Vote Your Voice spots earned top Hash Tag Promotion:

Viacom International Media Networks earned the last two honor, in the Public Service Announcement and Best Spot (30 Seconds or Less) categories, both for Nickelodeon’s Together for Good collaboration with UNICEF, which works to protect disadvantaged children around the world.

In addition to the Impact Award, Viacom received 44 total nominations across 21 categories and an impressive array of brands, including Nick Jr., Spike, Viacom International Media Networks, MTV, VH1, and our Viacom Velocity in-house agency.

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Four Viacom Overachievers Make Cablefax List of Young Talent

by Stuart Winchester, Viacom

Cablefax recently laid out their annual tally of 100 Overachievers Under 30, and four Viacom employees made the list. This is a diverse and capable group. They line up social talent for marketing campaigns. They manage sprawling networks of digital and social channels. They coordinate programming strategies across linear and digital channels. They create custom co-branded campaigns for partners and networks.

And they are just getting started.

While they work across many of our networks and divisions – Epix, CMT, TV Land, and our Velocity in-house agency are all represented – a common thread of their workday seems to be the freedom to pursue creative solutions to novel challenges.

“I love the variety of campaigns I get to work on and the creative freedom I have to make each of them unique,” says Julie Feinerman, social media manager at Epix.

Each of the honorees was “excited,” “surprised,” “thrilled,” or “honored” to make the list, while pointing to the guidance of role models who helped them develop the work ethic and grit to achieve career success.

“My first boss at MTV, Jessica Zalkind, continues to be a mentor and #ladyboss that I admire,” says Lauren Elias, a social talent coordinator for Viacom Velocity. “She taught me that hard work, and going beyond just getting the job done are keys to success.”

In addition to Feinerman and Zalkind, CMT’s Kate Warburton and Velocity’s Brian O’Toole also represent Viacom on the annual Cablefax list. They will be honored at a reception later this month. Scroll down to learn a bit more about each of these Viacom standouts.

Young Viacom talent frequently makes these industry lists, with several, including Elias, making Cynopsis’ Rising Stars roster earlier this year. Cablefax frequently mines the company’s deep talent pool when it sorts out the best in the industry, including its recent lists of top minorities and most powerful women in cable.

LAUREN ELIAS, SOCIAL TALENT COORDINATOR, VIACOM VELOCITY

Lauren EliasTenure: 4 years

What she does: Discovers, casts, and manages social talent for Velocity projects, integrated marketing campaigns, and more

What she loves most about her job at Viacom: I love discovering new talent that our brand partners and network executive are excited about.

Her reaction when she found out she was named as a Cablefax Overachiever: I was super excited. It was all the more reason to continue working hard toward my career goals.

What she is most looking forward to about the networking reception on Dec. 14: Meeting like-minded colleagues who feel proud about their work.

Can you point to a mentor or role model who helped you achieve success so young? My first boss at MTV, Jessica Zalkind, who continues to be a mentor and #ladyboss that I admire.

What specific advice did they give you that stuck with you? She taught me that hard work, and going beyond just “getting the job done” are keys to success. I also have to thank my current boss, Tom DeNapoli, who always supports me, always trusts me, always champions me, and always teaches me.

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What Kills More Americans Than Car Crashes or Guns? LISTEN for the Answer

Our nation is, without a doubt, in the midst of an addiction epidemic.

Nearly 21 million Americans are addicted to drugs or alcohol, making substance abuse as common as diabetes, and more prevalent than cancer. Drug overdoses killed more people in 2013 than car accidents and guns, and an alarming 1 in 7 people in the U.S. are now expected to develop a substance use disorder at some point in their lives.

So how do we turn the tide against this crisis?

It starts with getting rid of people’s long-held misconceptions. For many, that means removing the shame synonymous with substance abuse.

U.S. Surgeon General Vivek H. Murthy, who today released the first-ever Surgeon General report on alcohol, drugs, and health, sums up the challenge this way: “We need to change the way we see addiction – not as a moral failing but as a chronic illness that we should approach with the same determination as we do diabetes, hearth disease, and cancer.”

This issue has touched the lives of tens of millions of Americans across the country. It’s the impetus behind MTV’s powerful documentary on opioid addiction, Prescription For Change: Ending America’s Opioid Crisis.

And it’s why Viacom announced yesterday the launch of “LISTEN” an awareness campaign in partnership with non-profit Facing Addiction to break down the stigma of addiction, promote resources to help those struggling with substance use, and encourage people to approach America’s addiction crisis with empathy, not condemnation. As informed citizens, actively listening to others impacted by this disease is the first step toward progress.

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Viacom Velocity Presents #nofilter: Influencers Tell Us How it’s Done

by Stuart Winchester, Viacom

Influencers are an important part of the media landscape, and Velocity is partnering with them on an ever-growing number of programs through its Social Talent Platform. At #nofilter: Influencers Show Us How It’s Done, a presentation and panel discussion organized by Tom De Napoli, who leads the Social Talent Platform under Lydia Daly’s Velocity Social team, Velocity staffers heard from some of the biggest influencers and industry experts in the field.

The panel included:

Shannon Boodram, YouTube sexologist and recent star of MTV’s summer-long #ResponsibleAF campaign for Trojan:

Matthew Patrick, the creator behind Game Theorists and Film Theorists:

Comedian, rapper, YouTuber and Wild ‘N Out cast member, Timothy DeLaGhetto:

Boodram, Patrick and DeLaGhetto were joined by:

  • Chris Erwin, one of Variety’s “New Leaders” and COO of Big Frame (a division of Awesomeness TV)
  • Sarah Weichel, CEO of Sarah Weichel MGMT, which reps clients like Lilly Singh and Jon Cozart
  • Courtney Carter, CAA digital agent, whose client FouseyTube recently starred in Tyler Perry’s newest Madea movie
  • Tess Finkle, CEO of Metro Public Relations, whose clients include YouTube megastars Hannah Hart and Colleen Ballinger (aka Miranda Sings).

De Napoli and Lauren Elias – the team’s Social Talent Manager – recapped the team’s success in working with social influencers over the past year, delivering best practices on creating “Fans First” social campaigns. To identify what worked, they drew on the Social Talent Platform’s successes as distilled through original research conducted by Juliette Snyder, a member of De Napoli’s Content & Platform Strategy team, who surveyed every influencer and Velocity employee who has worked on the team’s 25 campaigns over the past 12 months.

“Viacom is a brand name that everyone trusts, it’s a really, really, really big deal— and I knew my fans felt the same way,” – Shannon Boodram, YouTube sexologist.

Among their insights: partner with influencers early in creative development to guarantee authenticity of message; respect talent’s posting cadence when distributing content through their channels; and find ways to integrate influencers’ creative processes with ours and our advertisers’. These learnings will inform the Social Talent Platform team’s iterative approach to constantly improving upon its model as they support future Velocity campaigns.

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Why “He Didn’t Mean It” Has Got to Go

by Stuart Winchester, Viacom

We’ve all heard the excuses.

“Well, he was drunk.”

“But he’s such a nice guy.”

“He didn’t mean it.”

But they don’t excuse anything. For survivors of sexual violence, these words – their stubborn, insistent existence – only exasperates the pain.

But:

“He said he was sorry.”

“It was just a misunderstanding.”

“It only happened once.”

So what can be done? After all, boys will be boys. Right?

“It’s none of my business.”

“This is a women’s issue.”

“Yeah, no, we don’t talk about that.”

Right?

“We’re never gonna change it.”

“It’s sad, but, um, we’re never gonna fix it.”

The Joyful Heart Foundation does not believe that we will never fix this. That a culture that excuses rape and sexual assault is normal. That there are any excuses left. That boys will just always be boys, and what boys will be is dismissive, aggressive, willful, and, ultimately, excused.

The organization believes that we have had “Enough.” In a powerful new PSA campaign of the same name, produced in conjunction with Viacom Velocity, the organization commandeers these vile but pervasive words and challenges men to actively transform how we view and talk about sexual assault.

They brought company. Joyful Heart founder Mariska Hargitay, who also stars on Law & Order: Special Victims Unit, rallied her costars and many other public figures to stand up against this archaic language: Andre Braugher, Andrew Rannells, Anthony Edwards, Blair Underwood, Chris Meloni, Daniel Dae Kim, Dann Florek, Danny Pino, Dave Navarro, David Marciano, Ice-T, Nick Lachey, Peter Hermann, Raul Esparza and Tate Donovan.

The series of PSAs, which will air across MTV, VH1, TV Land, BET, and Spike, among other Viacom properties, is a bold challenge to men: let’s change how we talk about this, so we can, some day, end it.

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Seven Things You Need to Know About A$AP Rocky and His Partnership With MTV Labs and Viacom Velocity

1. A$AP Rocky was rapping by the time he was 8 years old. Now, he’s one of Viacom Velocity’s “Creative Incubators.”

Viacom Velocity and MTV Labs have named A$AP Rocky as creative director. This is just the latest big move for someone who has done a lot in 28 years, a stretch that some might consider the essence of the American Dream. Homeless as a teenager, moving from shelter to shelter, he sold drugs to survive. Rapping was just a hobby.

By 23, the Harlem native refocused his energies and began to take rapping seriously. In August 2011 his first single, Peso, leaked online. Peso’s retro-inspired video broke the proverbial internet, and led to a $3 million contract with Polo Grounds Music/ RCA Records.

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VIMN Velocity Is International Media Brand of the Year

by Stuart Winchester, Viacom

The 27th M&M Global Awards, held in London last week, are a pretty big-deal event.

How big? Ask Viacom International Media Networks President Bob Bakish.

“The M&M Global Awards are the Media, Marketing & Advertising event in the UK,” he wrote in a note to employees earlier this week.

The occasion for Bakish’s note was simple: to congratulate the Viacom Velocity International group for taking International Media Brand of the Year at this hugely important event.

The Viacom Velocity Team Poses With Their M&M Global Award for International Media Brand of the Year

The Viacom Velocity Team Poses With Their M&M Global Award for International Media Brand of the Year

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Young Talent From Across Viacom Named Cynopsis Rising Stars 2016

by Stuart Winchester, Viacom

Following a strong showing at the Cynopsis Social Good Awards earlier this year, Viacom returns to the site’s homepage, this time with a crew of rising talent that is helping to stake out our company’s future. These young pros from Nickelodeon, BET, Logo and our Viacom Velocity marketing and creative content team are recipients of the second Cynopsis Rising Stars awards.

A broad-based panel of professionals selected the winners alongside Cynopsis staff after evaluating each entry to determine how deeply each person was influencing their organization. The result is a roster of next-generation industry leaders from around the media and entertainment industries.

The Viacom winners are Velocity’s Jennifer Castro, Lauren Elias and Jaz Nsubuga; Nickelodeon Velocity’s Chase Cusack; Logo’s Michael DiMattesa; and BET’s Jessica Garcia. They will gather with their peers from around the industry at a reception at the New York Athletic Club on Sept. 15, 2016. They will also be profiled on cynopsis.com.

You can read a bit more about some of the Viacom winners below.

Jennifer CastroJENNIFER CASTRO – MANAGER, INTEGRATED MARKETING, VH1

What she does: Castro develops creative multi-platform integrated marketing programs for various VH1 properties, including awards shows and original programming.

Tenure: Three years

On being named a Cynopsis Rising Star:

“I was very honored by the nomination from my team and proud of the recognition of my work.”

What helps her fit Cynopsis’ description of a rising star as someone who has “proven success in aligning strategic objectives with end goals.”:

“One of my first projects in my new role as a manager on the VH1 Integrated Marketing team was working on a cross-Viacom program for the Truth (American Legacy) client, which was originally being managed by another team member who had left the company. We were able to successfully manage the client’s expectations while producing a great piece of content that both the client and the channel were happy with.”   

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Breaking Down Viacom Velocity in Four Key Points

by Zac Coe

1. Higher creative standards are standard.

Viacom Velocity is a full-service marketing and creative content team within the Viacom Marketing and Video Partner Solutions group, built to super-serve our advertising partners.

2. With great marketing comes great responsibility.

We build strategic and creative custom content solutions across all platforms that connect our partners seamlessly into the fabric of our brands, driving value for our partners and loyalty with our fans.

3. Viacom Velocity is where innovation meets collaboration.

Our innovative, data-driven marketing products like Echo, Vantage, Viewprint, Social Talent Platform and the Velocity Content Network create even more ways for our partners to connect with our audiences wherever they are.

4. Its got that new website smell.

We’ve refreshed our website to reflect our newest work, products and capabilities, plus company news and a whole lot more.

Check us out at velocity.viacom.com.